This influencer marketing platform enables you to match with peer-level influencers to get more visibility. From influencer discovery to in-app messaging and reporting, this software solution has it all.
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Intellifluence makes the whole influencer marketing space more diverse.
I like that they’re trying to shake things up and make it possible for smaller brands to connect with multiple influencers.
And that’s not all…
Another departure from the usual practices is that it’s possible to pay influencers through this leading influencer marketing platform. From discovery to clearing invoices, Intellifluence influencer marketing solution streamlines the entire process.
Not only does it save a lot of time, but it also makes it easy to run multiple campaigns at once.
If you want a hassle-free experience with influencer marketing, Intellifluence marketplace should definitely be on your radar.
Intellifluence Review: Key Features
Who is it Designed For?
How Did I Come Across Intellifluence?
I’m passionate about influencer marketing.
If you’re on my website, chances are you already know that about me.
So, I’m always on the lookout for new technologies and platforms in the industry. Intellifluence popped up during one such browsing session.
Why did Intellifluence marketplace catch my attention?
I was curious about this platform for one main reason: AFFORDABILITY.
While there are many influencer marketing platforms out there, they can be a bit expensive for small businesses.
But Intellifluence wants to make it possible for businesses with all kinds of budgets to leverage influencer marketing.
They also have options to get real, quality reviews on Amazon.
If you are struggling to get app reviews, then Intellifluence can be a good platform to reach out to discover influencers to ask for reviews.
They also believe the future of influencer marketing is more organized. So, they’ve streamlined the entire process from influencer discovery to campaign management.
Want to know how?
The next section of my Intellifluence review has all the details.
Detailed Intellifluence Review
In this section, let’s review the main features of the Intellifluence influencer marketing platform and also check out the interface.
I’ve also included some screenshots of the influencer marketing platform to give you a better understanding of the user interface (UI).
1. Influencer Discovery
As you can see, there is an option for “Discover Influencer” on the dashboard on the left side of the platform. When you click on it, it shows a search bar where you can enter names or keywords with which you'd like to search for influencers.
I used the keywords “Food,” “Drinks,” and “Healthy Food.” For these criteria, the influencer marketing platform shows over 7000 influencer profiles.
Want to experience this influencer marketing platform yourself? Here’s a free demo of Intellifluence.
Furthermore, there are advanced filtering options too for better influencer targeting. As you can see, there are four categories to filter the results.
These options enable you to filter your results based on age, gender, country, reach, language, product value, spend value, social media platforms, Domain Authority, and other criteria.
Apart from the commonly mentioned filtering options like social media, Intellifluence also includes website metrics to help you find real influencers. It’s a useful feature while shortlisting influencers for your campaigns.
That’s a brilliant add-on to this influencer marketing solution!
2. In-App Messaging
Intellifluence’s in-app messaging feature is great to avoid getting lost in a trail of influencer emails. Instead, you can rely on the influencer marketing platform to give you all the important details.
Want to check it out yourself? Here’s a free demo.
Through their internal messaging system, you can check out sent pitches, completed transactions, exchanged messages, as well as the time when a particular influencer was last online on the platform.
Currently, I don’t have any active campaigns and haven’t exchanged messages with any influencers. So, I don’t have much to show you about this feature on my dashboard.
To give you a better idea of how it works, here is a video from Intellifluence’s YouTube channel:
3. Bulk Messaging
To help you save time, Intellifluence offers a bulk messaging option. If I work with multiple influencers for a campaign, it will definitely help me get work done faster.
To get started, you should first access your campaign on Intellifluence. Next, click on the circles next to each influencer’s profile.
As you can see in the screenshot, you’ll automatically get an option to send bulk messages. You can also remove influencers from your campaign in this manner.
Register for Intellifluence now as a brand.
These are just some of the features that you can find on this leading influencer marketing platform.
To learn how to create a campaign, check out the next section of this Intellifluence review.
Intellifluence Review: Steps to Create a New Campaign
Step 1: Click on “Campaigns” from the dashboard and select “New Campaign.”
Step 2: From the list of given goals, select one for your campaign. I’m choosing “Social Review” for this trial.
PS: You can get a demo of Intellifluence for free here.
Step 3: Next, select the social media channel that you’d like to target for your campaign. I’m going ahead with Instagram.
Step 4: This opens up a page where you can enter details about your campaign. As you can see, you need to add a name and image for your campaign.
The system automatically adds the brand name based on the details you provide while registering.
All the details that you enter are compiled on the right-hand side of the screen. It gives you a preview of what influencers can see.
Step 5: Next, you can add what you’re expecting them to do as a part of your campaign. In addition to that, you can also add a suggested message, dos, don’ts, and more.
Step 6: When you scroll further, you also see options to add a URL for linking as well as visibility options for the campaign. If your campaign is only for adults, you can tick-mark the related option in this section.
Get a hands-on experience of Intellifluence now.
Step 7: Next comes the compensation part. For this trial campaign, let’s say I am going to compensate influencers with both cash and products.
With this option, you also need to specify if the influencer will have to purchase a product for the campaign. Furthermore, you need to mention the details of the product as well.
Intellifluence has clearly gone into all the details that are required for clear communication. I think this section of their influencer marketing solution is very well-thought-out.
Step 8: You also need to mention how you will be delivering the product to the influencer — via email or to their mailing address. It’s also necessary to mention the amount you’re willing to pay each influencer.
If you want to work with multiple influencers, you can also specify the exact number of influencers you’re looking to recruit.
Step 9: To shortlist the influencers, you can add the audience size, specialties, and targeted countries.
Step 10: Based on the criteria, the platform provides influencer suggestions. However, if you don’t find a suitable match, you can also add real influencers manually to your campaign.
For this trial campaign, I’ve chosen the first result that I get. You can also choose multiple influencers from the given results.
Buy Intellifluence now and experience its power for yourself.
Step 11: The final step is to provide payment details. Once you’re done, you can click on “Finish” to create your campaign.
The process is a bit long, but it’s very simple. Intellifluence wants to ensure that there is no communication gap between influencers and brands.
It’s an important step for influencer relationship management.
What Are Others Saying About Intellifluence?
This section of my Intellifluence review will focus on answering frequently asked questions that you may have before signing up for the Intellifluence marketplace. This isn’t an exhaustive list, but I’ve tried to cover as many questions as possible.
Q1. Can I get a demo before signing up for the paid plans?
A. Yes, Intellifluence enables you to take a self-guided demo that you can finish at your own speed. Using it, you can learn how to discover influencers, create campaigns, and pay real influencers.
What’s more, they also have educational resources that you can use to learn more about the platform. On their blog and YouTube channel, they also post tutorials regularly.
Q2. Which social media networks can I work with on Intellifluence?
A. Currently, the following social media networks are supported on the platform:
When it comes to influencer content, the platform also supports blog posts, Amazon reviews, podcasts, and more.
Q3. As an influencer, is Intellifluence free to use?
A. Yes, Intellifluence is completely free for all influencers. The platform also mentions on their site that they don’t plan to ever charge a penny from influencers.
Q4. Who can join as an influencer on Intellifluence?
A. Anyone who has more than one follower on their social media profiles is eligible to join as an influencer on Intellifluence.
However, influencers who use the platform from outside the USA are responsible on their own to follow the local laws related to influencer marketing and sponsorship disclosure.
They have listed all of the details on their Terms of Service page.
Q5. Does Intellifluence have any special perks for influencers?
A. Yes, the platform has a special network called “Intellifluence for Influencers.” Through the network, influencers can get rewarded for trying new services and products.
It’s also free to join.
All influencers have to do is fill out their profile detailing their interests. After that, brands can reach out and pitch free services, products, or even offer cash in exchange for an online review.
Q6. Will you manage my influencer marketing campaigns?
A. Intellifluence lets you decide how you want to use the platform. They offer two different options for campaign management — Self-Service or 100% Managed.
The Self-Service Plan includes:
- User-friendly campaign builder
- Access to over 91K influencers
- In-app messaging and payment system
- Workflow management
The 100% Managed plan offers:
- All features included in the Self-Service plan
- Dedicated Account Manager
- Unlimited campaigns
- Unlimited users
- Influencer recruitment
Q7. Can brands get refunds on Intellifluence payments?
A. Yes, it is possible to get a refund on Intellifluence payments. However, it depends on whether your request qualifies or not. To put in a request for a refund, you can flag the transaction that you want to be refunded.
Some of the scenarios in which you are likely to get a refund include:
- If an influencer doesn’t stick to the terms in the agreement.
- There is an issue with the completed work.
If your refund request is accepted by Intellifluence support, you will receive your refund to your account balance.
Intellifluence Review: Case Studies
I’m sure my Intellifluence review has given you an idea about the basic features of the influencer marketing platform. You’ve also read customer reviews.
But how effective is the platform?
Does it get solid influencer marketing results?
Let’s take a look at some case studies to gauge the platform’s effectiveness.
Case Study #1: How GhostBed Stood Out In a Competitive World With Intellifluence
Rich Bernstein, the Director of Digital Marketing at GhostBed was not sure how he could differentiate his line of products from his competitors. He wanted to find an innovative way to let his target audience know why they should pick GhostBed.
That’s when he decided to work with Intellifluence on an influencer marketing campaign to reach out to a bigger audience. Through the platform, they worked with hundreds of influencers over a period of more than four months.
Take a look at the ROI they got from investing in the platform:
Case Study #2: How Her Interactive Grew Their Sales and Traffic With Intellifluence
Her Interactive recognized the value of influencer marketing. So, they were already working with multiple influencers to build brand awareness and grow their sales. However, managing the campaign and maintaining relationships with influencers was time consuming.
They were looking for a way to simplify the entire influencer marketing process. With Intellifluence, they found an influencer marketing solution that would enable them to bid goodbye to exhausting email chains.
Plus, they could manage their pitches, payments, and campaigns from a single dashboard.
They could even scale up quickly. Since they started using the software solution, they worked with almost 100 influencers to grow their presence.
Here is a quick review of the ROI they gained:
What’s the Final Verdict?
Currently, influencer marketing remains a largely unorganized space. Reaching out to influencers, preparing contracts, negotiating rates — all of this requires a large time investment and a lot of research.
Not all brands have a big enough team or enough time to do everything on their own.
Intellifluence is a great platform for such teams and brands. It brings order to the chaos. From the discovery stage to the compensation part, the platform streamlines the entire process.
And you can easily view all of the details from your dashboard.
I like how Intellifluence makes it easy to organize and manage my campaigns.
What’s the final review — Do I recommend it?
Absolutely! So ahead, give it a try!