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Everflow Review: The Summary Box
Everflow is an easy-to-use cloud-based affiliate and partner tracking tool. Using it, you can seamlessly monitor, analyze, and automate your affiliate marketing process.
|Stellar Customer Service||Not Very Aesthetically Pleasing|
|Onboarding and Training||New Third-Party Integrations and Feeds Can Take a Long Time|
|Affordable||Ad Campaigns with Broken Links Don’t Pause Automatically|
|Multiple Clickless Tracking Methods||Has a Slight Learning Curve|
|Great Reporting Features|
|30-Day Free Trial|
- Stellar Customer Service
- Onboarding and Training
- Multiple Clickless Tracking Methods
- Auto-Optimization Capabilities
- Great Reporting Features
- 30-Day Free Trial
- Not Very Aesthetically Pleasing
- New Third-Party Integrations and Feeds Can Take a Long Time
- Ad Campaigns with Broken Links Don’t Pause Automatically
- Has a Slight Learning Curve
Everflow Pricing Details
|Pricing Plan||Cost (Per Month)|
|Starter (Up to 50k clicks)||$295/month|
|Professional (50k to 500k clicks)||$750/month|
|Enterprise (Over 500k clicks)||Tiered|
|Mandatory Setup Fee||$350|
|Migration & Unlimited Support (Optional)||$1500|
Everflow is a great partner marketing platform. It helps you manage and track the progress of all of your partners, all from one place. Detailed reporting in real-time, complete API access, and Google Cloud infrastructure make it a versatile tool for your business.
You can not only track your affiliates but can also manage your influencers, in-app ad placements, and media buying channels.
It also makes it possible for you to process payments directly from the platform and can be seamlessly integrated with your Shopify store as well.
Its Smart Switch feature also allows you to set up rules for blocking fraud and also optimizing your content on the placement level. Additionally, you can discover new partners through the EverXChange feature as well.
The customer service team is available 24×7 to assist you with anything and everything too.
Everflow Review: Key Features
|☑️ Run affiliate campaigns||☑️ Direct linking|
|☑️ Partner/affiliate dashboard||☑️ Coupon code tracking|
|☑️ Affiliate/Impression tracking links||☑️ Detailed analytics|
|☑️ Different payout methods||☑️ Create affiliate links|
|☑️ Run Google and Facebook campaigns||☑️ Pay influencers from the platform|
|☑️ Different types of creatives||☑️ Backup offers|
|☑️ Smart Links||☑️ Dimensional analytics|
|☑️ Affiliate marketplace||☑️ Ecommerce integrations|
|☑️ Full migration||☑️ Complete onboarding|
Who is it Designed For?
|✔️ Agencies||✔️ Small Ecommerce Businesses|
|✔️ Large Ecommerce Businesses||✔️ Publishers|
|✔️ Media Buyers||✔️ Mobile Apps|
|✔️ Ad Networks|
How Did I Stumble Across Everflow?
I’ve been running multiple campaigns on Google and social media platforms like Facebook for both my brand and my clients.
However, tracking so many campaigns can be a task in itself. Adding affiliate marketing to the mix only took complexity to the next level.
There had to be an efficient way to track it all. That’s when I started looking out analytics tools that could help me achieve it.
I found a winner in Everflow which could help me not only track my affiliate campaigns but also monitor my Google and Facebook ads.
I decided to give this platform a shot to manage all my campaigns from a single place.
So, here’s a detailed Everflow review based on my experience of using it. In this review, I shall give my opinion on all the major features of this platform.
Detailed Everflow Review:
Do you need a performance marketing platform that can help you track everything from a single dashboard?
Everflow is the perfect platform for you. It’s a complete affiliate management software solution that can help you monitor your partners, affiliates, media buying channels, set up campaigns, and more.
An intuitive dashboard gives you a brief overview of all your progress. This includes the progress of your offers, partners, and advertisers.
You can see the number of clicks, revenue, and even profit.
So, here’s a review of some of the major features offered by Everflow for affiliate marketers, advertisers, and partner marketers.
1. Direct Linking
Just like all the other platforms, Everflow allows you to create affiliate links. You can seamlessly create these tracking links by selecting your product and heading to the “Tracking Links” section.
All you have to do is select your partner and traffic source.
The tool will create the link for you automatically. You can also create impression tracking links using the same method.
But what sets Everflow apart?
It’s the direct linking feature that helps you avoid ugly looking affiliate tracking links. These links start tracking the users when they reach the advertiser’s website.
When they purchase something, this information is transmitted back to Everflow. For this, all you need to do is enter the direct link in the Sub1 box and the tool will create the link for you.
The best part about these links is that they have the complete SEO value because the link is of your website.
Pro Tip: Use direct links when you need to post links on Google or Facebook as they don’t allow third-party links.
2. Coupon Code Tracking URLs
Yet another helpful feature offered by Everflow is that of coupon code tracking. Using it, you can easily create various custom coupon codes and assign them to partners.
The best part about this is that they offer coupon code tracking URLs. When these URLs are used by people, there’s no need to enter the coupon codes.
Each URL is unique for the coupon codes and whenever anyone purchases using that URL, the partner gets credited. This makes it easy for influencers to give a shout out to brands too.
Pro Tip: You can provide both coupon codes and the URL to your partners so that the chances of people using the code increase.
3. Click to Conversion Time
One of the finest features offered by Everflow is the ability to set your click to conversion time. This can help you prevent third-parties like coupon code websites from conversion poaching.
It detects the time gap between the user reaching your website and making the purchase. If this duration is too short, it might be due to conversion poaching.
What does this feature do?
You can set a minimum click to conversion time so whenever there’s any purchase that happens within this set time, you can deny the payment to the affiliate. The reason behind this is that a normal user can’t do shopping within a couple of minutes after visiting the website. It’s also possible to set a maximum click to conversion time.
Pro Tip: Set up maximum click to conversion time so that you can set up a time beyond which your affiliates won’t get a commission on the click.
4. Smart Links
Smart Links is an amazing feature that can help you provide targeted offers to your customers. Whenever you have traffic from a different location or source, you can redirect it to another offer using Smart Links.
But, what makes Smart Links so special?
You can bundle these links and then optimize them for a particular KPI. These include revenue, profit, payout, and more.
After that, you should set a frequency of checking this optimization. So, whichever link is driving this KPI the best will be given priority and you’ll be able to optimize for it using Everflow.
This can help you automate your optimization.
Additionally, you can use the SmartSwitch feature to set up rules that can help you with fraud detection and prevention.
This way, the payment would only be released if these requirements set up by you are met.
Pro Tip: Try testing out the optimization with different frequencies to figure out which one works the best for you.
EverXChange is the marketplace of Everflow. Here, you can discover new partners and affiliates from their curated lists.
But what sets it apart from the rest?
This marketplace not only gives you access to partners such as coupon websites and influencers but also places special emphasis on media buyers.
You can find potential media buyers and partner with them for your affiliate campaigns with ease using this tool.
The best part about this tool is that with one click, you can invite the affiliates.
Once they accept the invitation, all the information will be shared with their platform and they can instantly start promoting your brand. You don’t need to do anything manually.
Pro Tip: You can select which offers you want to share with them before sending the invite. This should help you get your campaign started.
Apart from these features, Everflow allows you to dive deep into your affiliate marketing analytics. You can seamlessly integrate it with your Shopify store to get analytics for that as well.
One thing that really stood out to me was their customer service during the onboarding and migration program.
They ensured that everything was taken care of and I was provided with all of the necessary information to get started with the tool as well. This made the transition very easy for me.
What Are Others Saying About Everflow?
|“I’ve used several tracking platforms over the years and wanted a better solution, so I tested out several potential options. With Everflow, I was immediately impressed by the response time of the team, competitive pricing, and well-thought out features.|
The Everflow team clearly understands the performance marketing space and have designed a solution that is flexible and intuitive. We’re happy that we chose Everflow, and their team continues to provide great support and innovative new features.”
— Jen Lee Head of Affiliate | Ro
|“Skillz was looking for a solution to help us manage and track our affiliate and strategic distribution partnerships in a mobile ecosystem. Everflow offered everything we were looking for and more with highly competitive pricing. The onboarding process was seamless and their intuitive platform made it very easy to migrate and launch new campaigns.|
But above all, Everflow’s service first approach and incredible customer service has made them a joy to work with and validated our choice in making them our long-term growth partner.”
— Felipe Becerra Strategic & Affiliate Partnership | Skillz
Q1: What scale of businesses can Everflow handle?
A: Everflow is designed such that it can be adapted to different business scales. Its Google Cloud infrastructure ensures that it can process as many as 10 billion clicks per month.
This makes the marketing platform a good fit for all types of businesses.
Q2: Is there a minimum contract duration?
A: No, Everflow offers monthly contracts that make it easy for brands to subscribe and unsubscribe whenever they want.
So, you don’t need to commit to the tool for the long-term and can pay each month based on your previous month’s usage. They also offer a 30-day free trial to help you figure out if you want to subscribe.
Q3: What sort of customer service does Everflow offer?
A: One of the best features of Everflow is their customer service. Their team is spread around the world and this enables them to provide 24/7 live chat customer service through your dashboard. You can also reach out to them via emails, support tickets, and scheduling calls.
Q4: Is an onboarding service available?
A: Yes, every new user gets a one-time onboarding service. During that time, they’ll provide you with hands-on support to get you started with the platform.
They’ll take you through all the steps involved in setting up your account and tracking all of your partners.
Q5: Do they offer any migration services?
A: If you’re migrating from any other major platforms, Everflow also offers a migration service where they’ll migrate all of your data and get your account set up.
You can choose to opt for this service during the onboarding process.
Q6: Which payment methods can you use to pay your partners?
A: Everflow offers three payment processing options through which you can pay your affiliates and other partners. These are:
Q7: Does Everflow support GDPR (General Data Protection Regulation)?
A: Yes, Everflow fully complies with GDPR.
Q8: Is there a limit on the number of partners or affiliates that you can manage?
A: No, when it comes to affiliate management, Everflow is a scalable platform and offers you the ability to manage an unlimited number of affiliates and partners across numerous platforms.
What’s the Final Verdict?
Everflow is a versatile and multifaceted tracking platform. Whether you own an ecommerce store, ad network, mobile app, are an affiliate manager or even a media buyer, this platform can help you.
Not only does it enable you to figure out where your traffic is coming from, but it also helps you figure out the effectiveness of your influencers and affiliates.
All of the analytics are available in real-time so that you can drill deeper into them. Various filters can help you figure out different characteristics of your traffic too.
Shopify integration and auto-optimization help you get the most out of your campaigns.
The tool also lets you catch conversion poachers who might be poaching your leads through coupons or click spamming.
All of these features and many more make this a versatile tool that’s extremely useful for businesses.
I hope you found this review helpful.
Have I missed any important features of Everflow in the review? Let me know in the comments section.