HubSpot is a popular CRM software solution and there are numerous HubSpot reviews available online. This HubSpot review, however, is different because we will not only review this platform in detail but will also provide alternatives.
While HubSpot may be the preferred choice for many businesses, there are several HubSpot alternatives that might suit your needs better. So, read this HubSpot review and then check out the alternatives to decide which one you should buy.
Table of Contents
HubSpot is an all-in-one inbound marketing solution with a stack of customer service, marketing, and sales software. And, it has free, award-winning CRM software at its core.
HubSpot provides one of the best software solutions for all your CRM needs. You can think of it as CRM software with additional tools for everyone in your marketing, sales, operations, and customer service teams.
In this HubSpot review, we will have a look at some of its best features, along with its pros and cons.
- Excellent contact management via a central database for all your social media and content marketing leads.
- Contact files get automatically updated by sourcing data from forms on your website.
- It can also enrich those profiles by capturing data from social media.
- Easy-to-use interface with tons of features for everyone in your team.
- Email marketing, ad management, live chat, and a lot of other features are available for free.
- Assists in lead capturing, scoring, as well as nurturing.
- It offers a lot of features for a free software solution.
- The CRM can easily integrate with all other sales and marketing processes.
- Automation features come only with expensive paid subscriptions.
- Limited customization options.
The free plan has tons of features to help you get started and then you can upgrade to a paid plan as your needs grow.
Here are the three paid plans that it offers:
Image Source: HubSpot
Best HubSpot Alternatives
Now that we have done a detailed HubSpot review, let’s look at some of the best alternatives available.
Salesforce is another one of the most popular CRM software solutions known globally and one of the best HubSpot alternatives. It is an established market leader and one of the oldest and most trusted CRM software brands.
Salesforce does not have any fancy add-ons like HubSpot, but it is an all-you-need CRM solution that does not disappoint. It has unmatched contact and account management functionalities to capture and convert leads.
As a core CRM platform, there is no match for SalesForce. However, if you don’t want to invest in a full-fledged CRM platform, you can definitely try HubSpot to start with.
As your business grows, you will need a more powerful CRM platform and there is nothing better than Salesforce for that.
Image Source: Salesforce
Price: Plans range between $25 per user per month to $300 per user per month.
Freshsales is another great sales CRM software solution, power-packed with intelligent features. Apart from the basic contact management features, it provides AI-based lead scoring and visual deal pipeline.
It also has other powerful features like an intuitive user interface and intelligent workflow automation. Overall, it is a good all-in-one CRM solution for small businesses that don’t want to invest in an enterprise-level platform like Salesforce.
It is one of the best HubSpot alternatives when it comes to features that it offers. However, it does not provide as many free features as HubSpot.
Image Source: Freshsales
Price: Plans start from $12 per user per month.
3. Zoho CRM
This is an award-winning, web-based CRM that you can use to generate, nurture, and convert leads. It provides all features like lead and contact management, sales pipeline management, and purchase control.
The user interface is extremely user-friendly and can be used by anyone without any hassles. And, it is suitable for small businesses as well as enterprises due to its scalability.
Overall, it is a good HubSpot alternative that you can definitely consider.
Image Source: Zoho CRM
Price: Plans range from $18 per user per month to $100 per user per month.
Nimble is a popular customer relationship management solution that has its own loyal customer base. It can gather contact information from your website and social media and store it in a central database. You can use this for end-to-end lead and contact management, all from an easy-to-use interface.
It also provides a social listening feature that you can use to gain valuable consumer insights. It also integrates well with your existing sales processes and helps maintain a smooth sales pipeline as well. It also integrates well with a lot of other software solutions and apps.
Image Source: Nimble
Price: Plans start from $19 per user per month.
Of all the HubSpot alternatives mentioned in our list, this is probably one of the best for small businesses and sole vendors. It is a CRM built by salespeople working in collaboration with web app developers and that reflects in its features.
It has an excellent feature that organizes sales leads in a way that helps you manage the sales pipeline effectively. It also lets you prioritize your deals and leads to better manage your sales process.
It can integrate with several other platforms and applications including Google Contacts, Calendar, and other Google apps. And, the best part is that it is competitively priced, at par or lower than many HubSpot alternatives on this list.
Image Source: Pipedrive
Price: Plans range from $12.50 per user per month to $99 per user per month.
EngageBay is the closest HubSpot alternative when it comes to the variety of features offered. It also integrates marketing, sales, and customer service activities on one platform with CRM at its core. So, in that respect, it is the best HubSpot alternative, as most other options on this list are mainly CRM solutions.
It is a web-based tool that helps you with all aspects of lead generation and nurturing, along with contact management. It also helps with deal management and ensuring a smooth sales pipeline. This tool also has some automation functionalities to further improve your experience.
Overall, it is a good CRM solution and an affordable HubSpot alternative with almost similar features.
Image Source: EngageBay
Price: There is a free plan with all essential features. Paid plans range from $8.99 to $47.99 per user per month.
As the name suggests, PipelineDeals is not just a CRM, but complete lead management and sales pipeline enablement platform. This is a good HubSpot alternative, most suitable for small to mid-sized businesses.
It has an easy-to-use, intuitive user interface that anyone can understand and use with ease. The entire platform is sales focussed and aims to make the sales pipeline as smooth as possible.
This is not the most affordable HubSpot alternative as the starting plan itself is a bit costlier than most other platforms listed here. However, it is still a good option for smaller, growing businesses.
Image Source: PipelineDeals
Price: Plans range from $25 to $49 per user per month.
Aritic is another full-stack marketing automation and CRM software solution that is a close alternative for HubSpot. It also offers a variety of features for your marketing, sales, and service teams.
Aritic PinPoint helps you with lead management and helps you create optimized landing pages and website forms. Aritic’s sales CRM software solution helps you with the relationship management aspect of things.
Apart from this, it also offers email marketing and automation features. However, unlike HubSpot, Aritic offers all these software separately and at above-average prices.
Image Source: Aritic
Price: Sales CRM prices start at $29 per month per user.
ActiveCampaign might be more popular as an email marketing tool, but it also offers sales CRM and marketing automation solutions. We have included it on this list because it is similar to HubSpot in the number of solutions that it provides.
It helps you with lead generation, nurturing, and conversion, along with contact and relationship management. Overall, it is a complete marketing and sales solution for small businesses.
Image Source: ActiveCampaign
Price: Pricing plans start from $9 per 3 users per month to $229 with unlimited users per month.
This HubSpot review aimed to provide you a clear picture of what the platform offers and what alternative you have to choose from.
Use this HubSpot review to understand whether it suits your business requirements or if you need to look at other options. If you decide on the latter, then you can start with these 7 HubSpot alternatives to choose from.