Instagram is one of the most popular social media platforms, with ~1 billion monthly users. Its growing popularity has made it a key marketing platform for digital marketers.

But the level of competition on Instagram is also increasing for marketers. It is becoming increasingly difficult for brands to make their content stand out in a slew of content from numerous marketers.

So how can you make your Instagram content more influential and distinct?

By using Instagram Stories stickers.

Instagram Stories stickers are one of the best Instagram marketing tools out there. They let you add more fun and personality to your content to make your Stories more engaging for your audience. And they can help you improve your Instagram engagement rate and grow your Instagram account.


Disclosure: Please note that a few of the links in this article are actually affiliate links. This means that if you click on them, I will get a commission, without any extra cost to you. So, feel free to check these out as I only recommend products or services that I personally tested and highly recommend. For more information, please read my affiliate disclosure in my privacy policy.


How Can You Add Instagram Stories Stickers?

With Instagram Stories stickers, you can make your content more visually appealing. These stickers can show your followers that your brand is fun. If you have never used Instagram Stories stickers, it’s time to try them out.

But before that, you need to ensure that your Story’s primary image or video is impressive. Remember, stickers can only enhance the visual appeal of your Stories, using them won’t help if your image is not beautiful.

You can use image editors such as PixTeller to beautify your photos using pre-designed graphic templates. Such tools can also help you create photo collages and add quotes to your images.

Once you add an enticing photo or video to your Instagram Story, it’s time to use stickers.

But how can you use the Instagram Stories stickers feature effectively?

Here’s a quick guide:

You can add stickers by clicking on the square smiley icon at the top of the screen.

PixTeller Instagram Stories StickersImage via Instagram

Once you open the Instagram Stories stickers tab, you will see several options for adding stickers. Select the type of sticker that you want to add and make your creative Instagram Story.

Instagram Stories StickersImage via Instagram

While most Instagram Stories stickers are in the form of fonts, emojis, or icons that are ready to use, some require an additional step. For stickers like location, mention, hashtag, and questions, you need to fill in additional information.

For example, if you want to use polls Instagram Stories sticker, you need to add a question and some options for answers. Or if you want to use the mention sticker, you need to add the Instagram profile link for the person or brand that you want to mention.

Once you have added a sticker, you can simply drag and drop it to place it anywhere in your Instagram Story. You can also reshape and resize your stickers, simply by pinching and zooming.

What if you want to delete a sticker you added mistakenly?

You can delete the Instagram Stories sticker by dragging and dropping it on the delete bin icon, as shown below:

delete the Instagram Stories StickersImage via Instagram

Instagram Stories stickers are easy to use and self-explanatory, so the best way to master the art of using this feature is to pick up your phone and start experimenting.

While Instagram Stories stickers are a great feature to improve your content, make sure you don’t overdo it. Using too many emojis or text stickers in one Story may make it look cluttered and may turn out to be counter-productive. So, use your judgment and add the Instagram Stories stickers that work best for you.

After you have finalized your content, post it on Instagram using “Your Stories” icon at the bottom of the screen.

Different Types of Instagram Stories Stickers and How to Leverage Them

Instagram provides a plethora of options when it comes to Instagram Stories stickers. Some of these can be used as effective marketing tools, while others simply add more fun and personality to your Instagram Stories.

Instagram Stories stickers are a good feature if you want to make your content more influential and increase audience engagement.

What are some of the most popular types of Instagram Stories stickers?

Let’s check them out and see how to use them effectively.

Instagram Stories Sticker #1: Questions

One of the key goals for any social media marketer is to drive audience engagement by posting influential content. What better way to drive engagement than giving them the choice to ask questions on your content?

Using the questions sticker feature on your Instagram Stories, you can invite questions from your audience. Anyone who wants to ask you a question can just tap on the questions sticker and type their question.

You can check the audience’s questions by swiping up on your Story. You can tap on the question, write a response, and post Stories with the answers to these questions. This can help you have engaging conversations with your audience.

Who can benefit from this sticker feature?

Instagram influencers and celebrities often use this sticker feature to host Q&A sessions with their fans. Companies can use this feature to invite celebrity guests to answer questions about a particular topic. They can also invite their own executives to answer questions about themselves or the brand and its products.

Are you looking for an example?

Check this out:

Josh Zad, the Founder of Alfred Drinking Coffee, used the questions sticker feature to answer their customers’ questions. The questions ranged from new store openings to the brand’s marketing strategy to personal questions about the founder.

Josh Zad Instagram Stories StickersImage via Instagram

Since this Instagram Stories sticker allows the flexibility of asking open-ended questions, there is no limitation on the range of questions that can be asked.

If you want your audience to start a conversation with your brand and get more engaged with your Instagram content, using a question sticker is a great means to achieve that.

So, get creative and use this Instagram Stories sticker to make your Instagram Stories more influential and engaging.

Instagram Stories Sticker #2: Polls

Polls are types of Instagram Stories stickers that allow you to write a question and customize your answers. People can answer your question by tapping on one of the customized answer options that you have provided.

Polls are a great way to check your audience pulse and know what type of content they want from you. This sticker enables companies to conduct consumer research without making it tedious like a long survey.

Need some ideas to create polls on Instagram?

Polls can be used to gather audience preferences on a variety of topics. You can ask your audience what kind of content they like more. You can also conduct a poll on their favorite products from your brand or the products/services they would want in the future.

Polls are a type of Instagram Stories StickersImage via Instagram

You can also use the polls sticker to gather feedback on your existing content, products, or services. Or you can simply ask a research question to get to know your customers better.

Polls can also be used to get feedback Instagram Stories StickersImage via Instagram

Instagram Polls can also be used for feedback Instagram Stories StickersImage via Instagram

To make polls more fun, you can use Instagram’s recently launched “emoji slider” feature. It allows people to answer questions by the magnitude of preference on a slider scale, instead of tapping on preset answers.

With the emoji slider, you can ask your followers questions that are more nuanced. Instead of an answer, you give them an emoji to rate their answers with. Not only is this more fun, but it adds an added layer of emotional context to your Stories. It can also help your followers gauge the tone of your questions.

To answer using an emoji slider, followers simply have to drag the emoji on the bar either to the left or the right. In a nutshell, emoji sliders animate each response. With the emoji slider, your followers can also see how others have reacted to the poll.

Check out the example of the emoji slider below:

Instagram Stories StickersImage via Instagram

What’s the best part about using polls?

They’re extremely easy to respond to. At the same time, it shows people the percentage of others who are on the same side as them. This can prompt them to engage with your polls even further.

Instagram Stories Sticker #3: Text

You can use the text Instagram Stories sticker to write directly on the photo or video on your Instagram Story. You can use this feature to describe the content of your Story or provide some additional information.

While this sticker is pretty simple compared to the others, it can add some style to your Stories. This is because you’ve got a variety of font options that you can choose from.

For example, in the below Instagram Story, the influencer has posted a photo of food and used the text sticker to describe the food items in the photo.

Instagram Stories StickersImage via Instagram

Instagram Stories Sticker #4: GIFs

Instagram also provides the option to add GIFs to Instagram Stories. These are usually used to add a fun element to the Stories, making them more engaging.

How can you add a GIF sticker to your Story?

You can either search for a trending GIF, using Instagram’s in-built search feature or you can create and add your own GIF.

There are tools such as PixTeller that can help you create animated GIFs with pre-designed templates. They can give wings to your ideas and help you engage your audience better.

GIFs can also add some level of activity to your Stories, especially if the Story consists of an image or some text. The motion in the GIF can catch the attention of people who’re viewing Stories. This can help generate more engagement.

In the below example, entrepreneur, Gary Vay-Ner-Chuk, has used this Instagram Stories sticker. He has posted a GIF on his Instagram featuring himself, asking people to swipe up to read more. This is a much more fun and engaging alternative to simply writing “swipe up.”Instagram Stories StickersImage via Instagram

Instagram Stories Sticker #5: Hashtags

You can add a hashtag to your Story using the hashtag Instagram Stories sticker. This will allow the audience to go directly to the page related to that hashtag, simply by tapping on it in your Story.

Adding hashtags to Instagram Stories is a popular marketing tool used by influencers and brands to direct traffic to their brand, event, or product-specific hashtag page.

You can look for the best hashtags in your niche using Instagram hashtag generator tools such as Hashtagify, HashtagsForLikes, and Hashatit.

Instagram Stories Sticker Hashtags

Image via Instagram

Instagram Stories Sticker #6: Mention

Mention is an Instagram Stories sticker that can be used to give a shout-out to someone that you want to recognize for their efforts. You can tag the influencers that you have worked with or brands that you like. This is a good way to build relationships with other brands and people on social media.

When you mention someone in your Story, it sends them a notification. This might prompt them to share your Story with their followers. As a result, you might be able to increase the overall reach of your Story.

Instagram Stories StickersImage via Instagram

Instagram Stories Sticker #7: Time and Weather

You can also choose to show the current time and weather with your photos on your Instagram Story, based on your phone’s current location. Using these Instagram Stories stickers will simply add the time and weather details on your Instagram Story. You can drag and drop the stickers and choose where you want to place them.

What options do these stickers provide?

For time and weather stickers, Instagram provides a variety of styles. You can check out how they would appear by tapping on them before you save your Story. This feature adds value to Stories that announce an event or the ones that attendees post.

Are you looking for an example?

Here it is:

Wimbeldon’s Instagram page often uses this feature. They add these stickers to their photos to keep their fans informed about the local weather. It also gives them a chance to offer their fans a sneak peek into all of the activities that take place on each day of the tournament.

Time and Weather Instagram Stories stickerImage via Instagram

Instagram Stories Sticker #8: Location

This sticker is used to tag the location of the place mentioned in your Story. The viewers can just tap on the Instagram Stories sticker and see the exact location of the place.

In the below example, the founder of Alfred strategically placed a location sticker in his Story, while answering a question about store interiors.

Instagram Stories StickersImage via Instagram

How does this help?

The location sticker has a direct link for the exact store in the picture, making it easier for potential customers to check the location of the store.

Instagram Stories Sticker #9: Emojis, Fonts, and Other Stickers

Apart from the Instagram Stories stickers mentioned above, Instagram offers numerous ready-to-use stickers in the form of colorful fonts, commonly-used slangs, emojis, and icons.

Following are some of the Instagram Stories stickers options available:

You can use these as standalone Instagram stickers or in conjunction with other stickers, on any type of Instagram Story. No matter what your content is, these stickers can be used to add color to your Story and make it more fun and engaging. See an example of a sticker in use below:

Instagram Stories StickersImage via Instagram

If you want to take a step further, you can even use Countdown stickers to create some anticipation about an event. With this Instagram Stories sticker, you can create buzz about product launches, conferences, or any important announcements.

Matt Crump, an Instagram lifestyle influencer, used the countdown sticker to announce the launch of his product line. He blurred the background to add an element of mystery to his Story.

lifestyle influencer Instagram Stories StickersImage via Instagram

Is it a Good Idea to Mix Different Types of Stickers?

Now that you know about various types of Instagram Stories stickers and how to use them, you can also get creative and start mixing various types of stickers. Using more than one sticker can help you add more interactive elements to Instagram Stories.

However, don’t overdo it with the stickers.

There are no set guidelines or rules on how you can mix and match various stickers to create unique Instagram Stories. You can experiment with them and draw inspiration from others.

Following are some examples of Instagram Stories using a mix of different stickers:

This Story by Benefit Cosmetics UK uses a combination of countdown, text, and other funky stickers to liven up their Story. Using all of these elements, they managed to create an appealing graphic

Cosmetics UK Instagram story StickerImage via Instagram

Here’s the bottom line:

You can use unique Instagram Stories stickers for occasions like birthdays, Halloween, Christmas, New Year, and others to get your followers into a celebration mood.

unique Instagram Stories stickersImage via Instagram

Instagram Stories stickers are also a great asset to showcase the values that your brand stands for.

As you can see in the screenshot below, Starbucks has used a sticker with a sustainability symbol. It’s a great way to highlight what your brand stands for. Along with it, they used other relevant stickers to emphasize their belief in sustainability.

brand instagram story stickerImage via Instagram

Prada uses Instagram Stories stickers in an innovative way to present their interviews. They feature questions using a text sticker and tag the interviewee using mention feature. In addition to this, they also use the hashtag sticker to highlight their upcoming collection.

Prada uses Instagram Stories stickersImage via Instagram

These are just some of the numerous ways in which you can use a combination of different Instagram Stories stickers and customize your Story to make it more influential.

Ready to Leverage Instagram Stories Stickers?

Given the level of competition and the sheer amount of content being uploaded on Instagram, marketers need to make their content stand out from the crowd.

Instagram Stories stickers are probably the best tools in your arsenal to make your Instagram Stories more and engaging.

So, start using these Instagram Stories stickers and watch your Instagram engagement rate increase dramatically.

If you have any other creative examples of how to use Instagram Stories stickers to design engaging Instagram Stories, let us know in the comments below.


Disclosure: Please note that a few of the links in this article are actually affiliate links. This means that if you click on them, I will get a commission, without any extra cost to you. So, feel free to check these out as I only recommend products or services that I personally tested and highly recommend. For more information, please read my affiliate disclosure in my privacy policy.

Influencer Marketing Consultant