You’ve heard that micro-influencers, even those with under 5,000 followers, can make some serious money on social media. And you’ve accumulated a pretty respectable following for yourself. Now you want to learn how to monetize your influence.
Or maybe you’re already aware of, and comfortable with your status as a micro-influencer. But you want to learn how to make more money, and start working with more brands.
Or maybe you want to grow your social media following to become a top influencer. But you have no idea where to start.
The solution is the same for all three of the above scenarios. Learn from people who have already been there, and done that, (so to speak).
In this post, you’ll learn about 5 of the most effective strategies of top influencers, and how you can use them to build, and monetize your own influence.
#1: Choose Your Aesthetics
Aesthetics are crucial, especially if you’re on Instagram. You want to give off the vibe that your work is of high quality. And since platforms like Instagram are visual in nature, you need to pick the kind of aesthetics you want to maintain. This will help you maintain consistency in the quality of content you produce.
As humans, we’re naturally drawn to visuals. By picking a theme, you help ensure that each of your posts will be eye-catching. And that together, they’ll form a cohesive statement.
They are also a visual representation of what kind of person and influencer you are. So when brands or potential followers visit your profile, and notice the uniform aesthetics you’ve maintained with your posts, it can make a good impression.
Example: Sam Ushiro
Here’s an excellent example from Sam Ushiro (@aww.sam), who has 262k Instagram followers. As you can see, the influencer consistently creates posts with bright and pastel hues that scream “fun” and “positivity.”
So if brands want to tell a positive brand story in a fun and engaging manner, Sam could be the perfect influencer for them to partner with.
#2: Post Consistently
You can’t expect to engage your followers if you don’t post consistently. Consistency doesn’t necessarily mean posting daily. But you need to set realistic expectations, and maintain a consistent posting schedule.
If you clearly know that you won’t be able to create a post every day, you shouldn’t promise your followers that they’ll get fresh content daily.
Just think about it. You’re busy for a few days, and then you finally have time to post your content. You end up posting about four or five photos. And then you’re busy again for several more days. This gives off an unreliable vibe, which means you could lose trust with your followers.
Instead, come up with a realistic idea of how many posts you can create in a week. Then plan your posting schedule. The idea is that your fans should be able to expect your content at a certain time, on the same days every week.
Consistency will not only help keep your followers engaged, it will also help you leave a lasting impression with them.
Example: Sincerely Jules
Top influencer and fashion blogger, Sincerely Jules publishes a new blog post every two or three days, and shares it with her Twitter followers. Recently, she published a new blog post on June 20.
She then shared news about another new post on June 22.
#3: Don’t Hesitate to Use Popular Hashtags
Hashtags have a purpose. They make it easier for social media users to find posts related to a specific interest, or trending topic. So using hashtags in your posts will make them more visible to a more relevant audience.
This gives you the opportunity to reach a bigger audience, and grow your influence. Even top influencers regularly use trending hashtags. There may be some top influencers who have reached celebrity status, and who no longer need to use hashtags in their posts.
But if you’re still in the process of building your audience, you need to start using popular and relevant hashtags in your social media posts.
Examples: Terra LaRock and Baylen Latona
Here’s mommy blogger Terra LaRock using several hashtags that are relevant to motherhood, for instance:
And check out all the hashtags Baylen Latona used with his photo of Adidas kicks:
#4: Be Selective About Brands to Partner With
Just because you’re a micro-influencer, that doesn’t mean you don’t have the right to choose which brands you want to partner with.
The brands you work with can make or break your reputation as an influencer. If you promote products from a brand that’s known for something like animal testing, it could ruin your credibility. And you may end up losing many followers, (and opportunities) along the way.
That’s why top influencers tend to be more selective of the brands they work with. When you get approached for any brand partnership, make sure you do some research before you agree to anything.
You can conduct a search on social media to see what people are saying about the brand. Or you can use tools like Social Mention to thoroughly research brand mentions on different websites.
You can use the tool to filter results and display only the negative brand mentions. This will make it easier to see if people are harboring negative feelings about the brand.
#5: Host Your Own Giveaways
If you’ve worked with brands for influencer marketing campaigns before, you’ve probably noticed that the giveaway campaigns they have you promote often drive the highest engagement rates.
That’s because giveaway contests give people the opportunity to win something. And the chance to get something for free can help get your current followers to interact more with your content. It can also be a great way to attract new fans and followers.
That’s why it’s a great idea to host your own giveaway contests. If you haven’t partnered with a lot of brands, you may need to invest some of your own money initially. But it’s a good investment because it will help you engage your target audience, and grow your following.
Giveaways are also a great way to improve how your followers feel about you as an influencer.
Once you’ve built a sufficient following, some brands may even send you free samples or free goodies. You can use those products as well as part of your giveaway.
Top influencers, such as Denise (@makeupbydenise), create their own giveaway contests using some of the extra products they receive from brands. Denise explains that she hosts these giveaways because she knows how difficult it is to get good products when starting out in the industry.
This is an excellent way to win over her target audience of aspiring makeup artists. To qualify for the contest, people have to follow her, and tag two friends in the giveaway post. Denise now has close to a million Instagram followers.
These are five of the best techniques you should learn from top influencers. They can help you grow your following, and income as an micro-influencer.
You need to attract brands and relevant followers with unique and consistent aesthetics as well as a consistent posting schedule. You also need to use trending hashtags to attract even more relevant followers to your content.
Try hosting your own giveaways to engage your audience, and boost their perception of you. And finally, be selective about the brands you work with, right from the start so you don’t associate yourself with any brands that could damage your reputation or credibility.
Got any questions about these tips for micro-influencers? Let me know in the comments below. Or you can get in touch with me if you need help building your influence and monetizing it.