Any influencer marketing campaign has the potential to be stressful and overly-complicated without the right strategies and tools for success. Brands are tasked with finding influencers, developing a marketing strategy, and carrying out the campaign – which can be daunting at times.

Thankfully, the best influencer marketing software and tools out there can help alleviate some of this stress. These tools can assist with a variety of different campaign duties. They can also be helpful for agencies and influencers, in addition to brands.

If you aren’t using it already, it’s time to give it a try. In this post, let’s talk about the best influencer marketing software and tools and their pricing and features.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Which Are the Best Free Influencer Marketing Software and Tools?

While many of these tools require a subscription for use, there are some amazing free influencer marketing software and tools also out there.

Typically, they offer fewer features than the paid software programs. However, they are a great option for those who are just starting or are interested in trying out a few options to find the best fit for their needs.

Here are the best free influencer marketing software and tools that you can use for your campaigns:

1. NeoReach

NeoReach is an influencer marketing agency that provides campaign services for brands. The company recently launched a freemium version of their influencer search platform. On this platform, users can search through a database of thousands of influencers.

Features:

  • Influencer search
  • Filtering options
  • Sorted lists
  • Influencer profile comparison
  • Workflow automation
  • Tracking and reporting
  • API Integrations

Pricing:

In addition to their freemium platform, NeoReach also has two paid plans: Entry Plan and Enterprise & API Plan. For details of the pricing plans, please get in touch with their team.

NeoReach
Image via NeoReach

2. Upfluence

Upfluence is a leading software company that provides a variety of tools to assist with influencer marketing campaigns. They offer a free Chrome extension that allows users to view an influencer’s analytics directly through their social media platforms or websites.

Features:

  • Influencer search and recommendations
  • Influencer outreach
  • Price suggestions
  • Campaign management and tracking

Pricing:

Upfluence offers three different paid subscription packages: Starter Plan, Growth Plan, and Scale Plan. For more information regarding the pricing, please get in touch with their team.

Upfluence
Image via Upfluence

3. HypeAuditor

HypeAuditor is a software company that prides itself on minimizing fraud in influencer marketing. The company provides a variety of different free influencer marketing tools, including a free version of their premium plan for brands and agencies.

Features:

  • Influencer search
  • Competitor analysis
  • Fraud detection
  • Campaign tracking
  • Detailed reports
  • Engagement and Money Calculator

Pricing:

HypeAuditor’s free version only has limited access to some of the features. However, they also have four paid plans: Reports Starter Plan, Discovery Plan, Market Analysis Starter, and Tracking Starter Plan. They start at $299/month.

HypeAuditor
Image via HypeAuditor

4. Publicfast

Publicfast is an influencer marketing software company that specializes in connecting brands with influencers to launch campaigns. Unlike the three platforms above, Publicfast offers a version of their campaign management software for free.

Features:

  • Influencer Search
  • Campaign Targeting & Launching
  • Budgeting Management
  • Account Manager Support
  • Secure Workflow

Pricing:

Along with a free plan, Publicfast also has one paid plan called the Discovery Plan. It has all the features of the feature in addition to other exclusive features.

Publicfast
Image via Publicfast

5. Post For Rent

Post For Rent is an influencer marketing software company that provides helpful tools for both influencers and brands. Their goal is to connect them so that they can easily work together on campaigns.

On this platform, influencers and brands can also post reviews about each other after collaborating.

Features:

  • Influencer discovery
  • Expert advice
  • Detailed analytics
  • Campaign management
  • Managed services

Pricing:

Although their platform is free, there are a few service fees involved regarding certain features. There are also some features that are not available with the free plan. Their paid plans are designed in such a manner that you can customize your plans based on your requirements.

PostForRent
Image via PostForRent

FAQs

Q1. Why should I use influencer marketing software and tools for my campaigns?

A. You should use influencer marketing software and tools if you want to manage your campaigns more effectively. It can also make the process of finding relevant influencers quite smooth. Some of these tools also allow you to directly reach out to influencers and manage your campaigns from a single dashboard.

It can make a big difference in alleviating the stress of campaign management.

Q2. Who can use influencer marketing tools?

A. Anyone can use them. The majority of tools are meant for brands that are managing influencer marketing campaigns. But, there are some tools that are very useful for freelancers, agencies, and influencers as well.

Q3. How should I decide which influencer marketing tool to use?

A. Evaluate what you’re looking for in a platform and look at the pros and cons of each tool. Choose one that offers everything you need and isn’t missing something that’s important to you.

If you’re looking for a free tool, there’s no harm in trying it out and seeing if you like it. For a paid tool, on the other hand, make sure you read reviews and do your research before you commit to one.

Q4. When should I use free influencer marketing software or tools for my campaigns?

A. Free tools are great when you are just starting out with influencer marketing and want access to only basic features. If you aren’t sure about a platform or don’t want a long-term commitment, you should opt for a free platform.

Q5. When should I use paid influencer marketing software or tools for my campaigns?

A. Typically, large brands and agencies opt for paid influencer marketing software or tools. That’s because it gives them access to premium features to run their campaigns. If you also want to use advanced features, you should consider paying for an influencer marketing tool or software program.

Q6. Are free influencer marketing tools less effective than paid ones?

A. Not necessarily. Although paid tools offer more extensive features, free tools can also be extremely effective for those who do not need advanced features. For example, if a brand is only looking to find some influencers, a free search tool will likely be just as effective as a paid one.

Q7. How can I get started without influencer marketing software?

A. If you’re planning on starting a campaign without software, it’s important to set clear goals for the campaign before beginning. For example, plan out the end goal, progress goals, and an overall budget. When searching for influencers, narrow down your choices based on hashtags, locations, engagement rate, and other important criteria.

Q8. What are some common influencer marketing campaign goals?

A. Brands start influencer marketing campaigns for a variety of reasons. Some common campaign goals include:

  • To expand social media reach
  • To raise brand awareness
  • To increase sales
  • To counter negative reviews
  • To educate consumers product use

Final Thoughts

The influencer marketing software and tools listed above can serve a variety of different purposes in a campaign. Nevertheless, each of them have one thing in common: they make running an influencer marketing campaign much easier.

Whether you’re managing a campaign or are looking for some new free tools, the platforms listed above are a great place to start. Check them out and select the interface that best aligns with your brand’s goals.

Leave a comment if you have any questions about the free influencer marketing software programs that we’ve discussed in this post. If you already use one, let us know which.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).