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Google Analytics is undoubtedly one of the most popular tools for web analytics. Yet many webmasters are on the lookout for the best Google Analytics alternatives.

Why is that?

Google Analytics does come with some drawbacks.

For one, Google Analytics uses data sampling. This means that the results you see are based on a certain percentage of your actual data. Because of this, you may see distorted data.

Another major issue is that Google tracks all of your data to use it for advertising. If you are worried about data privacy, this can be a major roadblock.

Thankfully, there are many Google Analytics alternatives available that offer the same functionalities.

Some of these web analytics tools even offer more advanced features.

Want to know which ones?

Check out this list of the best web analytics tools.

Web Analytics: Which Are the Best Google Analytics Alternatives for Webmasters?

In this list, I’ve tried to list the key features, pricing details, pros, and cons of all the web analytics tools. If you’re looking for the best Google Analytics alternatives, you should take your time to understand which one fits your needs the best.

Google Analytics Alternative #1: Finteza

In terms of functionality, Finteza gives tough competition to Google Analytics.

Finteza’s advanced features are designed keeping in mind the needs of experienced webmasters, advertising buyers, and traffic managers.

This web analytics tool comes with a Conversion Funnel and an Advertising Engine. They can help you generate more leads, traffic, and boost your conversion rate.

Key Features

  • Identify bot traffic: Finteza’s report on traffic details divides traffic sources into three colors — Green traffic, Yellow traffic, and Red traffic. While green represents real users, red traffic shows spoofers and bots.
  • Customization for conversion funnels: Finteza allows you to add multiple criteria to customize your funnel. Your events can include actions like button clicking, mouse hovering, or even adding a product to the cart. This feature can help you gain insights that can be used to build powerful funnels.
  • Automatic funnel creation for similar events: By using the same prefix for events that are related, you can automate your funnel creation process in Finteza. This web analytics tool automatically links all related events together.
  • Ad optimization with retargeting options: Along with targeting and retargeting ad options, Finteza also offers multi-channel attribution. This means that you can reach out to your audience through multiple mediums.
  • Bypass ad blockers: Finteza sends all of your shared data through a proxy that is on your own website. Because of this, browsers and plugins won’t be able to block your sent data.


  • User-friendly
  • Multiple integrations
  • Detailed and accurate reports
  • Reports segmentation
  • Automatic event-based sales funnel


  • May take a while to learn

Pricing Plans

  • Website and App Analytics: $25 per 100,000 unique visitors per month
  • Multi-Purpose Advertising Engine: $4 per 100,000 impressions per month
  • You can get a free demo and a 30-day free trial.

Pro Tip: Leverage Finteza’s multi-channel attribution option for retargeting ads.

For more information about this web analytics tool and its features, check out my detailed review of Finteza here.

Finteza Google Analytics alternativesImage via Finteza

Google Analytics Alternative #2: Clicky

If you like simplicity, Clicky’s interface is bound to win you over. It’s neat and puts the main focus on the data. Using this web analytics tool, you can track and analyze your site traffic in real-time.

Key Features

  • Heatmaps
  • Bot detection and blocking
  • On-site analytics
  • Uptime monitoring


  • Clean interface
  • Real-time campaign tracking
  • Detailed reports


  • Can face speed issues sometimes

Pricing Plans

  • Free Plan
  • Pro Plan: $9.99
  • Pro Plus Plan: $14.99
  • Pro Platinum: $19.99
  • Custom Plan: Varies as per requirements
  • All new accounts get a 21-day free trial of their Premium Plan
  • Free demo available

Pro Tip: Use filtering and segmentation options for a more accurate result.

Clicky Google Analytics alternativesImage via Clicky

Google Analytics Alternative #3: Serpstat

This web analytics tool is designed to take care of all your SEO needs. From keyword research to backlink analysis and competitor analysis, it has features for all of it. Whether you are a pro at SEO or only beginning, this tool has something for everyone.

Key Features

  • Competitor research
  • On-page audit
  • Search and advertising analysis
  • Market Intelligence


  • Multiple functionalities
  • Budget-Friendly
  • Easy website audit
  • Large database of backlinks


  • Some tutorials may be outdated
  • The UX may seem a bit confusing

Pricing Plans

  • Lite Plan: $69 per month
  • Standard Plan: $149 per month
  • Advanced Plan: $299 per month
  • Enterprise Plan: $499 per month
  • For a free trial or personal demonstration, you can ask their team.

Pro Tip: Turn email alerts on to get notified if there is a change in your domain or keyword ranking.

Serpstat Google Analytics alternativesImage via Serpstat

Google Analytics Alternative #4: SERanking

This all-inclusive tool has features for keyword suggestions, backlink analysis, SEO/PPC competitor research, social media management, and more. This web analytics tool can come handy for small business owners, SEO experts, as well as digital marketing agencies.

website traffic ebook

Key Features

  • Keyword grouping
  • Track backlinks and keyword ranks
  • Website audit
  • Lead generator


  • Affordable
  • Accurate results for keyword tracking
  • Detailed reports with options for custom branding
  • Integrations with popular apps


  • Interface can be hard to navigate
  • Additional fees to get access to certain features

Pricing Plans

  • Optimum Plan: $39 per month
  • Plus Plan: $89 per month
  • Enterprise Plan: $189 per month
  • Free demo available
  • 14-day free trial available

Pro Tip: Not sure if your canonical tags are set up correctly? Use their deep website audit feature to get more clarity.

SERanking Google Analytics alternativesImage via SERanking

Google Analytics Alternative #5: SEMrush

This all-in-one SEO tool is a popular Google Analytics alternative because of its versatility and rich functionality. They have solutions for content marketing, market analysis, keyword research, and social media marketing.

Key Features

  • Organic and advertising research
  • Backlink checker
  • Traffic analytics
  • Site audit
  • Competitor research


  • In-depth analytics presented in an easy-to-understand manner
  • Custom plans based on client requirements
  • Easy competitor research
  • Traffic analytics API access (on request)


  • Long learning curve
  • May seem too advanced for beginners

Pricing Plans

  • Pro Plan: $99.95 per month
  • Guru Plan: $199.95 per month
  • Business Plan: $399.95 per month
  • Free trial available

Pro Tip: Use SEMrush Big Data visualizations to see a domain comparison of your competitors.

SEMrush Google Analytics alternativesImage via SEMrush

Google Analytics Alternative #6: Leadfeeder

Leadfeeder is aimed at small and medium-sized business owners and marketers who want to grow their business.

It’s a great web analytics and lead generation software solution. Using this tool, you can find out who visits your site. What’s more, you can also get contact information from individuals from an interested company.

Key Features

  • Identify website visitors
  • Track visitor movement on your site
  • Automatic lead scoring
  • Get contact information of leads


  • Easy to use
  • Frequent email updates
  • Multiple integrations
  • Great customer service


  • Can show duplicate results

Pricing Plans

  • Lite Plan: Free
  • Premium Plan: Starting from $55 per month
  • 14-day free trial available

Pro Tip: Set up the Leadfeeder Booster to make sure more data gets pushed out every day.

Leadfeeder Google Analytics alternativesImage via Leadfeeder

Google Analytics Alternative #7: HubSpot

HubSpot offers multiple solutions for sales, marketing, CRM, and CMS. It has features that can help you improve your customer service.

This Google Analytics alternative also comes with a web analytics dashboard that makes it easy for you to track your site’s effectiveness. Pick HubSpot over Google Analytics if you are also looking for a marketing automation tool.

Key Features

  • Traffic and engagement metrics
  • Marketing automation
  • Lead generation
  • SEO recommendations
  • Contact attribution reporting


  • Easy to use
  • Excellent user support
  • Multiple integrations
  • Rich functionality


  • Maybe expensive for SMBs
  • Long learning curve

Pricing Plans

  • CRM: Free
  • Marketing Hub: Plans ranging from $35 to $2,240 per month
  • Sales Hub: Plans ranging from $35 to $840 per month
  • Service Hub: Plans ranging from $35 to $840 per month
  • CMS Hub: Plans ranging from $210 to $630 per month
  • 14-day free trial available

Pro Tip: Leverage HubSpot’s email sequencing feature to keep prospecting on autopilot.

HubSpot Google Analytics alternativesImage via HubSpot

Google Analytics Alternative #8: Matoma

This comprehensive web analytics platform enables you to evaluate site visitors’ behavior. Using this tool, you can leverage heatmaps, A/B testing, session recording, and more.

Unlike Google Analytics, Matoma does not use data sampling, so the data from this tool is likely to give you more accurate results.

Key Features

  • Create visitor profiles based on site interactions
  • Embed third-party tracking codes to your site
  • Track keyword performance across Bing, Yahoo, and Google
  • Campaign tracking and custom reporting


  • Easily customizable
  • You are in complete control of your privacy and data
  • Options for on-premise as well as cloud hosting
  • Multiple integrations


  • You have to pay extra for advanced features
  • You may face migration issues

Pricing Plan

  • Essential Plan: $19 per month
  • Business Plan: $29 per month
  • Enterprise Plan: Get in touch with their team
  • 21-day free trial for which you don’t need a credit card.

Pro Tip: Their RAW data APIs enable you to get the entire list of site visitors and their actions as an API response.

Matoma Google Analytics alternativesImage via Matoma

Google Analytics Alternative #9: Woopra

With Woopra, you can take your data-driven marketing strategy to the next level. Using this tool, you can analyze the behavior of your customers across various touchpoints and devices. Based on this data, the tool builds a comprehensive profile for all users.

In addition to this, this web analytics tool continuously tracks mobile and web activity and updates all user profiles in real-time.

Key Features

  • Customer segmentation
  • Real-time notifications
  • Customizable funnel
  • Automation and personalization options


  • Multiple integrations
  • Easy-to-use visual interface
  • Built-in automation
  • Real-time individual analysis


  • Technical knowledge may be required for certain features

Pricing Plans

  • Core Plan: Free
  • Pro Plan: $999 per month
  • Enterprise Plan: Get in touch with their sales team

Pro Tip: To boost your customer loyalty, look at their Retention Reports closely.

Woopra Google Analytics alternativesImage via Woopra

Google Analytics Alternative #10: GoSquared

This all-in-one software solution comes with a suite of tools that can help you keep track of your site visitors and get more conversions. Their products have multiple features that aim to make business processes and marketing for SaaS companies more efficient.

Key Features

  • Marketing automation
  • Live chat
  • Real-time web analytics
  • Customer segmentation


  • Live profile for all contacts
  • Customer onboarding options
  • Comprehensive dashboard
  • Multiple integrations
  • Data privacy


  • You need to pay extra to get access to advanced features

Pricing Plan

  • Analytics Plan:
    • Up to 1000 monthly page views: Free
    • Up to 100,000 monthly page views: $29 per month
    • Up to 200,000 monthly page views: $49 per month
    • … and more!
  • Live Chat Plan:
    • For 100 profiles: Free
    • For 1000 profiles: $29 per month
    • For 5000 profiles: $49 per month
    • … and more!
  • Suite Plan: Starts from $79 per month
  • Free trial available for all plans

Pro Tip: Check out the tool’s Smart Predictions to get an estimate of your monthly, weekly, and daily traffic based on your past data.

GoSquared Google Analytics alternativesImage via GoSquared

Google Analytics Alternative #11: Mixpanel

Mixpanel is a self-serve analytics solution that aims to help companies attract, engage, and retain customers. They have specific solutions geared towards industries like SaaS, travel, media and entertainment, and others.

If you are on the lookout for a tool tailored for your industry, Mixpanel may be a better bet than Google Analytics.

Key Features

  • Detailed view of user profiles and activity
  • On-demand funnel segmentation
  • A/B testing
  • Web and mobile messaging


  • Easy categorization and verification of events
  • Secure data
  • No data sampling
  • Multiple reporting options


  • Responses from their customer support team may be slow

Pricing Plans

  • Starter Plan: Free
  • Growth Plan: $89 per month
  • Enterprise Plan: Contact their sales team
  • Free demo available

Pro Tip: Group your data by device, account, or in any other way you want based on your preferences.

Mixpanel Google Analytics alternativesImage via Mixpanel

Google Analytics Alternative #12: StatCounter

StatCounter wants to make it easy for entrepreneurs and marketers to check their website stats at a glance. From analyzing Google keyword data to analyzing traffic sources and user engagement, this tool can help you with everything.

Key Features

  • Track keywords and paid traffic
  • Detect click fraud
  • Custom email reports
  • Track bounce rate and visitor activity


  • User-friendly interface
  • Ability to add descriptive visitor labels
  • Real-time browsing activity
  • Data exportation


  • No customer segmentation
  • Individual visitor history is not available

Pricing Plans

  • Basic Plan: Free
  • Premium Plan: $9 per month
  • Free trial available

Pro Tip: To monitor if you are using your resources effectively for paid ads, check out their Paid Traffic report.

StatCounter Google Analytics alternativesImage via StatCounter

Google Analytics Alternative #13: Chartbeat

Chartbeat has multiple features for content curation, evaluation, and optimization. This Google Analytics alternative is designed keeping in mind the needs of publishing houses and newsrooms.

Key Features

  • Real-time data
  • Video dashboard
  • Detailed email reports
  • Headline testing
  • Audience insights


  • Robust APIs
  • Native app integration
  • Multi-site view
  • Multiple integrations


  • Historic reports have limited KPIs
  • May not be useful for small organizations

Pricing Plans

  • Contact their sales team

Pro Tip: To see which editorial choices are helping you get more retention, keep track of engagement time on your posts.

Chartbeat Google Analytics alternativesImage via Chartbeat

Google Analytics Alternative #14: Gauges

Gauges aims to take the guesswork out of website analysis by helping you keep track of your site in real-time. It’s a tool that can benefit freelancers, marketers, as well as SMBs.

Key Features

  • Audience insights
  • Content analysis
  • Multi-touch marketing attribution
  • Bypass ad blockers
  • Track ad spend ROI


  • Easy setup
  • Easy data sharing
  • Instant updates on user actions
  • Real-time web analytics


  • Some users may find the interface confusing

Pricing Plans

  • Contact their team for a quote
  • No credit card required
  • Free sign-up

Pro Tip: Using multi-touch attribution models, you can ensure that you spread credit across all  your channels.

Gauges Google Analytics alternativesImage via Gauges

Google Analytics Alternative #15: Hitsteps

This tool makes it easy for you to track and analyze the activity of your website visitors. What’s more, they even have a live chat tool that you can use to engage with your site visitors.

Key Features

  • Page analysis and heatmaps
  • Keyword analytics
  • Smart uptime reporting
  • In-depth traffic sources
  • Email reporting


  • Invisible tracking and dynamic widgets
  • Android, iPad, and iPhone support
  • Can manage multiple sites
  • Multiple integrations


  • Dashboard may load slowly

Pricing Plans

  • Free Plan
  • Starter Plan: $4.99 per month
  • Basic Plan: $9.99 per month
  • Pro Plan: $21.99 per month
  • Ultimate Plan: $49.99 per month
  • Free account registration

Pro Tip: Use their white label services to rebrand their tool.

Hitsteps Google Analytics alternativesImage via Hitsteps

Google Analytics Alternative #16: Lucky Orange

From the number of people on your site to how they managed to find your site, you can track it all using Lucky Orange. This Google Analytics alternative is an all-in-one suite to help you with conversion rate optimization (podcast).

Key features

  • Real-time visitor map
  • Dynamic heatmaps
  • Form analytics
  • Custom conversion funnels
  • Polls for instant feedback


  • Screen recording of user visits
  • Segmentation
  • Multiple chat options
  • Detailed reports


  • May take time to load

Pricing Plans

  • Starter Plan: $10 per month
  • Small Business Plan: $20 per month
  • Medium Plan: $50 per month
  • Large Plan: $100 per month
  • Enterprise Plan: Contact their sales team
  • Free trial available
  • Free demo available

Pro Tip: Take a screenshot of your heatmap to share insights with your team.

Lucky Orange Google Analytics alternativesImage via Lucky Orange

Google Analytics Alternative #17: Visitor Analytics

Visitor Analytics is a tool that can help you analyze your site traffic (case study), user behavior, customer preferences, and get feedback.

Key Features

  • White label analytics
  • Visitor recordings and heatmaps
  • Run UTM campaigns
  • Audience insights


  • 100% data ownership
  • No data sharing
  • Multiple integrations
  • Email reports


  • Limited visitor videos for low-tier plans

Pricing Plans

  • Free Plan
  • Basic Plan: $5.83 per month
  • Advanced Plan: $9.16 per month
  • Pro Plan: $19.08 per month
  • Pro Plus Plan: $29.04 per month

Pro Tip: Ecommerce companies can choose a bunch of product pages to track website analytics through their smart heatmaps feature.

Visitor Analytics Google Analytics alternativesImage via Visitor Analytics

Google Analytics Alternative #18: Web-Stat

This tool provides concise reports to help you understand your website traffic and get live analytics. Based on the results, you can optimize your website design and marketing strategies.

Key Features

  • User tracking and insights
  • Email alerts
  • Real-time geo-customization for site content
  • Shows details of site visitors


  • Cookieless analytics
  • Data privacy
  • Great customer support
  • User-friendly interface


  • May encounter errors
  • Limited free version

Pricing Plan

  • Free for tracking
  • Upgrade: $9.50 per month

Pro Tip: If you’re struggling to set it up, contact their support team. They offer personalized support as well.

Web-Stat Google Analytics alternativesImage via Web-Stat

Google Analytics Alternative #19: Whatagraph

Whatagraph’s focus on visual reports makes it stand out among other Google Analytics alternatives out there. It’s a tool that is useful for businesses, agencies, as well as marketers.

Key Features

  • Automated reports with delivery summaries
  • Multi-source reports
  • Whitelabel options
  • Insert custom data
  • Campaign filtering options
  • CSV/Excel file import


  • User-friendly
  • Multiple integrations
  • Great customer support
  • Email notifications


  • Limited control over your reports
  • Constructing modules on your own may be complex

Pricing Plans

  • Growth Plan: Contact their sales team
  • Premium Plan: Contact their sales team
  • Professional Plan: Contact their sales team
  • Free trial available
  • Free demo available
  • No credit card required

Pro Tip: Use their multi-source reports feature to compare how two different landing pages are performing.

Whatagraph Google Analytics alternativesImage via Whatagraph

Google Analytics Alternative #20: PaveAI

PaveAI is a reporting solution that analyzes your marketing data and provides you with insights that can help you with business growth. This Google Analytics alternative has special packages for enterprises, SMBs, and agencies.

Key Features

  • Keyword tracking
  • Marketing data integration
  • AI-based insights
  • Campaign goal tracking and management


  • Easy setup process
  • Customizable reports
  • Assisted onboarding
  • Multiple pricing plans


  • Only works with Google Analytics data

Pricing Plans

  • For SMBs and Ecommerce:
    • Starter Plan: $39 per month
    • Growth Plan: $79 per month
    • Professional Plan: $179 per month
    • Custom Plan: Contact their sales team
  • For Agencies:
    • Starter Plan: $199 per month
    • Growth Plan: $499 per month
    • Professional Plan: $999 per month
    • Custom Plan: Contact their sales team

Pro Tip: If you want to fully customize any aspect of their report, you can get in touch with their engineers.

PaveAI Google Analytics alternativesImage via PaveAI

Google Analytics Alternative #21: Needl

Needl’s algorithm-driven engine can enhance and extract data from Google Analytics into Google BigQuery. Based on the visitor attributes, this alternative to Google Analytics can find the most important segments for you.

Key Features

  • Automated insights
  • Facebook audience/Google ads builder
  • Conversion tracker
  • Free data warehousing


  • Easy to use
  • Rich insights and reporting capabilities
  • Easy customization
  • Get unsampled Google analytics data


  • May take time to learn

Pricing Plans

  • Pro Plan: $99 per month
  • Enterprise Plan: $299 per month
  • Free trial available
  • Free demo available

Pro Tip: Use their seven-step segment builder to build your audience for PPC campaigns on the fly.

Needl Google Analytics alternativesImage via Needl

Go Ahead, Take Your Pick

Whether you’re looking for more data privacy or want unsampled data, there are a lot of Google Analytics alternatives out there. As you can see, the tools listed above have rich functionalities and can cater to budgets of all sizes.

It’s time to look beyond Google Analytics.

What are you waiting for?

Go ahead, take your pick!

Do you have any questions about any of the Google analytics alternatives mentioned in this list? Please share your queries in the comments section. I’ll be happy to help you!

Seo Marketing Consultant