On a movie poster, is it better to have the QR Code tucked away in the corner or as the focal point in the form of a designer code? All over LA are posters for Bob and the Monster (a documentary on musician Bob Forrest and his battle with drug addiction) featuring a large designer QR Code from Warbasse Designs (image below). The code resolves to a mobile site with options to purchase tickets, learn more about the film or link to social media.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
Individually, SEO and content marketing are both akin to titans in this era of digital marketing And although people are typically aware that they complement each other well, they’re rarely mentioned in the same breath As anyone who’s tried...
Read More [...]
Spreadshop Review: The Summary Box Spreadshop allows you to design and sell custom merchandise easily You just need to upload your designs to their platform and set up a shop with a few clicks From production and shipping to order...
Read More [...]
The marketing world keeps changing, and businesses are struggling to keep up 2018 was the year of the micro-influencer, but today, nano-influencers are a big deal Why Great content is essential for every marketer, but it’s not enough You...
Read More [...]
The design allows the QR code to become part of the experience. I really like this and it motivates me to make my QR codes part of the design instead of awkwardly inserted into my marketing pieces. Thanks for sharing this Shane. --Sheena