With over 2.1 million apps in the Google Play Store and 2 million in the Apple App Store, the mobile app market is not something that you can ignore. It seems like every brand is now coming up with an app, in addition to a website and offline store.

The downside?

This also means that it is extremely hard to compete with so many apps and stand out in the crowd. That’s where app store optimization (ASO) and a solid mobile app marketing strategy can help you.

And, the easiest way to do that is by using mobile app marketing tools that can help you improve your app store optimization and achieve all of your mobile app marketing goals.

In this post, I’ve covered 17 of the best mobile app marketing tools that you can choose from.

Ready to get started?

What Are the 17 Best Mobile App Marketing Tools That You Can’t Afford to Miss?

Mobile app marketing can improve your app’s visibility in the Google Play and Apple's App Store and increase your revenue in a big way. While most app developers provide support for app launch and maintenance, you need special tools for mobile app marketing.

After comparing hundreds of app marketing tools, I’ve identified 17 great tools that can help showcase your app in the best light in Google and the App Store and beat the competition.

1. Branch

This mobile app marketing tool is a useful mobile attribution, analytics, and deep linking platform. Its people-based attribution feature tracks a user’s mobile app activity across platforms and can rightly attribute conversions.

And its deep linking feature ensures that your links work across platforms and users are sent to the right landing pages.

Image via Branch

Price: Basic plan is free. Paid plans start at $59 per month.

2. App Radar

This is a mobile app marketing tool that helps you optimize your mobile app to improve its app store rankings and get more installs.

You can use it to search for keywords and search volumes for keywords in the app stores. This can help you target the right keywords for your app marketing.

Image via App Radar

Price: Basic features are available for free.

3. App Annie

App Annie is a mobile app marketing tool that can provide you with valuable insights to fuel your marketing strategy.

It provides you with comprehensive mobile app market data and metrics on your own performance and can be used to measure the ROI of your mobile app marketing strategy. And it can also be used to track the performance of competitors’ mobile app marketing strategies and compare it with your own.

It also helps you find potential users who might be interested in your mobile app and helps you target these prospects.

Image via App Annie

Price: Basic features are available for free. The Premium plan’s price is available on request.

4. Optimizely

Optimizely is a brilliant mobile app marketing tool that lets marketers experiment with different ideas and mobile app marketing strategies to see if they work. It lets you test various ideas and features on controlled segments of your overall traffic.

And, it lets you make changes to the current mobile app, add or delete features, in real-time, without the need to wait for your next app update release.

What’s more, is that you can use this tool to deliver personalized marketing messages to your customers.

Image via Optimizely

Price: Available on request.

5. Google AdMob

This is a useful mobile app marketing tool for creating and placing engaging in-app mobile ads to get more app downloads. It provides several engaging and innovative ad formats, for numerous categories of apps, that you can select from.

What’s more, you ask?

This tool also keeps track of your ads’ performance and provides insights and reports on the performance metrics.

Image via Google AdMob

Price: This is a free tool that you can start using by simply signing up.

6. Inapptics

This is a mobile app marketing tool that provides you with valuable insights that can fuel your app marketing strategy. You can get information on user behavior that can help you understand and target your potential customers better.

Image via Inapptics

Price: The Basic plan is free, paid plans start at $99 per month.

7. Tapstream

This is an all-in-one mobile app marketing tool that provides several useful marketing solutions. You can use it to find your best-performing marketing campaigns, A/B test your in-app marketing elements, and personalize the experiences of your app users.

Is that all it does?

No. It also helps you create engaging landing pages for your app-install marketing campaigns. You can use its onboarding links feature to engage your new app users right from the start.

Image via Tapstream

Price: Plans start at $199 per month. A 30-day free trial is also available.

8. Airship

This is a brilliant mobile app marketing tool that enables you to send personalized messages to your app users and potential customers. You can target the prospects at the right moments in their user journey, with the right messages.

Using this tool, you can enhance the engagement of your app users and take your marketing to the next level.

Image via Airship

Price: Available on request.

9. AppFollow

This is a multi-functional mobile app marketing tool that can help you do a lot of things including optimizing your own app or keeping a track of competing apps. This tool provides a set of app store optimization features that you can use to get more installs for your app.

It doesn’t end there, right?

No, it doesn’t. You can also reply to reviews on any app store in any language, using this tool. And, you can track any app you want and get alerts when that app’s rating or position changes.

Image via AppFollow

Price: The basic plan is free. Paid plans start at $29 per month.

10. Appfigures

Appfigures is a mobile app marketing tool that provides you with data on your app’s performance and market insights.

You can keep track of your app and its performance. That will give you insights into how you can improve your mobile app marketing strategy. You can also understand the overall market and stay updated on the latest trends. And, you can also read and reply to app reviews across app stores, in various languages.

Image via Appfigures

Price: The basic plan is free. Paid plans start at $9 per month.

11. Leanplum

This is an end-to-end mobile apps marketing tool for app marketers as it helps you not just get new app users, but also retain existing ones. It helps you connect with app users at strategic touch points in their buyer journeys and engage them with relevant marketing materials.

Want to know more?

You can send push notifications and emails, depending on where a user is in their journey. Overall, you can create engaging marketing campaigns that convert.

Image via Leanplum

Price: You can get a customized plan and ask for a price for the same.

12. AppsFlyer

This is a popular mobile apps marketing tool and marketing analytics platform that can help you improve your app marketing and get more installs.

With its mobile attribution technology, it can help you attribute mobile installs to the right marketing campaigns. It also has a powerful deep linking platform, called OneLink, that helps you create one link that directs users to the right page in an app.

Image via AppsFlyer

Price: All plans are customized and the price is available on request.

A 30-day free trial is also available.

13. App Samurai

This is a mobile apps marketing tool where advertisers can reach publishers to target the right mobile users to get more app installs. They help you reach the right people at the right time with precisely the right messaging to engage users and convert them.

You can also use their numerous ad formats to take your advertising to the next level.

Image via App Samurai

Price: Available on request.

14. Localytics

This is a brilliant mobile apps marketing tool that helps you personalize your marketing to improve your campaign performance. It has a “Stages of Personalization Calculator” that tells you exactly how the performance improves with the use of granular targeting and dynamic content.

Image via Localytics

Price: Available on request.

15. AppTweak

This is another one of the best mobile apps marketing tools that can help you improve your app store search rankings and get more installs. It also provides market intelligence on market trends and latest industry insights.

Image via AppTweak

Price: Plans start at $69 per month.

A 7-day free trial is also available.

16. Apptentive

This app marketing tool is a customer feedback platform that you can use to collect valuable feedback about your mobile app. These insights will help you understand your customers better, improve your app and marketing as well.

Image via Apptentive

Price: Available on request.

17. Apptopia

This app marketing tool is a useful market research and analytics platform that can help you track the industry trends, competitor performance, and your own app’s performance. This platform can meet all your market research needs to fuel your mobile marketing strategy.

Image via Apptopia

Price: The starter plan is at $1250 per month.


Q1. What are app marketing tools?

A. App marketing refers to the art of promoting your business and products to mobile phone users. It covers mobile app design, advertising, analytics, and more.

The tools that can help you work on these areas and grow your business are called app marketing tools. You can scroll up to check the best app marketing tools available.

Q2. Which are some free mobile marketing tools?

A. Here are some app marketing tools that you can use for free:

  • Branch
  • App Radar
  • App Annie
  • Google AdMob
  • Inapptics… and others!

Q3. What are the types of app marketing?

A. Here are some different types of app marketing:

  • SMS marketing
  • Mobile app marketing
  • Push notifications
  • In-game mobile marketing
  • QR codes
  • Mobile search ads

Q4. What are the advantages of mobile marketing?

A. Here are some of the biggest advantages of mobile marketing:

  • Get easy access to a broad market
  • You can leverage location-based marketing
  • Users can make a purchase immediately
  • Better campaign tracking

Q5. Why is mobile marketing so powerful today?

A. Approximately 50% of web traffic globally comes from mobile devices. In fact, the most popular activities on mobile devices online include using social media, watching movies, and checking emails.

As you can see, mobiles offer a platform for users to entertain themselves and become more productive. That’s why for businesses across verticals, mobile marketing provides a ton of opportunities for brand awareness, lead generation, and boosting engagement.

Q6. Is mobile marketing effective?

A. Take a look at the following statistics to know why mobile marketing is effective:

  • 91% of smartphone users made a purchase or planned to make one after seeing a relevant ad.
  • 51% of smartphone users are likely to use mobile apps for shopping and browsing on a phone because they can get points and rewards.
  • 39% of smartphone users are likely to use a mobile app because it’s faster and easier to make a purchase from it.

Q7. What are the disadvantages of mobile marketing?

A. Some of the disadvantages of mobile marketing include:

  • You have to be careful about consumer privacy.
  • You need to take into account different mobile devices and their operating systems.
  • You have to optimize your site for mobile screens.

Are You Ready to Market Your Mobile App Effectively?

These are some of the best mobile app marketing tools in the market. Go through this list and select the ones that suit your needs.

If you know of any other tools that should have made it on this list, share them with us in the comments below.

Shane Barker

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

View Comments

  • I personally like your article and thumbs up to you for sharing such a defined knowledge. This guide helped me to easily understand about various mobile app marketing tools. Thank you.

    • I'm glad my list of mobile app marketing tools was helpful for you. Keep visiting for more such information.

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