NeoReach Review: The Summary Box
NeoReach is an influencer marketing software solution that can help you manage your influencer marketing campaigns. It’s a full-service influencer marketing tool.
Product Ratings: (Out of 5-stars)
- Value For Money:
|Ease of Use||No Free Tier Account|
|Advanced Tracking||Expensive for Startups|
|Detailed Influencer Insights|
- Ease of Use
- Advanced Tracking Features
- Effective Onboarding
- Smooth Interface
- Free Trial
- Detailed Influencer Insights
- No Free Tier Account
- Expensive for Startups
|Enterprise & API||Custom Pricing|
- Plan Name: Pricing
- Entry: Custom Pricing
- Enterprise & API: Custom Pricing
NeoReach is a great tool for all of those companies that need to run influencer marketing campaigns regularly. The software solution’s powerful database of influencers makes it extremely simple for brands to find the influencers they’re looking for.
It has an influencer marketplace and also helps you find other influencers on social media. With over 2.7 million influencers in the database, you can be sure to find the one you’re looking for.
The software solution also provides great segmenting features that can help you discover new influencers quickly and with ease.
And that’s not all.
You can even manage the content generated by them and set all the terms and conditions. It also includes an influencer marketing automation capability and delivers detailed analytics and insights.
The support team also hits the right spots with prompt responses; they’re extremely helpful.
NeoReach Review: Key Features
|Influencer Discovery||Advanced Filters|
|Workflow Automation||Real-Time Performance Monitoring|
|Easy-to-Use Dashboard||API Access|
|Sponsorship Pricing Data||Fraud Detection and Reporting|
|Historical Price and ROI Data||Detailed Audience Matching|
|Competitor Spend Analysis||Brand Sponsored Content|
- Influencer Discovery
- Advanced Filters
- Workflow Automation
- Real-Time Performance Monitoring
- Easy-to-Use Dashboard
- API Access
- Sponsorship Pricing Data
- Fraud Detection and Reporting
- Historical Price and ROI Data
- Detailed Audience Matching
- Competitor Spend Analysis
- Brand Sponsored Content
Who is This Influencer Marketing Platform Designed For?
- Medium-Sized Businesses
How Did I Stumble Across NeoReach?
When I started out with influencer marketing, I had to rely on manual searches and analysis for discovering influencers.
This process was not only time consuming but also unreliable as it wasn’t easy to determine if an influencer was indeed genuine.
Managing the influencer marketing campaign was a whole different challenge as it wasn’t easy to get a real-time snapshot of the campaign’s performance.
However, this approach wasn’t sustainable.
I needed a software solution where I could find the right influencers with ease and also manage the campaign from start to finish.
This is when I came across NeoReach. It’s a software solution that can help you find, contact, manage, and analyze your influencer marketing campaigns.
I decided to give the tool a shot and figure out how it could help my influencer marketing efforts.
So, here’s a detailed review of NeoReach based on my experience of using it.
Detailed NeoReach Review: How Can it Help You?
Do you want influencer marketing software that can simplify influencer marketing for you? Do you require a tool that can automate most influencer marketing tasks for you?
I know I do.
And that’s exactly what NeoReach offers and excels at. This powerful influencer marketing platform helps you implement, manage, and track your social influencer marketing campaigns with ease.
In this section, I’ll review the major features offered by the tool.
1. Influencer Recruitment & Audience Analysis
NeoReach has a database of over 2.7 million influencers from around the world. You can look for social media influencers from the most prominent social media platforms such as Facebook, Twitter, Instagram, and Snapchat.
It’s also possible to import your own lists of social media influencers onto the platform.
The tool even provides over 40 powerful filters that can help you zero-in on the influencers you need to partner with. These include filters like total growth rate, average professionalism, location, audience demographics, and more. You can also see if the influencers have created any sponsored posts in the past.
You can also search for social media influencers using their names, usernames, and other keywords related to them.
One of the other features that I found very useful is fraud detection and reporting. You can analyze the profiles and figure out if they have fake followers or engagement. The platform offers an AI-based fraud detection system that can help you achieve this with ease. As a result, you can be sure that you’re partnering with only genuine influencers.
2. Influencer Scoring and Segmentation
The platform has a proprietary algorithm using which it assigns a score to influencers and you can assess their authority within your target market using it.
Additionally, you can add influencers to different lists and segment them so that you can have them work on specific campaigns and initiatives with ease.
Image via NeoReach
NeoReach also gives you the estimated projections of each list based on its calculations to give you a rough idea of how the campaign might perform. You can also see the projections of each influencer separately in the tool.
Image via NeoReach
3. User-Generated Content (UGC) Management
NeoReach helps you with the campaign management of your entire social influencer marketing campaign from scratch. This includes the management of the content generated by the influencers.
You can reach out to the influencers via the messaging features of the platform and get them on board your campaign. Then, you can add notes for the campaigns, upload and sign the contracts, and set the pricing and content publishing schedule.
Image via NeoReach
Once the influencer creates the content, you can add the link on the platform and within 24 hours, it’ll start tracking the post and provide detailed metrics on the same.
Image via NeoReach
You can move the influencers across various stages of the process as well from Approval to Complete stage. It’s also possible to add influencers at each stage directly.
Image via NeoReach
4. Workflow Automation
One of the features of NeoReach that makes the platform stand out from the rest is its workflow automation feature.
Using this feature, you can create automated influencer marketing programs. All you have to do is create the workflows for the creation, review, and approval of the work and the tool will do the rest for you.
This way, you can easily plan your campaigns, coordinate with the influencers, manage the campaign, and track your progress and payments with ease. The best part about this is that all this data will be visible to your entire team for better management too.
5. Tracking and Reporting
Yet another prominent feature of NeoReach is that of tracking and reporting. It helps you track the progress of your campaign in real-time.
You can dive deep into the analytics and see the performance of specific posts and influencers too. Some of the metrics that you can track using this tool are the ROI, CPM, CPE, engagements, and impressions.
Image via NeoReach
It also shows you the demographics of the target audience so that you can know who you’re reaching through the campaign. Lastly, the platform shows the cost of the campaign too.
Image via NeoReach
However, if you feel that you don’t have the time to launch and manage your campaign, then you can ask NeoReach to manage the campaign for you. They offer managed services through their in-house team and partner agencies as well.
This, yet, again proves that the platform gives complete control to you. Not only does it customize the platform for you but it also lets you decide how you want to go about influencer marketing and that, based on my experience, makes it one of the best platforms out there.
What Are Others Saying About NeoReach?
|“NeoReach can drive social conversation, sentiment, and conversions in a way no one can, for a cost no one can match.”|
— Ryan Faber, Fanduel
|“Out of the influencer marketing platforms I’ve worked with, NeoReach is one of the most compelling. Their audience targeting and analytics were extremely insightful”|
— Drew Minh, Marketing Manager at NBC Universal
- “NeoReach can drive social conversation, sentiment, and conversions in a way no one can, for a cost no one can match.” — Ryan Faber, Fanduel
- “Out of the influencer marketing platforms I’ve worked with, NeoReach is one of the most compelling. Their audience targeting and analytics were extremely insightful” — Drew Minh, Marketing Manager at NBC Universal
Q1: Which payment methods are available?
A: NeoReach accepts any preferred, major credit card providers.
Q2: Does the NeoReach platform have any commitments or terms?
A: The NeoReach platform only offers annual subscriptions. You are required to do annual contracts because of the platform customizations.
Q3: How many team members can you have?
A: While the Entry plan allows only three users, the Enterprise plan allows an unlimited number of them. All you have to do is let the product representatives know the number of users and they’ll create a tailored solution for you.
Q4: Can NeoReach provide solutions specific to your industry?
A: Yes, the platform provides tailor-made solutions that ensure that you can get a completely customized solution for your industry.
Q5: Can NeoReach manage your campaigns?
A: Yes, apart from the platform, NeoReach also offers managed services with a combination of their agency partners and their in-house team.
Q6: Does NeoReach provide support for influencer marketing?
A: Yes, NeoReach provides consulting and training services that can help you set up and launch stellar influencer marketing campaigns.
Q7. Does NeoReach offer an onboarding service?
A: Yes, NeoReach has a thorough onboarding process that will take you through all the features of the customized solution so that you’re all set to kickstart your influencer marketing journey.
What’s the Final Verdict?
While there are many influencer marketing platforms out there, I feel that NeoReach is a cut above the rest.
Its powerful suite of tools provide you with an end-to-end influencer marketing solution. The best part about this platform is that it’s a completely customized solution so you can get the features that you require.
The powerful search engine, filters, and real-time tracking features make it a solid platform for influencer marketing.
The workflow automation provided by this software solution lets you run influencer campaigns on autopilot mode so that you can concentrate on more important tasks.
I’d love to recommend NeoReach to you for all of your influencer marketing requirements.
Do you have any questions about NeoReach? Please share them in the comments section below.