Shane Barker

The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]

You may have heard of influencer marketing, and the value influencers bring to your business. But have you heard of micro-influencers? These influencers may not have massive followings like other influencers, who have millions of followers. But they have the ability to generate higher levels of engagement with a relevant audience, which could give you more value for your money.

How Can You Benefit from Micro-Influencers?

There are several ways you can benefit from working with micro-influencers:

What are the Best Ways to Work with Micro-Influencers?

For your campaign to be successful, you need to apply some of the best practices for working with micro-influencers. Although there are many steps involved in an influencer marketing campaign, these best practices should be able to give you a better idea how to go about your planning:

In addition to these three tips, there are several more ways to work with micro-influencers. If you’re interested in learning more, be sure to check out the micro-influencers guide gifographic prepared just for you.


If you still have any questions to ask or need help with your influencer marketing, I am here to help. Got any questions or any experiences to share? Feel free to leave a comment below.