Pinterest is a website that gives people the ability to share and organize pictures on the internet. You can use virtually any picture on the internet and “pin” it to a board. It really is that simple. Some people use Pinterest to keep a photo log of the things they want. For example, if you are planning a wedding you can “pin” ideas for gowns, bridal dresses and so forth. It really is a unique idea and very creative way to market.
Once you receive your invitation, you can easily begin making your mark. You now have the ability to connect with people with similar interests, common goals, and even future clients. After all, if you have a product you are marketing you surely have a picture of it. Here’s how to make Pinterest work for you.
You will be creating what is called a “pinboard” with your account. You should create a “pinboard” that is going to be beneficial to you an appealing to others. Instead of being broad with your pinboard name, be a bit specific. For example, it would be better for you to name your pinboard something like “Great Place to Eat in Sacramento” as opposed to “Sacramento” because some people places to eat might overlook a pinboard called Sacramento. The more precise you are in you pinboard theme name the easier it will be for followers to find it and repin it to their personal pinboards. Can you see where I am going with this?
Now that you have gotten this far, it’s time for you to own your pinboard name/theme. What I mean by this is become the person everyone will look to when they are trying to find a great place to eat in Sacramento. You want to be the one that everyone repins and follows on the topic. As your pins are pinned on another pinboard you are now being “advertised” to a new line of people, thus increasing your leads for your business.
Keep in mind that Pinterest is not your typical social site. This one works on the pictures or images that are pinned to a pinboard. If you want to increase your traffic on a particular page of your website be sure to pin it to your pinboard. As people begin noticing your pins they will look at your website. Add an image to each page that you can pin which will bring in views to all of your pages. Pay attention when you are adding images to your site. It’s important that you do not violate the copyright laws. You can find images that do not violate these laws by looking for images that are under a Creative Commons license.
Finally, I added a “Follow Me on Pinterest” button to the side of my website. This gives individuals that go to my website the opportunity to follow my pins and again increase my traffic. As you can tell, this is all really simple to do. However, it can be time-consuming at first while you begin setting it up. In my opinion, it was well worth my time.
If you have questions about Pinterest or other social media platforms, I am an open book!
My Pinterest profile: www.pinterest.com/shanebarker
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.