If you are a small business owner or someone looking to grow your startup business, the task of marketing it can seem daunting. Marketing buzzwords such as engagement, outreach and digital presence are all terms that imply the investment of human and monetary resources. Social media accounts require personnel to monitor, and marketing documents take time to draft.

Inbound marketing strategy often takes a backseat when it comes to small businesses and startups because other tasks more directly related to profits must be made a priority. The following tips and ideas can help you to get the most bang for your buck when it comes to investing valuable time and resources into marketing your small business.

1. Focus Your Efforts

When you’re trying to run a small business or a start up, it can be difficult to find time for social media. This makes putting all of your eggs in one basket a viable strategy in terms of how many social media platforms you use.

When it comes to social media, having one account that you use regularly is far better than having five accounts that are incomplete and sparsely used. Focusing your efforts on one or two platforms such as Facebook or Twitter will increase your chances of seeing a return on your investment.

For instance, if you have a Facebook, Twitter and Pinterest for your business with limited content, there isn’t enough there for people to engage with or relate to. By comparison, a Facebook page that receives all of your attention will offer users more information and better represent your business. Once you get a knack for one platform, gradually expand your online presence to include additional social media outlets.

2. Find Your Audience

Another aspect of getting the most out of the time you allocate to marketing is to find your audience. When choosing a platform to focus on, it is important do some research and discover where your potential customers are in the world of social media.

If you discover that your target audience of young professionals is using Twitter, then that is where your brand should start. On the other hand, if you discover that the baby boomers that make up your target audience are using Facebook, then that’s where you should create a presence.

3. Send a Weekly Email

Email campaigns are a fairly low-cost endeavor that can help to raise awareness for your brand name. A weekly email is an example of a strategy that is both time efficient and effective in terms of reaching out to people, as cited by Inc. Examples of weekly email campaigns include offering a weekly tip that is relevant to your industry or sending people special offers.

The key to email campaigns is creating an incentive for someone to open. Research email subject tactics that have the best open rates, look into the best times to send your emails, and make sure to design your campaign so that it is mobile friendly. Mobile opens accounts for 47% of all email opens. After you’ve worked hard to optimize your campaign, make sure you track your efforts. Use this information to evaluate the campaign’s performance.

4. Giveaways

While it may seem detrimental to your goal of making a profit, giving away your products is an excellent form of word-of-mouth marketing, as suggested by StartupNation. Not only do free samples encourage people to come back for more, they are also likely to let others know about their experience with your product. Industry shows and fairs present themselves as grassroots locations for distributing your free items and spreading the word about your growing brand.

Additionally, don’t be afraid to give away your killer content. Has your business created an eBook that is particularly awesome? Share it with your target audience for free. If it is as awesome as you say it is your target audience will be eager to share it across their own social platforms. Giving away great content can result in instant ambassadors for your brand.

Marketing a small business can be a difficult task given the limited resources that tend to come with the territory. The aforementioned ideas serve as low-cost options for promoting your organization.