It’s no secret that marketers love Hootsuite because it is an incredibly powerful tool that helps them stay organized and manage their social media accounts effectively. 

With Hootsuite, marketers can quickly see what’s happening on all of their social media channels in one place, which makes it easy to keep track of conversations and engage with customers.

However, if your social media manager is looking for Hootsuite alternatives because they feel that the tool is too expensive, or because they want more features and functionality, fret not! There are a number of great Hootsuite alternatives on the market that offer similar features and benefits.

In this post, we’ll take a look at the most popular Hootsuite alternatives that you can try out. We’ll also discuss their pros, cons, pricing, and key features for each alternative that we mention. 

But before we get to the main topic, I want to discuss what exactly Hootsuite offers. That way, you can compare Hootsuite with other social media tools more effectively.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

What is Hootsuite?

Hootsuite is one of the most popular social media management platforms out there, and it's easy to see why marketers love it. 

Image via Hootsuite

For starters, it's an incredibly versatile social media management tool that can be used for a variety of tasks, from managing social media accounts to analyzing data and more. Plus, it's user-friendly and relatively affordable, making it a great option for small businesses and startups.

But perhaps the biggest reason why marketers love Hootsuite is that it helps them save time. In today's fast-paced world, time is precious and any tool that can help users save time is bound to be popular. 

With Hootsuite, users can quickly and easily schedule social media posts, track analytics, monitor conversations, and more. This all adds up to a more efficient workflow and more time saved.

What Are the Key Features of Hootsuite?

Hootsuite provides users with a bird's eye view of all their social media activity, making it easy to see what's working and what isn't. In this section, let’s take a look at the key features of this social media scheduling tool:

  • Analyze and track trends in real-time.
  • Monitor activity across social media networks.
  • Automate compliance and manage security settings easily.
  • Build a library of branded content for your organization.
  • Optimize and track your social media and search ad campaigns.
  • Manage all social content in a single calendar.
  • Get actionable insights on how to improve your campaigns and improve your ROI.

What Are the Pricing Plans For Hootsuite?

Take a look at Hootsuite’s pricing plans so you can compare them to other tools easily. For all of its pricing plans, Hootsuite offers a 30-day free trial. You can request a demo from their team.

  • Professional Plan: $39.20 per month approximately
  • Team Plan: $109.55 per month approximately
  • Business Plan: $672.35 per month approximately
  • Enterprise Plan: Please get in touch with their sales team for more details.

5 Things to Consider Before Finalizing a Hootsuite Alternative

When it comes to managing your social media accounts, there is no one-size-fits-all solution. Every business has different needs, and what works for one company might not be the best fit for another.

That's why it's important to explore all of your options before settling on a particular tool. If you're looking for an alternative to Hootsuite, here are a few things to keep in mind.

1. Consider Your Budget

Hootsuite is a great tool, but it's not necessarily the most affordable option out there. If cost is a concern, you'll want to look at alternatives that offer similar features at a lower price point. 

Before you start shopping around for a social media management tool, take the time to figure out how much you're willing to spend. This will help you narrow down your options and find the right tool for your needs.

2. Evaluate Your Needs

Think about what you need from a social media management tool. Are you looking for something that's simple to use, or do you need something with more advanced features? 

Make a list of your must-haves before beginning your search. Only then can you find a tool that will help you effectively manage your online presence and create an effective social media marketing strategy.

3. Compare Features

Once you know what you need, it's time to start comparing features. There are a lot of social media monitoring tools on the market, and they all have different features. 

Some tools are better for certain tasks than others. So, before you buy a social media management tool, it's important to compare the features of each tool and see which one is the best fit for your needs.

4. Try Before You Buy

If you're on the fence about which social media management tool to buy, consider signing up for a free trial or demo first. This way, you can test out the features and see if the tool is a good fit for your needs. You may be surprised at how much easier (and more fun) social media management can be with the right tool in place!

5. Get Input From Others

If you're still not sure which tool to choose, ask for input from other social media users. See what they recommend and why they like (or don't like) certain tools.

If you don’t want to reach out to other users directly, you can also look at reviews online. This can give you a sense of what others think about the tool and whether or not it's right for you.

There is no perfect social media management tool, but there is one that's right for your business. By taking the time to evaluate your needs and compare your options, you can find the best alternative to Hootsuite for your company.

Which Are the Best Hootsuite Alternatives Out There?

When it comes to managing your social media accounts, Hootsuite is definitely one of the most popular (and effective) tools out there. 

But what if you're looking for something a little different? Something with a few more bells and whistles, or maybe something that's a little more affordable?

Lucky for you, we've put together a list of some of the best Hootsuite alternatives out there. So whether you're looking for a more powerful tool, a more user-friendly interface, or just something different, be sure to check out these options!

1. Planable

This social media collaboration tool has a firm focus on team workflows in social media rather than the traditional scheduling. It is designed to make planning, reviewing, and scheduling content faster and easier. 

This tool is designed such that even non-technical staff can get a grasp of it easily. With color-coded labels, real-time updates, and multiple views for your content, planning becomes more efficient and easier. Plus, you’ll be able to check exactly how your posts look in the live version.

Key Features

  • Plan content in advance with Content Calendar
  • Easy, in-context collaboration via comments and replies right next to the post that requires feedback
  • Flexible, multi-level approval workflows for better efficiency
  • Integrated with the most popular platforms
  • A mobile app to accommodate on-the-go collaboration as well

Pricing Plan

  • Free plan available
  • Basic Plan: $11/user
  • Pro Plan: $22/user
  • Enterprise Plan: Please get in touch with their sales team for more details on this pricing plan.


  • Clean UI — everything is one click away 
  • Workspaces that help companies organize their brands, people, and content
  • Multiple setups for approvals (None, Optional, Required, Multi-level)
  • Multiple views (Feed, Calendar, List, and Grid) to manage content


No analytics features

Image via Planable

2. Buffer

Buffer is a social media management tool that lets you schedule and publish content for your social media accounts. With Buffer, you can keep your social media accounts updated with fresh content without spending hours every day manually posting.

With Buffer, you can manage your content on Facebook, Twitter, Instagram, and other social media channels. Plus, Buffer gives you insights into how your content is performing so you can adjust your strategy accordingly.

Key Features

  • Ability to schedule posts in bulk
  • Team collaboration via approval workflows and account management settings
  • Calender view to get a glance of all scheduled posts
  • In-depth social media analytics reports
  • Smart alerts for social media comments

Pricing Plan

  • Free plan available
  • 14-day free trial for paid plans
  • Essentials Plan: $5 per month per channel
  • Team Plan: $10 per month per channel
  • Agency Plan: $100 per month for 10 channels


  • Ability to share the same posts on multiple social media accounts with some variations
  • Detailed analytics reports
  • Has a Google Chrome extension


Learning curve can be steep for some users

Image via Buffer

3. Sendible

Sendible is a social media management platform that helps businesses and organizations better manage their social media presence. It provides users with tools to help them schedule and publish content, track engagement, measure performance, and more. 

Sendible also offers a suite of features to help businesses grow their social media presence, including reporting, team collaboration, and client management tools.

Key Features

  • Ability to preview and customize posts for each platform
  • Seamless collaboration with approval workflows
  • One-click reports to oversee campaign results
  • Schedule social posts in bulk to save time 
  • Get content suggestions via Google Alerts

Pricing Plan

  • Creator Plan: $29 per month
  • Traction Plan: $89 per month
  • Scale Plan: $199 per month
  • Expansion Plan: $399 per month


  • Multiple third-party integrations
  • User-friendly interface
  • Great on-boarding program


Can’t schedule Instagram Carousel posts

Image via sendible

4. Later

You can use Later to post to all your social media accounts at once or schedule different posts for different times and days. Either way, you can customize your content calendar and never have to worry about forgetting to post again. 

Plus, with social media analytics built right into the app, you can see how your posts are performing and make changes accordingly. This Hootsuite alternative enables you to manage your Pinterest, TikTok, LinkedIn, Facebook, and Instagram.

Key Features

  • Scheduling and auto-publish posts on multiple social networks
  • Ability to find and organize user-generated content
  • Detailed analytics
  • Ability to create page with customization
  • Add notes to photos for better organization

Pricing Plan

  • Starter Plan: $18/month
  • Growth Plan: $40/month
  • Advanced Plan: $80/month


  • Intuitive layout and interface
  • Enables you to schedule Instagram Stories and Carousel posts
  • Super easy to use


No integration with Etsy or Shopify

image via later

5. Sprout Social

Sprout Social is the perfect tool for busy entrepreneurs who want to save time and grow their social media following. With this social media tool, you can easily schedule and publish content, track social media conversations, and measure your results. 

Plus, Sprout's social media listening tool lets you monitor what people are saying about your brand online so you can join the conversation and build relationships with your customers. 

Key Features

  • Listen in on social media conversations to find relevant brand mentions
  • Detailed reports with competitive insights
  • Ability to organize all incoming messages from a single platform
  • Customizable workflows for better team communication
  • Social CRM to access contact details

Pricing Plan

  • Standard Plan: $89 per user per month
  • Professional Plan: $149 per user per month
  • Advanced Plan: $249 per user per month


  • Rich functionality
  • Content scheduling is extremely intuitive 
  • Robust analytics


  • Pricing plans are comparatively expensive
sprout social
Image via Sprout Social

6. Agorapulse

Agorapulse is a powerful tool that helps businesses manage their social media presence. It provides users with a suite of tools to help them effectively engage with their audience, grow their reach, and track their performance. 

Agorapulse also offers a variety of features to make social media marketing more efficient, such as automated tasks and reporting, team collaboration tools, and more. Overall, Agorapulse is an incredibly useful tool for businesses of all sizes that want to get the most out of their social media marketing efforts.

Key Features

  • Track comments, response times, and analyze major content trends
  • Share notes and track items in real-time
  • Image cropper, thumbnail customization, and other useful in-tool features
  • Organize posts with a great publishing calender

Pricing Plan

  • Free plan available
  • Pro Plan: $79 per month
  • Premium Plan: $199 per month


  • Rich functionality
  • Informative training resources
  • Great customer service


  • Limited third-party integrations
Image via Agorapulse

7. SocialPilot

With SocialPilot, you can quickly and easily schedule posts across all your social media channels from one central location. Plus, you can track the performance of your posts with detailed analytics, so you can see what's working and what's not.

There's also a handy content curation feature that allows you to quickly find and share relevant content with your audience. So if you're looking for a comprehensive social media management platform that will help you save time and grow your brand, SocialPilot is definitely worth checking out.

Key Features

  • Bulk scheduling for multiple social media platforms
  • Customize posts for different platforms
  • Check previews before publishing
  • Get curated content that is shareworthy
  • Built-in analytics

Pricing Plan

  • Professional Plan: $25.50 per month
  • Small Team Plan: $42.50 per month
  • Studio Plan: $85 per month
  • Agency Plan: $106.25 per month


  • Calender view is great to keep track of posting schedule
  • Integrations to shorten your URLs
  • Has iOS and Android apps


  • No Instagram analytics
Image via SocialPilot


1. What works better than Hootsuite?

What works better than Hootsuite depends on your requirements and budget. Some of the best Hootsuite alternatives that you should consider include Planable, Buffer, Sendible, Later, and Sprout Social.

2. Is there anything like Hootsuite for free?

Yes, there are many social media management platforms like Hootsuite that offer free plans. Some popular Hootsuite alternatives that you can use for free include Planable, Buffer, or Agorapulse.

3. Which are the best Hootsuite alternatives for small businesses?

Some of the best Hootsuite alternatives for small businesses include Planable, Buffer, Sendible, Later, Sprout Social, Agorapulse, and Social Pilot.

4. Which are the best Hootsuite alternatives?

Here is a list of the best Hootsuite alternatives:
Sprout Social
Social Pilot

5. Which are the best free social media management tools like Hootsuite?

Here are the best free social media management tools like Hootsuite:

Which of these Hootsuite Alternatives is the Best?

As a business owner, you're always looking for ways to make things run more smoothly. Social media management is one area where Hootsuite has long been the go-to platform. However, there are a number of other options out there that can be just as effective, if not more so. 

Based on your budget and requirement, you can pick the best Hootsuite alternative from the options mentioned in this post. Before you opt for a paid plan, make sure you check all of the features thoroughly and get a free trial if available. 

Do you have any questions about the Hootsuite alternatives mentioned in this post? Please feel free to mention them in the comments section. We’ll be happy to answer them for you.

One Comment

  1. Hootsuite is a powerful social media management tool that helps marketers stay organized and effectively manage their social media accounts. It offers a user-friendly interface, versatile features like scheduling posts and tracking analytics, and is relatively affordable. Additionally, I discovered Hootsuite at Sprout24, a reliable source for information on social media scheduling and management tools.

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