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Instagram introduced the Stories feature in 2016. Since then, it has become a powerful medium for brands to connect with their audiences. Just like Stories, Highlights are also becoming more popular.

They are an extension of Instagram Stories; they are Stories that you choose to feature permanently on your profile. Unlike Stories, Instagram Highlights do not vanish after 24 hours. In fact, they are visible for as long as you want, just like the posts in your feed.

The best part is they are featured on the top of your profile. They are easily noticeable, so they are likely to drive more views.

Brands and social media influencers leverage the power of Instagram Highlights to promote and showcase their brands. Think of Instagram Highlights as a folder for Stories with a similar theme on your profile.

For example, if you are a fashion blogger or brand, you can have different Highlight covers for OOTD (outfits of the day), makeup, clothes, and brand collaborations.

Similarly, brands can also create separate Highlights for offers, special discounts, premium edition products, and new launches.

Not only can it help you make your profile look more organized but it can also drive more engagement. Instagram Stories are featured on the top of your profile. So, they are easily noticeable as well. With some creativity, you can use Highlights to amp up your branding.

What Are Custom Instagram Highlight Covers?

By default, the first image that you’ve added is featured as the cover for your Highlights. However, you can customize this image according to your needs as well. With custom Highlight covers, you can align your covers with your feed.

With Instagram custom Highlight covers, you can create covers that match your branding and aesthetics. As you can see in the screenshot below, Sephora uses a clean and quirky design to complement their profile.

Instagram custom Highlight covers

Image via Instagram

In the same way, you can make attractive Instagram Highlight covers to make your profile more visually appealing. In this post, we’ll discuss the key elements that make a good Instagram Highlight cover and how you can create a custom Instagram Highlight cover from scratch.

Tips to Design Awesome Instagram Highlight Covers

Instagram Highlights are a great way to add character to your profile. Your Highlights are located near the top of your profile page. This means that whenever a person lands on your profile, they will be able to see your Highlights tabs immediately.

This gives you an opportunity to boost your brand awareness and trust. You can showcase your best products in one Highlight and feature testimonials from happy customers in another Highlight. With the right colors, aesthetics, titles, and content, you can crush your Instagram game using Instagram Highlight Covers.

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If you are new to Instagram Highlights, designing a customized cover may seem a little overwhelming.

Here are a few design tips to help you create your own stunning Instagram Highlight covers:

1. Keep Your Brand Colors and Aesthetics in Mind

Highlights are a great way to convey your brand’s message in a professional and cohesive manner. It’s a good idea to match your branding and feed aesthetics with your Instagram Highlight covers.

To drive brand awareness, you can incorporate your brand’s logo, colors, fonts, and design into your Instagram Highlight covers.

For example, Boss Babe believes in consistent branding. They’ve designed all of their Highlight covers with light pink, keeping in mind their brand colors. It blends in seamlessly with their overall feed and aesthetics.

Boss Babe Instagram Highlight Covers

Image via Instagram

2. Use Relevant Visuals

Maintaining the same aesthetics on your Instagram feed is super important, but it is also essential to convey the right message through your Highlight covers.

Your Instagram Highlight covers should contain a visual signpost for the content they represent. The icon or text that you feature on your Highlight covers should be relevant to the context of your Stories.

A good Instagram Highlight cover should make it as easy as possible for your audience to understand what they can expect from your Highlights.

Take some inspiration from the profile of LA-based content studio, Hungry Hipsters. They’ve used minimalistic icons to give showcase what their content is about.

Hungry Hipsters Instagram Highlight Covers

Image via Instagram

On the other hand, beauty brand, Bare Minerals has a very different style. They’re straightforward in their approach. They’ve used short phrases to give context to each Highlight.

Bare Minerals instagram Highlight Covers

Image via Instagram

While both strategies are completely different, there is one common factor between them. Both of these profiles communicate with their audience effectively with relevant visuals.

3. Maintain Consistency in All Your Highlight Covers

We’ve talked about consistency in branding. But there is more to it. You can also design all your Highlight covers with a theme or template in mind.

For example, take a look at the Highlight covers posted by beauty brand, Gummy Hair. They’ve used light blue and pink in all of their covers. Also, they’ve used clean and sharp symbols in all of them.

Gummy Hair Instagram Highlight Covers

Image via Instagram

While H&M uses different visuals for all their covers, they’ve used the same font and color for the text in all of them. Consistency can help you with branding and give your profile a unique style.

H&M Instagram Highlight Covers

Image via Instagram

How to Add a New Instagram Highlight Cover to Your Profile

Let’s start with the basics. Here is a step-by-step guide on how to add a new Instagram Highlight cover to your Instagram profile:

Step 1: Go to your Instagram profile.

Step 2: Tap the “+” button marked “New” that you see below your profile picture. This will redirect you to your Instagram Story archives.

New option in Instagram Highlight Covers1

Image via Instagram

Step 3: Select the Story that you want to add as a new Highlight cover from your archives. You should be a small blue tick mark on the chosen Story. Then, tap on “Next.”

chosen story in Instagram Highlight Covers

Image via Instagram

Step 4: Choose an appropriate name for your Highlight and click on “Done.”

Click Done on Instagram Highlight Covers

Image via Instagram

Step 5: You will now be able to see your updated Instagram Highlight Cover on your profile.

Instagram Highlight Cover1

Image via Instagram

Voila! You’ve just added a new Instagram Highlight Cover on your profile. Remember that the Highlights appear in the order they are created. So if you want something important to show on your profile, make sure that you upload it last.

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How to Create Custom Instagram Highlight Covers For Free

In this article, you’ve learned how to create your own Instagram Highlight Covers. But what about customization? There are plenty of free and paid apps out there that you can use to create custom Instagram Highlight covers.

Here is a list of the best apps you can use for free:


One of the best and most popular apps to make custom Instagram Highlight covers is Canva. It has ample designs with an array of elements, graphics, illustrations, designs, and backgrounds to add and edit. The best part is you don’t need to be a design pro to create beautiful designs on it.

Here is what you need to do to customize your Instagram Highlight cover with Canva:

Step 1: Sign up for a Canva account. Log into your account and type “Instagram Highlight Cover” in the search bar and scroll to the bottom.

Canva account Instagram Highlight Covers1

Image via Canva

Step 2: Now you have the perfect size for your Instagram Highlight Cover. Click on the template you like the most or the one matches with your content.

Canva template Instagram Highlight Covers

Image via Canva

Step 3: After selecting the template, choose “ELEMENTS” from the sidebar. There you’ll be able to see different shapes, icons, graphics and illustrations that you can add in your template.

There are plenty of different options that you can choose from, including free and paid icons. Moreover, you can also create your own text-based titles using the “TEXT” option on the sidebar.

Create post on canva Instagram Highlight Covers

Image via Canva

Step 4: Select an icon that best suits your needs. You can adjust the size, color, and position of the icon.

use icon on create Instagram Highlight Covers

Image via Canva

Step 5: After you have edited your icon, go ahead and customize the background of your cover.

Canva customize the background Instagram Highlight Covers

Image via Canva

Step 6: Once you have adjusted the background and the icon, you can either download it by tapping on the upper right corner of your screen or click on “SHARE” to send it to your device.

Canva download button Instagram Highlight Covers

Image via Canva

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Step 7: Upload this picture on your Instagram profile as a new Story. Make sure that you zoom out while uploading the Story so that Instagram’s cropping tool does not cut out the icon from your Highlight.

Upload this picture on Instagram Highlight Covers

Image via Instagram

Step 8: Add this image to your Highlights, so that you can use it as a Highlight Cover.

Instagram image to your Highlights

Image via Instagram

Step 9: Make it your Highlight Cover following the above mentioned steps in this article.

live your Highlight Cover on instagram1

Image via Instagram


Creating Instagram Highlights covers is a quick and easy way to promote your brand and add character to your profile. Putting time and effort into creating engaging and high-quality Instagram Highlight covers can help you increase your brand awareness.

In addition to this, a visually appealing profile may also help you attract new followers. It may be a small design detail but it can go a long way to help you grow your Instagram account.

Did you find this article helpful? Have you faced any issues while customizing your Instagram Highlights covers? Or do you have any tips to add? Let us know in the comments below.