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Guest blogging is a tried and tested method to introduce yourself and your business to an entirely new audience. It can also help you establish yourself as an authoritative expert in your industry and help improve your SEO. As such, guest blogging has been an important part of many successful content marketing strategies.
Creating guest posts at scale may seem like a challenging task, but it really isn’t, especially if you have a plan in place. Here are some tips that will help you create a scalable guest posting strategy for your business.
Step 1: Set Goals
First and foremost, you need to set goals for your campaign. Ask yourself questions like “Why am I planning to run this campaign?” or “How will this project impact my business?” Your answer to these questions should help you determine which goals you want to target.
Clearly defined goals can help you gain more clarity on how to create an effective scalable guest posting strategy. A few common goals of guest posting campaigns include exposing your content to a wider audience, or improving the Domain Authority (DA) of your business.
High-quality backlinks from guest posts can help improve organic search results for your business, so that can be another goal that you can set up for your campaign.
Once you understand your goal and how your business can benefit from it, you need to align your process towards achieving it.
Step 2: Prospect Sites
Creating a guest posting strategy means you need to find platforms you can contribute to. You can’t just write something and send it to multiple sites, hoping they’ll read it and decide to publish it.
It is imperative that your guest post is published on sites that matter because being published on a platform that is not related to what your business does will not help you reach the right audience.
Here are some things that we expect from websites that we write guest posts for:
- Minimum DA of 40 (you can use a tool like Link Explorer for this)
- Shared target audience (if your business caters to only people who are 18-29 years old, then make sure the website you are writing for has the same audience)
- A good social media following (greatly helps once your post is published)
Find a network of authoritative sites in your industry or area of expertise that are actively accepting guest posts. These sites are more likely to help you reach your goal than random sites that do not belong to your niche.
You can easily find such websites by searching for “your industry/niche + become a contributor,” or “your industry/niche + write for us” on Google.
Step 3: Choose Content Topics
Now that you have a list of sites you can potentially contribute to, the next step is to choose the topics for your guest posts.
The topics you choose to write about play a crucial role in the success of your guest posting strategy. It is important that you choose a topic that is relevant to the industry as a whole, as well as for the site readers specifically.
To get an idea of such topics, you can browse through the site, find out what their content is mostly about, and which topics are popular. Your main aim here should be to add value to the site by writing something that readers will like.
Step 4: Be Smooth
Before you pitch your topic and content idea to the site owners, it helps if you familiarize yourself with them. This is crucial if you don’t want your pitch to end up in the trash like most do these days.
Websites and blogs receive tons of pitches every day, so it helps if the site owners already know who you are. Building mutually beneficial relationships is an effective guest posting strategy that many brands use to earn authoritative backlinks.
If you want that competitive edge, you need to follow them on social media platforms like Twitter and Facebook, share their posts, and comment on them. Alternatively, you can send them an email about how much you enjoy their content.
Step 5: Make Your Pitch
The next step in creating a guest posting strategy is to finally reach out to the bloggers or editors. This is where you will be selling your content idea to the site owners through email.
Don’t settle for generic and boring pitches that don’t stand out. If it’s ever going to get past being left unopened or going straight to the bin, your pitch must be outstanding.
This is the pitch that we go with, generally.
You can add your content topics to your pitch as well, as many writers do, but that’s ultimately up to you.
Make sure you keep it short because you don’t want to waste anyone’s time. Now let’s be honest, if you don’t know when to end your pitch and what you should include in it, the site owners aren’t going to be very excited to read it.
To get a better idea of what your pitch should be like, you can go here.
Step 6: Craft Your Content
If your pitch is accepted, then the next step is to get down to writing your guest post. No matter what the circumstances may be, never compromise on the quality of content.
Remember, there’s is no substitute for great content. Creating high-quality, authentic, and valuable content should be your number one guest posting strategy.
Ask the site owners for guidelines – these will help you craft the perfect guest post for their blog.
Make sure you do your research carefully and use the right keywords. Have facts and figures to backup your claims, and use plenty of action words and emotional words.
Apart from this, make sure you have a great headline or title. Even if you mentioned your title in the pitch, it won’t hurt to provide alternatives the site owners can choose from.
Always format your post correctly and read any instructions provided carefully.
Step 7: Pay Attention to the Details
If you don’t think that your bio is as important as the content itself, you are wrong. Your bio is where readers get to know the person behind the post, the face behind the words, the brain behind the thought-provoking post.
Here, you get to market yourself directly by talking about yourself and providing links to all of your channels and resources such as your social media profiles and your website.
In addition to these, make sure your bio gives the readers an idea about the kind of person you are. Also, add a recent picture of yourself.
Step 8: Promote Your Content
After your guest post is accepted and published on the site, you need to promote your posts so as to reach as many people as possible.
Your guest posting strategy should include a content promotion plan. Share the post on all of your social media accounts and ask friends, family members, and colleagues to read and share them. Here’s a resource on how you can automate your social media promotions as well.
Don’t forget to tag or mention the site while sharing, and write a few kind words about them too. This always benefits both parties involved by improving the relationship you share with the site owners. Much of creating a guest posting strategy includes building genuine connections.
Step 9: Keep Track
Your work isn’t done after your guest post is published. One important part of creating a guest posting strategy that is scalable is to check your published posts and monitor their performance over time.
This means that you will have to keep track of every post on every website and see how well they are doing.
Here’s an example of the checklist you can create for each post.
Once your post goes live, make sure you go through the comments to see what readers think of your post. Respond to these comments, even if it’s just a simple “thank you.”
Actively read and comment on other posts on the site as well, as this can really help build a strong rapport and show how supportive and enthusiastic you are.
Also, remember to send an email thanking the site owners for publishing your work.
Step 10: Work at Scale
An important part of creating a guest posting strategy that is scalable is to effectively manage your workflow.
Many writers have made a career from guest posting, but none of them did it by taking on more than they could handle or by procrastinating.
Always manage your time wisely so that you can complete all of your tasks efficiently and in a timely manner without having to compromise on quality.
Maintain an editorial calendar that will help you keep track of the status of your guest posts. Here’s an example of one.
Without a well-planned guest posting strategy, it may turn out to be time-consuming task with low returns. Make sure you follow these tips to create a scalable guest posting strategy for your local business.
I am Varsha, the Community Manager at Synup. Following and talking to journalists and influencers is not just a part of my job, but something I genuinely love! I cook to de-stress, and good music and dance gets me going; love drama, and secretly wish I was an actor.