Are you looking to start your own online course? If you’ve got great skills in a particular field, it can be an excellent way to share your knowledge.

What’s more, it can be an extension of your online business. After all, it enables you to build your brand and establish yourself as an authority in your niche.

There are many online course platforms out there. But each one differs when it comes to course-building, marketing, pricing, and more. So, how do you decide which one is the best for you?

To help you out, here is a comparison between two of the most popular online course platforms: Kajabi and Teachable.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Kajabi vs. Teachable — A Quick Comparison

Both Kajabi and Teachable are content management systems and website builders on which you can create and sell your online courses. If you already have an ebook or a series of videos, you can turn them into digital products in these online marketplaces. They’re platforms through which you can distribute your content, sell subscriptions and reach out to a broader audience.

Now that you know what the two online course platforms are about, let’s take a closer look at the unique features they offer.

1. Course Structure and Pages

You need to give a structure to your online course to make it easy for your students to follow it. For this, both platforms allow you to divide the lessons into different categories.

Kajabi puts a lot of emphasis on organization, so they’ve taken it one step ahead. You can also create sub-categories to break down large chunks of text. It’s a really helpful feature, especially for those who have long courses. Teachable doesn’t offer this option.

If you’re creating an online course for the first time, Kajabi’s Product Blueprints can come in handy. They have three Product Blueprints that you can set up automatically, making it easy to plug your content into an existing course structure that works well. If needed, you can also customize them according to your requirements.

Here is what each one has to offer:

  • The Mini Course Blueprint: This option is for those who want to set up a small online course quickly.
  • The Evergreen Course Blueprint: In the evergreen course blueprint, videos are rolled out every week. It’s great to create anticipation among the audience.
  • The Online Course Blueprint: This is great for those who want to create a masterpiece minus all the hassles. This blueprint includes a proven outline that you can follow for your course structure. Just upload your videos, and let the blueprint make you shine.

On Teachable, the course builder is simple to use but it doesn’t offer as many options or templates to work with. They have one default theme that you can use to build your online course. So, you are bound by the format that’s available.

2. Marketing

Just creating the best online course isn’t enough. You need to market your course well to reach out to your target audience. Unless you are an influencer or a known name in your field, you’ll need to first work on building awareness. People need to know who you are and why they need your help.

Kajabi and Teachable both offer features for affiliate marketing. Teachable’s referral program can make students affiliates as well. At the same time, you can collect email addresses through your sales page on Teachable. However, it does not allow you to cross-sell courses.

kajabi feature pipelines kajabi vs teachable

For marketing, Kajabi has a unique feature called, “Pipelines.” This allows you to easily set up your sales and marketing funnels, incorporating email drips, video content and audience segmentation. Using the Pipelines feature, you can automate process like sending sequences of personalized emails and sending people to dedicated sales pages.

Moreover, to grow your audience and to sell your products, they have different kinds of landing page templates. These include templates for Home Pages, Sales Pages, Video Pages, Opt-in Pages, and more.

On the other hand, Teachable does offer a native solution for landing pages, but they only offer one template if you don’t want to design yours from scratch. So, you’ll have to use a third-party software if you want to get more sophisticated with landing pages for your Teachable site. That’s not a viable option for everyone. It’s time-consuming and can prove to be expensive.

For email marketing, let’s see how they fare up. Teachable offers basic mail marketing, which allows you to set up templates for your newsletters, to segment your list and to send one-off message broadcasts to students. It will help you to send updates or make new announcements. But it’s not very useful if you’re looking to upsell, nurture leads overtime on autopilot or set up sophisticated triggered drips.

kajabi’s email marketing option kajabi vs teachable

Kajabi’s email marketing tool has the edge. With Kajabi, you can send one-time email broadcasts when you have an announcement to make or want to send a newsletter. ith Kajabi’s autoresponder sequences, you can build relationships with your potential customers and help them move along the sales funnel, especially if you use Kajabi’s Pipelines to inform the message flows. As you can see, for email marketing, Kajabi is the ultimate winner.

3. Website Builder

Kajabi and Teachable both come with various website development features. Of course, you can build your website separately as well. But if you keep your website in the same place as your digital products, there is a better chance of conversion – plus, it’s much easier to make sure that the various conversion flows of your course products are integrated well with the ungated content experiences you publish.

Even if you’re just starting out and don’t have any prior experience building and launching a site, the project shouldn’t be too much trouble. Both platforms offer a user-friendly interface and guide you along the complete site-building process.

kajabi theme option kajabi vs teachable

When it comes to the website theme, both platforms allow you to change the logo, fonts, photos, colors, and navigation panels. On Teachable, you can customize your home page and pages on privacy and terms of use. With Kajabi, you can do a bit more with your pages. You can customize your store, static pages, blog, 404, title, sign up and other elements.

Teachable lets you change background photos on your site. You can choose these from custom sources. But that’s all. While Kajabi provides ready-made layouts, they also can be customized. From the language on your header and footer to adding background videos, it’s got it all.

teachable theme option kajabi vs teachable

With Kajabi’s website builder, you can also add pop-up forms on your site. It’s a key feature that can help you capture leads when they visit your site.

So, if someone came across your course and started checking out your website, you can ask for their email address right away with a pop-up form, so you can start nurturing them with targeted messaging drips. With this strategy, you’re likely to get more conversions over time.

If you want to create a killer website, you can choose Kajabi’s Premier theme, which is their most versatile, customizable one. With it, you’ll be in the best possible position to make your website stand out. It comes with built-in features like calls-to-action, video background, opt-in forms, feature highlights, testimonials, sales pages, blog posts, and more.

4. Integrations

For digital entrepreneurs, building a rich, multi-channel online presence is crucial. That means you need to work on building your online presence, marketing, and getting leads. There is a lot to take care of.

That’s where integrations come in handy. Through integrations, you can connect third-party apps to your online course shop.

teachable integrations kajabi vs teachable

Teachable provides five native built-in integrations which include Sumo, Mailchimp, Segment, Zapier, and Google Analytics. But if you’re looking for integrations related to Facebook and sales funnels, there’s no good choice.

That’s where Kajabi takes the cake. In addition to the tools that Teachable provides, Kajabi also provide built-in integrations for Drip, ConvertKit, ActiveCampaign, AWeber, ClickFunnels, and Facebook Pixel.

kajabi integrations kajabi vs teachable

It isn’t only about the number of integrations that Kajabi offers but also about the value they add.

ClickFunnels and ConvertKit are powerful tools used to grow your audience and generating conversions. Furthermore, with the Facebook Pixel integration, you can create ads to target people who have visited specific web pages, or combinations of them, by just pasting your pixel ID into your Kajabi dashboard.

5. Pricing

Pricing is a major deciding factor for many online entrepreneurs, especially if you’re just starting out. While both platforms have unique features, you should also consider if they are worth the price tag.

When you look at the pricing plans of both platforms, Teachable has three plans: Basic, Professional, and Business. They are available for $29, $79, and $399, respectively.

teachable plans kajabi vs teachable

Kajabi’s plans start from $119 and go up to $319. While Kajabi’s plans are definitely more expensive, all of them come with a 14-day free trial. The value-proposition with Kajabi is also stronger. It’s a platform that takes care of everything, from course publishing to email marketing.

With Teachable, you have to find third-party vendors for each of these tasks. If you’re running a business, it’s going to be a hassle to juggle it all together. And you may end up spending a lot more because each vendor charges a different fee. In my opinion, Kajabi provides more value for money.

kajabi’s plans kajabi vs teachable


Q1. What is better than Kajabi?

A. Alternatives to Kajabi include:

  • Teachable
  • Mighty Networks
  • Podia
  • Thinkific
  • Skillshare

Q2. Is Thinkific better than Teachable?

A. It depends on what you want from an online course platform.

Thinkific offers better site-building and course creation tools, while Teachable has excellent sales and marketing tools.

Q3. Is Kajabi the best?

A. Yes, if you want an all-in-one online course platform that saves you the cost of integrating many third-party tools. It also a platform that focuses on sales and marketing with features such as sales funnel builders, built-in email management, and marketing automation.

However, they don’t have a free option, and you need to use a third-party tool to offer your students completion certificates. Their marketplace is also small and doesn’t provide students with search functions.

For these reasons, you may want to opt for alternatives such as Teachable and Thinkific.

Q4. Which online platform is the best?

A. These are some of the best online course platforms:

  • Kajabi
  • Teachable
  • Thinkific
  • TalentLMS
  • Udacity
  • Udemy

Q5. Can I sell physical products on Kajabi?

A. Yes.

And for this, you either integrate Zapier with third-party distribution services or embed your Shopify Buy Button on Kajabi pages.

Q6. What does Kajabi mean?

A. According to Kajabi’s Twitter account, it’s an ancient Aboriginal word meaning Airplane or Kite Hawk.

Q7. Is Teachable a good platform?

A. It is if you want an intuitive and easy-to-use admin interface that makes building courses easy. Teachable also offers a framework for all features you need to sell or create courses, with the option to either create written or video content.

Most importantly, it offers built-in payment processing with the option to integrate other payment processors like Stripe or PayPal.

However, it doesn’t have many options in terms of templates you can work with, and you will need to integrate third-party software for sophisticated landing pages. They also offer basic email marketing and lack sophisticated tools to help you nurture or upsell leads.

Q8. Does Teachable own your content?

A. No.

As a content creator, you own all content you upload or submit to the platform. You also control any personal information included, and Teachable only processes it on your behalf.

Q9. How much money do you make on Teachable?

A. There’s no general answer to this since earning from an online course depends on many factors. These include the market size, competition, brand recognition, your target audience, expertise level, your price, and the quality of your course.

Q10. What percentage does Teachable take?

A. Teachable does not charge transactional fees for free courses or those using their Pro and business plan. However, there’s a 5% transactional fee for those on the basic plan.


The internet is booming with online course platforms now. With so many options, it can be confusing to pick the best one for you. Teachable and Kajabi are the most popular platforms. So, which one is better?

If you already have a website and use email and marketing tools, Teachable works well. It is a platform that is meant only to build and deliver online courses.

However, if you want an all-in-one package, Kajabi is the right choice for you. It makes the whole process of publishing and marketing your online course a smooth one.

Teachable vs Kajabi — which one do you like more? Please share your views in the comments section.

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