Search engines depend on on-page SEO and off-page SEO factors to determine how the world perceives a particular website and how useful the website will be for their users. Unlike on-page SEO that focuses on settings to your website, off-page SEO refers to activities that occur outside the boundaries of your webpage, such as link building, social media, and social bookmarking. Off-page factors are essential for giving your website greater exposure to generate more links, more visits, and more mentions on social media platforms.
Due to the significant changes made with the inception of Google Panda, Penguin and Hummingbird over the last year, it’s important that you understand what off-page SEO factors are still acceptable. You may be accustomed to using hidden links, stuffing keywords, blogging spam, or spinning articles to manipulate Google’s algorithm, but these tactics will now cause your website to become penalized or even de-indexed from search engines. Therefore, I have created the following detailed guide to introduce you to the off-page factors in SEO that will be the most beneficial for bringing your website into 2015.If you have the goal of improving your website’s visibility throughout the World Wide Web and boosting your social media presence, then it’s essential that you focus on off-page SEO as much as on-page SEO factors. The best ways to optimize your site include building quality backlinks to authoritative websites, generating fresh content relevant to your readers, citing other websites or brands, using co-occurring keywords, and linking your social profiles. In a nutshell, it’s all about creating the most epic content with relevant links that users will naturally want to share across the Internet.
Below we’ll go into more detail about each of the top off-page factors in SEO that will offer the greatest chance of making your website’s search engine rankings soar. When you throw away the old-style optimization techniques for these new and improved tactics, you’re likely to notice a drastic improvement rather quickly. You can expect to increase your Google presence, boost your click-through rate, generate quality leads, drive more web traffic, and enhance your sales conversions for a better bottom line.
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Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.