What’s the deal with lobbyist SEO? Why would lobbyists need SEO when most of their business tasks are related to word of mouth?
Lobbying is a very important process for every firm, because its aim is to establish highly specialized public relations between the lobbyists and the government or other forms of authority. But nowadays, lobbying is not restricted to just directly influencing legislation.
It refers to any process that includes the art of persuasion and the act of developing efficient communication with those who possess formal or informal power. This includes a new field called “lobbyist marketing”, and it includes utilizing the power of internet marketing, social media, SEO, and online communities.The goal of every lobbyist is to make their potential clients believe in the services and products they are marketing
This is usually achieved by passing information and recommendations from person to person by means of oral communication.
But, what happens when potential customers want to find information about the company online? Lobbyist SEO offers a solution for this problem and that is why it is highly recommended for lobbyists to start using local SEO.
People may want to find out more about a business. They may want to find information such as the address, phone, operating hours, directions, services or products. SEO helps the search engines provide the required information.
Moreover, SEO has the potential to help lobbyists create a strong online presence and make their job much easier. If you are in the lobbying business, you shouldn’t think twice before using lobbyist SEO because of the following reasons:
1. High page rank
If your company’s website contains all the necessary information, such as where it is and what it does, by employing SEO all the search engines will be able to find your business. Your page will appear first on the Search Engine Results Pages and thanks to that high rank, curious clients will have an easier time finding out more about your company.
2. Local search
Does your company want to promote a campaign with people from a certain geographic area as your target? Local SEO for lobbyists provides the possibility to target local search which creates awareness and increases the popularity of your website in a geographic area.
Local search enables users to submit a list of geographically restricted searches, which is very effective because it allows the search engines to target the required advertisements very precisely and accurately.
3. Less competition
Using local SEO means less competition. The chances are that your company offers similar products and services to many other companies in the country. By optimizing your website for local searches, you’re eliminating some of your competition because your services or products will become more valuable to a specific part of the population.
4. Positive public relations
Acquiring an online presence is more than just possible when using local SEO and thanks to it, getting people from your region on your side has never been easier. Your website will always be noticeable if you publish entertaining, noteworthy and useful content about your company on a regular basis.
Thanks to local SEO, potential clients will have the possibility to keep up with the latest activities and news regarding your company.
5. The rapid increase of mobile search
There’s a great possibility that your clients are passionate mobile users who are very busy and always on the move. They like to do things quickly and efficiently. That is why they use their mobile phones when they want to do online search.
This explains the importance of being present online. You should take advantage of the opportunities offered by Local SEO in order to allow your clients to learn more about the business wherever and whenever they want.
6. Interaction between potential clients
Another advantage of Local SEO is the fact that it enables individual consumers to communicate with each other. Instead of passing information by mouth, which is time-consuming, clients will be able to establish relevant connections much more easily. That way, clients will have the opportunity to address not only the businesses but the general public as well.
7. The importance of reviews
Most probably, potential clients would want to get an unbiased opinion about the quality of the products or services that your company offers. The days of lobbyists’ doing nerve-wrecking persuading and recommending sessions, going from one person to another are now over.
Thanks to Local SEO, your clients’ positive recommendations will be available to everyone and they will appear as the top results in all search engines. This can be of great significance to the image of a company, so don’t forget to ask your customers to leave a review.
8. High online conversion rate
The percentage of website visitors who buy something online is very high. Being present online is a great advertising strategy that will increase a company’s profits and popularity as well.
9. Local SEO is affordable
Last but not least, Local SEO may save you both money and time. Many of the Local SEO services don’t cost much, but offer a lot. By investing some money in it, you’ll be investing in your company’s future and a positive outcome is guaranteed.
These are the main reasons why every lobbyist should start doing Local SEO. However, there are some things that need to be taken into consideration if you want your SEO strategy to be successful.
Be aware of regional speech
Pay attention to the idioms that the local people use for a certain region. Include them in your list of keywords, so that your website reaches even greater popularity.
Provide all the essential information
The address and phone number must be included in the website. Be even more specific and provide directions and a map to your location.
Be willing to change
Search engine algorithms change all the time, so be prepared to adjust to those changes and post content that is always new and interesting.
In conclusion, Local SEO should become an essential tool for every lobbyist who wants to be more efficient and successful in their job. If the main goal of the lobbyist is to improve the company’s visibility and promote its services or products properly, using Local SEO is proven as the most effective option. Relevant information will be available to everyone at any time, and you will never have to worry about something crucial being left out again.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.