Instagram is one of the most popular social media platforms, with ~1.08 billion monthly active users. And on this giant social media platform, Instagram Story stickers have become extremely popular.

But why?

While Instagram itself has become a go-to social media marketing platform, Instagram Story has quickly become the way ahead for most marketers.

However, with numerous brands vying for the attention of their social media followers, it’s become necessary to do things differently. And that’s where Instagram stickers come into the picture.

Instagram stickers are one of the best Instagram marketing tools out there. They let you add more fun and personality to your content to make your Instagram Story more engaging for your followers.

And they can help you improve your Instagram engagement rate and grow your Instagram account.

So, how can you leverage Instagram stickers to your advantage?

Let’s find out.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Where Can You Find and Add Instagram Story Stickers?

With Instagram stickers, you can make your social media content more visually appealing. These stickers can show your followers that your brand is fun. If you have never used Instagram stickers, it’s time to try them out.

But before that, you need to ensure that your Instagram Story’s primary image or video is impressive.

Remember, Instagram stickers can only enhance the visual appeal of your Story, using them won’t help if your content itself is not beautiful.

You can use image editors such as PixTeller to beautify your photos using pre-designed graphic templates. Such tools can also help you create photo collages and add quotes to your images.

Once you add an enticing photo or video to your Instagram Story, it’s time to use Instagram stickers.

But where can you find Instagram stickers and use them effectively?

Here’s a quick guide:

You can add Instagram stickers by clicking on the square smiley icon at the top of the screen.

PixTeller Instagram Stories StickersImage via Instagram

Once you open the Instagram stickers tab, you will see a list of several options for adding stickers. Select the type of sticker that you want to add and make your creative Instagram Story.

Instagram Stories StickersImage via Instagram

While most Instagram stickers are in the form of fonts, emojis, or icons that are ready to use, some require an additional step.

For Instagram stickers like location, mention, hashtag, and questions, you need to fill in additional information.

For example, if you want to use an Instagram poll sticker, you need to add a question and some options for answers.

Or if you want to use the mention sticker, you need to add the Instagram profile link for the person or brand that you want to mention.

Once you have added an Instagram sticker, you can simply drag and drop it to place it anywhere in your Instagram Story.

You can also reshape and resize your Instagram stickers, simply by pinching and zooming.

What if you want to delete a sticker you added mistakenly?

You can delete the Instagram sticker by dragging and dropping it on the delete bin icon, as shown below:

delete the Instagram Stories StickersImage via Instagram

Instagram stickers are easy to use and self-explanatory, so the best way to master the art of using this feature is to pick up your phone and start experimenting.

While Instagram stickers are a great feature to improve your content, make sure you don’t overdo it as you might end up losing Instagram Story views in that case.

Using too many emojis or text stickers in one Instagram Story may make it look cluttered and may turn out to be counter-productive. So, use your judgment and add the Instagram stickers that work best for you.

After you have finalized your content, post it on Instagram using “Your Stories” icon at the bottom of the screen.

Pro Tip: Your followers can also interact with the Instagram stickers when they access Instagram from their browsers. So make sure you design the Instagram Story accordingly.

Different Types of Instagram Stories Stickers and How to Leverage Them

Instagram provides a plethora of options when it comes to Story stickers. Some of these can be used as effective marketing tools, while others simply add more fun and personality to your Instagram Story posts.

Instagram stickers are a good feature if you want to make your content more influential and increase audience engagement.

What are some of the most popular types of Instagram stickers?

Let’s check them out and see how to use them effectively.

1. Questions

One of the key goals for any social media marketer is to drive audience engagement by posting influential content.

What better way to drive engagement than giving them the choice to ask questions on your content? This sticker also works as a great quiz sticker.

Using the questions sticker feature on your Instagram Story, you can invite questions from your followers. Anyone who wants to ask you a question can just tap on the questions sticker and type their question.

You can check the audience’s questions by swiping up on your Instagram Story. You can tap on the question, write a response, and post Stories with the answers to these questions.

This can help you have engaging conversations with your followers.

Who can benefit from this sticker feature?

The main beneficiaries of this feature are Instagram influencers and celebrities who often use this sticker feature to host Q&A sessions with their fans.

Companies can use this feature to invite celebrity guests to answer questions about a particular topic. They can also invite their own executives to answer questions about themselves or the brand and its products.

Are you looking for an example?

Check this out:

Josh Zad, the Founder of Alfred Drinking Coffee, used the questions sticker feature to answer their customers’ questions.

The questions ranged from new store openings to the brand’s marketing strategy to personal questions about the founder.

Josh Zad Instagram Stories StickersImage via Instagram

Since this Instagram sticker allows the flexibility of asking open-ended questions, there is no limitation on the range of questions that can be asked.

If you want your followers to start a conversation with your brand and get more engaged with your Instagram content, using a question sticker is a great means to achieve that.

So, get creative and use this Instagram Story sticker to make your Instagram Stories more influential and engaging.

2. Polls

Polls are types of Instagram stickers that allow you to write a question and customize your answers. People can answer your question by tapping on one of the customized answer options that you have provided.

Poll stickers are a great way to check your audience’s pulse and figure out what they have in mind. Using the, you can know what type of content they want from you.

This sticker enables companies to conduct consumer research and find out audience motivations without making it tedious like a long survey.

Need some ideas to create polls on Instagram?

A poll sticker can be used to gather audience preferences on a variety of topics. Accordingly, you can make changes to your content and improve their experiences.

You can ask your audience what kind of content they like more. You can also conduct a poll on their favorite products from your brand or the products/services they would want in the future.

Polls are a type of Instagram Stories StickersImage via Instagram

You can also use the polls sticker to gather feedback on your existing content, products, or services. Or you can simply ask a research question to get to know your customers better.

Polls can also be used to get feedback Instagram Stories StickersImage via Instagram

Instagram Polls can also be used for feedback Instagram Stories StickersImage via Instagram

To make polls more fun, you can use Instagram’s recently launched “emoji slider” feature. It allows people to answer questions by the magnitude of preference on a slider scale, instead of tapping on preset answers.

With the emoji slider, you can ask your followers questions that are more nuanced. Instead of an answer, you give them an emoji to rate their answers with.

Not only is this more fun, but it adds an added layer of emotional context to your Instagram Story. It can also help your followers gauge the tone of your questions.

To answer using an emoji slider, followers simply have to drag the emoji on the bar either to the left or the right. In a nutshell, emoji sliders animate each response.

With the emoji slider, your followers can also see how others have reacted to the poll.

Check out the example of the emoji slider below:

Instagram Stories StickersImage via Instagram

What’s the best part about using polls?

They’re extremely easy to respond to. At the same time, it shows people the percentage of others who are on the same side as them. This can prompt them to engage with your polls even further.

3. Text

You can use the text Instagram Stories sticker to write directly on the photo or video on your Instagram Story. You can use this feature to describe the content of your Instagram Story or provide some additional information.

While this sticker is pretty simple compared to the others, it can add some style to your Stories. This is because you’ve got a variety of font options that you can choose from.

For example, in the below Instagram Story, the influencer has posted a photo of food and used the text sticker to describe the food items in the photo.

Instagram Stories StickersImage via Instagram

4. GIFs

Instagram also provides the option to add GIF stickers to Instagram Stories. These are usually used to add a fun element to the Stories, making them more engaging.

How can you add a GIF sticker to your Instagram Story?

You can either search for trending GIFs, using Instagram’s in-built search feature or you can create and add your own GIF stickers.

There are tools such as PixTeller that can help you create animated GIFs with pre-designed templates. They can give wings to your ideas and help you engage your audience better.

GIFs can also add some level of activity to your Stories, especially if the Instagram Story consists of an image or some text.

The motion in the GIF sticker can catch the attention of people who’re viewing Stories. This can help generate more engagement.

Additionally, you can leverage them to nudge your audience to swipe up and visit your website, thus increasing website traffic.

You can direct them to your articles with ease using this feature. Also, you can add a GIF sticker to your ads as well.

In the below example, entrepreneur, Gary Vay-Ner-Chuk, has used this Instagram Stories sticker. He has posted a GIF sticker on his Instagram featuring himself, asking people to swipe up to read more.

This is much more fun and engaging alternative to simply writing “swipe up.”Instagram Stories StickersImage via Instagram

5. Hashtags

You can add a hashtag to your Instagram Story using the hashtag Instagram Stories sticker. This will allow the audience to go directly to the page related to that hashtag, simply by tapping on it in your Instagram Story.

Adding a hashtag sticker to Instagram Stories is a popular marketing tool used by influencers and brands to direct traffic to their brand, event, or product-specific hashtag page.

You can look for the best hashtags in your niche using Instagram hashtag generator tools such as Hashtagify, HashtagsForLikes, and Hashatit.

Instagram Stories Sticker Hashtags

Image via Instagram

6. Mention

Mention is an Instagram Stories sticker that can be used to give a shout-out to someone that you want to recognize for their efforts. You can tag the influencers that you have worked with or brands that you like.

This is a good way to build relationships with influencers and other brands on social media.

When you mention someone in your Instagram Story, it sends them a notification. This might prompt them to share your Instagram Story with their followers.

As a result, you might be able to increase the overall reach of your Instagram Story.

Instagram Stories StickersImage via Instagram

7. Time and Weather

You can also choose to show the current time and weather with your photos on your Instagram Story, based on your phone’s current location.

Using these Instagram stickers will simply add the time and weather details on your Instagram Story.

You can drag and drop the Instagram stickers and choose where you want to place them. While they don’t do much in terms of engagement, they can help you level up your storytelling game.

What options do these Instagram stickers provide?

For time and weather stickers, Instagram provides a variety of styles. You can check out how they would appear by tapping on them before you save your Instagram Story.

This feature adds value to Stories that announce an event or the ones that attendees post.


Are you looking for an example?

Here it is:

Wimbeldon’s Instagram page often uses this feature. They add these Instagram stickers to their photos to keep their fans informed about the local weather.

It also gives them a chance to offer their fans a sneak peek into all of the activities that take place on each day of the tournament.

Time and Weather Instagram Stories stickerImage via Instagram

8. Location

This sticker is used to tag the location of the place mentioned in your Instagram Story. The viewers can just tap on the Instagram Stories sticker and see the exact location of the place.

In the below example, the founder of Alfred strategically placed a location sticker in his Instagram Story, while answering a question about store interiors.

Instagram Stories StickersImage via Instagram

How does this help?

The location sticker has a direct link for the exact store in the picture, making it easier for potential customers to check the location of the store.

9. Emojis, Fonts, and Other Stickers

Apart from the Instagram stickers mentioned above, the Instagram app offers numerous ready-to-use Instagram stickers in the form of colorful fonts, commonly-used slangs, emojis, and icons.

All you need to do is search for them and add them to your Instagram Story.

Following are some of the Instagram stickers options available:

You can use these as standalone Instagram stickers or in conjunction with other Instagram stickers, on any type of Instagram Story.

No matter what your content is, these Instagram stickers can be used to add color to your Instagram Story and make it more fun and engaging. See an example of a sticker in use below:

Instagram Stories StickersImage via Instagram

If you want to take a step further, you can even use search for the Countdown stickers and to create some anticipation about an event.

With this Instagram Stories sticker, you can create buzz about product launches, conferences, or any important announcements.

Matt Crump, an Instagram lifestyle influencer, used the countdown sticker to announce the launch of his product line. He blurred the background to add an element of mystery to his Instagram Story.

lifestyle influencer Instagram Stories StickersImage via Instagram

Is it a Good Idea to Mix Different Types of Stickers?

Now that you know about various types of Instagram Stories stickers and how to use them, you can also get creative and start mixing two or more types of Instagram stickers.

Using more than one sticker can help you add more interactive elements to Instagram Stories.

However, don’t overdo it with the Instagram stickers. You must take a look at the aesthetic aspect as well.

There are no set guidelines or rules on how you can mix and match various stickers to create unique Instagram Stories. You can experiment with them and draw inspiration from others.

Following are some examples of Instagram Stories using a mix of different stickers:

This Instagram Story by Benefit Cosmetics UK uses a combination of countdown, text, and other funky stickers to liven up their Instagram Story. Using all of these elements, they managed to create an appealing graphic

Cosmetics UK Instagram story StickerImage via Instagram

Here’s the bottom line:

You can use unique Instagram stickers for occasions like birthdays, Halloween, Christmas, New Year, and others to get your followers into a celebration mood.

unique Instagram Stories stickersImage via Instagram

Instagram Stories stickers are also a great asset to showcase the values that your brand stands for.

As you can see in the screenshot below, Starbucks has used a sticker with a sustainability symbol. It’s a great way to highlight what your brand stands for.

Along with it, they used other relevant stickers to emphasize their belief in sustainability.

brand instagram story stickerImage via Instagram

Prada uses Instagram Stories stickers in an innovative way to present their interviews. They feature questions using a text sticker and tag the interviewee using mention feature.

In addition to this, they also use the hashtag sticker to highlight their upcoming collection.

Prada uses Instagram Stories stickersImage via Instagram

These are just some of the numerous ways in which you can use a combination of different Instagram stickers and customize your Instagram Story to make it more influential.


Q1. What are Instagram Story Stickers?

A. Instagram stickers are interactive little elements that can be added to Story posts to make them more engaging. They are also a great tool to showcase your personality and promote your products creatively.

Q2. How do you get Stickers on Instagram Stories?

A. Follow these steps to access Stickers on Instagram Story:

  • Click on the Stickers icon in the top-right side of your Instagram Story.
  • Select an available GIF sticker or search for the ones you want from GIPHY.
  • Repeat these steps to add multiple sticker layers to your stories

Q3. What Instagram Stickers should I look for?

A. There are different types of stickers on Instagram that brands can use for different purposes, such as for:

  • Donation sticker
  • Countdown sticker
  • Quiz sticker
  • Poll sticker
  • Location sticker
  • Question sticker
  • Hashtag sticker
  • Time sticker
  • Weather sticker, and more

Q4. Can you remove Stickers from Instagram Stories?

A. Yes, you can delete Stickers from your Instagram Stories by tapping on the concerned sticker and selecting “Delete” from the options that appear.

Q5. How to pin moving Stickers in Instagram Stories?

A. Place your sticker in your Instagram Story and press down on the sticker till the option “Pin” appears at the bottom of the screen. Now, move the sticker to the desired location and click on Pin when you’re ready.

Q6. How to download Instagram Stories without Stickers?

A. You will have to use a robust photo-editor tool to remove stickers from Instagram Stores before downloading them. Some great software you can use are Adobe Photoshop and Pixlr Editor.

Q7. How to make custom Stickers for Instagram Stories?

A. To create custom stickers on Instagram, you need to create a GIPHY channel. Then, create your custom GIF stickers in GIPHY.

Once that’s done, open the Instagram Story to which the stickers are to be added. Select the sticker to add in GIPHY and tap and hold it down till it’s copied to your camera roll.

Head back to your Instagram Story and the Sticker you just created will be visible in one corner of the Instagram Story, ready to be added.

Click on the “Add Sticker” option displaying below it. The Sticker will be added to your Instagram Story.

Q8. How to make Stickers move on Instagram Stories?

A. When you tap on the Stickers icon in the Stories section, you will see a gallery of moving GIF stickers powered by GIPHY. You can add them to your Stories or create custom moving stickers using the GIPHY tool.

Q9. How do you put music in your Instagram Stories without using Stickers?

A. If you are an Apple music lover, follow these steps to add music to your Stories:

  • Open Apple Music.
  • Go to the song you want to add to your Instagram Story.
  • Click on the three vertical dots in the center of the screen.
  • Click on “Share” from the menu that appears.
  • A list of apps will display below. Swipe till you find Instagram and click on it.
  • When Instagram opens, click on “Your Story” at the bottom-left of the screen. The song will be added to your Instagram Story.

Spotify and SoundCloud users can follow the same steps as above.

Ready to Leverage Instagram Stories Stickers?

Given the level of competition and the sheer amount of content being uploaded on Instagram, marketers need to make their content stand out from the crowd.

Instagram stickers are probably the best tools in your social media arsenal to make your Instagram Story more and engaging.

So, start using these Instagram Story stickers and watch your Instagram engagement rate increase dramatically.

If you have any other creative examples of how to use Instagram Stories stickers to design engaging Instagram Stories, let us know in the comments below.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).