I’m sure you’ve heard that for every $1 spent on influencer marketing, businesses are gaining $6.50 in earned media. However, have you been wondering which influencer marketing tactics they’re using to drive such remarkable success?
That’s exactly what I’m going to talk about in this post.
Today, marketers and businesses are busy learning about the most effective influencer marketing tactics that can help them boost their campaign ROI.
With the growing popularity of influencer collaborations among brands, it’s becoming increasingly important to know the right influencer marketing tactics.
The only thing you need to be careful about is finding the right influencers to partner with. For this, you can leverage influencer discovery tools. I recommend using Fourstarzz Media for the same.
It has a database of over 750K influencers and you can filter them based on their engagement rate, reach, hashtags, and more. It’s also possible to contact them right from the platform.
The following statistics will give you an idea of how marketers are using influencer marketing to amplify their brands’ presence.
- 77% of marketers use influencer collaborations to drive engagement.
- 89% of marketers use it to create authentic content about their brand.
- 56% of marketers use it to drive traffic to their websites.
- 43% of marketers use it to reach younger audiences who detest traditional ads.
In this post, we’ll take a look at 7 influencer marketing tactics that you can follow right away to amplify your brand's presence. Let’s get started.
7 Influencer Marketing Tactics to Amplify Your Brand's Presence
#1: Product Launches Involving Influencers
Brands have been collaborating with celebrities for ages to launch and position new products. However, partnering with influencers can give you much better results with your product launches as compared to celebrities. Why is that?
Because celebrities are likely to have a massive number of followers with diverse interests. And their endorsements are less credible because celebrities generally aren't effective with a single niche. More importantly, consumers know they’re only endorsing a product only because they’ve been paid to do so.
On the other hand, influencers are perceived as subject matter experts in their niches. So their messages are more credible. Also, their followers are people who have a keen interest in that niche. So their endorsements are likely to be heard by your target audiences resulting in greater chances of conversions.
- 30% of people are more likely to purchase a product that has been endorsed by a non-celebrity than a celebrity,
- and 70% of millennials prefer non-celebrity influencers for endorsements.
Influencer endorsements are one of the best tactics to get people to trust your products.
Here’s how Chanel leveraged influencers to promote their launch of the Chanel No. 5 L’Eau perfume. They invited popular Instagram influencers to a retreat at their production facilities in France. The idea was to showcase how they use real flowers to manufacture their perfumes. And of course, to build awareness about the new product.
This tactic worked really well for Chanel. When popular fashion influencers like Juliane Diesner posted about their experiences, it was a huge success. Chanel also came up with a couple of branded hashtags for the campaign – #chanelgrasse and #newchanel5 – which amassed over 900K likes. Not just that, Chanel was able to reach more than 9 million people with this innovative campaign.
So what are the influencer marketing tactics we can learn from them? Make sure to collaborate with influencers for your product launches to make them immensely successful.
#2: Work With Influencers Who Love Your Brand
If influencers are already talking about you without any sponsorship, it means that they’re fond of your brand. This means that they already have an interested audience who are likely to receive your message well.
And what could be a better tactic to ensure the success of your campaigns than partnering with these influencers? If you ask them to promote your brand, you will have a better chance of generating maximum campaign ROI.
Airbnb is one brand who’s used this influencer marketing tactic successfully. When they came to know that Mariah Carey had booked one of their properties, they reached out to her for a collaboration. And for the sponsored campaign, she posted some photos of the Airbnb beach house she stayed at. This post received more than 45,000 likes.
Following this success, Airbnb has continued collaborating with other influencers in a similar manner. The influencer posts a photo of their luxurious vacation thanking the brand. And in exchange, Airbnb offers them free stays in some of their most luxurious and extravagant properties.
Image via Instagram
This tactic helped Airbnb spread the word about their business.
So how do you find influencers who are already talking about your brand?
Keep a tab on who’s tagging you in their posts. You can also search for your branded hashtags on social media sites and look for mentions from influencers. Social media listening tools like Mention or BuzzSumo can also help you find out who’s talking about your brand.
#3: Encourage Creativity from Influencers
The beauty of influencer marketing lies in the content that influencers create. Influencers are talented individuals with an ability to create something magical.
The obvious benefit? It saves you and your team immense effort and time in brainstorming and coming up with creative ideas.
So, what is the influencer marketing tactic that you’re essentially employing here?
Providing your influencers ample creative freedom is a proven tactic. A Crowdtap study found that 77% of influencers prefer working with brands that provide creative freedom.
Here’s an interesting example. Maybelline provided influencers complete creative freedom to promote their Falsies Push Up Drama Mascara. So, some influencers wrote blog posts to promote the product. While others took to Instagram.
Image via Monroe Misfit Makeup
Image via Instagram
The campaign was immensely successful and garnered impressions of about 35.7 million. Insane, right?
#4: Collaborate for Long-Term Associations
Effective and efficient collaboration is extremely crucial to drive the best results. And finding influencers who can be your brand ambassadors in the longer run is a successful influencer marketing tactic.
Many popular brands have been collaborating with the same influencers on all their campaigns. They don’t treat such associations as one-time transactions. Of course, provided that the influencer’s interests and niche align with brand.
An example of a brand that massively benefits from this tactic is Johnson & Johnson. They’ve collaborated with Joy Cho of Oh Joy for over three years. She’s promoted their colorful BAND-AIDs on Instagram. With more than 400K Instagram followers on her personal account (and over 58K on the Oh Joy account), she has been helping J&J reach audiences far and wide.
Image via Instagram
Taking a cue from them, focus on building relationships with your influencers. Strengthening your relationships with influencers is one of the most effective influencer marketing tactics.
Long-term partnerships help you get more people to trust your brand and products. You can also share affiliate links or coupon codes with influencers to help them encourage more people to buy your products.
#5: Leverage Micro-Influencers
You must be aware of a category of influencers having a lesser number of greatly engaged followers called micro-influencers. According to a research by Experticity, 82% of people are more likely to follow a micro-influencer recommendation.
Micro-influencers are capable of building stronger connections with their audiences because they have a smaller following. And because of this, their followers are way more engaged and are more likely to trust their recommendations.
That is why working with micro-influencers can be a good tactic to help you run a successful campaign. Another reason why you should consider micro-influencers is that working with them is cost-effective too. In fact, 87% of them charge less than $500 per Instagram post.
Leveraging micro-influencer collaborations is a promising influencer marketing tactic that can help you efficiently engage your target audience.
However, finding reliable micro-influencers can be a challenge. You need to manually go through their profiles to analyze if it’s worth partnering with them.
This process can be simplified by using influencer discovery tools like Fourstarzz Media.
It has filters through which you can select the type of influencer you want to partner with. Additionally, you can filter out influencers based on their reach and estimated cost of a sponsored post too.
Tom’s of Maine, a personal care brand, launched a campaign involving micro-influencers. They selected micro-influencers having between 500 and 5000 followers.
Their campaign helped them reach 1.72M people on social media and increased engagement by 600%. That’s the power of micro-influencers!
#6: Build Your Marketing Strategy Around Influencers
Marketing can involve several strategies, but is it worthwhile to incorporate influencers throughout your marketing strategy? It certainly looks that way.
Google Trends shows a marked increase in influencer marketing and a decrease in print advertising searches in the past 5 years.
Gymshark even invites influencers to their stores to meet their fans. This tactic helped the brand take influencer marketing to the next level. They made influencers meet their customers for real.
Gymshark’s complete focus on leveraging influencers helped them grow from $0 to $1.5 million in just two years.
You should incorporate influencers throughout your marketing strategy to improve ROI. This influencer marketing tactic is likely to amplify your promotional initiatives.
#7: Monitor Your Campaigns
If you wish to grow your business with influencer marketing, it’s mandatory to use the right tools. There are several reasons why you need this. One of them being that, 78% of marketers find it difficult to determine the ROI of their influencer campaigns.
There are many tools available in the market that can help you overcome most of these challenges easily. For example, with TapInfluence you can get an overview of your campaign ROI.
Also, 45% of marketers find it difficult to find the right influencers. And for 30% of them it is a very time-consuming task. Influencer marketing platforms like TapInfluence, Grin, or Socialpeeks can help you overcome all of these.
For example, if we look at Tapinfluence again – the detailed information about influencers help you find the ones whose niche perfectly aligns with your brand.
So it is essential to adopt effective tools and platforms if you’re serious about your influencer marketing.
Ready to Amplify Your Brand’s Presence?
While your competitors are making the most of influencer marketing, you certainly don’t want to be left behind. The influencer marketing tactics we just discussed are going to help you immensely in implementing successful campaigns.
Just make sure to select the right influencers for your brand, and focus on building long-term relationships with them. Also, using the right influencer tools and platforms can save you time and make your campaigns even more successful.
If you leverage any other influencer marketing tactics or have any questions, feel free to let me know in the comments below.