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With influencer marketing predicted to become a $6.5 billion industry, we now have 320+ more influencer marketing agencies and platforms than last year.
That’s because in-house execution is hard. You may end up working with the wrong influencers or struggle to engage them. You might even plan influencer marketing campaigns that don’t really suit your goals or overspend on unnecessary aspects of the campaign.
Hiring an influencer marketing agency can help your brand strategize and launch a campaign that meets your goals.
They will take charge of everything from the planning process to influencer recruitment and campaign monitoring. This will help you save time and effort while ensuring that you don’t exceed your budget.
To help you figure out who to partner with, I’ve put together this list of the best influencer marketing agencies in the world.
The Most Trusted Influencer Marketing Agencies in the World
In this post, I’ve put together a list of ten of the best influencer marketing agencies that can help you grow your brand in 2019. So check them out and see which one of them will be ideal for your brand:
This list of the top influencer marketing agencies has been structured in random order, and not according to their rankings or expertise.
Influencer Marketing Agency #1: Kairos Media
Started from a University dorm, Kairos Media has come a long way since its inception. Today, this global digital creative agency boasts long-term partnerships with more than 30,000 influencers.
Kairos Media was founded by Mike, a YouTuber with more than 300K subscribers, and Chris, a former director at entertainment company, Machinima.
Their clientele includes brands such as Daniel Wellington, Vodafone, Amazon, Bacardi, LG, Flaregames, and Papa John’s Pizza.
They believe that all of their marketing campaigns should be led by creative approach to generate maximum ROI. They love to make bold decisions and always try to push their creative boundaries to drive impactful results.
Influencer Marketing Agency #2: Viral Nation
Viral Nation is one of the top agencies in the world, and doubles up as a talent agency for influencers.
They have worked with top brands such as Apple, Crayola, Tencent Games, and more. Their offices are located in New York and Toronto, but they work globally for brands all over the world.
The agency has even won several awards and accolades for their contributions to the influencer marketing landscape.
They won gold and platinum at the 2019 AVA Digital Awards. And they have even been recognized by Chief Marketer as one of the top 200 marketing agencies of 2019.
Viral Nation represents influencers and helps them land brand partnerships. They provide them with legal services and negotiate fair compensation on their behalf.
So they have a ready reserve of potential influencers for the brands they work with. It becomes much easier for them to match up brands and influencers that can mutually benefit each other.
They help brands execute influencer marketing campaigns across various social media channels. The agency will handle everything from campaign planning to influencer selection.
Influencer Marketing Agency #3: Go Fish Digital
Go Fish Digital has over a decade of experience in online reputation management, paid advertising, SEO, and influencer marketing. They have also worked with big brands such as Hyatt, Symantec, Monster Energy, and GEICO.
They have built strong relationships with influencers in various niches by advocating transparency. Whether you’re in the gaming industry or the food industry, you’ll definitely find the right influencers to work with.
They use their expertise to help you create effective contracts and negotiate influencer-collaboration rates. They also help you develop a clear a campaign brief and coordinate effectively to keep things running smoothly.
Influencer Marketing Agency #4: Carusele
Carusele believes in achieving meaningful results. To measure the effectiveness of a campaign, they use various unique indexes.
With their Content Performance Index, you can track how well the influencer-created content is performing in real-time. You can use their TrueViews Algorithm and Engaged Audience Profiles to monitor if you’re reaching and engaging the right audiences.
Some of their reputable clients include Starbucks, Walgreens, Häagen-Dazs, Hallmark, and Tyson Foods.
Influencer Marketing Agency #5: Mediakix
You may have already heard of Mediakix. This influencer marketing agency is among the best in the world. But that’s not enough. They are also among the top producers of influencer marketing content in the world. Their offices are located in California, but they work globally.
Mediakix is the influencer marketing agency behind the success of famous influencer marketing campaigns from top brands like Blue Apron, Birchbox, BarkBox, Nordstrom, and more.
They help brands develop influencer marketing strategies and arrange campaigns that involve prominent bloggers, influential YouTubers, and famous social media personalities.
They can help you run campaigns across all the top channels including YouTube, Instagram, Snapchat, and Facebook.
Influencer Marketing Agency #6: HireInfluence
HireInfluence is a full-service influencer marketing agency that has been in the industry since 2011. So they are true veterans in the influencer marketing space and have become a go-to partner for Fortune 1000 brands for their influencer marketing campaigns.
Their offices are located in New York, Los Angeles, and Houston but their services are available to global brands.
In fact, they have worked with thousands of top influencers from 12 countries and across multiple industries for campaigns on Instagram, YouTube, and more.
HireInfluence has an extensive client roster comprising of some of the best brands like Adidas, DC Comics, Arby’s, eBay, Burger King, Gatorade, Barnes and Noble, and more. So you can see that they have executed influencer marketing campaigns across all verticals.
This influencer marketing agency’s services are fully customized according to the needs and objectives of each client.
In addition to assisting you with every step of your campaigns, they will also train you so you can get better at influencer marketing. This is why HireInfluence is an influencer marketing agency that is among the best in the world.
Influencer Marketing Agency #7: HelloSociety
HelloSociety is another top influencer marketing agency and has been around since 2011. In 2016, they were acquired by The New York Times and have continued to help brands engage top-of-the-line influencers and content creators for their campaigns.
This influencer marketing agency puts human connections first, and calls themselves a “full-service social storytelling agency” in which influencers tell brand stories.
And their focus on storytelling seems to pay off, according to their internal analysis. Their campaigns deliver an average engagement rate that’s 54% higher than the industry average.
For influencers, their average engagement rate on the content they create with HelloSociety is 25% higher than on their other sponsored posts.
Their influencers even deliver a 24% higher engagement rate than regular brand content on social media.
Based on their analysis, paid campaigns by HelloSociety have achieved an average engagement rate that’s 95% higher year-on-year. For organic campaigns, their average engagement rate is 28% higher year on year.
These numbers show how HelloSociety is among the best influencer marketing agencies in the world, especially as they focus on authentic storytelling. They’ve launched campaigns on major platforms like Instagram and YouTube in the past.
So it’s no surprise that their client list includes a host of top brands like American Express, Airbnb, Bosch, Coca Cola, Buick, Covergirl, and Chevrolet.
Influencer Marketing Agency #8: Influencer Marketing Agency
Influencer Marketing Agency or IMA is one of the top marketing agencies in the influencer space.
The conception of this influencer marketing agency began way back in 2010 when two of their founders created a fashion inspiration platform and eventually understood the power of digital influencers in growing the platform.
So they started the full-service agency in 2013 and began helping brands leverage the same power that they had once benefited from.
They have offices in New York and Amsterdam but they carry out influencer marketing campaigns on a global scale. IMA will shape an optimal strategy around your brand’s goals – taking charge of everything from creative concept to campaign tracking. This can help you grow your presence on platforms like Instagram.
This influencer marketing agency matches your brand with the most suitable niche influencers. They also help you discover long-term ambassadors who will match your brand’s voice.
IMA has developed highly creative campaigns for prominent lifestyle brands like Nivea, Tommy Hilfiger, Under Armour, YSL, Diesel, Samsung, and Timex. They have even worked with organizations like UNICEF.
Influencer Marketing Agency #9: TopRank Marketing
TopRank Marketing is one of the best influencer marketing agencies that focus on B2B clients.
As a full-service influencer marketing agency, they also cover other aspects of marketing such as content marketing, design, conversion optimization, SEO, and social media marketing.
Headed by B2B marketing leaders like Susan Misukani and Lee Odden, TopRank Marketing was established in 2001.
This influencer marketing agency values real influence over massive social followings for B2B influencer marketing. They help companies build mutually beneficial relationships with industry leaders, subject matter experts, and rising stars. This helps them build successful influencer marketing campaigns on platforms like Instagram.
They develop always-on integrated programs that involve B2B influencer engagement and content development and amplification.
One of their most notable partnerships is with Cherwell Software, which they helped drive engagement and brand awareness.
The company experienced a 437% increase in content shares year on year. Their anchor asset pageviews was also 170% higher than their benchmark. Further, they experienced an influencer amplification rate of 100%.
Influencer Marketing Agency #10: Pulse Advertising
Pulse Advertising is one of the leading influencer marketing agencies in the world. The agency was founded in Hamburg, Germany in 2014 and has since expanded globally.
They have offices in Milan, London, New York, and soon in Los Angeles too. This influencer marketing agency even has dedicated satellite teams in other parts of the world including Spain, France, and the Asia Pacific so they can help brands engage a larger market.
They pride themselves on their ability to take a holistic approach to influencer marketing. They tailor their processes to the unique objectives and expectations of each client.
This influencer marketing agency helps brands activate the most relevant influencers for their campaigns. This comes easy to them as they have a powerful influencer network made up of 20,000+ influencers with a combined reach of over 1 billion.
They’ve managed several campaigns on platforms such as Instagram and Facebook. One of this influencer marketing agency’s most noteworthy campaigns was the Longines campaign to promote the brand’s new collection – the Master Collection Blue.
With the help of just two influencers, the campaign saw more than 680,000 total interactions and an average engagement rate of 4.8%.
Influencer Marketing Agency #11: Billion Dollar Boy
Billion Dollar Boy is one of the best influencer marketing agencies today. That’s because they don’t just provide influencer marketing services to brands.
This influencer marketing agency has also developed highly useful influencer marketing tools that are accessible on request; not a lot of influencer marketing agencies offer this. These can help you manage your campaign better on social media platforms like Instagram.
MatchMaker is their influencer campaign management platform where you can manage every aspect of your campaign. The platform lets you pull up a long list of influencers relevant to your campaign and review influencer-generated content before submission.
It also helps you find the best influencer market rates for your niche so you don’t end up overpaying. It even gives you a clear idea of where to spend your budget so your funds are evenly distributed at every stage of your campaign.
Billion Dollar Boy also has a StoryTracker platform which, as the name suggests, lets you save and track the Instagram Stories of your influencers.
This is an excellent way to track your campaign content and its performance in case your influencers are creating Instagram Stories for you. It also helps you save the Instagram Stories from your campaign for future use.
As one of the best influencer marketing agencies, Billion Dollar Boy offers a host of services to brands. They help you execute campaigns that involve gifting, paid campaigns, affiliate marketing, events, and sponsored content.
They further amplify your social presence through paid social boosting so you can get the most out of your campaigns.
This influencer marketing agency also has an impressive client roster made up of prominent and upcoming brands alike. This includes top brands like Primark, Garnier, Simba, and Zalando.
Influencer Marketing Agency #12: INF Influencer Agency
INF is an influencer marketing agency that mainly deals in influencer talent management, although they work with brands and other influencer marketing agencies as well.
They help foster genuine and mutually valuable partnerships between brands and influencers.
This influencer marketing agency will match your brand with an influencer that can reflect the core values and aesthetics of your brand. Through this, they help you get the most out of your influencer marketing campaigns on platforms like Instagram.
Their influencer network is mainly comprised of lifestyle and beauty influencers with significant reach. This is the reason why it’s one of the top influencer marketing agencies. They also have a roster of influencers in travel, parenting, home, and wellness.
Some of these influencers include top ones like Jamie Paige, Samantha Ravndahl, Xander Vintage, Kimberly Margarita, and more.
This influencer marketing agency works to develop a partnership between these influencers and your brand for campaigns that involve product placement, content development, speaking engagements, and more.
But they can also customize a campaign based on what you’re looking for and what you want to get out of it.
Influencer Marketing Agency #13: Obviously
Obviously is a top influencer marketing agency that offers an entire gamut of services in influencer marketing. Be it finding influencers or managing influencer marketing campaigns on Instagram, they do it all for you.
This influencer marketing agency has their own platform that has a database of over 400,000 influencers from a variety of niches. It’s due to this reason that they can find the perfect influencers for your campaigns.
When you partner with this influencer marketing agency, you needn’t worry about influencer relationships as well. They handle all of the communication and ensure that influencers have the best experience working with your brand for your influencer marketing campaigns.
They can help boost your brand’s presence and engagement on prominent social media platforms like Instagram and Facebook. Additionally, they organize events through which they attract influencers to your brand for influencer marketing campaigns.
They also help with customer acquisition through influencer marketing campaigns focused on growing email subscriptions, Instagram audience, and conversions.
It’s then no surprise that they’ve worked with some of the best brands out there such as Google, Warner Bros, and Coca-Cola.
Influencer Marketing Agency #14: August United
This influencer marketing agency was launched in 2015. It provides end-to-end support for all of your influencer marketing campaigns. They set strategies that can help you achieve your business goals and help you reach your core audience too.
They start by conducting outreach and onboarding influencers. Once that’s done, they build relationships with them and create content for your influencer marketing campaign. After the content is live, they leverage paid promotions to generate the best results possible.
The best part about partnering with this influencer marketing agency are their influencer brand retreats. At these events, you can meet your influencers and set up strategies for your upcoming influencer marketing campaigns.
This can help strengthen your relationships with the influencers as well. In the end, whatever your goal may be, they help you reach it in the best way possible.
It’s due to these reasons that they’ve worked with some of the best brands such as Persil, PetSmart, Microsoft, and more.
Influencer Marketing Agency #15: Openinfluence
Openinfluence is one of the best influencer marketing agencies in the world, having served more than 1,000 clients. They focus on data-driven influencer marketing services to bring out the best results in their campaigns.
It’s a full-service influencer marketing agency that brings industry insights, a full-fledged technology platform, and quality processes to the table.
They help you look for genuine influencers, hence preventing influencer fraud. Additionally, they track audience analytics to find the effectiveness of the influencers as well.
This influencer marketing agency also concentrates on building your relationships with the influencers and does so with finesse. They also look at the compliances and check the quality of the content created by the influencers. Be it Instagram or Facebook, they’ve got influencer marketing solutions for it all.
Through their storytelling edge, they’ve managed to partner with some of the best brands in the world, including British Airways, Honda, Fossil, and Bose.
Influencer Marketing Agency #16: Zorka.Mobi
Zorka.Mobi is a full-service influencer marketing agency that offers a whole range of services. They can develop strategies and plan out influencer marketing campaigns for you. Additionally, they can look for relevant influencers for your brand and coordinate influencer marketing activities with them.
However, they place an emphasis on working with apps and their developers. The platforms that this influencer marketing agency deals with are Instagram, Twitter, Telegram, and YouTube, among others.
Over time, they’ve serviced over 50 clients and created a project management platform to handle their campaigns as well. They’ve got a network of over 300,000 influencers around the globe and by partnering with them, you can get access to this vast network.
For influencer marketing campaigns, they first plan out the media and create a media plan. This plan is then approved before moving into the production phase.
Then, they edit the scripts, prepare tracking links, and release videos. Once the content is out, they start monitoring and analyzing it. The primary analysis is done within a week of the campaign’s launch and the final results are provided with reports at the end of the campaign.
They’ve worked with some of the best apps and brands like BlaBlaCar, inDrive, and AliExpress.
The Bottom Line
These are 16 of the best influencer marketing agencies in the world. Most of them are full-service agencies, which means they handle everything from campaign conception and execution to influencer recruitment and campaign tracking. Whether you want to launch a campaign on Instagram or Twitter, they can do it all for you.
Agencies can also help you build relationships with influencers through special events and retreats. This can work miracles for brands looking to partner with the influencers for the long-term.
Use this list to get an idea of which agency might be best for your brand. Have you ever worked with an influencer marketing agency? How was your experience working with them? Please feel free to share it with us in the comments below.
Also, if you need help with brand and influencer consulting, you can always connect with me here.