HubSpot is one of the most popular CRM software solutions out there.

However, every business has varying requirements and HubSpot might not be the right fit for your business, after all.

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So, if not HubSpot, what else?

While HubSpot may be the preferred choice for many businesses, one of the best HubSpot alternatives might suit your needs better.

But before we get to the alternatives, let’s take a brief look at the features offered by HubSpot.

HubSpot Review

HubSpot is an all-in-one inbound marketing solution with a stack of customer service, marketing, and sales software solutions.

What’s more?

It has free, award-winning CRM software at its core.

HubSpot provides one of the best software solutions for all your CRM needs. You can think of it as CRM software with additional tools for everyone in your marketing, sales, operations, and customer service teams.

In this HubSpot review, we will have a look at some of its best features, along with its pros and cons.

Key Features

  • Excellent contact management via a central database for all your social media and content marketing leads.
  • Contact files get automatically updated by sourcing data from forms on your website.
  • It can also enrich those profiles by capturing data from social media.
  • Easy-to-use interface with tons of features for everyone in your team.
  • Email marketing, ad management, live chat, and a lot of other features are available for free.


  • Assists in lead capturing, scoring, as well as nurturing.
  • It offers a lot of features for a free software solution.
  • The CRM can easily integrate with all other sales and marketing processes.


  • Automation features come only with expensive paid subscriptions.
  • Limited customization options.


The free plan has tons of features to help you get started and then you can upgrade to a paid plan as your needs grow.

Here are the three paid plans that it offers:

Image via HubSpot

Best HubSpot Alternatives

Now that we have gone through the various features offered by HubSpot, let’s take a look at some of the best HubSpot alternatives available.

1. Salesforce

Salesforce is another one of the most popular CRM software solutions known globally and one of the best HubSpot alternatives.

It is an established market leader and one of the oldest and most trusted CRM software brands.

Salesforce does not have any fancy add-ons like HubSpot, but it is an all-you-need CRM solution that does not disappoint.

What’s more?

It has unmatched contact and account management functionalities to capture and convert leads.

As a core CRM platform, there is no match for Salesforce. As your business grows, you will need a more powerful CRM platform and there is nothing better than Salesforce for that.


Price: Plans range between $25 per user per month to $300 per user per month.

2. Freshsales

Freshsales is another great sales CRM software solution that’s power-packed with intelligent features. Apart from the basic contact management features, it provides AI-based lead scoring and visual deal pipeline.

What else, you ask?

It also has other powerful features like an intuitive user interface and intelligent workflow automation. Overall, it is a good all-in-one CRM solution for small businesses that don’t want to invest in an enterprise-level platform like Salesforce.

It is one of the best HubSpot alternatives when it comes to features that it offers. However, it does not provide as many free features as HubSpot.


Price: Plans start from $12 per user per month.

3. BenchmarkONE

BenchmarkONE, formerly known as Hatchbuck, is a powerful CRM and sales solution that serves as a great HubSpot alternative. It helps you with everything right from email marketing to marketing automation.

What’s more?

You can also build dedicated landing pages using this tool and leverage pop-ups to get new leads for your business.

Using this tool, you can seamlessly add contacts, see all the activity in real-time, and also get alerts when prospects are looking to buy your products.


Price: Plans start from $39/month and go all the way up to $199/month.

4. Nimble

Nimble is a popular customer relationship management (CRM) solution with a loyal customer base.

This software solution can gather contact information from your website and social media and store it in a central database.

What’s more?

You can use Nimble for end-to-end lead and contact management, all from an easy-to-use interface.

And that’s not all.

It also provides a social listening feature that you can use to gain valuable consumer insights. It also integrates well with your existing sales processes and helps maintain a smooth sales pipeline as well. Additionally, it integrates well with a lot of other software solutions and apps.


Price: Plans start from $19 per user per month.

5. Pipedrive

Of all the HubSpot alternatives mentioned in this list, Pipedrive is probably one of the best for small businesses and sole vendors.

It is a CRM built by salespeople working in collaboration with web app developers and that reflects in its features.

So, what does Pipedrive have to offer?

It has an excellent feature that organizes sales leads in a way that helps you manage the sales pipeline effectively. Additionally, it lets you prioritize your deals and leads to better manage your sales process.

What’s more, you might ask?

It can integrate with several other platforms and applications including Google Contacts, Calendar, and other Google apps. And, the best part is that it is competitively priced, at par, or lower than many other HubSpot alternatives on this list.


Price: Plans range from $12.50 per user per month to $99 per user per month.

6. EngageBay

EngageBay is one of the few HubSpot alternatives that come close to what HubSpot offers.

But it offers more too.

It integrates marketing, sales, and customer service activities on one platform with the CRM at its core.

This software solution is a web-based tool that helps you with all aspects of lead generation and nurturing, along with contact management.

What’s more?

EngageBay also helps with deal management and ensures a smooth sales pipeline. This tool also has some automation functionalities to further improve your experience.

Overall, it is a good CRM solution and a great HubSpot alternative with almost similar features.


Price: There is a free plan with all essential features. Paid plans range from $8.99 to $47.99 per user per month.

7. PipelineDeals

As the name suggests, PipelineDeals is not just a CRM, but a complete lead management and sales pipeline enablement platform. This is a good HubSpot alternative that’s most suitable for small to mid-sized businesses.

It has an easy-to-use, intuitive user interface that improves the entire user experience. The entire platform is sales focused and aims to make the sales pipeline as smooth as possible.

But what about the pricing?

This is not the most affordable HubSpot alternative as the starting plan itself is a bit costlier than most other platforms listed here. However, it is still a good option for smaller, growing businesses.


Price: Plans range from $25 to $49 per user per month.

8. Keap

Keap is a powerful CRM that is also one of the finest HubSpot alternatives. This CRM, sales, and marketing automation software solution does all the heavy lifting for you and simplifies processes.

Whether it’s invoicing or syncing with emails, this tool can do it all with perfection. It also has A/B testing and B2B capabilities that can help you optimize your campaigns better.

What’s more, you ask?

This HubSpot alternative also lets you schedule appointments and has a mobile app so that you can manage everything on the move. Apart from this, it also includes email marketing and automation features.


Price: Keap’s pricing starts at $79 per month and goes all the way up to $199/month.

9. Vendasta

Vendasta brings to you a great CRM solution that you can leverage to manage your customers well. It also has powerful monthly recurring revenue software that can help you sell products or services on a subscription basis.

Vendasta also provides email marketing and automation solutions through which you can move your audience through the sales funnel.

What’s more?

Using this tool, you can also monitor the online activity of numerous businesses through the multi-location brand management features.


Price: Free trial available. Paid plans start from $42 per month and go up to $999 per month.

10. ActiveCampaign

ActiveCampaign might be popular as an email marketing tool, but it also offers sales CRM and marketing automation solutions.

I’ve included it on this list because it is similar to HubSpot in the number and types of solutions that it provides.

It helps you with lead generation, nurturing, and conversion, along with contact and relationship management. Overall, it is a complete marketing and sales solution for small businesses.


Price: Plans with CRM start at $49/month.


Q1. What is similar to HubSpot?

A. Other inbound marketing solutions you can use instead of HubSpot include:

  • Salesforce
  • Freshsales
  • Nimble
  • Pipeline Deals CRM
  • ActiveCampaign

Q2. Which is better, HubSpot or Zoho?

A. Both HubSpot and Zoho can help you capture leads, track them, and monitor engagement. They also offer extensive features that can help your business grow.

However, the choice of which one works better depends on your business needs.

For example, you may choose HubSpot if you are a small to medium-sized business that needs a CRM that’s:

  • Easy to use with quick implementation
  • Helps you focus on life cycle stages
  • Gives each of your teams access at no extra cost
  • Provides task management
  • Offers integrations
  • Allows you to scale

You may also choose Zoho if you need a CRM that offers:

  • Customization depending on your needs
  • Built-in sales forecasting
  • Scalability
  • Integrations

Q3. Is HubSpot better than Mailchimp?

A. Both Mailchimp and HubSpot are excellent platforms. However, your choice will depend on your current and future email marketing needs.

HubSpot serves small, medium, and large corporations. It extends services beyond email marketing to include website CMS, CRM, analytics, inbound marketing, help desk, and more. It also offers more in terms of email personalization and digital customer-facing services.

Mailchimp is an easy-to-use email marketing platform with editable templates, great analytics, reporting, and list management. It’s also great for businesses on a tight budget or those starting out with email marketing.

Q4. Is HubSpot the best CRM?

A. Yes. It provides the best solutions for all of your CRM needs with additional tools that your sales, marketing, customer service, and operations teams can leverage.

Other benefits you get from HubSpot include:

  • Easy integration between your marketing and sales processes
  • Enables you to capture and nurture leads effectively
  • Offers incredible insights
  • Offers outstanding email integration features

Q5. Why is HubSpot the best?

A. The following are features that make HubSpot the best:

  • It a comprehensive CRM tool that caters to everything under one roof, including sales, marketing, and customer satisfaction.
  • It’s an easy-to-use platform.
  • Caters to every stage of your inbound marketing plan and buyer journey.
  • Has a comprehensive dashboard with detailed reporting.
  • Integrates seamlessly with other hubs, platforms, and tools.
  • Enables you to send personalized and automated emails.
  • Offers an extensive calendar and meetings tool.
  • Integrates with social media.
  • Aligns your sales and marketing teams.
  • Helps you identify and track prospects’ IP addresses.
  • Provides extensive training to help you with SEO, content, email marketing, and more.

Q6. Why is HubSpot so expensive?

A. It offers comprehensive and integrated solutions to help you with blogging, SEO, content management, lead management, analytics, social media monitoring, etc.

It enables you to handle all of your sales, marketing, and customer satisfaction needs under one roof.

Q7. What companies use HubSpot?

A. Some of the companies using HubSpot include:

  • 1E
  • AdriaCamps
  • Advance B2B
  • AES International
  • Subaru
  • Trello
  • WWF
  • SoundCloud
  • SurveyMonkey
  • G2
  • Airstream USA

Q8. Who should use HubSpot?

A. HubSpot is an excellent solution for B2B, B2C, and ecommerce companies. If implemented correctly, it can help you attract leads and nurture and close more customers.

However, their pricing may be high for small businesses, and unlocking advanced features could also come at a high cost.

Q9. What are the benefits of HubSpot?

A. Some benefits of using HubSpot include:

  • All-in-one platform that integrates different marketing processes
  • Easy to use platform
  • Offers everything needed to run an effective inbound marketing strategy
  • Provides detailed analytics for inbound campaigns
  • Provides tools to help with SEO, track keywords, and boost rankings.
  • Has a great support system
  • Enables you to track your marketing funnel with ease
  • Allows for many third-party integrations
  • Great platform for lead reporting

Which of these HubSpot Alternatives is Best?

While HubSpot is one of the most popular CRMs out there, it’s not without alternatives. Numerous HubSpot alternatives, such as the ones mentioned above, provide similar features that might be more suited for your business.

Be it the added features offered by them or the affordable pricing, you can rely on these alternatives to give you great user experience. Which one is best? The answer depends on your specific needs.

Do you have any questions about the HubSpot alternatives mentioned above? Let me know in the comments.

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