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On a movie poster, is it better to have the QR Code tucked away in the corner or as the focal point in the form of a designer code? All over LA are posters for Bob and the Monster (a documentary on musician Bob Forrest and his battle with drug addiction) featuring a large designer QR Code from Warbasse Designs (image below). The code resolves to a mobile site with options to purchase tickets, learn more about the film or link to social media.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
The design allows the QR code to become part of the experience. I really like this and it motivates me to make my QR codes part of the design instead of awkwardly inserted into my marketing pieces.
Thanks for sharing this Shane.
–Sheena