Last Updated On:
Finteza Review: The Summary Box
Finteza is an advanced solution that offers a detailed analysis of all your marketing data so that you can get the most bang out of your buck for your advertising efforts.
|Accurate Reports||Too Advanced for New Webmasters|
|Easy to use|
|Website and App Analytics||Multi-purpose Advertising Engine|
|$25 per 100,000 unique visitors per month||$4 per 100,000 impressions per month|
I like Finteza for one main reason: It places the quality of your site traffic before quantity.
You may have 100,000 visitors every month, but what if they are all from bots? With Finteza, you can analyze website traffic in real-time and detect bot traffic.
After analysis, the next natural step is course correction. I need to modify my strategy to get more conversions.
For this, Finteza’s conversion funnel and advertising engine are apt. It’s a comprehensive tool to help you identify the bottlenecks in your marketing processes and to fix them.
Want a free trial? Click here
How Did I Stumble Across Finteza?
Do you find Google Analytics reports to be too basic?
In my experience, Google Analytics is great for the average webmaster. But if you’re looking to take your marketing game to the next level, you need a tool that is much more advanced.
One of the main reasons for that is that you get only a few reports. And in those reports, you may get data that is slightly distorted.
I was looking for an advanced site analytics solution to fix this problem.
I want readers to visit my website and stay on it. For that, knowing my website traffic isn’t enough. I need to know where my traffic is coming from and if it is genuine or not.
I don’t want skewed analytics that just inflates my numbers.
I was looking for precision.
In my search for an advanced web-analytics solution, I came across Finteza. It’s a software solution that also has features to help you create and manage online ad campaigns.
I checked out the tool to see how it can help me enhance my marketing strategy.
And I’ve got a lot to tell you!
I’m going to share a review of the tool based on my experience. In this review, I’ll cover all the main features in detail along with the pricing plans.
Finteza Review: Key Features
|☑️ Identify 12 types of bad traffic||☑️ Real-time website analytics|
|☑️ Analyze traffic from 15 perspectives||☑️ Website error-tracking|
|☑️ Reports segmentation||☑️ Retargeting ads|
|☑️ Conversion analysis||☑️ Automatic event-based sales funnel|
|☑️ Visualize events in the sales funnel||☑️ Conversion tracking (via ads and keywords)|
|☑️ Detailed conversion reports||☑️ Identify bot traffic|
|☑️ Multiple integrations||☑️ Mobile analytics|
Who Is the Tool Designed For?
|✔️ Agencies||✔️ Advertising Buyers|
|✔️ Marketing Specialists||✔️ Enterprises|
|✔️ Startups||✔️ SMEs|
|✔️ Traffic Managers||✔️ Webmasters|
Detailed Review: How Can Finteza Help You?
Do you want web analytics reports that are accurate, easy-to-understand, and help you grow your business?
I know I do.
That’s exactly what Finteza is designed for.
And after using it, I can tell you there is a lot to explore in the tool. If you like number crunching, you’re in for a treat.
What if you’re not a numbers person?
The good thing about Finteza is that it simplifies complex data for you. It uses loads of visual elements so that you can make sense of your website analytics easily.
In this section, I’ll review all the main features of the tool and give an idea of how you can leverage them for your marketing strategy.
1. Build Powerful Conversion Funnels
Are your visitors bouncing off your website?
I know we’ve all been there.
We put in a lot of effort to get people to visit our websites. But there’s no point to it if we can’t convert website visitors into customers.
And the worst part is we may not even know where we are going wrong.
With Finteza’s Conversion Funnel, I was able to get rid of my blind spots. This feature helped me pinpoint precisely the stage or the pages at which users were bouncing from my site.
Do you know what’s even better?
I used this tool to build funnels across different web pages and explore how users interact with my site on different channels.
Here’s what I love about this feature:
It gives you complete control over how you want to build your funnels.
Using their tool, I can build a unique funnel specifically targeted towards iOS users from Australia or any other country. Furthermore, I can also add other criteria to target only those users who came to the site via a Facebook ad.
From mouse hovering and button clicking to filling out a form or purchasing a product, I can add any criteria in my funnel.
While using this tool, I even tracked the number of times a user hovered over a particular element on my header. Even if they don’t actually click a button, I could see they’ve gone over the area. All of this data served as a solid base to create a powerful conversion funnel.
Pro Tip: You can leverage this feature to improve your landing page design.
How Can You Create a Funnel With Finteza?
Let me be honest — funnel creation is a very time-consuming process. If you are a busy marketer like me, it can be annoying to create similar funnels multiple times.
That’s one problem that Finteza solves easily.
You can automate the entire funnel creation process for related events, you can use the same prefix. For all the events that you use the prefix for, Finteza will automatically create a conversion funnel.
Say, for instance, I run an online flower shop. I can add the prefix, “Flower.com” to multiple events, including Add to Cart, Purchase, Add Payment, and others.
Finteza links these events together and creates the following funnel for me:
At a later stage, if I decide that I don’t want to track one of these events, I can hide them as well. I find this funnel creation process extremely smart and convenient.
But what if I don’t have an event to automatically create a funnel?
I can still build a funnel with page addresses. This feature is especially helpful for websites that already have a good hierarchical structure.
Let me share an example:
I spread out my entire sign up process across multiple pages. To track the total number of sign-ups for each page, here’s what I did:
1/landing → 2/signup → 3/signup_success → 4/signup_confirmation
How Can You Manage a Funnel With Finteza?
Next, let’s review the funnel management system in Finteza. Even if a tool has the best features, if it’s not easy to manage and use, it’s pointless.
On Finteza, the funnel is divided into three screens: Funnel List, Report, and Editing modes. It’s quite systematic.
Here is what you can do with each section:
- Funnel List: Check the complete list of your automatically created and saved funnels. When you click on any of them, you automatically switch to the Report mode.
- Report: Get a detailed analysis of your data in this mode. To check conversions, you can take a look at the lower part of the screen. Switch over to Editing mode by clicking on the button on the top-right.
- Editing: Edit your funnel based on your requirements. In Editing mode, you will be able to see all available components of the funnel in the lower part of the screen. Once you’ve made the changes, you can save them in this mode.
Even if you’re a first time user, Finteza has simplified the management process. Everything is pretty well-organized and explained.
You’re likely to do just fine without even a tutorial.
2. Check the Quality of Your Website Traffic
Don’t you get an ego boost every time you see your website traffic soaring? In my early days, I used to be thrilled every time I saw the traffic picking up.
But now I’ve learned better.
It’s not always about the numbers. To give conversions, you need to check the quality of your traffic.
But what’s it got to do with Finteza?
Another great feature of Finteza is that it enables you to get a clearer picture of your traffic quality. In my opinion, the visual charts make it easy to get an idea of the bigger picture
For instance, take a look at the screenshot below:
Do you see results marked in different colors? Here is how their color coding works:
- Green Traffic: Real users
- Yellow Traffic: Users with VPNs, HTTP proxies, and TOR networks
- Red Traffic: Bots and spoofers
As you can see in the screenshot, most of the traffic is marked in green. That’s a great sign. The results marked in yellow and red represent the non-converting leads.
Wasn’t that easy to scan through? Personally, I find this feature extremely helpful.
Giving it a big thumbs-up!
3. Optimize Your Advertising Efforts
Here is a universal truth:
All marketers want to cut down on their advertising costs. Obviously, that also includes me. At the same time, we want to improve the returns on it.
So, what’s the magic formula?
One-word answer: Optimization.
You’ve got to make the most of your advertising channels.
While Finteza is focused mainly on analytics, it also comes with its own advertising engine. It’s quite impressive. Not only can I manage my landing pages on it, but I can also design banners, graphics, and more.
How to Create Unique Banners With Finteza?
Let’s get straight to the point…
To get more ad clicks, you need to create attractive banners. Frankly, I was expecting Finteza’s advertising engine to give me a few graphics for my ads. But it offers much more than that.
On the platform, I was surprised to find ten different types of banners, including mobile ad formats. To create a banner, I need to add a title, description, image, and select a call-to-action button.
The best part is that the whole process takes only a couple of minutes.
How Can You Optimize Your Ads With Finteza?
Any digital marketer worth their salt will tell you it’s pointless to showcase ads randomly to people. If you want to get quality leads, you need to target your ads well.
Finteza’s targeting options are pretty standard.
Using the tool, you can target your ads based on location, language, device, time, browsers, and other parameters.
That’s all about PPC and social media ads.
No surprises there.
But third-party advertising on Finteza is a whole different ball game.
If you feature your ads on a third-party site, you can add a Finteza code to it. By doing so, you can get easy access to manage, launch, and track such ads.
What’s more, the tool can also handle multi-channel attribution. I think that can prove to be a true asset for retargeting ads.
You can show ads to your audience based on how they interact with your site.
For instance, I can showcase specific ads to those visitors who may have added a product in their cart but did not complete the purchase.
When these users visit my site through a mobile device, I can display an attractive banner that has a deep link to their cart page.
I think this feature is really a GAME-CHANGER.
How Can You Check if Your Ad Campaign is Running Successfully on Finteza?
Just like most features in Finteza, campaign analytics is quite straightforward.
Using their detailed campaign reports, you can check data on clicks, impressions, CTR, and more. You get 10 different reports to get an overview of your overall campaign performance.
I’m impressed with how exhaustive the reports are. They are all you need to get your campaign on track.
4. How Can You Bypass Ad Blockers With Finteza?
Did you know that 47% of Internet users worldwide use an adblocker?
That’s a cause of concern for most marketers. And I think it’s a legit concern. There is no point in posting ads if your audience is going to block them.
Is there a way to bypass ad blockers?
Finteza can provide a solution to this problem.
All the data that you share with your users is sent through a proxy via your own website. So, browsers and plugins can’t block your data.
I think a lot of marketers (including me) are going to rejoice at this feature.
What Are Others Saying About Finteza?
|“Finteza is a traffic quality tool that tells you the exact percentage of high-quality and inferior-quality traffic coming from different channels to your site. Plus, it’s a tool that is truly on the side of advertising buyers.”|
— Search Engine Journal
|“The tool automatically creates a funnel for everyone who converts on your site, giving you a full view of your target customer’s journey to conversions. From the specific campaigns that drive them into your site to all the conversions they made afterward, it’s all laid out.”|
— Marketing Profs
|“It saves you time to monitor bounce rates, time on page, your top-performing web pages and traffic from specific sources. The tool analyzes and systematizes a lot of data related to all user actions on your site, such as devices and software used, visits, conversions, viewed pages, social and demographic data, etc”|
— Business 2 Community
FAQs for Finteza
Does Finteza integrate with other tools?
Yes, you can integrate Finteza with some of the most popular CMS systems, including WordPress, Joomla, Drupal, OpenCart, and others.
Which ad blockers can you bypass with Finteza?
Finteza is not blacklisted by ad blockers and providers. You can bypass AdGuard, Adblock, and other similar apps with Finteza.
What’s the Final Verdict?
I know the digital space is brimming with web analytics tools. But trust me, Finteza is a cut above the rest.
It goes beyond providing just the basic metrics.
Using this tool, you can analyze the quality of your traffic and get important information about your users.
The highlight for me is that you can easily spot bot traffic.
Add to that the powerful funnel building and ad optimization capabilities and you’ve got a winning combo!
I would definitely recommend you to use Finteza to streamline your marketing strategy and grow your business easily.
Do you have any questions about Finteza? Have you used Finteza before? Please share your questions and reviews in the comments section below.