You've heard that micro influencers, even those with under 5,000 followers, can make some serious money on social media. And you’ve accumulated a pretty respectable following for yourself. Now you want to learn how to monetize your influence.

Or maybe you're already aware of and comfortable with your status as a micro influencer. But you want to learn how to make more money, and start working with more brands.

Or maybe you want to grow your social media following and become a top influencer. But you have no idea where to start.

The solution is the same for all three of the above scenarios. Learn from people who have already been there and done that, (so to speak).

So, who should you look up to for advice?

None other than the top influencers in your niche.

What Can Micro-Influencers Learn from Top Influencers?

In this post, you’ll learn about 7 of the most effective strategies of top influencers that micro influencers should start following right now.

#1: Choose Your Aesthetics

Aesthetics are crucial, especially if you’re on Instagram. You want to give off the vibe that your work is of high quality.

And since platforms like Instagram are visual in nature, you need to pick the kind of aesthetics you want to maintain. This will help you maintain consistency in the quality of content you produce.

What else?

Humans are naturally drawn to visuals. By picking a theme, you help ensure that each of your posts will be eye-catching. And that together, they'll form a cohesive statement.

They are also a visual representation of what kind of person and micro influencer you are. So when brands or potential followers visit your profile and notice the uniform aesthetics you’ve maintained with your posts, it forms a good impression.

Example: Sam Ushiro

Here’s an excellent example from Sam Ushiro (@aww.sam), who has 283k Instagram followers. As you can see, the influencer consistently creates posts with bright and pastel hues that scream “fun” and “positivity.”

Sam Ushiro Micro-Influencers

Image Source: Instagram

So if brands want to tell a positive brand story in a fun and engaging manner, they’ll know that she is the perfect influencer for them to partner with.

And as a micro influencer looking to monetize your influence, you should start doing the same.

#2: Post Consistently

You can’t expect to engage your followers if you don’t post consistently.

What does consistency mean?

Consistency doesn’t necessarily mean posting daily. But you need to set realistic expectations and maintain a consistent posting schedule.

If you clearly know that you won’t be able to create a post every day, you shouldn’t promise your followers that they’ll get fresh content daily.

Setting realistic audience expectations and posting regularly is a strategy that applies to both micro influencers and bigger influencers alike.

Consistency will not only help keep your followers engaged, it will also help you leave a lasting impression on them.

Example: sincerelyjules

Top influencer and fashion blogger, Julie Sarinana publishes a new blog post almost every day and shares it with her Instagram followers.

sincerelyjules Micro-Influencers

Image Source: Instagram

#3: Don’t Hesitate to Use Popular Hashtags

Do you include popular hashtags in your posts?

If not, you should start using them.

Hashtags make it easier for social media users to find posts related to a specific interest group or trending topic. Using popular hashtags in your posts will make them visible to a more relevant audience.

This gives you the opportunity to reach a bigger audience, and grow your influence. Even top influencers regularly use trending hashtags. There may be some top influencers who have reached celebrity status, and who no longer need to use hashtags in their posts.

But if you’re still in the process of building your audience, you need to start using popular and relevant hashtags in your social media posts.

Examples: Terra LaRock and Baylen Latona

Here’s mommy blogger Terra LaRock using several hashtags that are relevant to motherhood, for instance:

Terra LaRock Micro-Influencers

Image Source: Instagram

And check out all the hashtags Baylen Latona used with his photo of Adidas kicks:

Baylen Latona - Micro-Influencers Need to Learn from Top Influencers

Image Source: Instagram

#4: Be Selective About the Brands to Partner With

Just because you’re a micro influencer, that doesn’t mean you don’t have the right to choose which brands you want to partner with. Micro influencers can be just as selective about the brands that they work with as any other top influencer.

Why should you be selective?

Because the brands you work with can make or break your reputation as a micro influencer. If you promote products from a brand that’s known for something like animal testing, it could ruin your credibility. And you may end up losing many followers, (and opportunities) along the way.

That’s why top influencers tend to be more selective of the brands they work with. When you get approached for any brand partnership, make sure you do some research before you agree to anything.

What should your research entail?

You can conduct a search on social media to see what people are saying about the brand. Or you can use tools like Social Mention to thoroughly research brand mentions on different websites.Social Mention - Micro-Influencers Need to Learn from Top Influencers

You can use the tool to filter results and display only the negative brand mentions. This will make it easier to see if people are harboring negative feelings about the brand.

#5: Host Your Own Giveaways

Have you ever been part of a giveaway campaign?

Well, if you’ve worked with brands for influencer marketing campaigns before, you’ve probably noticed that the giveaway campaigns they have you promote often drive the highest engagement rates.

Why do giveaways boost engagement?

That’s because giveaway contests give people the opportunity to win something. And the chance to get something for free can help get your current followers to interact more with your content. It can also be a great way to attract new fans and followers.

That’s why it’s a great idea to host your own giveaway contests. If you haven’t partnered with a lot of brands, you may need to invest some of your own money initially. But it's a good investment because it will help you engage your target audience, and grow your following.

Giveaways are also a great way to improve how your followers feel about you as an influencer.

Once you’ve built a sufficient following, some brands may even send you free samples or free goodies. You can use those products as part of your giveaway.

Example: makeupbydenise

Top influencers, such as Denise (@makeupbydenise), create their own giveaway contests using some of the extra products they receive from brands.

Denise explains that she hosts these giveaways because she knows how difficult it is to get good products when starting out in the industry.

makeupbydenise Micro-Influencers

Image Source: Instagram

This is an excellent way to win over her target audience of aspiring makeup artists. To qualify for the contest, people have to follow her, and tag two friends in the giveaway post. Denise now has close to a million Instagram followers.

#6. Stay Relevant to Your Audience

Make sure that all of your social media content is targeted specifically at your target audience. Pick an industry and topics and stay true to that.

Why is it important to stick to a particular niche?

If you start posting about anything and everything, your followers will get confused.

So, if you want your followers to be loyal to you, you need to give them what they want.

Example: Zoe Sugg

For example, if you are a beauty influencer and you start posting about travel and food and lifestyle, then you might lose your hold on your loyal audience. So, pick your area of interest and stick with it. If you do want to post about other stuff you can maintain two different profiles, one for business and one personal.

Popular Instagram influencer Zoe Sugg, maintains two Instagram profiles. On her business profile @zoella, she posts about beauty and lifestyle.

Zoe Sugg Micro-Influencers

While on her personal profile, @zoesugg, she posts about her life.

zoesugg Micro-Influencers

#7. Broaden Your Social Media Presence

You should maintain your profile on multiple social media channels and cross-promote yourself and your content through various platforms. Even if your primary platform is just one, you still need to maintain your profile everywhere else so that people can reach you through multiple channels.

What else?

You also need to get out there and make your presence felt by writing guest posts, giving interviews, and attending influencer events. These are some of the ways that top influencers used to get noticed when they were building their audience. A lot of celebrity influencers still use these tactics to stay popular in their respective domains.

Example: Gary Vaynerchuk

Look at Gary Vaynerchuk for example—this guy is everywhere and does everything to make his presence felt. He does podcasts, interviews is present on all popular social media channels, and has his own blog and website.

Gary Vaynerchuk Micro-Influencers

Image Source: Instagram

Gary Vaynerchuk twitter Micro-Influencers

Image Source: Twitter


These are seven of the best techniques that micro influencers like you should learn from top influencers. Using these techniques, you can expand your reach and build a loyal and engaged follower base.

Got any questions about these tips for micro influencers? Let me know in the comments below. Or you can get in touch with me if you need help building your influence and monetizing it.

Got any questions about these tips for micro-influencers? Let me know in the comments below.


  1. I really enjoyed your article. It was informative and extremely helpful. I am glad you went threw the trouble of making this info available I look forward to future posts.

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