Exponea (now Bloomreach) is an all-in-one customer data platform (CDP) with advanced AI and predictive capabilities. It also has marketing automation and web optimization features.
While Exponea (now Bloomreach) does offer three different product suites or plans, the pricing is not set and can be negotiated with their sales team. The three plans that it offers are CDP, Campaigns, and CDXP. Contact their sales team to find out the price of each or to get your customized plan and pricing.Quick Review
Exponea (now Bloomreach) is one of the most advanced and comprehensive customer data platforms available in the market. It can help you collect, organize, and analyze all your customer data from a single platform.
It also has a powerful AI-powered predictive analytics tool and a recommendation engine to provide valuable insights to fuel your marketing campaigns.
Note: Please note the Exponea was acquired by Bloomreach in 2021 and is now called Bloomreach, but I will still use the old name Exponea throughout the post.
Exponea (Now Bloomreach) Review: Key Features
Who is it Designed For?
Why Did I Decide to Write this Exponea (Now Bloomreach) Review?
As a digital marketer, I come across numerous products on a daily basis. But, I choose to review only a few: the ones that I think will be genuinely useful for my audience.
So, when I first stumbled upon Exponea (now Bloomreach), the first thing I did was try it out for a few days. I could not possibly review such a sophisticated data and analytics tool without using it first.
To my surprise, once I got the hang of it, I was excited about all the things that I could do with this tool. It is more than just a customer data platform. It is a brilliant marketing tool that every marketer should have.
That's why I am writing this Exponea review to inform you about this product and its numerous features and benefits.
Excited to learn more?
Detailed Exponea Review: Key Features and Capabilities
Before we get into the various features and capabilities of this tool, I want to mention a few other things that make this such a brilliant tool.
My experience of using this tool has been amazing, partly because of the level of customer support that they provide. Their customer service team is very helpful and responds promptly with a response time of as low as 2 minutes. You can get customer support via chat, phone, or email.
I would also like to mention that even though this platform may seem a bit overwhelming at first, it is actually fairly easy to use. Moreover, they have created tons of useful resources that you can leverage to help you use this platform properly.
That said, let's get started with the detailed Exponea review. In this section, I will cover all the important features of this platform to give you an idea of what all you can do with it.
Ready to get started?
Here you go.
1. Exponea Core CDP
At its core, Exponea (now Bloomreach) is a customer data platform (CDP) and that's why I will cover this feature first in my Exponea review.
Let me start by saying that I am absolutely in love with the data and analytics capabilities of this platform. It can collect customer data from multiple sources and combine it to provide a single unified view of each customer.
Using Exponea's unified Single Customer View dashboard, you can see any customer's data, including their demographics, past purchases, preferences, and predicted future behavior. And, it stores long-term historical data, not just a few sessions.
How does this help?
It helps you understand your customers better, uncover audience motivation, and create actual, data-backed customer personas. This kind of information is a goldmine for any marketer as it can help you create highly personalized and targeted campaigns.
There are so many types of data points and analytics capabilities that I can't possibly cover them all in this Exponea review. Still, I will summarize them for you under two categories—Analyses and Data & Assets—as this is how they have designed their platform.
Excited to learn more?
Let's look at each of these in more detail.
Data & Assets
In this part of this Exponea review, you will learn how to view, track, and manage all your customer data.
As the name suggests, the Data & Assets section of the platform is responsible for collecting and tracking all of your data. These are all the options that you get within this category:
Here is a quick summary of all of the data tools that you get:
|Dashboards||This is the place where you can see all of your important data, organized neatly in one place.|
|Customers||As discussed above, this is where you can get all the unified data for any customer.|
|Catalogs||This is where you can create a database of specific types of data to organize it according to your needs.|
|Vouchers||It allows you to upload vouchers to your marketing campaigns and track their usage.|
|Asset Manager||This is the place where you store all your templates including email templates, HTML blocks, etc.|
|Data Manager||This is the place where you can edit customer or event properties, create definitions, and manage other properties.|
|Metrics||Here, you can create and save metrics that you want to see in your dashboards and reports.|
|Imports||If you want to export some outside data to your project, you can do it from this tab.|
|Integrations||Exponea offers multiple integrations with other tools and platforms. You can see which ones and add them here.|
While there is no shortage of things that you can do on this platform, most of your day-to-day data needs will be met by Reports and Dashboards, which I will discuss in the next section.
This is the part of the Exponea (now Bloomreach) platform where you get a set of tools that can help you organize and analyze your data. Here's a quick summary of all the tabs within this dashboard and what you can do there.
|Dashboards||This is the place where you can see all of your important data, organized neatly in one place.|
|Trends||You can use this to analyze timeline data to identify trends.|
|Funnels||Here, you can see all your sales funnels and their performance in a visual manner.|
|Reports||This is where you can play with your data and create customized reports for anything and everything. It also has many data visualization options.|
|Retentions||Here, you can see instances where a customer has repeated interactions with your business.|
|Segmentations||If you want to categorize your customers under relevant segments and save them for future use, you can do that here.|
|Flows||This is a useful tool that visualizes the different types of customer journeys for your business. You can use this tool to create sales funnels.|
|Geo Analysis||If you want to see how your customers are spread around the globe, you can do that here.|
|Predictions||This is a useful tool that can help you predict customer behavior. I will discuss this in more detail in later sections.|
You can access these from the analyses tab as shown below:
Pro Tip: Save different customer segmentations and simply use the relevant ones for different marketing campaigns.
2. Omnichannel Orchestration
Now that you understand the core (data and analytics) capabilities of this tool, I will cover some add-on features in the rest of this Exponea review.
Exponea can help you create and run seamless omnichannel marketing campaigns and deliver consistent customer experiences across all channels.
That's the dream, right?
Every marketer aims to do that, but only a few are actually successful.
So, how does Exponea help you achieve that?
While there are numerous features and tools that enable you to deliver consistent customer experiences, I will discuss the most important one for this Exponea review: Scenarios.
You will find Scenarios under the campaigns tab of the Exponea (now Bloomreach) platform.
This tool allows you to create scenarios or automated workflows for your marketing campaigns. From drip email campaigns to more complex automated flow, you can do it all using this brilliant tool.
But, most importantly, you can create flows to provide consistent customer experiences. Here's an example of one such scenario:
Want to know the best part?
It is an easy-to-use, drag-and-drop scenario builder that anyone can use without prior experience.
Pro Tip: Experiment with the Scenarios tool and test multiple flows to see what works for you.
3. Web Optimization and A/B Testing
Did I mention that Exponea also has A/B testing capabilities?
Well, this Exponea review wouldn't be complete without mentioning that. Yes, you can use Exponea (now Bloomreach) to A/B test various elements on your website and optimize your conversion rates.
Using this feature, you can implement any idea or experiment that you have in mind and see if it works for your audience. You can change your site design, add personalization, and basically test any changes you want to make on your website.
Pro Tip: Analyze the results of your experiments and retain the ones that performed well to improve the conversion rates for your website.
4. Real-Time Predictive Analytics
As mentioned earlier, Exponea (now Bloomreach) has predictive analytics capabilities that can accurately predict customer behavior based on historical and real-time data.
How can you use this to your advantage?
You can use this information to identify your most valuable prospects, who are more likely to make a purchase or interact with your business. With real-time predictions about each customer, you can choose which customers to target.
In this example, customer 1 is more likely to convert and, therefore, you should focus more on them.
You can combine predictions with the Scenarios tool to create high-converting marketing flows.
When combined, predictive intelligence and the scenario builder can help you target each prospect with the most relevant marketing communication.
Pro Tip: Use customer predictions when segmenting your customers and save these segments to access them quickly for future campaigns.
5. Recommendation Engine
In this section of my Exponea review, I want to mention a feature that is extremely useful for ecommerce businesses: personalized product recommendations.
Exponea (now Bloomreach) can recommend products to individual customers based on their individual preferences and profiles.
But, what about first-time visitors?
Well, it can use real-time data to accurately recommend products to first-time visitors as well. As soon as a new customer clicks on a product, this tool can find similar products from your inventory that they may also like. This is one of the best customer engagement tactics for ecommerce companies.
Pro Tip: Use this feature to cross-sell products and increase your sales revenue.
What Are Others Saying About Exponea (Now Bloomreach)?
Q1. What is Exponea?
A. Exponea (now Bloomreach), essentially, is a customer data platform with add-on features like AI, marketing automation, website optimization, etc. It is an all-in-one tool to manage your customers and campaigns seamlessly across all online and offline channels.
Q2. What is a customer data platform?
A. A customer data platform (CDP), at its core, is a platform that provides marketers with unified data on their customers. It collects and analyzes data from various online and offline channels and integrates it into a single, unified dashboard for marketers.
Q3. Why do I need a CDP?
A. A customer data platform (CDP) can help you manage your customer data and analyze it to gather business insights. It can help you understand your customers better, personalize your marketing campaigns, and even predict customer behavior.
Q4. What is the difference between CRM and CDP?
A. While both a CDP and a CRM help you manage customer data, a CRM is more limited in scope. A CRM basically deals with customer data that can help improve sales. This includes data pertaining to customer interactions and sales processes.
A CDP, on the other hand, uses a more holistic approach by unifying all customer data into one platform. It goes beyond sales and aims to deliver exceptional customer experiences.
Q5. How does a customer data platform work?
A. A CDP works by collecting customer data from various online and offline sources and then presenting it in a single unified dashboard. These data sources can include website analytics, CRM, customer transactions, social media, etc.
Once the data is collected, a CDP can also enrich the data and provide an in-depth analysis of the data.
Q6. Who uses CDP?
A. A CDP is most useful for marketers as the kind of customer insights it provides can help them design highly targeted marketing campaigns. However, Exponea has additional features making it useful for all web developers and CRO professionals as well.
Q7. What kinds of data can you find in an Exponea project?
A. In Exponea's Project overview tab you can see the consolidated data of your customers and events. Here's a screenshot of how this tab looks:
Q8. What is Exponea's best feature?
A. I personally like the scenario builder and customer predictions feature and the fact that these can be combined to get the most out of each.
What's the Final Verdict?
I would like to end this Exponea review by summarizing its key features and benefits. It is an end-to-end customer data platform that can help you seamlessly manage customer experiences across platforms.
What's more, is that it has add-on AI and marketing automation tools that can help you run omnichannel marketing campaigns. Overall, it is an extremely useful tool for marketers and I give it my seal of approval.
Hope you find this Exponea review helpful. Have any further questions? Please leave a comment for me.