Sacramento, CA – Jan. 21, 2013 – Shane Barker, Co-founder and Vice-President of Marketing for Modera, has announced the website’s official launch in February. The new photo-based social media site allows individuals from around the world to share their fashion photos, enter them in specific categories, and win prizes. The first Modera Style Contest is currently in progress on Facebook and the winning entry will receive an iPad Mini.

“We have designed an Instagram meets “Hot or Not” that gives people a chance to win cool prizes,” said Barker.

The company received over $500,000 in funding six months ago and is seeking to secure an additional $7-$10 million for further development of the website and app.    Barker is from Sacramento, CA and Modera’s executive and design team are all natives of Uzbekistan. The firm’s other co-founders, Marat Ibragimov and Nodir Mirsaidov, will be relocating to the Sacramento in February to join Barker in pursing Series A funding.

People around the world are documenting their lives in photos and Modera provides the means for users to post pictures of themselves in their favorite outfits and accessories on a virtual catwalk of style and fashion. Snappy dressers and fashionistas don’t have to journey to famous fashion houses in Paris, London or New York to achieve their dream of runway fame.

Photos are placed in specific categories that include casual, glamour, and hipster, along with urban and vintage. Competitions will feature a myriad of topics, from Style Challenge and Fashion Contest to Lifestyle and Trending Styles. Users can upload their favorite photos and share them with friends, family, and associates for voting. The photo in each contest that receives the most votes will win a prize for the owner.

Fans can follow Modera on Twitter at and on Facebook at Along with photo entries, visitors will find an extensive array of fashion information, photos, and videos on topics ranging from the perfect manicure to essential rules for shopping, along with trending styles and the latest buzz from fashion houses and boutiques around the globe.

Modera provides a new and unique social media vehicle that enables users to share their lifestyle and fashion sense with the rest of the world through photography. Members can post their pictures in an extensive array of entertaining contests ranging from style challenge and lifestyle to trending styles, then share with others to obtain votes and win prizes. The Modera website and application represents a new and innovative way for members to live social while sharing their fashion flair and lifestyle with the world.

For more information, visit the website at


Modera is the ultimate social media website/app with a focus on fashion that allows individuals to post their unique lifestyle pictures and win prizes. Members upload photos of themselves wearing outfits that reflect their unique lifestyle and fashion accessories, such as scarves, hats, shoes, watches, and gadgets. Users select a style category for their photo, such as casual, glamour, hipster, urban and vintage, then share it with others to accrue votes and win prizes.