Marketing automation is the most popular way in which marketers are adopting the latest technology. It can help create streamlined processes that deliver better results quicker than traditional manual processes.
However, there are so many marketing automation software solutions out there that it becomes difficult to select the best one. In this post, we have curated a list of 17 of the best marketing automation software solutions for you to choose from.
Best Marketing Automation Software
Here are some of the best marketing automation software solutions for 2020.
HubSpot is one of the most popular and affordable marketing tools and provides much more than just marketing automation. It has a simple interface but can help you create powerful, automated workflows for your sales and marketing processes.
You can use this to create automated drip email campaigns for lead generation and nurturing. It also helps you build optimized landing pages and managing your contact list. On top of that, it also has the analytics capabilities to measure the performance of your marketing initiatives.
It is an all-in-one marketing automation software solution that can meet all your requirements with ease.
Price: Plans start at $35 per month.
GetResponse is a multi-functional email marketing, funnel management, and marketing automation software suite. It can help you automate your sales and marketing processes and build effective sales funnels.
It is an all-in-one solution that can help your sales team achieve a lot more without too much hassle. However, it does not have many advanced features and, therefore, is better suited for small businesses.
Price: Plans start at $15 per month.
SAS is a powerful marketing automation software solution that can help you design better campaigns faster. It can automate workflows and processes to help you design and execute customized marketing campaigns without any hassles.
It also has strong analytics capabilities that can help you further optimize your marketing strategy. You can use it to perform various types of tests like component testing, clustering, modeling, and priority optimization.
Overall, this is a tool that shows immediate benefits once you start using it and can show quick results. It can quickly help you improve your marketing campaigns. And, the best part is that it can be used by businesses of all sizes due to scalable features.
Price: Customized pricing options are available depending on your requirements. Price is available upon request. They also provide free trials.
This is a marketing automation software solution from leading CRM provider, Salesforce. The best part about this tool is that it is built on the foundation of one of the most powerful CRM solutions in the world. So, this is the perfect solution for your sales team and lets you optimize your pipeline.
This tool can help you create meaningful connections with customers, create a smooth sales pipeline, and close more deals. It’s an all-in-one solution that helps you generate more leads and drive them through the sales funnel.
Another great feature is that it lets you create personalized and dynamic marketing campaigns. And, it can be used by businesses of all sizes and types. However, it is a bit expensive for small businesses.
Price: Plans start at $1,250 per month.
Image via Pardot
Marketo is yet another useful marketing automation software solution that you can use to better connect with your customers. It helps you build automated marketing campaigns at scale to ensure that you get the best results.
This is an award-winning customer engagement platform that is trusted by marketers globally. From email marketing to sales funnels, it can help you with all aspects of your brand’s marketing.
What’s more, is that it has the required analytics capabilities to track and measure the impact of your campaigns.
Overall, it is a multi-functional marketing automation software solution that can meet all your needs.
Price: Available upon request.
Image via Marketo
This is a tool designed by the IT giant, Oracle, and it can be integrated with other products in the company’s software suite. It is a brilliant marketing automation software solution for lead generation and conversions. It can help you easily manage your sales pipeline and close more deals.
It not only helps you create targeted marketing campaigns but also lets you track and measure their performance and impact.
One of its best features is that it is quite good at tracking user behavior and informing you when a user is ready to be converted. This makes things a lot easier for your sales team.
Price: It has plans suited for all types of businesses and the price is available upon request.
This is another multi-functional marketing automation software solution with useful features. You can use it to generate and nurture leads, create customized campaigns, and analyze the results.
Think of this as not just a single tool but a whole suite of marketing automation tools to meet all your marketing needs. This is a platform that can help you manage all aspects of your marketing end-to-end.
This is not exactly cheap but it is comparatively lower-priced than some of the more popular tools. However, it still falls under the high-end category and is better for large businesses as smaller ones might not be willing to invest as much.
Overall, it is a good alternative for your business if you want more value-for-money and are willing to move away from more popular brands.
Price: Plans start from $1,000 per month.
Image via Salesfusion
Ontraport is a marketing automation software solution that can help you smoothly drive leads through your sales funnel. In fact, it is one of the most useful tools when it comes to optimizing your sales pipeline.
It can automate numerous processes and workflows throughout a customer’s journey. From generating leads to closing deals, it can help you do it all. And, that’s not all. It also helps you with post-purchase marketing initiatives like customer retention and referral generation.
If you are looking for an all-you-need marketing automation software solution, then this is a good option for you.
Moreover, given the extremely competitive pricing, this is a very good option for small businesses that can’t afford the more high-end solutions.
Price: Plans start from just $79 per month.
Image via Ontraport
Unlike most other tools on this list, this marketing automation software solution is much narrower in its scope. You can use this tool only for automating your email marketing campaigns and not other aspects.
So, if you believe in having multiple specialized tools for different types of marketing campaigns, then you can definitely consider this. This is a powerful tool to run automated drip email campaigns to generate leads and get more conversions.
The best part is that you can try this product without investing anything, by using the free plan. And, if you like the interface, then you can choose to invest in a paid plan.
Price: Paid plans start at $14.95 per month. A free plan is also available.
Image via SendGrid
This is another one of the less-popular, but useful marketing automation software solutions. It can help automate your lead generation and nurturing campaigns and help you close more deals.
It uses simple if/then logic to create automated workflows to help you design smooth, effortless marketing campaigns. You can create simple as well as complicated logical workflows and create customized campaigns per your requirements. Overall, it provides a lot of flexibility in designing campaigns and is a good option for pro marketers.
The automation tool in itself is not very expensive, but to be able to run end-to-end marketing campaigns you’ll need to buy other products from their software suite. And, while the prices are comparable to some of the leading tools, it offers a lot more value for money.
Price: Plans start at $900 per month.
This is a simple, yet efficient marketing automation software solution that can be used by any type of business. Third-party CRM integration, dynamic forms, landing page builders, and behavior-based email marketing are some of its best features.
Apart from this, it also provides some social media management capabilities which further adds to its comprehensive set of features. And, its is much cheaper than other tools with similar features.
Overall, it offers good value for money and is a good option for you to consider. And, its customized pricing plans make it suitable for businesses of all sizes but is especially good for small businesses.
Price: Plans start at $450 per month.
12. Agile CRM
This is a very simple-to-use marketing automation software solution that provides a clean, frill-free solution to your needs. It has a simple drag-and-drop interface that can be used by anyone.
This tool can help you create customized, automated workflows without any hassles. And, it enables you to create a smooth and efficient sales pipeline to generate more leads and get more conversions.
However, the scope of use-cases and features is not as comprehensive as most other tools on this list. And, this reflects in the price as well, which is practically nothing when compared to other tools.
So, think of this as a basic tool that you can start with to learn and implement marketing automation. However, this is not the best option for large businesses and enterprises as it does not have a comprehensive set of features.
Price: There is a free plan available for you to start with. Paid plans start at $8.99 per month.
WebEngage is a full-stack marketing automation and customer data platform. It helps consumer businesses drive more revenue from their existing customers and anonymous users.
How? Through highly contextual and personalized user engagement across channels like email, mobile, and web push notifications, in-app messages, SMS, web overlays, Facebook, and WhatsApp.
WebEngage's marketing automation platform also allows brands to craft and deliver cross-channel campaigns based on data-driven user insights, intelligent user profiles, and smart segments.
Marketers and product managers can orchestrate lifecycle marketing campaigns within seconds by using the DIY journey builder feature. It simplifies the process of executing and managing complex cross-channel campaigns at scale.
Thousands of big and small enterprise brands around the world trust WebEngage to power their customer engagement. Some of the marquee names include Flipkart, Go-MMT, Wonderchef, Snapp Cabs, EazyDiner, Bajaj Finserv, G2A, and Toppr, among others.
Keap is a popular contact management tool that also has marketing automation capabilities. Given that it basically is a tool for managing your leads, its automation features are also aimed at doing just that.
You can organize your contact info, follow-up, and nurture your leads using this tool. And, of course, you can automate tasks and workflows to achieve this.
This is not an all-in-one marketing automation software solution but is an excellent tool for managing and converting your leads.
Price: Plans start at $24 per month.
This is a brilliant sales and marketing automation software solution that has numerous features. It can help you build automated workflows for your sales and marketing tasks and processes.
From capturing leads to engaging with them and closing deals, it can help you in all aspects of your campaigns. It is especially good at managing all your customer interactions and your internal and external communications.
And, it also has analytics capabilities to measure the impact of your campaigns and provide insights to fuel your future marketing strategy.
Price: Price is available upon request. A free trial option is also available.
This is a marketing automation software solution that is best suited for small businesses. It is affordable, easy-to-use, and provides all basic features to support the needs of a small business.
And, the best part is that it has a free plan that you can try before deciding whether this is the best tool for your requirements.
EngageBay has a simple interface and can help you automate your sales and marketing tasks and build automated workflows. It has all the essential features to get you started, but you might need to move to a more robust platform as your business grows.
Price: Paid plans start at $8.99 per month.
This is a multi-functional tool that can help you with email marketing, contact management, lead generation, and a lot more. You can use this to automate processes for your different types of online marketing campaigns.
It also helps automate your email scheduling process, thus avoiding the need to buy a separate tool for that. You can think of this as a suite of different marketing tools all packed into one. Marketing automation is just one of the many features that it offers.
However, it offers only basic automation functionalities and can’t be compared to the other high-end products listed here. This, obviously, reflects in the price as well.
Overall, it is a good tool to start with but is not suitable for large businesses and enterprises.
Price: Plans start at $20 per month.
Bonus Tool: Mautic
This is a unique option on this list as it is an open-sourced marketing automation software solution. This means that it is free to use and has a whole community of people available if you need any help or support.
Needless to say, that it is not as hassle-free as all the paid tools listed here, but is still a great option if you don’t want to invest in automation. And, you need some level of coding knowledge and technical expertise to be able to use this to your full advantage.
Overall, we would not recommend this for medium or large businesses, but only for solo marketers or very small companies.
These are some of the best marketing automation software solutions available and each has its own pros and cons. While SAS, Pardot, and Marketo are the leaders in the high-end category, HubSpot provides a good affordable alternative.
However, the final selection should be based on your particular requirements and budget. So, take your pick and let us know your experience of using the marketing automation software solution that you pick.
If you know of any other marketing automation software tools you think should be added to this list, please let us know in the comments below.