When first launched, Google Panda was lauded as one of the most controversial updates to change the algorithm for the superstar search engine. While the 4.0 update was designed to erase low-quality websites from search results and improve web user’s experiences, many webmasters are still coping with the lasting impact that Panda has had on their website’s traffic. In fact, some legitimate websites have even found their way to the naughty list and been banned from Google with this update. If you are one of the thousands of websites that have been affected, read on to find a comprehensive step-by-step guide on how you can begin recovering from the Google Panda effect.
Quickly Fix Website Errors
With the latest Google update, it is even more essential for you to constantly check your website for errors to maintain the highest level of performance at all times. If any tab or page is not working properly, make sure that you quickly fix it or simply remove it from your website to avoid sending red flags to the search engine about your credibility. Since research has proven that Internet users prefer websites that take less time to load and are more easily accessible, make all necessary changes to make your website’s structure as user-friendly as possible. Keeping track of modifications that need to be fixed immediately will help increase the foot traffic on your website, enhance the popularity of your pages, and boost your positioning in search results.
Crank out Unique Content
Google Panda has been specifically developed to target websites that include little or no original content, so it is imperative that you crank out unique content to avoid ever becoming banned. Never add snippets of information from other sources on your website and avoid using product descriptions that come directly from the manufacturers. Take a close look at your old posts and remove all low-quality content from your website or optimize it to increase its value. Strive to generate original content daily in the form of articles, blogs, press releases, and white papers that will appeal to your visitors. The large volume of unique content on your website will definitely stand out to Google and provide your business a boost, especially if your biggest competitors are still relying on the old method of churning out unworthy content.
Build Your SEO Toolkit
In order to help your website recover from the Google 4.0 Update, you need to have at least a basic understanding of SEO. Search engine optimization (SEO) is defined as the marketing process that affects the visibility of a website in a search engine’s organic results. Expanding your SEO toolkit will help you to understand the changes in the newest algorithm, how search engines work, what people are searching for, and the best search terms to target. Once you have a working knowledge on SEO strategies, you will be able to make the right tweaks to help attract new followers or customers and generate much more organic web traffic.
Get Involved on Social Media
Despite the fact that Facebook, Twitter, Instagram, LinkedIn, and other platforms have only been around for less than a decade, social media has already become an integral part of SEO. In fact, 92% of marketers report that social media has increased traffic to their websites and improved their overall business. Building a strong social media presence will translate into higher rankings in the search engines, especially with the Google Panda update. Even with lower quality content, the algorithm will rank your website high on the basis of your large number of shares, tweets, and likes across major social media platforms.
Choose the Best LSI Keywords
LSI keywords provide a simple, yet very powerful tool for improving search engine rankings with the new Google update. Latent Semantic Indexing (LSI) keywords are similar words that you choose to incorporate naturally into your unique content to signal what the article is about to search engines. Along with the proper tags, using bold, italics, and underlines appropriately can help Google recognize your keywords more easily and categorize your content in the right index. It is highly recommended that you use the SEO Pressor plug-in within your premium WordPress account to determine the best keywords, figure out a good keyword density, and keep constant track of your website’s SEO score.
Pick a SEO-Friendly WordPress Theme
Regardless of whether your content is informative, hilarious, or entertaining, your website can receive a major boost in the search engines simply by choosing the right WordPress theme. For the best ranking, you should be on the lookout for themes that are well-optimized with the fine-tuned features that appeal most to search engines. Pick an eye-catching theme that boasts fast page loading speed, bulletproof code, responsive web design, user-friendly experience, strong site structure, and social integration. If you are on a tight budget and need to use a free theme, make sure you check your headlines and format your tags properly to make it SEO-friendly.
Make Careful Use of External Links
If your website has too many links or has a multi-author blog, it may be placed under scrutiny by the newest Panda update. It is critical that you stop using the old techniques for selling links and publishing paid reviews immediately to avoid being banned. Instead, you should be smart in using external links, avoid adding ads in between posts, and use a no-follow attribute to affiliated links to other blogs on your website. Also, install the Broken Link Checker plug-in on your WordPress page to guarantee that broken links are immediately resolved or disabled and your website’s credibility is not questioned by search engines.
Google Panda has had an adverse impact on the search engine ranking and web traffic to many websites around the Internet, but there are many ways that you can overcome this setbacks to easily boost your rankings quickly. When you use the above pointers in this guide, you will be able to identify the improvements you need to make and begin hitting the right note for an enhanced online presence.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.