It's no surprise that people are curious about who has the most IG followers. With over a billion monthly active users, Instagram is one of the most popular social media platforms in the world. And with popularity comes competition.

I mean, let’s be honest. We all want to be popular. We all want to grow our IG follower count organically. So, it’s only natural that you want to know who’s currently acing the Instagram game. It’s a question that fascinated me as well, and I decided to dig a little deeper.

If you’re looking for the current reigning champions on Instagram accounts with the most followers, you’ve come to the right place. In this post, I will list down the current top Instagram accounts. I know the most followed person on Instagram changes frequently, so I’ll make sure to update this list often.

For now, here is a quick overview of the top 20 Instagram accounts with the most followers:

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

List of Most-Followed Instagram Accounts

In this table are the Instagram accounts with the most followers.

Instagram AccountFollower CountPost CountEngagement RateAverage LikesAverage Comments

Now, let’s take a closer look at the top 20 IG accounts with the most followers.

Top 20 Most-Followed Instagram Accounts

There are a variety of accounts that have made it onto the list of top Instagram accounts. This ranges from celebrities, to travel bloggers, to fashionistas.

However, one common denominator between them all is that they have built up a large Instagram following by posting high-quality content and building their online influence. If you're looking to get more followers on Instagram, then you should definitely take some inspiration from these accounts!

1. Instagram

Handle Name: @instagram

Number of Followers: 546M

The official Instagram handle has the largest number of followers on Instagram for a reason. It's because they're the best at what they do – curating beautiful photos from all over the world and sharing them with everyone.

@instagram is very active on the platform, regularly posting new and interesting content from popular brands and creators. On their account, they have over 7000 posts that feature a mix of digital artwork, event videos, fashion content, and more.

2. Cristiano Ronaldo

Handle Name: @cristiano

Number of Followers: 477M

Ronaldo's account is the perfect example of how to use Instagram to gain attention and grow your personal brand. He doesn't just post photos of himself, he also posts videos that show off his personality.

In one post, he can be seen enjoying a vacation with his family, while in the another, he can be seen working out in the gym. His posts give fans a glimpse into his life, both on and off the field. And they show that he's not just a talented footballer, but also a family man with a great sense of humor.

With this kind of popularity, he obviously gets a lot of brand deals. On his profile, you can see promotional posts for brands like Nike, LiveScore, and others.


3. Kylie Jenner

Handle Name: @kyliejenner

Number of Followers: 367M

American reality television personality, model, entrepreneur, socialite, and social media personality – these are some of the tags you can use to describe Kylie Jenner.

Her success on Instagram is due in part to her unique and personal style, which has led to her being considered a fashion icon. Of course, she also hails from a celebrity family that is known to be in the news.

In addition to her personal style, Kylie Jenner is also known for her love of makeup and beauty, which she often posts about on her Instagram account. Kylie leads a glamorous lifestyle and she ensures that her fans get a glimpse of it through her Instagram handle.

Her IG content is aspirational and stylish. If you're looking for some fashion inspiration, then be sure to check out her page.

screenshot 2022 09 28 at 5.15.40 pm

4. Lionel Messi

Handle Name: @leomessi

Number of Followers: 358M

Lionel Messi has a whopping 358 million followers on Instagram, which makes him the fourth most followed IG account. And it's not just because he's a superstar on the pitch.

Off the pitch, Messi is known for being a down-to-earth guy. He's often seen spending time with his family and friends, and he regularly posts pictures of himself spending quality time with them. This makes him relatable to his fans, which is one of the reasons why they love him so much.

Messi's brand deals are a big part of his social media strategy. He posts about them often, and he's very strategic about it. For example, he'll post about a brand that he's wearing in a game, or he'll post about a brand that he's using to train.

5. Selena Gomez

Handle Name: @selenagomez

Number of Followers: 343M

Selena Gomez is one of the most popular celebrities on Instagram, and for good reason. She regularly posts about her life, her work, and her thoughts, giving fans a behind-the-scenes look at what it's like to be her.

And while some celebrities seem untouchable, Selena isn’t afraid to show her goofy and funny side on Instagram. In addition to promoting her own projects, she also uses her platform to raise awareness for social causes close to her heart.

From mental health to racial injustice, Selena isn't afraid to use her voice (and Instagram account) for good. So if you’re looking for some inspiration to get involved in social causes, Selena Gomez’s Instagram is a great place to start.

Who knows, maybe you’ll even end up following in her footsteps and using your own platform to make a difference in the world.

6. Dwayne Johnson

Handle Name: @therock

Number of Followers: 335M

The Rock is one of the most popular celebrities on Instagram. He has over 335 million followers and counting. That makes him one of the most followed persons on Instagram.

So, what kind of content does he post? The answer is: A lot of different things! The Rock posts photos and videos of him spending time with his family, attending red carpet events, and more.

He also posts a lot of inspiring content, especially when it comes to working hard and achieving your goals. And of course, he isn't afraid to show off his ripped physique from all those hours spent in the gym.

No matter what he's posting about, though, one thing is clear: The Rock knows how to put on a good show. Basically, if you're looking for some good old-fashioned motivation or entertainment, Dwayne Johnson's IG is the place to be.

7. Ariana Grande

Handle Name: @arianagrande

Number of Followers: 329M

Selfies, pouts, music videos, and stylish outfits. That's what you can expect to see on Ariana Grande's Instagram account. The pop star is known for her selfies with her signature soft makeup, dramatic eyeliner, and a sleek ponytail.

On Instagram, the pop star regularly posts brand collaborations and behind-the-scenes looks at her music videos. Ariana loves giving her fans a peek into her life backstage or on set.

Her IG is a never-ending stream of perfectly curated photos and videos that make you feel dreamy. If you're looking for an escape from the mundane, give Grande's IG a follow. You won't be disappointed.

8. Kim Kardashian

Handle Name: @kimkardashian

Number of Followers: 328M

When it comes to Kim Kardashian's Instagram, you can expect a lot of glamor, fashion, and beauty. From glamourous red carpet moments to brand promotions and casual days with her family, there's always something new to see on her feed.

Her IG content is true to her style and personality. Kim is all about high fashion, whether she's wearing designer clothes or showing off her latest beauty products. Even when she's just lounging around at home, she always looks flawless.

Kim is very close with her family and often posts photos of them on her account. In addition to family photos, you can also expect to see a lot of selfies and pictures of Kim's famous friends. When you go to her account, one thing is for sure: You won't be bored.

9. Beyonce

Handle Name: @beyonce

Number of Followers: 273M

With 28 Grammy Awards, and a selling record of 114 million singles and 29.5 million albums in the USA, Beyonce remains one of the most influential celebrities in the world. Even in the virtual realm, she makes it to the list of one of the top 10 most followed accounts on Instagram.

Beyonce is larger than life, and her IG content reflects that. From her extravagant fashion to her luxurious lifestyle, everything about Beyonce screams “diva.” Not only does she give us a glimpse into her glamorous world, but she also reminds us that we should always be living our best lives.

Whether she's on stage or at home with her family, Beyonce always brings the heat on Instagram. And we can't get enough of it! In fact, even the comments section of her posts is filled with messages of admiration and support.

10. Khloe Kardashian

Handle Name: @khloekardashian

Number of Followers: 268M

The Kardashian clan is always in the spotlight, whether they are attending red carpet events or posting pictures from their latest vacation. So, it’s no wonder that another Kardashian makes it to the list of the most followed IG accounts.

Khloe has been in the public eye for over a decade now, and she's certainly one of the most entertaining members of her family. Khloe is known for her sassy remarks and bold style.

Khloe Kardashian's Instagram is a travel diary, family photo album, and celebrity news source all rolled into one. From glamorous events to her whirlwind travels around the world, Khloe gives her followers a front-row seat to all the action. And occasionally, she also shares photos of her nieces and nephews on her feed.

11. Justin Bieber

Handle Name: @justinbieber

Number of Followers: 256M

At just 28 years old, Justin Bieber is one of the biggest pop stars in the world. With millions of fans and a string of hits, he is also a social media star. With over 256 million followers, he has one of the most popular accounts on Instagram.

Justin Bieber's Instagram is a great place to keep up with his music career and see what he's been up to lately. He knows that we love seeing him perform, and he wants to make sure that we have plenty of pictures to drool over when we're feeling nostalgic. On his feed, you’ll see plenty of concert photos.

If you scroll a bit more, you’ll also see that he loves to post photos with his wife, Hailey Bieber. He is definitely a celebrity who doesn’t shy away from showing off his significant other to the rest of the world. Whether he's posting photos of her at an event or sharing sweet messages about their relationship, their cute photos make their fans swoon.

12. Kendall Jenner

Handle Name: @kendalljenner

Number of Followers: 255M

Kendall Jenner is one of the most popular models in the world, and she has an Instagram account to match. For the most part, Kendall Jenner's Instagram is a mix of fashion photos, modeling shots, and selfies.

There are also the occasional behind-the-scenes videos and pictures with friends and family. And, of course, there are plenty of sponsored posts.

But what makes Kendall Jenner's Instagram account so successful? Well, she definitely knows her audience. Her followers are mainly young women who are interested in fashion and beauty. They love up to her as a role model. And Kendall Jenner delivers exactly what they want to see. Be sure to follow her if you're interested in fashion, beauty, and celebrity culture.

13. National Geographic

Handle Name: @natgeo

Number of Followers: 237M

National Geographic's IG content is meant to educate and inspire. And judging by their 237 million followers, they're doing a pretty good job at it. The photos and videos that they share are truly breathtaking, and it's easy to see why so many people are drawn to their feed.

Whether it is animals in their natural habitat or stunning landscapes, there is always something new and exciting to see. In addition to the stunning visuals, National Geographic also does an excellent job of engaging with their audience.

They frequently post captions that encourage discussion and interaction, which helps to foster a sense of community among their followers. If you are a fan of photography, wildlife, cultures, or even trivia, you should check out this IG handle.

14. Nike

Handle Name: @nike

Number of Followers: 235M

Nike's Instagram handle is one of the most popular ones out there. Why is that? Well, for starters, Nike is a huge brand name. But there's more to it than that. Nike has built up a following by posting engaging content that speaks to their target audience.

The brand posts photos and videos that show athletes using Nike products in their everyday lives, often with inspirational captions. This approach humanizes the Nike brand and makes it relatable to its followers.

For example, one recent post featured tennis player Rafael Nadal celebrating his 22nd slam title. In the photo, he is shown wearing Nike gear. This type of content not only promotes Nike products, but also tells a story that resonates with the brand's target audience.

15. Taylor Swift

Handle Name: @taylorswift

Number of Followers: 223M

When it comes to music, Taylor Swift is a force to be reckoned with. The singer has released nine studio albums, eight charting on the big Billboard 200. But what does she post on Instagram?

Taylor Swift posts a variety of content on her Instagram account, from music videos and special edition covers to behind-the-scenes pictures from her shoots. She also loves her cats, Olivia, Meredith, and Benjamin. Cute or funny pictures of them occasionally make it to her Instagram feed.

Her feed is pretty darn aesthetically pleasing. And while she doesn't post super personal stuff very often, when she does, it's usually something pretty funny or sweet.

16. Jennifer Lopez

Handle Name: @jlo

Number of Followers: 220M

The best way to get a taste of Jennifer Lopez's style is to follow her on Instagram. The superstar posts all sorts of content, from behind-the-scenes looks at her life to adorable pictures of her children.

If you're looking for some fashion inspiration, you'll definitely want to give J.Lo a follow.

She also regularly posts throwback photos and videos, giving fans a look at her life before she was a famous musician and actress.

In addition to personal photos, Lopez also uses her Instagram account to promote her work. She often posts trailers for upcoming movies and TV shows, as well as promotional pictures for her music releases. Lopez also uses her influence on the platform to support various causes, including the LGBTQIA+ community.

17. Virat Kohli

Handle Name: @virat.kohli

Number of Followers: 212M

Virat Kohli is one of the most popular cricketers in the world. The former Indian captain has a huge fan following on social media and is the most followed Asian on Instagram. Kohli uses his popularity to promote various brands and products. He has endorsement deals with some of the biggest brands in India including Adidas, Audi, Puma, and many others.

A quick scroll through his feed shows that he loves to share photos and videos of himself playing cricket, spending time with his wife Anushka Sharma, and working out. He also frequently posts motivational quotes and messages.

Kohli's Instagram account is a great example of how athletes can use social media to connect with their fans and build their personal brands. If you're looking for some inspiration, be sure to check out his account!

18. Barbie (Nicki Minaj)

Handle Name: @nickiminaj

Number of Followers: 201M

When it comes to personality, no one does it quite like Nicki Minaj. The rapper is known for her eccentric fashion choices and bold personality, and she brings that same energy to her Instagram account.

She is famous for her love of all things neon pink and her over-the-top hairstyles are always a sight to behold. On her Instagram account, she often posts pictures of herself rocking the latest fashion trends or posing provocatively.

Her red carpet appearances, concert snippets, and album covers are all fair game for her millions of followers. So if you're a fan of hers (or just looking for some great music, fashion, and style content), be sure to follow her on Instagram.

19. Kourtney Kardashian Barker

Handle Name: @kourtneykardash

Number of Followers: 196M

Kourtney Kardashian is the eldest of the three Kardashian sisters and also the most private, preferring to stay out of the spotlight whenever possible. Kourtney is known for her fashion sense and her love of fitness, both of which she often shares on her popular Instagram account.

What’s more, Kourtney posts a lot about her kids. She is a mother of three and she loves to show off her kids on her Instagram account. Sometimes she posts pictures of them playing together or just hanging out at home. Other times, she posts photos of them at special events or on vacation.

If you’re looking for fashion inspiration or just want to keep up with the Kardashians, follow Kourtney on Instagram.

20. Miley Cyrus

Handle Name: @mileycyrus

Number of Followers: 181M

Miley Cyrus has been in the public eye for over a decade now. She first came onto the scene as a Disney Channel star, and has since become one of the most successful and popular musicians in the world.

With all of her success, it's no surprise that she has amassed a large following on social media. Her Instagram account is followed by over 181 million people, making it one of the most popular accounts on Instagram.

Cyrus often posts photos of herself performing or attending events. She also shares candid shots from her everyday life, including pictures with her family and friends.

Plus, there’s a lot of makeup and glam too on her IG feed. She's always keeping her fans entertained with new content and photos.


1. Who has the most followers on IG in 2022?

Instagram’s official handle @instagram has the largest number of followers (546M on the platform.

2. What are the top 10 followed accounts on Instagram?

Here is a list of the top 10 most followed accounts on Instagram:
– Instagram
– Cristiano Ronaldo
– Kylie Jenner
– Lionel Messi
– Selena Gomez
– Dwayne Johnson
– Ariana Grande
– Kim Kardashian
– Beyonce
– Khloe Kardashian

3. Who is No.1 on Instagram (in terms of followers)?

With over 546 million followers, Instagram’s official handle @instagram has the highest number of followers on the platform. Cristiano Ronaldo i.e @cristiano comes next, with 477 million followers.

Go Check Out These Most Followed Instagram Accounts

If you're looking to up your Instagram game, there's no better way to learn than from the best in the business. I’d recommend you to take a close hard look at what makes these popular IG accounts tick.

The next time you find yourself scrolling through your feed for hours on end, take a moment to appreciate the content that is making you do so. Try to figure out what keeps you engaged and coming back for more. It can help you create better content to grow your own IG account.

Do you have any questions related to these accounts with the most IG followers? Please feel free to mention them in the comments section.

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