Metricool Review: The Summary Box

Metricool is a useful social media analytics and planning tool that can help you grow your digital presence. You can integrate all your analytics data and get Whitelabel, customized reports using this platform.

Product Ratings
Value For Money:
  • Easy to use simple dashboard
  • Cost-effective integrated analytics
  • Real-time metrics tracking
  • Free trial option
  • Useful tutorials and training resources
  • Lacks advanced scheduling features
  • Great for analytics, but not for campaign creation
Pricing Details
Pricing PlanCost (Per Month, Billed Annually)
Pro 5$12
Pro 10$19
Team 15$35
Team 25$55
Quick Review

Metricool is a platform that can help you analyze, manage, and grow your digital presence with a unique set of tools and features. It can help you unify all of your social media and web analytics, plan your social media content, and manage your ad campaigns.

Overall, it is an easy-to-use and effective social media analytics and planning tool.

Metricool Review: Key Features

  • Social Media Analytics
  • Web Analytics
  • Customized Report Templates
  • Whitelabel Reports
  • Visual Content Calendar
  • Multiposting
  • Autolists/Automatic Posting
  • Instagram Links
  • Real-Time Analytics
  • Hashtag Tracking
  • Competitive Analysis
  • Integrated Social Media Inbox

Who is it Designed For?

  • Social Media Managers
  • Bloggers and Influencers
  • Small Businesses
  • Enterprises
  • Agencies and Consultants

Why I Wrote this Metricool Review

I am active on almost every major social media platform and often run marketing campaigns on those platforms to grow my digital presence. And, even though I find useful insights from each platform's built-in analytics tools, I still find them lacking.

The one thing I really wish for is to be able to see all of my data, from different platforms, in one go, from a single dashboard.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

That's where Metricool comes into the picture.

Metricool was the answer to my prayers! I love how simple this tool is and how it makes my life so much easier by simply unifying all of my data together. Metricool is not an alternative to Google Analytics but works in tandem with it and social media analytics tools.

I decided to write this Metricool review to introduce all of you to this simple, yet brilliant, tool that you can use to grow your digital presence. It can help you plan your social media content, analyze your performance metrics, and manage your advertising campaigns.

Basically, by investing in Metricool, you can replace multiple other tools like Linktree, social media analytics tools, Ad Manager, and more. It is an all-in-one social media tool and it's available for much more competitive prices than other tools.

In this Metricool review, you will learn everything that you need to know about Metricool, its features, and its benefits. Read this Metricool review and other Metricool reviews to help you make your final decision.

Want to know the best part?

You can now try their paid plans free for 30 days by using my exclusive offer code SHANE30. Normally, you can try the free plan with very limited features and options, but with this code, you will be able to test out the premium features as well.

Detailed Review: Everything That Metricool Has to Offer

This is the main section of this Metricool review where you will learn about its key features and how you can use these to your advantage. I will also discuss the user interface and from where in the dashboard you can access the different features.

Ready to find out more?

Let's get started.

1. Analytics and Reporting

Let's start this Metricool review with the feature that it is most known for—analytics and reporting. Let's discuss each in detail.


The main benefit that Metricool offers is to integrate all your analytics data from the web and social media into one dashboard. For that, all you have to do is go to the Evolution tab in your dashboard and connect your website and social media accounts.

There, you will find metrics on how your account has grown over time, how many followers you have gained/lost, how many clicks you get, etc.

metricool analytics

One of the social media analytics best practices includes tracking audience demographics. With Metricool, you will find useful audience demographics data that you can use to understand them better and create targeted content and campaigns.

Want to know the best part?

All of this data is presented in a simple, visual format to make it easy to analyze and draw insights from, as shown below.

metricool reporting

One of my favorite metrics is the data that you can get on your social media content interactions and engagement. You can analyze how your content has been performing and whether you need to change your content strategy.

metricool analytics 2

Apart from website and social media analytics, you can also track the performance of your advertising campaigns directly from the Metricool dashboard. For that, you need to go to the Ads tab on your dashboard and connect your Facebook Ads or Google Ads campaigns.

You will get metrics like amount spent, clicks, conversions, impressions, CPM, etc. for each campaign.


With Metricool, you can get customized reports for all the metrics mentioned above. You have complete control over which metrics to include in a report and how to present the data.

You can also create report templates that you can reuse as many times as you like.

The best part is that you get Whitelabel reports in which you can add your or your client's logo and make it your own. Also, you can download these reports easily in PDF or PPT formats.

Pro Tip: Connect all of your social media accounts, Google Ads account, and website to make the most of this tool.

2. Social Media Content Planning

This is an extremely useful feature and will be covered in detail in this Metricool review.

You can use Metricool to create content calendars, auto-publish social media posts, post on multiple platforms simultaneously, and more.

Excited to learn more?

Let's get started.

Visual Content Calendar

Using Metricool's planner, you can create a visual content calendar for all of your social media accounts. You can create posts, see their previews for different platforms, and schedule them for specific dates and times.

metricool visual content calendar


When you add a new post using the Metricool planner, you can see how it will appear on various social networks. This helps you customize your content for each platform and grow your brand on social media.

metricool multiposting


Metricool also allows scheduling and automatic posting of social media content using its Autolists feature. Simply go to the Autolists tab under the Planning dashboard and create a schedule for auto-posting social media content.

The interface is easy to use and is self explanatory. Here's what it looks like:

metricool automation

Best Times to Post

When you add a new post or want to schedule a post, you will see an option for the best time to post on various platforms. Use this feature to improve your scheduling and publish at times when you have the highest likelihood of getting engagement.

Metricool allows you to add unique links to all your Instagram posts and direct traffic to your site. It is, in fact, a good Linktree alternative for Instagram and does exactly the same job.

Wondering how that works?

Well, when someone clicks on your Instagram bio link, they can now see all your recent posts. When a user clicks on any of these, they can be directed to relevant pages on your site or blog.

You can use this feature by going to the Planning tab in your dashboard and clicking on the Instagram Link option. You will see your recent Instagram posts that you can customize and add links and buttons to.

metricool instagram links

Pro Tip: Use the Instagram links feature to promote your latest blog posts on social media.

3. Real-Time Social Media Management

Metricool does not just provide historical data about your social media account's performance, but can also track various social media metrics in real-time.

The two most promising features are hashtag tracking and social media inbox.

Hashtag Tracking

You can find the hashtag tracker under the Real-Time tab in your Metricool dashboard. It is fairly easy to use and you simply have to enter a hashtag and select a social media network to start tracking it.

metricool hashtag tracking

You will also find a table for your saved hashtags and can see various metrics related to them, as shown below. It is one of the best hashtag research tools that you can use for your social media content planning.

metricool hashtag tracking 2

Social Media Inbox

Metricool provides an integrated social media inbox for you to reply to your social media messages. You don't have to open each social media account to reply to messages, but can do it straight from the Metricool dashboard.

Here's a look at the interface.

metricool social media inbox

Pro Tip: Make sure to connect all of your social media accounts to make the most of the messages inbox feature.


Last, but not least, you can use Metricool to create, manage, and improve your advertising campaigns.

When you connect your Google Ads account to Metricool, you can go to the keywords section under Ads to track and optimize your Google keywords.

metricool advertising

It also provides a neat and simple interface to create Google Ads or Facebook Ads campaigns. However, I prefer the native platforms for that as they have more advanced features.

metricool advertising 2

Pro Tip: Use Google Ads or Facebook Ads to create campaigns and Metricool to analyze and optimize those campaigns.

What Do Customers Say About Metricool?

“Amazing! That’s the word to describe this software. I’ve been on Social Media for a while now and I’ve got 1.5 million followers. I have been using Hootsuite, Buffer, and others and all of them are way too expensive.I also have a marketing agency and automatically offer this to my clients as a free update of my service and they LOVE it. It’s really worth the money.
Buy this, you won’t regret anything. And they offer amazing support. I asked them three things and always answered right after.”
Alejandro Ordoñez
“Metricool Helps You Manage a Comprehensive Social Media Program – and More!Metricool has built a robust platform which is a web and social media analytics tool at its heart but has branched out into encompassing many functionalities that marketers will find convenient to manage in one place.”
Neil Schaffer
Digital Marketing Consultant
“At first glance, Metricool might look like just another social media dashboard. But Metricool isn’t just anything. It is a social dashboard, absolutely. But it is also an ad manager, an editorial calendar, a scheduling tool, and a real-time data/analytics platform. During our time using the service, we’ve been impressed by the sheer breadth of functions as well as their quality.By combining all of these features into a single platform that also integrates with ad managers, Metricool moves out of the minors and into position as a major player in the field.”
Elegant Themes


Q1. Is the free plan free forever?

A. Yes, you can keep using the free plan for as long as you want. However, it is a limited plan for one brand and you can connect only one account from each platform. So, if you need to connect more brands or accounts, you will need to switch to a paid plan that suits your needs.

Q2. Why should I sign-up for a 30-day trial using the SHANE30 code, when I can keep using the free plan forever?

A. The free plan gives you access to a limited version of the tool, while my code will allow you to try a premium plan free for 30 days. This allows you to properly try all the features that Metricool offers and get a better idea of how you can benefit from it.

Q3. Do I need to provide credit card information for the 30-day free trial? What if I don't like the tool?

A. You need to give your credit card information to sign-up for the 30-day free trial using my code SHANE30. However, if you do not like the tool, you can cancel anytime during those 30 days. You will only be charged on the 31st day, so rest assured that you will not be forced to subscribe if you don't want to.

Q4. How can I sign-up for the 30-day trial option?

A. Follow this step-by-step process to sign-up and start using the 30-day trial option for Metricool:
– Click on any CTA button on this post, which will direct you to the Metricool site.

– Sign-up using any of the CTA buttons on their homepage.

– Fill out your email information and connect one of your social media accounts.

– Sign-up using the 30-day code and fill in your credit card information.

– And you're done!

Q5. I need to manage more than 50 brands, are there any customized plans?

A. Yes, you can contact their team to discuss your requirements and get a customized plan tailored to your needs.

Q6. Which platforms can I integrate with Metricool?

A. Metricool provides seamless integration with all major social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Twitch, and more. You can also integrate your Google Ads and Facebook Ads accounts.

Q7. How can I contact the Metricool team?

A. You can chat with any of the online customer service executives using the chat feature on Metricool's website and your personal dashboard.

Q8. How can I check or update my current subscription plan?

A. You can go to the account settings option from the drop-down menu in your dashboard to see your current plan details. You can cancel, change, and reactivate your subscription plans anytime from here.

What's the Final Verdict?

Metricool is a simple, yet effective, analytics and content planning tool to grow your digital presence. You can use it to create a visual content calendar, simultaneously post on multiple social media platforms, and manage your social media inbox from one place.

But, that's not all!

The feature that makes Metricool so useful is the unified analytics dashboard. There, you can connect your blog/website, social media profiles, and ad accounts to see all metrics in one place.

I, therefore, conclude this Metricool review by giving it a big thumbs up. It is a tool that every social media manager needs on a daily basis.

If you want a useful, no-frills, and cost-effective analytics and content planning tool, then this the right tool for your business.


  1. Rony Mahida says:

    I think I will choose this tool for analytics because I’m really impressed with about features of this tool.

    1. Shane Barker says:

      Hi Rony, I’m glad you enjoyed reading my post about Metricool Review.

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