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With influencer marketing predicted to become a $15 billion industry, more and more marketers are joining the bandwagon. To meet this increasing demand, there are now more influencer marketing agencies.
That’s because in-house execution is hard. You may end up working with the wrong influencers or struggle to engage them. You might even plan influencer marketing campaigns that don’t really suit your goals or overspend on unnecessary aspects of the campaign.
Hiring an influencer marketing agency can help your brand strategize and launch a campaign that meets your goals.
They will take charge of everything from the planning process to influencer recruitment and campaign monitoring. This will help you save time and effort while ensuring that you don’t exceed your budget.
To help you figure out who to partner with, I’ve put together this list of the best influencer marketing agencies in the world. However, first, let’s look at what is an influencer marketing agency.
What is an Influencer Marketing Agency?
Finding influencers and launching your influencer marketing campaign can be a challenge for organizations. For those companies, influencer marketing agencies play an important role.
These agencies can help you plan, ideate, strategize, execute, and manage influencer marketing campaigns.
Many of these agencies also have lists of trusted influencers with whom they regularly partner for campaigns for their clients. As these agencies are also experienced in launching and managing many influencer marketing campaigns, they can provide great results to their clients as well.
How Can You Choose an Influencer Marketing Agency?
To choose an influencer marketing agency, you need to look at many parameters. These include going through their experience in the industry, influencer selection criteria, and more.
You need to find out how many campaigns the agency has launched and managed in the past and go through their results as well.
What’s more, you ask?
It’s also essential to find out how they look for influencers and find out which influencers they work with.
You also need to discuss your expectations with them and see what they come up with. Based on this, you can determine who you should partner with.
What Should You Look for in an Influencer Marketing Agency?
When you’re looking for an influencer marketing agency, there are a host of factors that you need to consider, starting with their services.
Agencies which promise to just find and manage influencers may not be beneficial for you. Instead, you should look for agencies that can strategize, execute, and manage your campaign.
You should also try to look into their measurement strategies to figure out how they determine the success of the influencer marketing campaigns. Additionally, it’s essential to know how they count the number of impressions. See if they’re reporting real views of the content or just using an estimate.
What more should you look for?
It’s essential to know about your rights on the content created in the campaign. You should also know how they evaluate the content of an influencer once it goes live and how they optimize the output of the campaign as well.
These factors can help you determine if it’s worth working with the influencer marketing agency.
Now that you know all about how to select influencer marketing agencies, let’s look at the best ones in the world.
Which are the Most Trusted Influencer Marketing Agencies in the World?
In this post, I’ve put together a list of 21 of the best influencer marketing agencies that can help you grow your brand in 2020. So check them out and see which one of them will be ideal for your brand:
This list of the top influencer marketing agencies has been structured in random order, and not according to their rankings or expertise.
Influencer Marketing Agency #1: HireInfluence
HireInfluence is an award-winning influencer marketing agency that was recently recognized as the “Best Influencer Marketing Agency of 2019” at the INFLOW Global Summit & Awards’19.
Brands trust HireInfluence to transform promotional visions into captivating, digital content that taps into the creativity and skills of right-fit influencers to produce authentic, user-generated content.
You can then use this content to engage your target audience in strategic ways that stay in line with your goals and KPIs for top-tier performance.
Since 2011, HireInfluence has crafted influencer strategies for some of the most prestigious brands in the world including Microsoft, WarnerBros, Gatorade, Oreo, Southwest Airlines, and Walmart.
Services they provide include all-inclusive content strategies, influencer sourcing and validation, on-site event engagement and support, experiential project oversight, and expert consultation.
With offices in New York, Los Angeles, and Houston, HireInfluence continues to raise the bar for US-based agencies while exceeding expectations for brands around the globe.
Ready to unlock the power of influence?
Get the conversation started here.
Influencer Marketing Agency #2: Mediakix
Have you heard about Mediakix?
You probably have. And for good reason…
You may have already heard of Mediakix. This influencer marketing agency is among the best in the world. But that’s not all. They are also among the top producers of influencer marketing content in the world. Their offices are located in California, but they work globally.
Mediakix is the influencer marketing agency behind the success of famous influencer marketing campaigns from top brands like Blue Apron, Birchbox, BarkBox, Nordstrom, and more.
They help brands develop influencer marketing strategies and arrange campaigns that involve prominent bloggers, influential YouTubers, and famous social media personalities.
They can help you run campaigns across all the top channels including YouTube, Instagram, Snapchat, and Facebook.
Happy with the options provided so far?
Let’s look at some more of the top agencies:
Influencer Marketing Agency #3: Fanbytes
Unlike other agencies on this list, Fanbytes is an agency that specializes in executing influencer campaigns targeted at Gen Z.
They understand the demographics better than most agencies and help you reach your Gen Z audience with targeted influencer campaigns.
They have their own database of influencers and can help you connect with the right ones for your brand. They specialize in running Gen Z focused influencer campaigns on different platforms like Instagram, Tik Tok, YouTube, Snapchat, etc.
They also have a proprietary analytics platform that provides detailed influencer profiles and helps you measure your campaign performance.
What else can it do?
The platform also allows you to create and run end-to-end influencer campaigns from a single interface.
Overall, if you want to target the young Gen Z crowd, then this is the best choice for you. That is probably why brands like McDonald’s and Sony Music trust them with their campaigns.
Influencer Marketing Agency #4: Influencer Marketing Agency(IMA)
Influencer Marketing Agency or IMA is one of the top marketing agencies in the influencer space.
The conception of this influencer marketing agency began way back in 2010 when two of their founders created a fashion inspiration platform and eventually understood the power of digital influencers in growing the platform.
So they started the full-service agency in 2013 and began helping brands leverage the same power that they had once benefited from.
They have offices in New York and Amsterdam but they carry out influencer marketing campaigns on a global scale. IMA will shape an optimal strategy around your brand’s goals – taking charge of everything from creative concept to campaign tracking. This can help you grow your presence on platforms like Instagram.
This influencer marketing agency matches your brand with the most suitable niche influencers. They also help you discover long-term ambassadors who will match your brand’s voice.
IMA has developed highly creative campaigns for prominent lifestyle brands like Nivea, Tommy Hilfiger, Under Armour, YSL, Diesel, Samsung, and Timex. They have even worked with organizations like UNICEF.
Influencer Marketing Agency #5: TopRank Marketing
TopRank Marketing is one of the best influencer marketing agencies that focus on B2B clients.
As a full-service influencer marketing agency, they also cover other aspects of marketing such as content marketing, design, conversion optimization, SEO, and social media marketing.
Headed by B2B marketing leaders like Susan Misukani and Lee Odden, TopRank Marketing was established in 2001.
This influencer marketing agency values real influence over massive social followings for B2B influencer marketing. They help companies build mutually beneficial relationships with industry leaders, subject matter experts, and rising stars. This helps them build successful influencer marketing campaigns on platforms like Instagram.
What more do they do?
They develop always-on integrated programs that involve B2B influencer engagement and content development and amplification.
One of their most notable partnerships is with Cherwell Software, which they helped drive engagement and brand awareness.
The company experienced a 437% increase in content shares year on year. Their anchor asset pageviews were also 170% higher than their benchmark. Further, they experienced an influencer amplification rate of 100%.
Influencer Marketing Agency #6: Pulse Advertising
Pulse Advertising is one of the leading influencer marketing agencies in the world. The agency was founded in Hamburg, Germany in 2014 and has since expanded globally.
Where are they located, you ask?
They have offices in Milan, London, New York, and soon in Los Angeles too. This influencer marketing agency even has dedicated satellite teams in other parts of the world including Spain, France, and the Asia Pacific so they can help brands engage a larger market.
They pride themselves on their ability to take a holistic approach to influencer marketing. They tailor their processes to the unique objectives and expectations of each client.
This influencer marketing agency helps brands activate the most relevant influencers for their campaigns. This comes easy to them as they have a powerful influencer network made up of 20,000+ influencers with a combined reach of over 1 billion.
They’ve managed several campaigns on platforms such as Instagram and Facebook. One of this influencer marketing agency’s most noteworthy campaigns was the Longines campaign to promote the brand’s new collection – the Master Collection Blue.
What’s more, you ask?
With the help of just two influencers, the campaign saw more than 680,000 total interactions and an average engagement rate of 4.8%.
Influencer Marketing Agency #7: Billion Dollar Boy
Billion Dollar Boy is one of the best influencer marketing agencies today. That’s because they don’t just provide influencer marketing services to brands.
This influencer marketing agency has also developed highly useful influencer marketing tools that are accessible on request; not a lot of influencer marketing agencies offer this. These can help you manage your campaign better on social media platforms like Instagram.
But that’s not all. They also have a dedicated platform.
MatchMaker is their influencer campaign management platform where you can manage every aspect of your campaign. The platform lets you pull up a long list of influencers relevant to your campaign and review influencer-generated content before submission.
It also helps you find the best influencer market rates for your niche so you don’t end up overpaying. It even gives you a clear idea of where to spend your budget so your funds are evenly distributed at every stage of your campaign.
Billion Dollar Boy also has a StoryTracker platform which, as the name suggests, lets you save and track the Instagram Stories of your influencers.
This is an excellent way to track your campaign content and its performance in case your influencers are creating Instagram Stories for you. It also helps you save the Instagram Stories from your campaign for future use.
As one of the best influencer marketing agencies, Billion Dollar Boy offers a host of services to brands. They help you execute campaigns that involve gifting, paid campaigns, affiliate marketing, events, and sponsored content.
They further amplify your social presence through paid social boosting so you can get the most out of your campaigns.
This influencer marketing agency also has an impressive client roster made up of prominent and upcoming brands alike. This includes top brands like Primark, Garnier, Simba, and Zalando.
Influencer Marketing Agency #8: INF Influencer Agency
INF is an influencer marketing agency that mainly deals in influencer talent management, although they work with brands and other influencer marketing agencies as well.
They help foster genuine and mutually valuable partnerships between brands and influencers.
This influencer marketing agency will match your brand with an influencer that can reflect the core values and aesthetics of your brand. Through this, they help you get the most out of your influencer marketing campaigns on platforms like Instagram.
Which niches do they serve?
Their influencer network is mainly comprised of lifestyle and beauty influencers with significant reach. This is the reason why it’s one of the top influencer marketing agencies. They also have a roster of influencers in travel, parenting, home, and wellness.
Some of these influencers include top ones like Jamie Paige, Samantha Ravndahl, Xander Vintage, Kimberly Margarita, and more.
This influencer marketing agency works to develop a partnership between these influencers and your brand for campaigns that involve product placement, content development, speaking engagements, and more.
But they can also customize a campaign based on what you’re looking for and what you want to get out of it.
Influencer Marketing Agency #9: August United
This influencer marketing agency was launched in 2015. It provides end-to-end support for all of your influencer marketing campaigns. They set strategies that can help you achieve your business goals and help you reach your core audience too.
They start by conducting outreach and onboarding influencers. Once that’s done, they build relationships with them and create content for your influencer marketing campaign. After the content is live, they leverage paid promotions to generate the best results possible.
The best part about partnering with this influencer marketing agency is their influencer brand retreats. At these events, you can meet your influencers and set up strategies for your upcoming influencer marketing campaigns. Sounds great, doesn’t it?
This can help strengthen your relationships with the influencers as well. In the end, whatever your goal may be, they help you reach it in the best way possible.
It’s due to these reasons that they’ve worked with some of the best brands such as Persil, PetSmart, Microsoft, and more.
Influencer Marketing Agency #10: Open Influence
Open Influence is one of the best influencer marketing agencies in the world, having served more than 1,000 clients. They focus on data-driven influencer marketing services to bring out the best results in their campaigns.
It’s a full-service influencer marketing agency that brings industry insights, a full-fledged technology platform, and quality processes to the table.
They help you look for genuine influencers, hence preventing influencer fraud. Additionally, they track audience analytics to find the effectiveness of the influencers as well.
This influencer marketing agency also concentrates on building your relationships with the influencers and does so with finesse. They also look at the compliances and check the quality of the content created by the influencers. Be it Instagram or Facebook, they’ve got influencer marketing solutions for it all.
Want to know more?
Through their storytelling edge, they’ve managed to partner with some of the best brands in the world, including British Airways, Honda, Fossil, and Bose.
Influencer Marketing Agency #11: Zorka.Mobi
Zorka.Mobi is a full-service influencer marketing agency that offers a whole range of services. They can develop strategies and plan out influencer marketing campaigns for you. Additionally, they can look for relevant influencers for your brand and coordinate influencer marketing activities with them.
However, they place an emphasis on working with apps and their developers. The platforms that this influencer marketing agency deals with are Instagram, Twitter, Telegram, and YouTube, among others.
Over time, they’ve serviced over 50 clients and created a project management platform to handle their campaigns as well.
So, how big is their influencer network?
They’ve got a network of over 300,000 influencers around the globe and by partnering with them, you can get access to this vast network.
For influencer marketing campaigns, they first create a media plan and once the plan is approved they move into the production phase.
Then, they edit the scripts, prepare tracking links, and release videos. Once the content is out, they start monitoring and analyzing it. The primary analysis is done within a week of the campaign’s launch and the final results are provided with reports at the end of the campaign.
They’ve worked with some of the best apps and brands like BlaBlaCar, inDrive, and AliExpress.
Influencer Marketing Agency #12: Leaders
This is a technology-backed and data-driven agency that claims to turn your likes into actual sales. They have developed a process that can make your influencer marketing initiatives scalable.
What does that mean for you?
It means that you can run bigger and better influencer campaigns as your company grows.
From finding relevant influencers to making it easy to collaborate with them and get the best ROI, this agency does it all. The experts behind this agency have been in the field for over 10 years and have successfully executed 1200+ campaigns.
When it comes to clientele, they can boast of having several big brands in their portfolio. Some of their key clients include brands like Samsung, BMW, eBay, Reebok, and a lot more.
But what makes them stand out?
One of the most unique features that this agency provides is a Tinder-like interface where you can select influencers to collaborate with. You can see influencer profiles in a fun and engaging interface and choose the ones you like.
The agency, of course, vets the influencers and ensures that there are no fake ones on their platform.
Then they help you create and execute your campaign. You can track and measure the performance of your campaigns through their built-in analytics tool.
Overall, it can help you with all aspects of your influencer campaigns and ensure that you get a good ROI.
Influencer Marketing Agency #13: Cure Media
This is a European influencer agency with offices in Sweden and Germany. They have an AI-powered influencer search tool that helps you find the best ones to collaborate with.
They have a large pool of 150K plus influencers that you can choose from.
They have done over 10K+ influencer activations for their clients. Their list of clients includes big names like Coca Cola, Disney, and Unilever.
One of their unique features is that they create a mood board to determine whether the influencer content aligns with your brand or not. They help you create and optimize your content as per your target audience’s preferences.
Their analytics platform helps you keep track of all your influencers and the campaign in real-time. They also provide insights on how you can improve your ROI based on past performance analysis.
Influencer Marketing Agency #14: SugarFree
SugarFree is more than just an influencer agency that also includes content marketing and strategy in the mix.
They don’t just find influencers for you to work with, but actually plan the whole content and strategy for the campaign.
This includes thorough research about your brand and target audience. They also make sure that your campaign and influencer content aligns with your brand values and aesthetics.
They have managed influencer marketing campaigns for global brands like Airbnb, TikTok, Gillette, and more.
One of their biggest success stories is that of helping TikTok reach its current level of popularity. Their influencer campaign for the app got a reach of over 170 million and engagements of over 30 million.
Do you know what else?
The campaign was a huge success with a 6x ROI and was one of the factors behind the app’s dramatic rise to fame. They practically helped the app launch in the US and Europe and we all know how well that went.
Still have some doubts?
This might be a relatively new agency compared to some of the others on this list, but it has shown its mettle. If you are a global brand and want to run multi-national influencer campaigns, this agency should definitely be on your consideration list.
Influencer Marketing Agency #15: The Goat Agency
This is a global agency that has been named one of the fastest-growing agencies by Adweek. The agency’s success can be attributed to its powerful CRM software solution that helps it make data-driven decisions.
For example, they have tracked over 450k social media influencer posts and have over seven years’ worth of data. They use this past performance data to create and execute highly-optimized campaigns for their clients.
The agency has executed over a thousand influencer campaigns for popular brands like Estee Lauder and Glossier.
They don’t have their own influencer network but they believe in finding the right fit for their clients and, therefore, start their search from scratch. To date, they have vetted over 70K influencers for their clients.
Influencer Marketing Agency #16: This is Summer
This is a global agency with a huge network of more than 100K influencers from different industries and geographies.
No matter what your requirements are, they will help you connect with the best influencers in your niche. Their expertise, however, lies in the beauty, wellness, fashion, and lifestyle categories.
They have some of the biggest brands from the above-mentioned categories in their portfolio of clients.
These include Daniel Wellington, Adidas, L’Oréal, Estée Lauder, and more. They also have clients like Google and Disney from other industries and niches.
Why should you select this agency, you ask?
While they do manage other aspects of your campaign like influencer management and campaign execution, their core strength lies in their large influencer network.
So, if you already have a strategy in place and are simply looking for the best influencers then this is the agency for you. However, if you want an agency to handle everything with minimal involvement from your side, then there are better options on our list.
Influencer Marketing Agency #17: Sway Group
This is an agency that claims to be an expert in storytelling, so much so that they can get 3 times more engagement.
Over the years, the agency has worked with prestigious brands like Dove, Coca Cola, and eBay.
This is an American completely women-owned company that provides end-to-end influencer marketing services.
What does that mean?
It means that they can handle your influencer campaigns right from the strategy and planning stage to execution and performance management.
They have their own network of thousands of influencers that they work closely with. This gives them more control over managing the content and the creative strategy.
They are very involved in the whole process and ensure that your influencer content is highly engaging and in-line with your brand aesthetics.
Are you looking for an agency that does not just help you find influencers but actually works with them to meet your goals?
If so, then this is a great choice.
Influencer Marketing Agency #18: The Motherhood
This is one of the older players in the market and has been in the field since 2006 when influencer marketing was still in a nascent stage.
In a way, you could say that they have seen the industry evolve and grow with time and are experienced in their domain.
Want to know what makes this agency so great?
In their 13+ years of experience, they have executed over 500 campaigns for some of the biggest brands in the world. Their clientele includes names like Walmart, Amazon, Kimberly Clark, Johnson & Johnson, and more.
Their campaigns earn more earned media value and engagement rates than industry standards. Their six-week campaign for Walmart, for example, got 9x EMV on the original investment and a 3.68% engagement rate.
This is an agency completely managed by women and specializes in working with mom influencers.
Is your target demographic women, especially mothers?
Then this is the best agency for you.
Influencer Marketing Agency #19: Influencer
Influencer is a relatively new influencer marketing agency and was formed in 2017 by entrepreneur, Ben Jeffries, and YouTuber, Caspar Lee.
Since then, the company has grown to over 50 and has branches in the UK, US, and Ukraine.
They have a huge community of content creators with whom you can collaborate for your influencer marketing campaigns.
All the influencers are thoroughly vetted by them to ensure that the content produced by them is of the highest quality and aligns with your strategy too.
Who are their clients?
Numerous big brands like Pantene, Barclays, T.M Lewin, and more have leveraged their services for their influencer marketing campaigns.
Influencer Marketing Agency #20: Chtrbox
Chtrbox is one of the leading influencer marketing agencies based out of India. They help marketers discover and partner with influencers with ease.
All brands need to do is create a campaign and share their goals and desired results with Chtrbox.
Their dedicated team and matching engine will then start scouting for relevant influencers for your campaign. Influencers will apply for the campaign along with their bids and then you can select the best ones from them.
Who have they worked with?
They’ve worked with major brands like HP, Tropicana, Jockey, Nokia, and more.
Influencer Marketing Agency #21: The Influence Agency
The Influence Agency gives you access to over 10,000 influencers, athletes, and celebrities. You can reach out to them for your influencer marketing campaigns and they’ll handle it all for you.
Not only are they experienced in influencer marketing but they are also pros in social media marketing, video marketing, content strategy, web development, and more.
Based out of Toronto, this agency has worked with over 750 businesses to date and helped them with influencer marketing.
Who have they worked with?
GMC, Sony, Universal, and Chevrolet are some of the brands that they’ve worked with.
Bonus Tool: Obviously
Obviously is a top influencer marketing agency that offers an entire gamut of services in influencer marketing. Be it finding influencers or managing influencer marketing campaigns on Instagram, they do it all for you.
This influencer marketing agency has their own platform that has a database of over 400,000 influencers from a variety of niches. It’s due to this reason that they can find the perfect influencers for your campaigns.
When you partner with this influencer marketing agency, you needn’t worry about influencer relationships as well. They handle all of the communication and ensure that influencers have the best experience working with your brand for your influencer marketing campaigns.
They can help boost your brand’s presence and engagement on prominent social media platforms like Instagram and Facebook. Additionally, they organize events through which they attract influencers to your brand for influencer marketing campaigns.
They also help with customer acquisition through influencer marketing campaigns focused on growing email subscriptions, Instagram audience, and conversions.
It’s then no surprise that they’ve worked with some of the best brands out there such as Google, Warner Bros, and Coca-Cola.
Ready to Make Your Final Decision?
These are 21 of the best influencer marketing agencies in the world.
Most of them are full-service agencies, which means that they handle everything from campaign conception and execution to influencer recruitment and campaign tracking.
Whether you want to launch a campaign on Instagram or Twitter or any other platform, they can do it all for you.
Agencies can also help you build relationships with influencers through special events and retreats. This can work miracles for brands looking to partner with influencers for the long-term.
Use this list to get an idea of which agency might be best for your brand. Have you ever worked with an influencer marketing agency? How was your experience working with them? Please feel free to share it with us in the comments below.
Also, if you need help with brand and influencer consulting, you can always connect with me here.