As 2018 draws to a close, we’ll soon be approaching a new year. While it may mark the end of the holiday season, it shouldn’t be overlooked as a holiday. What better way to close out the year than with a festive promotion that will boost your sales?
Consumers will already be in the holiday shopping spirit and a festive promotion can further encourage them to buy from you. Even if you don’t have a New Year’s Day sale, there are several other New Year marketing ideas through which you can boost your business.
Even after the holiday sales, retail sales are expected to increase at least 4% in 2019. So while there may be a slight dip in sales after the holidays, you can expect the sales figures to rise. And you can leverage New Year’s Day to grow your business by using innovative New Year marketing ideas.
Following is our list of the top New Year marketing ideas that you can use to grow your business.
1. Send a New Year Email
When it comes to New Year marketing ideas, there is nothing easier than sending an email. There’s no better way to ring in the New Year than by wishing happiness to the people you care about. For a business, these people are your customers. You need to show them that you care through your New Year’s greetings.
If you want to stand apart from the rest, you can even send an email before the New Year instead. There are greater chances of it being noticed as people’s inboxes are usually flooded with emails on New Year’s Day. It’ll also make consumers feel that your brand prioritizes them and cares about them. This way, you can use email marketing to your advantage.
To further sweeten up the email, you can add a discount code or include a offer in your email. This could be sent to a select few loyal customers. Make sure they know that you’re doing this exclusively for them so that they feel special. This can help increase your brand loyalty.
For example, J.Crew sends out offers in emails for New Year’s Day. Combining the offer and the occasion works well for them.
Image via Pinterest
2. Launch New Products
One of the most popular New Year marketing ideas is to launch new products at the start of a New Year. A great New Year marketing idea would be to have heavy advertising campaigns throughout December, which will eventually lead to the product launch. You can launch the product as soon as the clock hits midnight.
This post-midnight sale can be a great way to sell your new product. The sale must explain what the new product is and how it is better than the past products. You must also try to offer customers a deal on their first purchase. Additionally, you can offer discounts on your older products too. New Year marketing ideas such as this one can help you generate buzz around your brand.
Reebok, for instance, created a “New Year, New Gear” promotion through emails. The idea was to sell their new workout gear.
Image via Fivestars
3. Welcome the New Year on Social Media
Social media is definitely one place where you cannot miss out on marketing. You want to get your brand noticed all over social media and the New Year is a great time to do so. You can use social media to get your customers excited about your brand in 2019. This is why welcoming the new year on Social Media is third on our list of top New Year marketing ideas.
With the new year, you can come up with a new avatar for your brand on social media. This can definitely catch the attention of your followers and increase brand awareness. It’ll also put your brand’s name on the top of their minds at the right time so that you can start off strong in the new year.
You can also use social media for marketing the new products that you may be launching on New Year’s Day. And if you have products specific for New Year’s, you can promote them through social media. New Year marketing ideas such as these can help your business get traction. Not only will your sales increase but so will your brand awareness.
PayPal, for example, wished their followers a Happy New Year in a simple manner on social media.
Image via Facebook
4. Run a Quotes Contest
New Year’s day is also the day when people make resolutions. In fact, about 45% of people in the US make resolutions at the beginning of the new year. While the resolution of every person is unique, each resolution needs an inspiration. One of the more unique New Year marketing ideas is to run a quotes contest.
For this, you can host a contest on inspiring quotes. In this contest, your customers can post quotes that inspire them and share them. A great place to host this contest would be on social media. It will help generate buzz for your New Year announcements if any.
You can ask fans to share their quotes on all social media platforms. Additionally, you can come up with a unique branded hashtag as well. This can further help increase brand awareness.
Ask customers to get as many likes, comments, and shares on their posts and use these metrics to select the winners. Based on the engagement, you can then give them cool prizes. You can even ask them to share their experience of the contest with you and post that on social media as well.
The best part about such a contest is that you’ll get loads of quotes. You can compile them and share them with your audience. This will make them want to keep coming back to you whenever they need some inspiration.
5. Go Traditional
New Year marketing ideas shouldn’t be just restricted to online marketing. While you may be doing a cracking business online, it’s a great idea to incorporate traditional marketing as well. If you have a brick-and-mortar presence, you can deck up your display window with a New Year’s theme. This is one of those underrated, but important New Year marketing ideas that you should implement this festive season.
This could be something like a New Year’s party theme in which your products are being used. It’s sure to catch the attention of people passing by. You can even choose to place posters and banners at places with high visibility.
This could include places such as malls and shopping markets where people go to buy New Year’s goodies. If they see your banners there, your products may just stick in their minds. This can help you generate brand awareness, which could eventually result in sales.
6. Have a New Year’s Day Sale
Even if you’re not launching a new product, it’s a great idea to have a special sale on New Year’s Day. The promotion should ideally be New-Year-centric to generate buzz among consumers.
While your holiday sales may have just ended, there may be customers who are waiting for better bargains. This is a great time to give those customers a shot at buying your products. Flash sales are amazing New Year marketing ideas and they can help you clear out your holiday inventory.
The customers who purchase during these flash sales may not end up becoming repeat customers. However, they can definitely be used to your advantage to get rid of unnecessary inventory in a way that’s not wasteful.
To give your sales in 2019 a boost, you can give out discount coupons to your customers during the sale. This can even help increase brand loyalty.
Dillards, for example, has a New Year’s Day Clearance Sale. During this period, they sell products at huge discounts.
Image via ConfettiStyle
7. Have a New Year’s Party
No list of New Year marketing ideas could be complete without a New Year’s party idea. Parties and New Year’s Eve are synonymous. Everyone wants to ring in the New Year with some sort of celebration. Pubs and restaurants charge a fortune to attend a New Year party. However, not everyone wants to shell out so much cash to celebrate.
You can use the occasion to your advantage by throwing a party for your loyal customers. The party doesn’t necessarily need to have DJs and a special menu. It can be anything related to your business too. For instance, you could let the guests try out your latest products at the party.
These events end up giving a memorable experience to your customers. Such New Year marketing ideas can go a long way to help you to increase brand loyalty. Just make sure that you advertise the event well. Be it on social media or brick-and-mortar locations, such events can be a big draw for people.
You could even partner with influential names to host or promote the party. Ciroc, for example, collaborated with Sean Combs for their ads. He even hosted a New Year’s party with the hashtag #CirocTheNewYear. This party was sponsored by them and helped them reach out to more people too.
Image via YouTube
8. Make a 2019 Calendar
Another one of the top New Year marketing ideas is to make a calendar for the coming year. Consider creating a customized calendar and sending it out to your loyal customers. You could even offer this as an add-on to your customers’ holiday purchases.
The best part about the calendar is that your customers can use them throughout the year. This can help keep your business at the top of their minds all year long. This is one of the most easy-to-implement and simple New Year marketing ideas that can help you grown your brand.
9. Launch a Post New Year Sale
While sales do take a dip after the holiday season, you can launch a post-New-Year sale. This sale can start off 2019 with cool offers, and you might be able to attract customers to your brand.
Even if you don’t want to try something fancy, you can have a simple promotion that offers a fixed discount. You can advertise the promotion through social media and other modes of marketing as well.
This type of promotion may not get as many sales as you may get during the holiday season because people have been spending so much already. However, it can still help you reduce the dip in sales that takes place as you enter the new year.
For example, Rifle Paper Company created a gift guide, especially for the New Year. They sent out emails about the guide to their customers along with a discount code. The promotion ran into the new year as well and helped them with their sales too.
Image via Fivestars
10. Cater to Impulse Purchases
When you make a lot of sales during the holiday season, make sure you’re prepared for the post-holiday returns. Many of the products that you have sold may be returned by the customers due to varying reasons.
When they return items, you need to come up with methods to cater to their impulse buying decisions. Whether you’re a brick-and-mortar store or an ecommerce store, you need to come up with a strategy.
Think about everything that a customer might need during their returns. You can then put up all these items at locations where they go to return their purchases. For every return that they make, you can encourage them to purchase some other product. This may just get them to buy it on an impulse.
11. Have a Body-Positive Promotion
Last, but not the least, on our list of New Year marketing ideas, is to run a body-positive promotion. A lot of New Year’s resolutions are weight related. In fact, about 45% of Americans wanted to lose weight as a part of their resolutions for 2018. Having a promotion that specifically targets this group of customers can work greatly in your favor.
You can create an atmosphere where your customers will be empowered to love their body as it is. At the same time, you can promote a healthy lifestyle through the promotion. You can run promotions of clothes of all sizes and even market them in such a manner.
ModCloth, for instance, markets their clothes with photos of models of all sizes. This helps send out a positive vibe to the customers.
Image via ModCloth
You can even add products to your promotion that will help customers reach their resolution goals. For instance, an electrical appliances brand can advertise smoothie makers that can help improve diets.
Make sure that you share these promotions through all the modes of marketing available. You must also make sure that the promotion is for a specific product that is related to the resolution. By highlighting its benefits and offering a discount, you can push the customers to take action.
New Year’s Day may seem like the end of the previous year and the end of the holiday season. However, with effective New Year marketing ideas and strategies, you can make the most of this occasion. Launching promotions, contests, new products, and New Year’s greetings can go a long way to build your brand’s image and boost sales.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.