Before we get started, let’s get an overview of what influencer marketing is.
What is an Influencer Marketing Agency?
Finding social media influencers and launching your influencer marketing campaign can be a challenge for organizations. For those companies, influencer marketing agencies play an important role.
These agencies can help you plan, ideate, strategize, execute, and manage influencer marketing campaigns.
Many of these agencies also have lists of trusted social media influencers with whom they regularly partner for campaigns for their clients.
As these agencies are also experienced in launching and managing many influencer marketing campaigns, they can provide great results to their clients as well.
Types of Influencer Marketing Agencies
You might be wondering whether a company you are looking at is even an influencer marketing agency. Don’t worry. Let me clear up the confusion.
Some websites aren’t clear as to what services they offer, especially if they focus on social media marketing.
There are plenty of companies that not only focus on social media marketing but also influencer marketing.
Thus, plenty of social media marketing platforms and companies offer influencer marketing services as well, since they work well together.
Then again, you’ll find influencer marketing agencies that will only help your brand find an influencer that is well suited. Most of these agencies will help your brand find an influencer, create a contract, and deal with payments.
Others will offer more services, especially those regarding the marketing campaign itself by creating the campaign with the influencer, implementing it, and even reporting real-time data.
Obviously, a full-service influencer marketing campaign will cost more than simply using an agency to find an influencer. And, depending on your budget, it might not even be feasible.
Plenty of these influencer marketing agencies do offer scalable campaigns, which is great for smaller businesses.
What Should You Look for in an Influencer Marketing Agency?
When you’re looking for an influencer marketing agency, there are a host of factors that you need to consider, starting with their services.
An influencer marketing agency that promises to just find and manage influencers may not be beneficial for you. Instead, you should look for a marketing agency that can strategize, execute, and manage your campaign.
You should also try to look into their measurement strategies to figure out how they determine the success of influencer marketing campaigns.
Additionally, it’s essential to know how they count the number of impressions. See if they’re reporting real views of the content or just using an estimate.
What more should you look for?
It’s essential to know about your rights on the content created in the campaign.
You should also know how they evaluate the content of an influencer once it goes live and how they optimize the output of the campaign as well.
These factors can help you determine if it’s worth working with the influencer marketing agency.
Now that you know all about how to select influencer marketing agencies, let’s look at the best ones in the world.
How Can You Choose an Influencer Marketing Agency?
To choose an influencer marketing agency, you need to look at many parameters. These include going through their experience in the industry, influencer selection criteria, social media presence, and more.
You need to find out how many campaigns the marketing agency has launched and managed in the past and go through their results as well.
What’s more, you ask?
It’s also essential to find out how they look for influencers and find out which influencers they work with.
You also need to discuss your expectations with them and see what they come up with. Based on this, you can determine who you should partner with.
Which are the Most Trusted Influencer Marketing Agencies in the World?
In this post, I’ve put together a list of 40+ of the best influencer marketing agencies that can help you grow your brand in 2024. So check them out and see which one of them will be ideal for your brand:
If you are looking for a full-service influencer marketing agency, The Influencer Marketing Factory should be your pick.
From influencer identification to relationship management, the marketing agency handles all your influencer marketing needs. Plus, they help you set influencer KPIs, build influencer campaigns, optimize social media ads, and track your influencer marketing ROI.
For providing exceptional services, they have been featured multiple times in reputable publications such as Forbes, BBC, and Business Insider.
Their list of clients includes A-listers such as Google, Warner Music Group, and Hilton.
For influencers and content creators, The Influencer Marketing Agency is a one-stop destination. They identify profitable brand deals, strengthen personal branding, and lend PR support. Among other things, talent management and campaign building are their forte.
- Their list of clients includes A-listers such as Google, Meta, Unilever, Universal Music, Dunkin’, Amazon, and many more.
- Serves social media platforms Instagram, TikTok, and YouTube (including Instagram Reels and YouTube Shorts)
- Precise target audience analysis
- Qualitative scoring of influencers’ target audience demographics
- Assistance with content creation and story building
- Start-to-finish campaign management
- Extensive analytics and timely reporting about ROI
- Ad optimization and performance monitoring
Contact their customer service team through their website.
- Responsive customer support through email
- Data-oriented reporting
- Advanced influencer selection tools
- Adaptable management with a focus on customer satisfaction
- 5-star rating on Glassdoor
- Limited penetration in LinkedIn
- No chat support
The marketing agency has a diverse client base, covering domains such as fashion, mobile apps, kids, music, ecommerce, and sports. They have worked with high-tier influencers, celebrities, and nano- and micro-influencers in these niches. Their cost-effective plans are affordable for brands of all scales and sizes, from startups to enterprises.
Basic Fun! wanted to introduce their “The Joker Prank Shop” range to millennials and Gen Z consumers. The Influencer Marketing Factory selected 10 TikTok influencers who perfectly aligned with their client’s niche, values, and tone.
Together, these influencers created two prank videos, which got a combined reach of 26.5M and a combined engagement of 6.5M likes, 19K comments, and 35K shares across social media sites.
The best part?
The content creators used the brand’s proprietary product “Ultimate Prank Kit,” pushing its sales to a record high.
Pro Tip: Take advantage of the marketing agency’s expertise in TikTok and Instagram marketing to grow your personal brand and authority on these social media platforms.
Carusele is an award-winning influencer marketing agency designed to create and manage influencer marketing programs for leading consumer brands and retailers.
Their approach is unique wherein they leverage real-time data to optimize programs daily to generate the most efficient results.
They look at more than impressions and focus on advanced metrics such as ecommerce conversions, qualified web traffic, social media reach, and sales lift.
They also include a level of advanced targeting in every campaign by using lookalike audience segments and choosing influencers who have an audience similar to your target audience. This is to ensure that the best content reaches the best target audience.
- Real-time data
- Constant optimizations
- Advanced targeting
- Measurable results
- Their minimum pricing is $20,000 for a single flight campaign or $15,000 a month for a 3-month minimum
- This price includes the cost of hiring influencers, social media management, and even a syndication strategy.
- As a full-service marketing agency, they manage the entire campaign from start to finish, which includes sending influencers their tax forms at the end of the year.
- Data-driven optimizations that leverage their proprietary algorithms, such as:
- qStack™ Quality Rating: To further qualify their hand-selected influencers
- cStack™ Content Index: To rank content performance
- iStack™ Influencer Ranking: To rank influencer performance
- Engaged Audience Profile™ Data: For audience targeting
- Unlimited content rights to influencer-created content
- Won over 40 industry awards for influencer marketing, including the Small Agency of the Year (worldwide, among all types of agencies) by the Shorty Awards
Case StudyThey helped Revlon achieve a 209% unit sales lift vs. benchmark sales event and win 671% lift in the brand and retail mentions with their #MascaraDay influencer campaign
The Influence Agency gives you access to over 10,000 influencers, athletes, and celebrities. You can reach out to them for your influencer marketing campaigns and they’ll handle it all for you.
Not only are they experienced in influencer marketing but they are also pros in social media marketing, video marketing, content strategy, web development, and more.
Based out of Toronto, this marketing agency has worked with over 750 businesses to date and helped them with influencer marketing.
Who have they worked with?
GMC, Sony, Universal, and Chevrolet are some of the brands that they’ve worked with.
HireInfluence was founded in 2011, and soon became the influencer agency of choice for the world's most prominent brands.
Leveraging a white-glove approach, unique strategy-blueprinting, and unparalleled talent curation processes, they are known for award-winning results that consistently surpass industry standards.
From campaign ideation and creative concepting, to hands-on influencer sourcing/casting/management, the company remains a standout in the field of full-service providers.
HireInfluence partners with clients to deliver fully-managed, trendsetting, experiential influencer campaigns that align brands with respected voices and digital audiences across the globe.
Recognized for their mindset of building and managing experiences, not ads – where consumers discover brands organically while establishing emotional connections that drive engaging behavior.
With one of the most robust service offerings in the industry, the agency services a loyal customer portfolio through an array of flexible, customized influencer solutions.
They were named 2020 Agency of the Year by Ad World Masters.
- Full-Service Influencer Marketing
- Experiential Ideation & Fulfillment
- Creative Talent Sourcing & Placement
- Strategic Content Amplification
- On-Site Brand Promo
- Recurring/On-Demand IGC Activations
- Paid Media and Social Media Management Solutions
- Influencer Marketing Consultation
- Solely dedicated to influencer marketing since 2011.
- A true hands-on, white-glove campaign experience.
- Not confined to restricted influencer databases.
- No owned talent forced onto clients/campaigns.
- Fully customized approach to each client’s initiative.
- Best-in-class campaign analytics/data presentations.
- White label process available for approved agencies.
- No cookie-cutter packages.
- All-inclusive pricing structure.
- $50,000 minimum project budget.
Client BaseFortune 1000 Brands, including McDonald's, Microsoft, Southwest Airlines, Oreo, Target, Walmart, Coca-Cola, Adidas, Warner Bros, Lee Jeans, and many more.
With a special focus on influencer marketing, Americanoize is a marketing agency that has influencers as well as international photographers under its management.
The founders, Andrea Angioli and Alessia Moccia, are both well-connected to the entertainment and fashion industry.
They have previously worked with big celebrities like Christiane Bale, Natalie Portman, Al Pacino, and others.
This Miami-based marketing agency also provides Instagram social media management, content creation, photography, ecommerce design, ad production, and other services.
Since our focus here is on influencer marketing, let’s take a look at what Americanoize has to offer for influencer campaigns:
- Influencer matching
- Campaign strategizing and execution
- Influencer events
- Content amplification
- Influencer campaign monitoring
- Backlink strategizing
- Press release distribution
- Influencer targeting based on factors like geo-localization, relevant content, and others
- Highly-optimized influencer campaigns
- Comprehensive keyword research
- Access to real-time campaign data
- Works with international brands and influencers
Please get in touch with their team to get a quote.
Luxury brands, fashion brands, cruelty-free brands, sustainable brands, lifestyle brands, wellness brands, and others.
Unlike other agencies on this list, Fanbytes is a marketing agency that specializes in executing influencer campaigns targeted at Gen Z.
They understand the demographics better than most agencies and help you reach your Gen Z target audience with targeted influencer campaigns.
They have their own social media marketing database of influencers and can help you connect with the right ones for your brand.
They specialize in running Gen Z focused influencer campaigns on different social media platforms like Instagram, Tik Tok, YouTube, Snapchat, etc.
They also have a proprietary analytics platform that provides detailed influencer profiles and helps you measure your campaign performance.
What else can it do?
The platform also allows you to create and run end-to-end influencer campaigns from a single interface.
Overall, if you want to target the young Gen Z crowd, then this is the best choice for you. That is probably why brands like McDonald’s and Sony Music trust them with their campaigns.
Influencer Marketing Agency or IMA is one of the top marketing agencies in the influencer space.
The conception of this influencer marketing agency began way back in 2010 when two of their founders created a fashion inspiration platform and eventually understood the power of digital influencers in growing the platform.
So they started the full-service agency in 2013 and began helping brands leverage the same power that they had once benefited from.
They have offices in New York and Amsterdam but they carry out influencer marketing campaigns on a global scale.
IMA will shape an optimal strategy around your brand’s goals – taking charge of everything from creative concept to campaign tracking. This can help you grow your presence on social media platforms like Instagram.
This influencer marketing agency matches your brand with the most suitable niche influencers. They also help you discover long-term ambassadors who will match your brand’s voice.
IMA has developed highly creative campaigns for prominent lifestyle brands like Nivea, Tommy Hilfiger, Under Armour, YSL, Diesel, Samsung, and Timex. They have even worked with organizations like UNICEF.
TopRank Marketing is one of the best influencer marketing agencies that focus on B2B clients.
As a full-service influencer marketing agency, they also cover other aspects of marketing such as content marketing, design, conversion optimization, SEO, and social media marketing.
Headed by B2B marketing leaders like Susan Misukani and Lee Odden, TopRank Marketing was established in 2001.
This influencer marketing agency values real influence over massive social followings for B2B influencer marketing.
They help companies build mutually beneficial relationships with industry leaders, subject matter experts, and rising stars. This helps them build successful influencer marketing campaigns on social media platforms like Instagram.
What more do they do?
They develop always-on integrated programs that involve B2B influencer engagement and content creation development and amplification.
One of their most notable partnerships is with Cherwell Software, which they helped drive engagement and brand awareness.
The company experienced a 437% increase in content creation shares year on year. Their anchor asset page views were also 170% higher than their benchmark. Further, they experienced an influencer amplification rate of 100%.
Billion Dollar Boy is one of the best influencer marketing agencies today. That’s because they don’t just provide influencer marketing services to brands.
This influencer marketing agency has also developed highly useful influencer marketing tools that are accessible on request; not a lot of influencer marketing agencies offer this. These can help you manage your campaign better on social media platforms like Instagram.
But that’s not all. They also have a dedicated platform.
MatchMaker is their influencer campaign management platform where you can manage every aspect of your campaign. The platform lets you pull up a long list of influencers relevant to your campaign and review influencer-generated content before submission.
It also helps you find the best influencer market rates for your niche so you don’t end up overpaying. It even gives you a clear idea of where to spend your budget so your funds are evenly distributed at every stage of your campaign.
Billion Dollar Boy also has a StoryTracker platform which, as the name suggests, lets you save and track the Instagram Stories of your influencers.
This is an excellent way to track your campaign content creation and its performance in case your influencers are creating Instagram Stories for you. It also helps you save the Instagram Stories from your campaign for future use.
As one of the best influencer marketing agencies, Billion Dollar Boy offers a host of services to brands. They help you execute campaigns that involve gifting, paid campaigns, affiliate marketing, events, and sponsored content creation.
They further amplify your social media presence through paid social boosting so you can get the most out of your campaigns.
This influencer marketing agency also has an impressive client roster made up of prominent and upcoming brands alike. This includes top brands like Primark, Garnier, Simba, and Zalando.
INF is an influencer marketing agency that mainly deals in influencer talent management, although they work with brands and other influencer marketing agencies as well.
They help foster genuine and mutually valuable partnerships between brands and influencers.
This influencer marketing agency will match your brand with an influencer that can reflect the core values and aesthetics of your brand. Through this, they help you get the most out of your influencer marketing campaigns on social media platforms like Instagram.
Which niches do they serve?
Their influencer network is mainly comprised of lifestyle and beauty influencers with significant reach. This is the reason why it’s one of the top influencer marketing agencies. They also have a roster of influencers in travel, parenting, home, and wellness.
Some of these influencers include top ones like Jamie Paige, Samantha Ravndahl, Xander Vintage, Kimberly Margarita, and more.
This influencer marketing agency works to develop a partnership between these influencers and your brand for campaigns that involve product placement, content creation development, speaking engagements, and more.
But they can also customize a campaign based on what you’re looking for and what you want to get out of it.
11. August United
This influencer marketing agency was launched in 2015. It provides end-to-end support for all of your influencer marketing campaigns.
They set strategies that can help you achieve your business goals and help you reach your core target audience too.
They start by conducting outreach and onboarding influencers. Once that’s done, they build relationships with them and create content for your influencer marketing campaign.
After the content is live, they leverage paid promotions to generate the best results possible.
The best part about partnering with this influencer marketing agency is their influencer brand retreats. You can meet your influencers at these events and set up strategies for your upcoming influencer marketing campaigns. Sounds
great, doesn’t it?
This can help strengthen your relationships with the influencers as well. In the end, whatever your goal may be, they help you reach it in the best way possible.
It’s due to these reasons that they’ve worked with some of the best brands such as Persil, PetSmart, Microsoft, and more.
12. Open Influence
Open Influence is one of the best influencer marketing agencies in the world, having served more than 1,000 clients. They focus on data-driven influencer marketing services to bring out the best results in their campaigns.
It’s a full-service influencer marketing agency that brings industry insights, a full-fledged technology platform, and quality processes to the table.
They help you look for genuine influencers, hence preventing influencer fraud. Additionally, they track audience analytics to find the effectiveness of the influencers as well.
This influencer marketing agency also concentrates on building your relationships with the influencers and does so with finesse.
They also look at the compliances and check the quality of the content created by the influencers. Be it Instagram or Facebook, they’ve got influencer marketing solutions for all social media sites.
Want to know more?
Through their storytelling edge, they’ve managed to partner with some of the best brands in the world, including British Airways, Honda, Fossil, and Bose.
Zorka.Agency is a full-service influencer marketing agency that offers a whole range of services. They can develop strategies and plan out influencer marketing campaigns for you.
Additionally, they can look for relevant influencers for your brand and coordinate influencer marketing activities with them.
However, they emphasize working with apps and their developers. The social media platforms that this influencer marketing agency deals with are Instagram, Twitter, Telegram, and YouTube, among others.
Over time, they’ve serviced over 50 clients and created a project management platform to handle their campaigns as well.
So, how big is their influencer network?
They’ve got a network of over 300,000 influencers around the globe and by partnering with them, you can get access to this vast network.
For influencer marketing campaigns, they first create a media plan and, once the plan is approved, they move into the production phase.
Then, they edit the scripts, prepare to track links, and release videos. Once the content is out, they start monitoring and analyzing it. The primary analysis is done within a week of the campaign’s launch and the final results are provided with reports at the end of the campaign.
They’ve worked with some of the best apps and brands like BlaBlaCar, inDrive, and AliExpress.
This is a technology-backed and data-driven agency that claims to turn your likes into actual sales. They have developed a process that can make your influencer marketing initiatives scalable.
What does that mean for you?
It means that you can run bigger and better influencer campaigns as your company grows.
From finding relevant influencers to making it easy to collaborate with them and get the best ROI, this agency does it all. The experts behind this agency have been in the field for over 10 years and have successfully executed 1200+ campaigns.
When it comes to clientele, they can boast of having several big brands in their portfolio. Some of their key clients include brands like Samsung, BMW, eBay, Reebok, and a lot more.
But what makes them stand out?
One of the most unique features that this agency provides is a Tinder-like interface where you can select influencers to collaborate with. You can see influencer profiles in a fun and engaging interface and choose the ones you like.
The agency, of course, vets the influencers and ensures that there are no fake ones on their platform.
Then they help you create and execute your campaign. You can track and measure the performance of your influencer marketing campaigns through their built-in analytics tool.
Overall, it can help you with all aspects of your influencer campaigns and ensure that you get a good ROI.
15. Cure Media
This is a European influencer agency with offices in Sweden and Germany. They have an AI-powered influencer search tool that helps you find the best ones to collaborate with.
They have a large pool of 150K plus influencers that you can choose from.
They have done over 10K+ influencer activations for their clients. Their list of clients includes big names like Coca-Cola, Disney, and Unilever.
One of their unique features is that they create a mood board to determine whether the influencer content creation aligns with your brand or not. They help you create and optimize your content as per your target audience’s preferences.
Their analytics platform helps you keep track of all your influencers and the campaign in real time. They also provide insights on how you can improve your ROI based on past performance analysis.
SugarFree is more than just an influencer agency that also includes content marketing and strategy in the mix.
They don’t just find influencers for you to work with, but actually plan the whole content and strategy for the campaign.
This includes thorough research about your brand and target audience. They also make sure that your campaign and influencer content aligns with your brand values and aesthetics.
They have managed influencer marketing campaigns for global brands like Airbnb, TikTok, Gillette, and more.
One of their biggest success stories is that of helping TikTok reach its current level of popularity. Their influencer campaign for the app got a reach of over 170 million and engagements of over 30 million.
Do you know what else?
The campaign was a huge success with a 6x ROI and was one of the factors behind the social media app’s dramatic rise to fame. They practically helped the app launch in the US and Europe and we all know how well that went.
Still have some doubts?
This might be a relatively new agency compared to some of the others on this list, but it has shown its mettle. If you are a global brand and want to run multi-national influencer campaigns, this agency should definitely be on your consideration list.
17. The Goat Agency
This is a global agency that has been named one of the fastest-growing agencies by Adweek. The agency’s success can be attributed to its powerful CRM software solution that helps it make data-driven decisions.
For example, they have tracked over 450k social media influencer posts and have over seven years’ worth of data. They use this past performance data to create and execute highly-optimized campaigns for their clients.
The agency has executed over a thousand influencer marketing campaigns for popular brands like Estee Lauder and Glossier.
They don’t have their own influencer network but they believe in finding the right fit for their clients and, therefore, start their search from scratch. To date, they have vetted over 70K influencers for their clients.
18. This is Summer
This is a global agency with a huge network of more than 100K influencers from different industries and geographies.
No matter what your requirements are, they will help you connect with the best influencers in your niche. Their expertise, however, lies in the beauty, wellness, fashion, and lifestyle categories.
They have some of the biggest brands from the above-mentioned categories in their portfolio of clients.
These include Daniel Wellington, Adidas, L'Oréal, Estée Lauder, and more. They also have clients like Google and Disney from other industries and niches.
Why should you select this agency, you ask?
While they do manage other aspects of your campaign like influencer management and campaign execution, their core strength lies in their large influencer network.
So, if you already have a strategy in place and are simply looking for the best influencers then this is the agency for you. However, if you want an agency to handle everything with minimal involvement from your side, then there are better options on our list.
19. The Motherhood
This is one of the older players in the market and has been in the field since 2006 when influencer marketing was still in a nascent stage.
In a way, you could say that they have seen the industry evolve and grow with time and are experienced in their domain.
Want to know what makes this agency so great?
In their 13+ years of experience, they have executed over 500 influencer marketing campaigns for some of the biggest brands in the world. Their clientele includes names like Walmart, Amazon, Kimberly Clark, Johnson & Johnson, and more.
Their campaigns earn more earned media value and engagement rates than industry standards. Their six-week campaign for Walmart, for example, got 9x EMV on the original investment and a 3.68% engagement rate.
This is an agency completely managed by women and specializes in working with mom influencers.
Is your target demographic women, especially mothers?
Then this is the best agency for you.
Influencer is a relatively new influencer marketing agency and was formed in 2017 by entrepreneur, Ben Jeffries, and YouTuber, Caspar Lee.
Since then, the company has grown to over 50 and has branches in the UK, the US, and Ukraine.
They have a huge community of content creators with whom you can collaborate for your influencer marketing campaigns.
All the influencers are thoroughly vetted by them to ensure that the content produced by them is of the highest quality and aligns with your strategy too.
Who are their clients?
Numerous big brands like Pantene, Barclays, T.M Lewin, and more have leveraged their services for their influencer marketing campaigns.
Chtrbox is one of the leading influencer marketing agencies based out of India. They help marketers discover and partner with influencers with ease.
All brands need to do is create a campaign and share their goals and desired results with Chtrbox.
Their dedicated team and the matching engine will then start scouting for relevant influencers for your campaign. Influencers will apply for the campaign along with their bids and then you can select the best ones from them.
Who have they worked with?
They’ve worked with major brands like HP, Tropicana, Jockey, Nokia, and more.
Obviously is a top influencer marketing agency that offers an entire gamut of services in influencer marketing. Be it finding influencers or managing influencer marketing campaigns on Instagram, they do it all for you.
This influencer marketing agency has their own platform that has a database of over 400,000 influencers from a variety of niches. It’s due to this reason that they can find the perfect influencers for your campaigns.
When you partner with this influencer marketing agency, you needn’t worry about influencer relationships as well. They handle all of the communication and ensure that influencers have the best experience working with your brand for your influencer marketing campaigns.
They can help boost your brand’s presence and engagement on prominent social media platforms like Instagram and Facebook. Additionally, they organize events through which they attract influencers to your brand for influencer marketing campaigns.
They also help with customer acquisition through influencer marketing campaigns focused on growing email subscriptions, Instagram audience, and conversions.
It’s then no surprise that they’ve worked with some of the best brands out there such as Google, Warner Bros, and Coca-Cola.
Pulse Advertising is one of the leading influencer marketing agencies in the world. The agency was founded in Hamburg, Germany in 2014 and has since expanded globally.
Where are they located, you ask?
They have offices in Milan, London, New York, and soon in Los Angeles too.
This influencer marketing agency even has dedicated satellite teams in other parts of the world including Spain, France, and the Asia Pacific so they can help brands engage a larger market.
They pride themselves on their ability to take a holistic approach to influencer marketing. They tailor their processes to the unique objectives and expectations of each client.
This influencer marketing agency helps brands activate the most relevant influencers for their campaigns. This comes easy to them as they have a powerful influencer network made up of 20,000+ influencers with a combined reach of over 1 billion.
They’ve managed several influencer marketing campaigns on social media platforms such as Instagram and Facebook.
One of this influencer marketing agency’s most noteworthy campaigns was the Longines campaign to promote the brand’s new collection – the Master Collection Blue.
What’s more, you ask?
With the help of just two influencers, the campaign saw more than 680,000 total interactions and an average engagement rate of 4.8%.
Ubiquitous is one of the best influencer marketing agencies if you’re looking to work with TikTok influencers.
Ubiquitous has one of the largest databases of TikTok influencers around.
They strive to help brands have the top posts of the day in their niche on TikTok, YouTube, and Instagram.
Ubiquitous allows brands to also personally contact influencers within the platform.
They also offer content creation, full campaign management, and analytics.
Moburts has been growing steadily since its inception in 2013 and has since worked with brands like Google and Samsung.
Moburst’s excellent marketing team will take care of every single detail of your campaign with real-time optimization.
Moburst uses data from influencer audiences to offer insightful analytics that help them create the best possible targeted campaigns as well as help you identify the best influencers for your brand.
Their in-house designers and writers come in handy when your brand is looking for some extra inspiration for your campaign as well.
26. Viral Nation
Viral Nation acts as an influencer marketing agency and talent agency for influencers. This allows them to build a trusted base of influencers for brands to choose from.
Influencers who believe they have a large enough following can contact Viral Nation to apply to be an influencer for them. These influencers will represent brands that work with Viral Nation.
Viral Nation not only helps brands get influencers that fit their needs but also helps manage their influencer marketing campaigns, offer analytics of said campaigns, as well as offer insights into how to better the campaign.
Although NeoReach is usually associated with its stellar influencer platform, it actually also boasts a fully operational influencer marketing agency.
NeoReach has helped plenty of Global Fortune 500 companies with their influencer marketing campaigns.
NeoReach is capable of handling all your contract negotiations, payments, and relationship with influencers.
Although not as hands on with the campaigns, NeoReach is perfect for brands that want to work with a large number of influencers without the worries of dealing with the paperwork.
With as little as a week to get your campaign running, NeoReach is an excellent option for brands and businesses.
LTK was founded by creators, for creators.
LTK is an excellent influencer marketing agency that works with small and large brands and companies alike.
Not only can LTK provide you with influencers for marketing, but they can help with all different aspects of your campaign. This includes their well-curated and data-driven approach to finding your brand the right influencer.
Apart from that, they also have a shop that sells products created by creators that attracts over 8 million customers a month.
Upfluence is another one of the top influencer marketing platforms that also provides brands with influencers.
When a brand works with Upfluence to find influencers, not only will Upfluence find the best influencer for your brand, but they also offer you their excellent platform that offers full transparency and analytics about your campaign.
Upfluence can also assist your brand with event organization and management, as well as on-site tracking and managing.
Ignite Social Media started out as a Social Media Agency in 2007 before entering the influencer market.
They are nicknamed “the original social media agency,” as they were a pivotal part of creating the social media marketing industry.
In 2016 they won the Social Agency of the year award at the Incite Group’s Corporate Social Media Awards, which goes to show what a prestigious agency they are.
They’ve partnered with large companies like Meta and with over 20 million influencer profiles, they will quickly find your brand an influencer that’s perfectly suited.
31. Veritone One
Veritone is the world’s largest audio agency.
They also claim to be the leader in YouTube influencer marketing with a dedicated influencer marketing team just for YouTube and a proprietary database of endorsers.
If your brand wants to market on YouTube, Veritone One should be your top choice.
Their influencer marketing is powered by aiWARE, which is a subsidiary of Veritone Inc. This software allows you to track and listen to your brand’s mentions on social media almost immediately after a campaign is posted.
This platform helps your brand to collect real-time data, which not only helps you track the current campaign, but helps you to better optimize current and future campaigns.
MoreInfluence has 35 years of marketing experience to back-up their marketing strategies.
Recently, they merged with Boomopolis, an influencer marketing agency, to widen their business and offer their marketing wisdom in the influencer marketing sphere.
They use their 20 years of technical data analysis, plus 10 years of influencers marketing to help your brand find the best influencer with a six-step process.
This six step process is fairly simple, but effective. It aims to figure out what your brand stands for and what your brand needs from the influencer and campaign.
It then sets out to find influencers, create the content, get it approved and post it online. Afterwards analytics and data is monitored for sure success.
33. Post for Rent
Post for Rent is not only an excellent influencer marketing platform, but also possibly the best influencer marketing agency, depending on your specific needs.
They have a plethora of options and services, all pertaining to social media and influencer marketing. They offer full managed services, which means they’ll find your brand an influencer, create a campaign, post it and provide analytics about it.
They use a range of analytics and audience data to find your brand the best fit. They will also take care of payment and contracts.
34. Engage Hub
Engage Hub prides itself on its cloud-based AI platform that aims to automate a customers journey, providing valuable insight to what consumers go through and expect from a brand or business.
Using this info, they can also help your brand find the best influencer according to their audience and audience interests, to help your campaign get off on the right foot.
This full-service, integrated approach will take the weight off your shoulders as a brand, and have them deal with all the things needed to smoothly run an influencer marketing campaign.
35. Sway Group
Sway Group is a female-owned and led influencer marketing agency that offers full-service partnerships.
Working with Sway Group means that your brand will be working hand-in-hand with them to find the most suitable influencers for the job, as well as construct the best influencer marketing campaign for your brand.
Each campaign is created from the ground up to suit your brand’s needs, which makes every interaction and decision special.
Sway Group also demands high quality content from its creators, which means you never have to worry about subpar promotional content.
The Outloud Group is a dedicated influencer marketing agency based in Detroit. They believe in creating campaigns that can easily be measured and scalable.
They’ve been working with influencers since 2008, and their main fous is direct response ads. This means that as a brand you will need to be involved in the creation process, which might not be for everyone.
The Outloud Group also works on a lof ot branded content and has a large number of influencers in the repertoire.
Apart from influencer marketing, they are also a talent representation agency, which helps them attract new influencers.
37. Go Fish Digital
Go Fish Digital is a digital marketing agency that helps brands and businesses with SEO, web design and development, and content marketing.
They also provide influencer marketing services.
They aim to help brands build a larger footprint online, by helping them get more traffic online as well as optimize their websites to get a higher conversion rate.
Their marketing team works hard to find the best influencers and foster a relationship between them and your brand. Their influencers are held in high regards among their communities and niches and will surely help your brand.
Cloutboost focuses on a very specific niche, which is the gaming market.
They specialize as a gaming influencer agency, which makes them perfect for any gaming brands trying to promote a new game or product geared towards gamers.
There are different levels of service that they offer, with some basic packages, as well as a full service package.
Cloutboost uses data-minig technology to find influencers and channels that are most suited to your brand and niche.
Their full service package includes campaign management, setting up contracts as well as paying influencers.
Cloutboost also develops ambassador programs with a great reward system.
Navigate believes that when insight and instinct meet, magic happens.
Navigate puts a lot of efforts into brand development. Not only do they offer you influencers to promote your product, but their goal is to grow your brand above and beyond what it’s possible.
Their 4-step approach includes discovery, focus, execution, and optimisation.
Each step is crucial in their opinion, not only for a successful influencer marketing campaign, but also for growth of your brand and brand awareness.
As simple as their name and website may come across, Jin has a large database of influencers and brands that they have worked with. Jin is a European-based influencer marketing agency, although they describe themselves as a digital PR and influence agency.
They use a proprietary software named Plugr that helps them identify the perfect influencer for your brand.
It uses AI technology to analyse conversations on social media to gather customer insights.
With this technology you are guaranteed to find the best suited influencer for your business.
41. Passion Digital
Passion Digital was founded in 2012 by Mike Grindy and Tom Katte. It’s based in Brixton, London.
They focus on combining data and creativity to create a platform that’s able to deliver top-down imaginative strategies.
They offer plenty of services like marketing strategies, paid media, and web performance.
Recently they have created paid media campaigns for Knight Frank and John Lewis.
Their social media marketing is where they make use of influencers. Their marketing team uses cutting-edge technology to identify the optimal target audience for your brand and finds intuitive ways to market it through social media.
Rosewood prides itself on its forward-thinking approach. This California-based company has been running since 2013.
This integrated creative agency loves working with brands that are not only passionate about their product and services but prefers to think outside the box and work with creative individuals who prefer to push the boundaries.
They have backed these claims by making it even easier for content creators and brands to create magic with an in-house production company.
They’ve created some truly inspiring ads with their in-house production company for Beats and Apple. Some interesting ads posted on social media by influencers contracted by Rosewood come from Yujia Hu and Salim Garcia.
Tips and Best Practices for Working with Influencers
Working with influencers can be headache-inducing, but it doesn’t have to be. It’s one of the reasons influencer marketing agencies exist.
That said, even if you are using an influencer marketing agency, there are still some ground rules you need to adhere to and some information and things you need to know.
Before contacting any influencer or influencer marketing agency, you need to have clear goals. Defining your goals regarding what you expect to gain from working with an influencer is important. This will help the influencer gauge whether they would be able to help you fully achieve those goals.
This brings me to my next point, choose the right influencer.
Working with an influencer that shares a similar target audience as your product or service is important, not only will you have higher engagement rates, but most likely a higher conversion rate as well.
Avoid influencers who don’t seem interested in your product or service. The content produced by influencers who don’t really understand or care about your product will only seem forced and will only lower trust between your brand and potential customers.
It’s also important to keep everything legal and on paper. Verbal agreements should be avoided at all times.
Most influencer agencies will create a contract that is singed by the influencer and your brand containing particulars like payment, what the ad should include, ad discolusre and who owns rights to the ad.
It’s best to go through the contract thoroughly and discuss with the influencer if there’s anything particular they might not understand or agree upon before signing the contract.
These general guidelines should keep everything between you, the agent, and the influencer on the same page and working nicely.
Q1. What does an influencer agency do?
A. Influencer marketing agencies typically provide a host of services related to influencer marketing. These include things like:
– Finding the right influencers to work with
– Negotiating rates
– Developing a campaign strategy
– Launching the influencer campaign
– Analyzing the results of the campaign
Q2. How do influencer marketing agencies make money?
A. Influencer marketing agencies earn money by working for clients. They offer influencer marketing services to their clients and charge a monthly fee for the campaigns.
Alternatively, some influencer agencies also charge a percentage commission on the iinfluencer marketing campaigns.
Q3. How to start an influencer marketing agency?
A. To start an influencer marketing agency, you can take these steps:
Plan out your business.
– Complete legal procedures to establish your company.
– Create a website for your influencer marketing agency.
– Build relationships with influencers.
– Select/design influencer marketing tools.
– Promote your agency online to get clients.
Q4. Is influencer marketing effective?
A. Influencer marketing is an extremely effective way to grow your brand. In fact, 80% of marketers say that it’s effective.
However, to ensure that it works well for your brand, it’s essential that you find influencers who are the right fit for your brand and target audience. You also need to stay away from fake influencers who may waste your budget.
Q5. What is an Instagram influencer marketing agency?
A. An Instagram influencer marketing agency is similar to a regular influencer agency but mainly deals with influencer marketing campaigns on Instagram.
They have built relationships with popular Instagram influencers and work to help brands grow their reach, leads, and conversions through the social media platform.
Which is the Best Influencer Marketing Agency?
Whether you want to launch a campaign on Instagram or Twitter or any other social media platform, the influencer marketing agencies above can do it all for you.
Agencies help you build relationships with influencers through special events and retreats. This can work miracles for brands looking to partner with influencers for the long term.
Use this list to get an idea of which marketing agency might be best for your brand.
Do you disagree with my picks for the top influencer marketing agencies? Please feel free to share your thoughts with me in the comments below.