21 Best Google Analytics Alternatives All Webmasters Should Check Out In 2023

Google Analytics is undoubtedly one of the most popular tools for web analytics. Yet many webmasters are on the lookout for the best Google Analytics alternatives.

Why is that?

Google Analytics comes with some drawbacks.

For one, Google Analytics uses data sampling. This means that the results you see are based on a certain percentage of your exact data. Because of this, you may see distorted data.

Another major issue is that Google tracks all of your data to use for advertising. If you are worried about data privacy, this can be a major roadblock.

Thankfully, there are many Google Analytics alternatives available that offer the same functionalities.

Some of these website analytics tools even offer more advanced features.

Want to know which ones?

Check out this list of the best web analytics tools.

Disclosure: This post may contain affiliate links and we may earn a small commission, at no extra cost to you. However, this does not impact our reviews and comparisons. We try our best to keep things fair and balanced, in order to help you make the best choice for yourself.

Web Analytics: Which Are the Best Google Analytics Alternatives for Webmasters?

In this list, I’ve tried to list the key features, pricing details, pros, and cons of all the web analytics tools. If you’re looking for the best Google Analytics alternatives, you should take your time to understand which one fits your needs the best.

Google Analytics Alternative #1: Finteza

In terms of functionality, Finteza is a powerful alternative to Google Analytics.

Finteza’s advanced features are designed keeping in mind the needs of experienced webmasters, advertising buyers, and traffic managers.

This website analytics tool comes with a Conversion Funnel and an Advertising Engine. They can help you generate more leads, traffic, and boost your conversion rate.

Key Features

• Identify bot traffic: Finteza’s report on traffic details divides traffic sources into three colors — Green traffic, Yellow traffic, and Red traffic. While green represents real users, red traffic shows spoofers and bots.
• Customization for conversion funnels: Finteza allows you to add multiple criteria to customize your funnel. Your events can include actions like button clicking, mouse hovering, or even adding a product to the cart. This feature can help you gain insights that can be used to build powerful funnels.
• Automatic funnel creation for similar events: By using the same prefix for events that are related, you can automate your funnel creation process in Finteza. This web analytics tool automatically links all related events together.
• Ad optimization with retargeting options: Along with targeting and retargeting ad options, Finteza also offers multi-channel attribution. This means that you can reach out to your audience through multiple mediums.
• Bypass ad blockers: Finteza sends all of your shared data through a proxy that is on your own website. Because of this, browsers and plugins won’t be able to block your sent data.

Pros

• User-friendly
• Multiple integrations
• Detailed and accurate reports
• Reports segmentation
• Automatic event-based sales funnel

Cons

• May take a while to learn

Pricing Plans

• Website and App Analytics: $25 per 100,000 unique visitors per month
• Multi-Purpose Advertising Engine: $4 per 100,000 impressions per month
• You can get a free demo and a 30-day free trial.

Pro Tip: Leverage Finteza’s multi-channel attribution option for retargeting ads.

For more information about this web analytics tool and its features, check out my detailed review of Finteza here.

Image via Finteza

Google Analytics Alternative #2: Oribi

Want to better understand your analytics without developers, tag managers, or coding?

Next on our list of Google Analytics alternatives, Oribi gives you actionable insights into your analytics with just one click.  Insights that can help you make business decisions that are well informed and that drive results.

With this innovative website analytics tool, you can build and analyze sales funnels quickly. You can also find out which channels convert the best and at exactly which points you’re losing prospects.

Shane Invites You To Try Oribi Today!

Key Features

• Tracks every page view and button click
• Track and compare campaigns with the use of UTM codes
• Defines conversion goals without coding
• Offers actionable insights
• Export events to Facebook and Google
• Create finely-tuned retargeting and Lookalike audiences

Pros

• Outstanding customer support
• No developers, coding, or tag managers required
• Makes building new audiences easy
• Helps users analyze specific segments using smart filters

Cons

• Can take some time and effort to master

Pricing

Free 7-day trial (no credit card required) which includes a product tour with one of their conversion experts. After the free trial, plans start at $450 per month.

Image via Oribi

Google Analytics Alternative #3: Clicky

If you like simplicity, this analytics solution’s interface is bound to win you over. It’s neat and puts the main focus on the data. Using this web analytics tool, you can track and analyze your site traffic in real-time.

Key Features

• Heatmaps
• Bot detection and blocking
• On-site analytics
• Uptime monitoring

Pros

• Clean interface
• Real-time campaign tracking
• Detailed reports

Cons

• Can face speed issues sometimes

Pricing Plans

• Free Plan
• Pro Plan: $9.99
• Pro Plus Plan: $14.99
• Pro Platinum: $19.99
• Custom Plan: Varies as per requirements
• All new accounts get a 21-day free trial of their Premium Plan
• Free demo available

Pro Tip: Use filtering and segmentation options for more accurate results.

Image via Clicky

Google Analytics Alternative #4: Serpstat

This web analytics tool is designed to take care of all your SEO needs. From keyword research to backlink analysis and competitor analysis, it has features for all of it. Whether you are a pro at SEO or only beginning, this powerful web analytics platform has something for everyone.

Key Features

• Competitor research
• On-page audit
• Search and advertising analysis
• Market Intelligence

Pros

• Multiple functionalities
• Budget-Friendly
• Easy website audit
• Large database of backlinks

Cons

• Some tutorials may be outdated
• The UX may seem a bit confusing

Pricing Plans

• Lite Plan: $69 per month
• Standard Plan: $149 per month
• Advanced Plan: $299 per month
• Enterprise Plan: $499 per month
• For a free trial or personal demonstration, you can ask their team.

Pro Tip: Turn email alerts on to get notified if there is a change in your domain or keyword ranking.

Image via Serpstat

Google Analytics Alternative #5: SERanking

This powerful web analytics platform has features for keyword suggestions, backlink analysis, SEO/PPC competitor research, social media management, and more. This web analytics tool can come in handy for small business owners, SEO experts, as well as digital marketing agencies.

Key Features

• Keyword grouping
• Track backlinks and keyword ranks
• Website audit
• Lead generator

Pros

• Affordable
• Accurate results for keyword tracking
• Detailed reports with options for custom branding
• Integrations with popular apps

Cons

• Interface can be hard to navigate
• Additional fees to get access to certain features

Pricing Plans

• Optimum Plan: $39 per month
• Plus Plan: $89 per month
• Enterprise Plan: $189 per month
• Free demo available
• 14-day free trial available

Pro Tip: Not sure if your canonical tags are set up correctly? Use this analytics software's deep website audit feature to get more clarity.

Image via SERanking

Google Analytics Alternative #6: Semrush

This all-in-one SEO tool is a popular Google Analytics alternative because of its versatility and rich functionality. They have solutions for content marketing, market analysis, keyword research, and social media marketing.

Key Features

• Organic and advertising research
• Backlink checker
• Traffic analytics
• Site audit
• Competitor research

Pros

• In-depth analytics presented in an easy-to-understand manner
• Custom plans based on client requirements
• Easy competitor research
• Traffic analytics API access (on request)

Cons

• Long learning curve
• May seem too advanced for beginners

Pricing Plans

• • Pro Plan: $99.95 per month
  • Guru Plan: $199.95 per month
  • Business Plan: $399.95 per month
  • Free trial available

Shane Invites You to Try Semrush
FREE For 30 Days (Limited Time Offer)!

Pro Tip: Use Semrush Big Data visualizations to see a domain comparison of your competitors.

Image via Semrush

Google Analytics Alternative #7: Leadfeeder

Next on our list of Google Analytics alternatives, Leadfeeder is aimed at small and medium-sized business owners and marketers who want to grow their business.

It’s a great web analytics and lead generation software solution. Using this powerful analytics platform, you can find out who visits your site. What’s more, you can also get contact information from individuals from an interested company.

Key Features

• Identify website visitors
• Track visitor movement on your site
• Automatic lead scoring
• Get contact information of leads

Pros

• Easy to use
• Frequent email updates
• Multiple integrations
• Great customer service

Cons

• Can show duplicate results

Pricing Plans

• Lite Plan: Free
• Premium Plan: Starting from $55 per month
• 14-day free trial available

Pro Tip: Set up the Leadfeeder Booster to make sure more data gets pushed out every day.

Image via Leadfeeder

Google Analytics Alternative #8: HubSpot

HubSpot offers multiple solutions for sales, marketing, CRM, and CMS. It has features that can help you improve your customer service.

This Google Analytics alternative also comes with a simple analytics dashboard that makes it easy for you to track your site’s effectiveness. Pick HubSpot over Google Analytics if you are also looking for a marketing automation tool.

Key Features

• Traffic and engagement metrics
• Marketing automation
• Lead generation
• SEO recommendations
• Contact attribution reporting

Pros

• Easy to use
• Excellent user support
• Multiple integrations
• Rich functionality

Cons

• Maybe expensive for SMBs
• Long learning curve

Pricing Plans

• CRM: Free
• Marketing Hub: Plans ranging from $35 to $2,240 per month
• Sales Hub: Plans ranging from $35 to $840 per month
• Service Hub: Plans ranging from $35 to $840 per month
• CMS Hub: Plans ranging from $210 to $630 per month
• 14-day free trial available

Pro Tip: Leverage HubSpot’s email sequencing feature to keep prospecting on autopilot.

Image via HubSpot

Google Analytics Alternative #9: Matoma

This comprehensive web analytics platform enables you to evaluate site visitors’ behavior. Using this analytics software, you can leverage heatmaps, A/B testing, session recording, and more.

Unlike Google Analytics, Matoma does not use data sampling, so the data from this tool is likely to give you more accurate results.

Key Features

• Create visitor profiles based on site interactions
• Embed third-party tracking codes to your site
• Track keyword performance across Bing, Yahoo, and Google
• Campaign tracking and custom reporting

Pros

• Easily customizable
• You are in complete control of your privacy and data
• Options for on-premise as well as cloud hosting
• Multiple integrations

Cons

• You have to pay extra for advanced features
• You may face migration issues

Pricing Plan

• Essential Plan: $19 per month
• Business Plan: $29 per month
• Enterprise Plan: Get in touch with their team
• 21-day free trial for which you don’t need a credit card.

Pro Tip: Their RAW data APIs enable you to get the entire list of site visitors and their actions as an API response.

Image via Matoma

Google Analytics Alternative #10: Woopra

With Woopra's advanced web analytics software, you can take your data-driven marketing strategy to the next level. Using this marketing analytics tool, you can analyze the behavior of your customers across various touchpoints and devices. Based on this data, the tool builds a comprehensive profile for all users.

In addition to this, this advanced web analytics tool continuously tracks mobile and web activity and updates all user profiles in real-time.

Key Features

• Customer segmentation
• Real-time notifications
• Customizable funnel
• Automation and personalization options

Pros

• Multiple integrations
• Easy-to-use visual interface
• Built-in automation
• Real-time individual analysis

Cons

• Technical knowledge may be required for certain features

Pricing Plans

• Core Plan: Free
• Pro Plan: $999 per month
• Enterprise Plan: Get in touch with their sales team

Pro Tip: To boost your customer loyalty, look at their Retention Reports closely.

Image via Woopra

Google Analytics Alternative #11: GoSquared

This all-in-one analytics software solution comes with a suite of tools that can help you keep track of your site visitors and get more conversions. Their products have multiple features that aim to make business processes and marketing for SaaS companies more efficient.

Key Features

• Marketing automation
• Live chat
• Real-time web analytics
• Customer segmentation

Pros

• Live profile for all contacts
• Customer onboarding options
• Comprehensive dashboard
• Multiple integrations
• Data privacy

Cons

• You need to pay extra to get access to advanced features

Pricing Plan

• Analytics Plan:
  • Up to 1000 monthly page views: Free
  • Up to 100,000 monthly page views: $29 per month
  • Up to 200,000 monthly page views: $49 per month
  • … and more!
• Live Chat Plan:
  • For 100 profiles: Free
  • For 1000 profiles: $29 per month
  • For 5000 profiles: $49 per month
  • … and more!
• Suite Plan: Starts from $79 per month
• Free trial available for all plans

Pro Tip: Check out this analytics software’s Smart Predictions to get an estimate of your monthly, weekly, and daily traffic based on your past data.

Image via GoSquared

Google Analytics Alternative #12: Mixpanel

Next on our list of Google Analytics alternatives, Mixpanel is a self-serve analytics solution that aims to help companies attract, engage, and retain customers. They have specific solutions geared towards industries like SaaS, travel, media and entertainment, and others.

If you are on the lookout for a tool tailored for your industry, Mixpanel may be a better bet than Google Analytics.

Key Features

• Detailed view of user data and activity
• On-demand funnel segmentation
• A/B testing
• Web and mobile messaging

Pros

• Easy categorization and verification of events
• Secure data
• No data sampling
• Multiple reporting options

Cons

• Responses from their customer support team may be slow

Pricing Plans

• Starter Plan: Free
• Growth Plan: $89 per month
• Enterprise Plan: Contact their sales team
• Free demo available

Pro Tip: Group your user data by device, account, or in any other way you want based on your preferences.

Image via Mixpanel

Google Analytics Alternative #13: StatCounter

StatCounter wants to make it easy for entrepreneurs and marketers to check their user behavior and website data at a glance. From analyzing Google keyword data to analyzing traffic sources and user engagement, this tool can help you with everything.

Key Features

• Track keywords and paid traffic
• Detect click fraud
• Custom email reports
• Track bounce rate and visitor activity

Pros

• User-friendly interface
• Ability to add descriptive visitor labels
• Real-time user behavior and browsing activity
• Data exportation

Cons

• No customer segmentation
• Individual visitor history is not available

Pricing Plans

• Basic Plan: Free
• Premium Plan: $9 per month
• Free trial available

Pro Tip: To monitor if you are using your resources effectively for paid Google ads, check out their Paid Traffic report.

Image via StatCounter

Google Analytics Alternative #14: Chartbeat

Chartbeat has multiple features for content curation, evaluation, and optimization. This Google Analytics alternative is designed keeping in mind the needs of publishing houses and newsrooms.

Key Features

• Real-time website data
• Video dashboard
• Detailed email reports
• Headline testing
• Audience insights

Pros

• Robust APIs
• Native app integration
• Multi-site view
• Multiple integrations

Cons

• Historic reports have limited KPIs
• May not be useful for small organizations

Pricing Plans

• Contact their sales team

Pro Tip: To see which editorial choices are helping you get more retention, keep track of engagement time on your posts.

Image via Chartbeat

Google Analytics Alternative #15: Gauges

Gauges aims to take the guesswork out of website analysis by helping you keep track of your site in real-time. It’s a tool that can benefit freelancers, marketers, as well as SMBs.

Key Features

• Audience insights
• Content analysis
• Multi-touch marketing attribution
• Bypass ad blockers
• Track ad spend ROI

Pros

• Easy setup
• Easy data sharing
• Instant updates on user behavior
• Real-time web analytics

Cons

• Some users may find the interface confusing

Pricing Plans

• Contact their team for a quote
• No credit card required
• Free sign-up

Pro Tip: Using multi-touch attribution models, you can ensure that you spread credit across all of your channels.

Image via Gauges

Google Analytics Alternative #16: Hitsteps

This marketing analytics tool makes it easy for you to track and analyze the activity of your website visitors. What’s more, they even have a live chat tool that you can use to engage with your site visitors.

Key Features

• Page analysis and heatmaps
• Keyword analytics
• Smart uptime reporting
• In-depth traffic sources
• Email reporting

Pros

• Invisible tracking and dynamic widgets
• Android, iPad, and iPhone support
• Can manage multiple sites
• Multiple integrations

Cons

• Dashboard may load slowly

Pricing Plans

• Free Plan
• Starter Plan: $4.99 per month
• Basic Plan: $9.99 per month
• Pro Plan: $21.99 per month
• Ultimate Plan: $49.99 per month
• Free account registration

Pro Tip: Use their white label services to rebrand their tool.

Image via Hitsteps

Google Analytics Alternative #17: Lucky Orange

From the number of people on your site to how they managed to find your site, you can track it all using Lucky Orange's marketing analytics. This Google Analytics alternative is an all-in-one suite to help you with conversion rate optimization (podcast).

Key features

• Real-time visitor map
• Dynamic heatmaps
• Form analytics
• Custom conversion funnels
• Polls for instant feedback

Pros

• Screen recording of user visits
• Segmentation
• Multiple chat options
• Detailed reports

Cons

• May take time to load

Pricing Plans

• Starter Plan: $10 per month
• Small Business Plan: $20 per month
• Medium Plan: $50 per month
• Large Plan: $100 per month
• Enterprise Plan: Contact their sales team
• Free trial available
• Free demo available

Pro Tip: Take a screenshot of your heatmap to share insights with your team.

Image via Lucky Orange

Google Analytics Alternative #18: Visitor Analytics

Visitor Analytics is a tool that can help you analyze your site traffic (case study), user behavior, customer preferences, and get feedback.

Key Features

• White label analytics
• Visitor recordings and heatmaps
• Run UTM campaigns
• Audience insights

Pros

• 100% data ownership
• No data sharing
• Multiple integrations
• Email reports

Cons

• Limited visitor videos for low-tier plans

Pricing Plans

• Free Plan
• Basic Plan: $5.83 per month
• Advanced Plan: $9.16 per month
• Pro Plan: $19.08 per month
• Pro Plus Plan: $29.04 per month

Pro Tip: Ecommerce companies can choose a bunch of product pages to track website analytics through their smart heatmaps feature.

Image via Visitor Analytics

Google Analytics Alternative #19: Web-Stat

This tool provides concise reports to help you understand your website traffic and get live analytics. Based on the results, you can optimize your website design and marketing strategies.

Key Features

• User tracking and insights
• Email alerts
• Real-time geo-customization for site content
• Shows details of site visitors

Pros

• Cookieless analytics
• Data privacy
• Great customer support
• User-friendly interface

Cons

• May encounter errors
• Limited free version

Pricing Plan

• Free for tracking
• Upgrade: $9.50 per month

Pro Tip: If you’re struggling to set it up, contact their support team. They offer personalized support as well.

Image via Web-Stat

Google Analytics Alternative #20: Whatagraph

Whatagraph’s focus on visual reports makes it stand out among other Google Analytics alternatives out there. It’s a tool that is useful for businesses, agencies, as well as marketers.

Key Features

• Automated reports with delivery summaries
• Multi-source reports
• Whitelabel options
• Insert custom data
• Campaign filtering options
• CSV/Excel file import

Pros

• User-friendly
• Multiple integrations
• Great customer support
• Email notifications

Cons

• Limited control over your reports
• Constructing modules on your own may be complex

Pricing Plans

• Growth Plan: Contact their sales team
• Premium Plan: Contact their sales team
• Professional Plan: Contact their sales team
• Free trial available
• Free demo available
• No credit card required

Pro Tip: Use their multi-source reports feature to compare how two different landing pages are performing.

Image via Whatagraph

Google Analytics Alternative #21: PaveAI

PaveAI is a reporting solution that analyzes your marketing data and provides you with insights that can help you with business growth. This Google Analytics alternative has special packages for enterprises, SMBs, and agencies.

Key Features

• Keyword tracking
• Marketing data integration
• AI-based insights
• Campaign goal tracking and management

Pros

• Easy setup process
• Customizable reports
• Assisted onboarding
• Multiple pricing plans

Cons

• Only works with historical Google Analytics data

Pricing Plans

• For SMBs and Ecommerce:
  • Starter Plan: $39 per month
  • Growth Plan: $79 per month
  • Professional Plan: $179 per month
  • Custom Plan: Contact their sales team

• For Agencies:
  • Starter Plan: $199 per month
  • Growth Plan: $499 per month
  • Professional Plan: $999 per month
  • Custom Plan: Contact their sales team

Pro Tip: If you want to fully customize any aspect of their report, you can get in touch with their engineers.

Image via PaveAI

BONUS Google Analytics Alternative: Needl

Needl’s algorithm-driven engine can enhance and extract data from Google Analytics into Google BigQuery. Based on the visitor attributes, this alternative to Google Analytics can find the most important segments for you.

Key Features

• Automated insights
• Facebook audience/Google ads builder
• Conversion tracker
• Free data warehousing

Pros

• Easy to use
• Rich insights and reporting capabilities
• Easy customization
• Get unsampled Google analytics data

Cons

• May take time to learn

Pricing Plans

• Pro Plan: $99 per month
• Enterprise Plan: $299 per month
• Free trial available
• Free demo available

Pro Tip: Use their seven-step segment builder to build your audience for PPC and Google ads campaigns on the fly.

Image via Needl

FAQs

Q1. What are good alternatives to Google Analytics?

The best alternatives to Google Analytics include:

• Finteza
• Clicky
• Serpstat
• SERanking
• SEMrush
• Leadfeeder
• HubSpot
• Matoma
• Woopra
• GoSquared

Q2. What monitoring service do you use? I'm into Google Analytics. Any alternatives?

There are many Google Analytics alternatives, including:

• Mixpanel
• Oribi
• StatCounter
• Chartbeat
• Gauges
• Hitsteps
• Lucky Orange
• Visitor Analytics
• Web-Stat
• Whatagraph
• PaveAI

Q3. What is the best website traffic statistics alternative to Google Analytics?

In my experience, the best website traffic statistics alternative to Google Analytics is Finteza. And the best part about this analytics tool is that it also comes with an Advertising Engine and a Conversion Funnel. This means Finteza can help you attract more traffic, generate more leads, and increase your conversion rate.

Q4. What are the affordable (~$1K/annually) alternatives to Google Analytics?

The most affordable alternatives to Google Analytics include:

• Semrush
• Oribi
• SERanking
• Serpstat
• Leadfeeder
• Matoma

Q5. What are good alternatives to Google Analytics in 2022?

The best alternatives to Google Analytics in 2022 are:

• Finteza
• Oribi
• Clicky
• Serpstat
• SERanking
• Semrush
• Leadfeeder
• HubSpot
• Matoma
• Woopra
• GoSquared
• Mixpanel
• StatCounter
• Chartbeat
• Gauges
• Hitsteps
• Lucky Orange
• Visitor Analytics
• Web-Stat
• Whatagraph
• PaveAI
• Needl

Go Ahead, Take Your Pick

Whether you’re looking for more data privacy or want unsampled data, there are a lot of Google Analytics alternatives out there. As you can see, the tools listed above have rich functionalities and can cater to budgets of all sizes.

It’s time to look beyond Google Analytics.

What are you waiting for?

Go ahead, take your pick!

Do you have any questions about any of the Google analytics alternatives mentioned in this list? Please share your queries in the comments section. I’ll be happy to help you!

Disclosure: This post may contain affiliate links and we may earn a small commission, at no extra cost to you. However, this does not impact our reviews and comparisons. We try our best to keep things fair and balanced, in order to help you make the best choice for yourself.