As 2023 comes to a close, and the festive season has dawned upon us, it’s time to dust off the New Year's marketing ideas folder. Grab a hold of all the rich marketing campaigns it has to offer.

The only issue is that many tried-and-tested festive marketing campaigns can come off a little cliché, or over-done.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

In this list, I’ll guide you through some more creative ideas and strategies you can use this holiday season to improve your marketing campaigns.

The Best New Year Marketing Ideas for Your Business

To fully utilize the festive season, your marketing campaigns need to not only give customers that special holiday feeling, but also need to be different from the large pool of run-of-the-mill festive content out there.

Here are the top New Year marketing ideas you can utilize this festive season:

  1. Send customized New Year emails with limited-time offers and discounts.
  2. Create a New Year-themed challenge, giveaway, or hashtag for social media.
  3. Host a Livestream event or a themed New Year party. Invite influencers to create buzz.
  4. Launch a new product or an additional feature to attract new customers.
  5. Cater to holiday impulse purchases to drive more sales during the New Year week.

Let’s explore these ideas in detail.

1. Send Customized New Year Emails

As the festive season approaches, getting a New Year’s email marketing campaign up and running is essential. This is a simple exercise, but if done wrong, most customers simply scroll past the email.

Personalized emails have time and time again proven to have a higher click-through rate (CTR) than emails that don’t. According to this study, personalized emails have a 2.5x higher CTR.

This is especially true if you’re running a small business with loyal customers. A personalized New Year's email will show your customers that you care about their business.

So, how do you write a personalized email that stands out from the rest of the boring, “season’s greetings” emails?

  • Add your customer’s name for some extra personalization.
  • Make sure you’re targeting your audience and their intent when writing the email.
  • Send it before New Year’s, since people’s inboxes will be flooded with New Year’s Emails on New Year's Day.
  • Create a festive-themed call-to-action button.

If you’re running a New Year’s sale, don’t forget to mention and link to it.

If your email open rates have been low all year, it might be your subject line. Don’t know what to write in your subject line? Don’t worry, I’ve got your back.

Here’s a list of some of the best email subject lines to get people’s attention:


If you feel like you aren’t able to craft professional-looking emails, don’t worry. There are tools like Brevo (formerly Sendinblue) that can help you.

Brevo is a marketing tool that is also capable of creating an email list and sending mass, personalized emails to potential leads. You can easily create your templates with its intuitive email builder. That’s what makes it great.

create emails with brevo easily

Email marketing tools like this are an excellent way to optimize your email campaigns.

2. Celebrate the New Year with Captivating Captions

As the New Year approaches, infusing your social media strategy with captivating captions becomes a powerful way to connect with your audience.

Craft a New Year caption that resonates with the collective anticipation of fresh beginnings. Consider weaving in elements of reflection, gratitude, and optimism, capturing the essence of the journey ahead.

Tailor the tone to align with your brand personality — whether it's a touch of humor, heartfelt sincerity, or a dash of inspiration.

Encourage your audience to share their aspirations and moments of significance, fostering a two-way conversation.

Timing is crucial; share your New Year posts during the days leading up to the celebration to capture the heightened festive spirit.

By celebrating the New Year with thoughtful captions, you not only engage your audience but also contribute to the shared excitement as everyone embarks on a new chapter together.

A great example of a beautiful caption comes from Millie Bobby Brown. See how she mentions all the things she’s thankful for throughout the year.

3. Create a New Year-Themed Challenge

Creating a new challenge will get your followers involved and compel them to engage with your content and brand.

One of the best social media platforms to start these sorts of challenges is TikTok. It seems every week there seems to be a new trending TikTok challenge.

@movewithusapp What's your next step? Our New Year Challenge sign-ups open December 12th! 🗓️ #challenge #fitnessjourney ♬ Epic Emotional – AShamaluevMusic

The above one is an excellent example. Move With Us is a women’s health and fitness program. In this TikTok, they’re already promoting their upcoming New Year’s challenge.

There are many other types of social media contests you can create with a New Year’s twist. Some social media contest ideas include:

  • Photo/video contest
  • Caption this contest
  • Viral dance contest
  • Best quote contest

Here’s another funny challenge, using a Drake meme:


New Year’s challenges aren’t all just about getting fit, so you can wear that pair of jeans that haven’t fit right since 2019. There are plenty of other trends.


Can’t wait to start this savings challenge in the New Year!

♬ original sound – cdnGirlCashStuffer

Cdngirlcashstuffer is a TikToker known for her cash-saving tips and challenges. This year, she’s not only created a New Year’s money-saving challenge, but she’s also selling her 52-week savings challenge set on Etsy to help her followers save along with her.

Image via Etsy

4. Host a Livestream Event

Livestream events seem to have become the norm on many larger social media channels. YouTube channels like Good Mythical Morning recently had their annual Good Mythical Evening, an adult-orientated version of their episode.

This livestream wasn’t free. Viewers purchased a ticket to a livestream of the event on livestreaming host, Moment. This is also a prominent way that musicians like Twenty One Pilots created and played live shows during the pandemic.

Image via Moment

This might be a viable option if you have over a hundred thousand followers, but for smaller brands and influencers, you can also host a livestream event on your social media account. This could include TikTok, Instagram, Facebook, and Twitch.

For last year’s New Year’s countdown, YouTube channel, Earthcam, hosted a livestream event of the New Year’s countdown in Times Square, New York.

The video from the livestream has been viewed 193K times.

5. Use New Year-Themed Hashtags

“#NewYearNewMe” has over 2 million posts on Instagram. It’s also a hashtag that you can use to promote a fun contest.

instagram search hashtag example

You can ask your followers to take a photo of themselves, write a funny New Year's resolution in the caption space, and use the hashtag, ”#NewYearNewMe.”

If you’re looking for more relevant hashtags to use, hashtag generator tools like IQ Hashtags come in handy.

Here’s a great example of a viral dance contest that used the hashtag #newyear2022. PC Lapez created this dance video last year. His TikTok channel has almost 130K followers, and the video has over 4K likes.


#moneydancechallenge #2022 #newyear #money #foryoupage #newchallenge #dancechallenge

♬ original sound – PC Lapez

To monitor mentions, track your hashtags, and engage your customers, use HubSpot social media software. It helps you monitor mentions so that you can easily engage in conversations that matter to your brand.

6. Don’t Forget Traditional Festive Marketing

Publishing creative social media and marketing content is a great way to get more engagement and conversions, but don’t forget traditional festive marketing.

If you own a brick-and-mortar shop, try adding festive decorations and have festive sales to make the most of Christmas and New Year shopping.

Last year in the United States alone, people spent between $942-$960 billion during the holiday season. An overall increase of 8% over the previous year.

It would likely be even more this year. To capitalize on this increase in spending, traditional holiday sales, themed ads/campaigns, and some decorations can do wonders for your business, whether it be online or physical.

adidas gift shop example
Image via Adidas

As you can see, large brands have already started festive promotions. On Adidas’ official website, they’ve already created a festive catalog for shoppers looking to purchase gifts. This promotion carries on all the way through to New Year’s.

7. Launch a New Product for the New Year

One of the most popular New Year's marketing ideas for businesses is to launch new products at the start of the New Year.

A great New Year marketing idea would need heavy marketing campaigns throughout December, eventually leading to the product launch at midnight on New Year’s Eve.

You can even offer a discount for the first customers to sweeten the deal.

Although not related to the Western New Year, Reebok created a cool, year of the dog pair of shoes for the 2018 Lunar New Year.

Image via Weartesters

8. Offer a Limited-Time Discount to Increase New Year Sales

Even if you’re not launching a new product, having a limited-period New Year’s Day discount on your products is a great idea.

While your holidays and sales may have just ended, there may be customers who are waiting for better bargains. This is the perfect time to give those customers a shot at buying your products or services.

Give out discount coupons to your customers during the sale. This can even help increase brand loyalty.

Here’s an example of a New Year’s email I received last year. What I really like about this email is the countdown timer. It counts the time down until the sale ends, which is a great way to convince customers to buy now instead of waiting.

ultimate guitar
Image via Ultimate Guitar

9. Launch a Post New Year Sale

Sales will always decrease during the post-holiday lull in January, only slightly picking up as Valentine's Day rears its love-struck head.

To soften the blow, you can always offer post-New Year’s sales. These sales are a great way to get rid of any stock leftover from the holiday sales. It could also be a great way to possibly attract customers who were curious during the festive season but didn’t want to pay the full price.

For example, came up with a 20% discount offer for the 2020 holiday season, and they continued it well into 2021 to incentivize their prospects to book hotels and flights with them.

Image via

10. Cater to People’s Holiday-Impulse Purchases

Holidays are a time when people eagerly want to purchase things they’ve been wanting all year, but didn’t buy. 

It’s there in the back of their minds, just looking for a reason to click “buy.” That’s where holiday discounts, sales, and “rewards” come in.

Make sure you have a sales funnel lined up and ready during the holiday season. When customers are on your email list, make sure to remind them of items they might have added to their carts, and sweeten the deal a bit with a discount or free delivery.

spotify email offer example
Image via Spotify

Spotify is an excellent example. Every year, they send users who canceled their premium accounts within a timeframe a limited deal. This deal offers you 3 months for the price of a single month as a way to get you back on their subscription model.

11. Have a Body-Positive Promotion

Yet another innovative New Year marketing idea is that of launching a body-positive promotion for your audience.

A lot of New Year’s resolutions are about weight loss. About 37% of Americans wanted to lose weight as a part of their New Year's resolutions for 2023. Additionally, 39% of them want to exercise more, too.

 new year’s resolutions
Image via Forbes

You can leverage these resolutions as an opportunity for marketing your products or services. Having a promotion that specifically targets this group of customers can work greatly in your favor.

You can create an atmosphere where your customers will be empowered to love their body as it is. At the same time, you can promote a healthy lifestyle through the marketing campaign. You can run promotions on clothes of all sizes and even market them in such a manner.

Aerie, for instance, markets their clothes with photos of models of all sizes. They don’t retouch any of their photos to push for body positivity.

You can even add products to your promotion that will help customers reach their resolution goals. For instance, an electrical appliances brand can advertise smoothie makers that can help improve diets.

Make sure that you share these promotions through all the modes of marketing available.

You must also make sure that the promotion is for a specific product that is related to the resolution. By highlighting its benefits and offering a discount, you can push the customers to take action.

12. Host a Themed New Year’s Party

No list of New Year's marketing ideas could be complete without a New Year’s Eve party idea.

Everyone wants to ring in the New Year with some sort of celebration. Pubs and restaurants charge a fortune to attend a New Year's Eve party. However, not everyone wants to shell out so much cash to celebrate.

You can use the occasion to your advantage by throwing a party for your loyal customers. The party doesn’t necessarily need to have DJs and a special menu. It can be anything related to your business too.

For instance, you could let the guests try out your latest products at the party.

Such New Year's marketing ideas can go a long way to help you to increase brand loyalty. Just make sure that you advertise the event well. Be it on social media or brick-and-mortar locations, such events can be a big draw for people.

You could even partner with influential names to host or promote the party.

Ciroc, for example, collaborated with Sean Combs for their ads. He even hosted a New Year’s party with the hashtag, “#CirocTheNewYear.” This party was sponsored by them and helped them reach out to more people too.

13. Share Branded New Year Calendar to Stay on Top of Your Customers’ Minds

Another one of the top New Year's marketing ideas is to make a calendar for the coming year.

Consider creating a customized calendar and sending it out to your loyal customers. You could even offer this as an add-on to your customers’ holiday purchases.

How does this help your business?

Your customers can use the calendars throughout the year. This can help keep your business at the top of their minds all year long. This is one of the easiest-to-implement and simple New Year's marketing ideas that can help you grow your brand.

14. Host Special New Year Giveaways

Embracing the spirit of the New Year, host a giveaway to engage and uplift your audience. Carefully curate prizes that resonate with the aspirations of your community, whether it's exclusive merchandise, transformative services, or unique collaborations. 

Simplicity is key when setting entry rules, ensuring accessibility for all.

As the giveaway concludes, announce winners promptly, using engaging formats like Live videos or Stories to enhance the excitement. This will help you foster a genuine connection with your audience.

If you’re unsure how to create, market, and manage a giveaway, I’ve created a guide on running social media giveaways just for you.

Here’s a great example of a New Year’s giveaway from Korean Skincare:

15. Run an Inspiring Quotes Contest for the New Year

Welcoming the New Year with an inspiring quotes contest adds a layer of motivation and positivity to your brand’s narrative.

Define a theme that aligns with the season's sentiments — whether it's personal growth, optimism, or New Year's resolutions.

Choose the platform strategically, considering the preferences of your audience and the features each platform offers, be it Instagram, X (formerly Twitter), or dedicated contest platforms.

Encourage participants to unleash their creativity through visually appealing quote graphics or personal narratives accompanying their contest submissions.

You could also ask your followers to write their New Year’s resolutions as a caption as the electrical appliances company, Crompton did in the example below.

Tips to Run a Memorable New Year’s Ad Campaign

Running a memorable New Year's ad campaign requires a strategic approach that resonates with your target audience.

Here are some tips to help you create a campaign that stands out:

1. Don’t Take It Too Seriously

Humor is your friend when it comes to creating and running ad campaigns. Some of the best ad campaigns have been built off the backs of funny sketches and ads. Recently, memes have also been used by companies on their social media pages to help promote their brands.

Here’s a quirky post from McDonald’s European account on X (formerly Twitter), showing off some holiday cheer:

2. Use As Many Marketing Channels As Possible

To gain as much awareness as possible about your brand’s New Year marketing campaign, you’ll need to use all possible marketing channels. 

This includes but is not limited to:

  • Social media platforms like Facebook, Twitter (now X), Instagram, and YouTube
  • Paid commercials on TV and radio
  • Paid ads in newspapers and magazines
  • Google Ads

3. Create a New Year Holiday Campaign Schedule

It might only last about two months at most, but planning your marketing campaign’s schedule is important.

Picking the best days to have sales, which days to run ads, and the best times to post on social media will affect how well your campaign does. This is especially true if you want to have limited sales on exact dates, like Christmas Eve or New Year’s Day. 

The success of these limited sale campaigns will largely depend on how well they were marketed beforehand.


How to attract last-minute holiday shoppers:

Here is how you can capture the interest of last-minute holiday shoppers:
– Offer them tailored gift guides.
– Center your gifts on a theme like dad, adventure, secret Santa, daughter, etc. and feature them in prominent areas.
– Promote gift cards and gift certificates.
– Lower your prices or offer discounts.
– Run social media giveaways and contests.
– Offer a flash sale.

What's an example of a viral marketing attempt that failed?

In 2019, Burberry®, a British luxury fashion house, ran a Chinese Lunar New Year marketing campaign that attracted a lot of criticism.

Their campaign, which featured family portraits, missed the point in terms of their target audience and the theme of the holiday. 

As a result, many criticized the family portraits as creepy and likened them to horror films.

Why do marketing campaigns fail?

The following are some reasons why your marketing campaigns could fail: 
– You failed to understand your target audience.
– Your product or service did not deliver as advertised.
– Your message did not address the needs or wants of your audience.
– You set unrealistic business goals.
– You did not promote it enough or timed the marketing campaign poorly.

Ready to Get More Traction with New Year Marketing Campaigns?

New Year’s Eve might seem like the end of the holiday season. However, the start of the year provides a fresh opportunity to connect with your customers.

Whether you're promoting products or running contests, sending New Year’s greetings can go a long way to build your brand’s image and boost loyalty. These can translate into sales and profits in no time.

Which New Year's marketing ideas have you implemented in the past? Let us know what worked well for your brand.

If you’re gearing up for the holiday season, you might also be interested in these Christmas marketing campaign ideas.


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