Food blogging is not a new concept and has been in the picture for a long time. And the rise of visual social media platforms like Instagram and YouTube has taken it to the next level.
Due to the visual medium of such platforms, it is much easier to display food pictures and share recipes on the go. This has led to the rise of numerous food influencers who have gathered a massive following on social media.
They can now create and post recipes in a much more captivating manner. And brands also leverage them to promote their products to an audience of cooks and foodies.
Here’s a list of the top 15 food influencers on Instagram that you should collaborate with, in 2019:
Food Influencer #1 – Ashley Alexander
No. of Instagram Followers – 317K
She runs successful Instagram page, @gatherandfeast, and has a huge follower base. She regularly posts simple food recipes that her followers can make at home.
Her Instagram feed is filled with mouth-watering food pictures of the food that she cooks. Apart from that, she also creates beautiful and creative flat lays using cooking ingredients that she posts to make her Instagram look beautiful.
Food Influencer #2 – Ashley
No. of Instagram Followers – 234K
Ashley is an expert baker who keeps experimenting with different ingredients and shares the links to her recipes on Instagram. She runs a successful food blog “BAKER by NATURE” where she posts all her recipes in detail.
She uses Instagram just to post beautiful food pictures and asks her followers to go to the blog to read the recipes.
Food Influencer #3 – Caitlin Greene
No. of Instagram Followers – 123K
She is a private chef, food stylist, and photographer from Boston. Her forte is creating healthy and filling meals and plating it in a way that is Instaworthy.
On her blog, “Food Infinitude,” you can find all her recipes, holiday gift guides, and a lot more. She also posts a brief version of her recipes in her Instagram captions.
Food Influencer #4 – Francesca
No. of Instagram Followers – 123K
She is a vegan who posts vegan food recipes and their pictures on Instagram. She creates a wide variety of food recipes from salads and main course to desserts.
She also runs her own YouTube channel, “Plantifully Based,” where she has 9.3K followers. She creates detailed videos where she explains how to make a particular recipe.
Food Influencer #5 – Sarah Brunella
No. of Instagram Followers – 94.4K
She is not just a cook who creates new recipes, but is also a food photographer and author. She posts beautiful food pictures on her Instagram page and detailed recipes on her blog.
Given her skills in photography, she is brilliant at using beautiful backgrounds and plating the food in a way that looks beautiful. Her Instagram feed is as much about food as it is photography, which makes her stand out from other influencers on this list.
Food Influencer #6 – Dorie Greenspan
No. of Instagram Followers – 73.5K
She is the author of two books—Everyday Dorie and Dorie’s Cookies. She is also a columnist for The New York Times magazine. Her Instagram page is filled with pictures of delicious desserts that she likes.
Unlike most other influencers on this list, she does not always post her own recipes, but also shares pictures of desserts made by others and tags them. She also runs a blog, “Everyday Dorie,” where she posts her recipes and tidbits about her life and travels.
Food Influencer #7 – Sylwia
No. of Instagram Followers – 63.3K
She is a Polish chef who creates beautiful food recipes and shares them with her followers on Instagram.
Sylwia also runs a blog where you can find her breakfast, lunch, and dinner recipes. She started the blog to post the everyday recipes that she prepares for her family and share it with the world.
Food Influencer #8 – Pauline
No. of Instagram Followers – 41.8K
She is a French content creator who posts tasty and healthy food recipes, along with beautiful pictures of the food that she makes. She is a big fan of avocados and uses them is almost all her recipes.
Her talent is not just limited to cooking good food, but also extends to photography. Her Instagram feed is a treat for all foodies out there.
Food Influencer #9 – Emma Hyslop
No. of Instagram Followers – 38.5K
Emma is a foodie who creates plant-based recipes and posts them on her Instagram page. She uses healthy ingredients to create delicious meals and desserts.
She also posts the recipes in the Instagram captions, so that her followers can try making those recipes. To get more detailed recipes, you can visit her blog, “The Nakd Kitchen.”
Food Influencer #10 – Charles Lee
No. of Instagram Followers – 37.9K
Charles creates sumptuous meals using vegetarian as well as non-vegetarian ingredients and posts beautiful food pictures on his Instagram. The way he plates the food is nothing less than a work of art.
His recipes are more focused on meat than vegetarian meals and hence, he is the one to follow if you’re a meat lover.
Food Influencer #11 – Anna Lindberg
No. of Instagram Followers – 37.4K
Anna is different from any other person on this list because she creates only ice-cream sundaes and smoothies and nothing else.
Her Instagram feed looks like a child’s dream come true, with different colors and flavors of ice creams topped with delicious fruits and toppings. Her blog, “Me My smoothies and Life,” also has the same theme—ice-cream sundaes and smoothies.
Food Influencer #12 – Jil
No. of Instagram Followers – 24.7K
She creates delicious vegan meals and posts about it on Instagram. Apart from the beautiful pictures of the food that she makes, she also shares the instructions on how to make those meals.
She is a pasta lover and that clearly reflects in her Instagram feed, where most of her recipes involve some form of pasta.
Food Influencer #13 – Fiona Lee
No. of Instagram Followers – 17.2K
Fiona is a New-York-based food blogger who posts about food items from restaurants that she visits.
Unlike others in this list, she does not actually create recipes but just posts about food and beverages that she likes. This makes her the perfect person for restaurants to collaborate with.
Food Influencer #14 – Ignatius Gorby
No. of Instagram Followers – 14.3K
He is a brilliant chef who creates delicious recipes and posts pictures on Instagram. His Instagram handle is @badplating, which is ironic because he actually specializes in plating.
With his plating skills, he can make everyday food look fancy. He actually serves meals with small portion sizes, fit for a fine-dine restaurant, and presents it beautifully.
Food Influencer #15 – Rebecca Tolan
No. of Instagram Followers – 12.9K
She creates new recipes and posts about it on her Instagram page. She writes the recipes in the Instagram captions of her posts, so her followers can directly get instructions from there and start experimenting.
These are some of the best food influencers on Instagram, who can help promote your brand and spread brand awareness.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.