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With the advent of the internet and social media platforms, the public relations industry has entered a new dimension. The reason is simple; most media platforms have moved online. Due to this, a lot of offline public relations activities now take place online.
If you’re a business owner who is constantly looking for ways to make your brand stand out, then you likely use software solutions to track your progress. One of the most effective ways to go about this is using an online PR tool.
An online PR tool makes the process of building your brand from scratch easy. Apart from helping you source new media opportunities, it’s also useful for tracking your media relations. You can use it to find influencers and journalists, and get their contact details.
Due to this, more businesses now use an online PR tool to grow. According to HubSpot, about 72% of businesses invest in lead generation activities both online and offline.
Hence, if your business isn’t actively leveraging these public relations platforms, you’re behind the curve.
Image via HubSpot
In this post, I’ll share with you the best online PR software solutions you can use for your business. They will help you to get your brand out there and help it stand out as well.
Let’s get started.
Top Online PR Tools for Your Brand
Here’s a list of the top PR tools that can help you take your brand’s reputation to the next level.
Online PR Tool #1: Mynewsdesk
With this online PR tool, you can get quick insights into how people perceive your brand online.
You can use it to reach out to more journalists with your brand’s public relations stories. All you need to do is create content, perhaps a press release about your company, and get it distributed to major online publications.
You can get started with Mynewsdesk with a 10-day free trial. Beyond that, you need to choose one of their three pricing plans. You can also contact them for custom pricing options.
Online PR Tool #2: Cision
If you want to embark on public relations campaigns that can fetch you the desired results, then this online PR tool is a must-have. This tool allows you to select the media platforms you want to target to help you reach your target audience.
Not only that, you can create personalized emails and messages to reach out to influencers and journalists on these platforms. Finally, it also helps you monitor and track your brand’s performance.
You can request a 20-minutes free demo of the tool before deciding to purchase it. For more details about pricing, you need to contact the Cision sales team.
Image via Cision
Online PR Tool #3: Meltwater
Meltwater provides you with AI-driven insights that make it easy for you to measure your brand’s public relations campaigns. With this tool, you get access to deep insights about your brand, such as social media mentions and brand sentiment.
It also helps you connect faster with influencers and journalists in your niche. Additionally, it comes in handy for tracking the results of your public relations campaigns.
To know more about how this tool can help your brand, you can request for a free demo. If you want to get started, you need to contact them for pricing plans.
Image via Meltwater
Online PR Tool #4: Prezly
If you’re looking for an all-in-one online PR tool, then your search ends with Prezly. This tool makes it easy for you to manage all your public relations campaigns from a single platform without the need to use any third-party tools in the process.
Additionally, you can create press-ready news and press releases in minutes using this platform. Prezly also makes it easy for you to reach out to journalists and you can do so directly from the platform.
You can also track your pitches to know who opened or read them. It also shows you all those emails where your desired action was taken by the journalists.
You can book a demo session of the platform for free to get a hands-on experience of using it. Plans range from €240 to €360 (approximately $265 – $400) per month. If you want to go with the enterprise plan, you need to contact the team for custom quotes.
Image via Prezly
Online PR Tool #5: pr.co
If you need a PR tool that positions your brand as a good fit for journalists to work with, then pr.co is the perfect option for you. This tool makes it simple for journalists to find you, and this can increase the chances of them being willing to work with you too.
This platform also has a powerful CRM that can help you build and nurture your relationship with journalists and influencers. You can also create your public-facing news website using this platform to reach out to your target audience.
A free demo of the platform is available. The Professional plan is priced at $699 per month while the Business plan costs $950 per month. You can get in touch with them for a customized quote of the Enterprise plan.
Image via pr.co
Online PR Tool #6: Muck Rack
Muck Rack is a PR platform that can help you search for journalists, monitor the latest news, and build reports seamlessly. Using this tool, you can easily personalize all of your communication with journalists and build strong relationships with them.
Muck Rack also has social listening capabilities and informs you whenever anybody writes about your brand online. Additionally, it helps you track the progress of your campaigns, and through that, you can determine their success.
To get a hands-on experience of this online PR tool, you can request for a free demo. For more details about pricing, you need to contact the Muck Rack team.
Image via Muck Rack
Online PR Tool #7: PressPage
PressPage is an easy-to-use platform that can help you create fully-customized, interactive newsrooms. It’s drag-and-drop page builder makes it simple for you to create these websites too.
Additionally, it simplifies the process of finding new media opportunities. The platform has a solid database of over 860,000 journalists and influencers who you can approach.
At the end of your public relations campaigns, you can gain insights into the campaign performance using through the platform’s analytics too.
You can request a free demo to understand the platform better. Its Standard plan costs $399 per month while the Premium plan costs $799 per month. You can get a personalized quote of the Enterprise plan upon request.
Image via PressPage
Online PR Tool #8: HARO
HARO is a great platform that lets you help reporters with their stories. It’s advantageous for your brand as well.
Through it, you can secure valuable media opportunities and get covered by journalists working in reputable media organizations, such as TIME, Reuters, Chicago Tribune, Fox News. and more.
It has 4 subscription plans. The Basic plan is available for free. The Standard plan costs $19 per month. The Advanced plan, on the other hand, starts at $49 per month, while the Premium plan costs $149 per month.
Image via HARO
Online PR Tool #9: Prowly PR Software
This online PR tool brings all your public relations activities together in one place. With Prowly, you can create newsworthy press releases and news stories effortlessly and effectively. This makes it easy for you to reach the right set of journalists.
With its database consisting of millions of journalists, getting in touch with those who will be interested in writing about your brand won’t be difficult. You can get started with Prowly with a 7-day free trial. After that, you’ll have to choose one of their paid plans.
The Basic plan costs $115 per month. The Pro and Premium plans start from $255 and $549 per month respectively.
Image via Prowly PR Software
Online PR Tool #10: Agility PR Solutions
Agility PR Solutions provides you with an intuitive approach to public relations campaigns. This platform makes it easy for you to discover journalists and influencers to work with through its Newswire service.
You can also use this tool to find out exactly what people are saying about your brand, industry, and competitors. It also provides you with insights into how your campaigns perform, using a combination of AI and human analytics.
For more details about the pricing, you need to contact the team.
Image via Agility PR Solutions
Online PR Tool #11: Launchmetrics
If you’re in the fashion, cosmetics, or luxury industries, then this online PR tool is a must-have for you. With this tool, you will get access to beautifully designed newsletter templates that you can edit for your public relations campaigns.
It also makes the process of tracking your public relations campaigns straightforward. At the end of each campaign, you’ll also get a comprehensive report that shows your campaign’s performance.
You can request a free demo of the platform. However, for more details about pricing, you need to contact the Launchmetrics team.
Image via Launchmetrics
Online PR Tool #15: Mediatoolkit
Mediatoolkit helps you monitor your brand’s online presence in real-time. With this tool, you’ll know exactly when, where, how, and who is mentioning your brand online.
Using the data from these mentions, you can figure out which mentions are getting the highest engagement rates. Through this, you’ll know where to focus your efforts in your public relations campaigns.
You can start using the tool with a 14-day premium free trial. The Pro plan is priced at €99 (approximately $110) per month. The Medium Business and Enterprise plans cost €399 and €999 (approximately $440 – $1105), respectively. To upgrade to the Agency plan, you need to contact the team for more details.
Image via Mediatoolkit
Online PR Tool #16: CoverageBook
CoverageBook is a great tool that can simplify PR reporting for you. It allows you to seamlessly create reports that you can customize for different clients at once. It also provides you with deep insights into your PR campaigns and helps you figure out their performance.
The Bronze plan, which is available for small teams, costs $99 per month. The Silver plan, which is a good fit for established teams, costs $199 per month. The Gold plan costs $499 per month and it’s a perfect fit for large teams. You could also opt for a free trial.
Image via CoverageBook
Online PR Tool #17: JournoLink
If you want to increase your brand’s online presence and media exposure, then JournoLink is a great option. With this software service, you can distribute your company’s press releases to thousands of publications at the same time.
Additionally, journalists, influencers, and bloggers can easily find relevant brands, like yours, through this platform.
It has 3 pricing plans for businesses. The Standard plan costs £33 (approximately $42) per month. The Standard Plus and Premium plans, on the other hand, cost £74 and £108 (approximately $95 and $139) per month, respectively.
Image via JournoLink
Online PR Tool #18: Mustr
Mustr is an online PR tool through which you can nurture your relationship with bloggers and journalists. Using it, you can know exactly the journalists and bloggers are writing good and bad things about your brand.
Through these insights, you can create PR campaigns that target only those people who have shown interest in what you do.
You can get started with the tool with 15-day free trial. Mustr’s pricing starts from €49 (approximately $54) per month for 3 team members.
Image via Mustr
Online PR Tool #19: Business Wire
Business Wire is an online PR service that is used for press release distribution. If you’ve launched a new product or service, and want it to be covered by the press, Business Wire is the place to go.
Not only that, it also provides you with an investor relations exposure if you’re looking to get more investors for your brand. It also offers advanced targeting options to help you reach your target audience around the globe.
For more details about pricing, you need to contact the Business Wire team.
Image via Business Wire
Online PR Tool #20: PRWeb
PRWeb helps you improve your brand’s online presence and get you valuable traffic too.
To give you the best results and return on investment (ROI), it works in three simple steps.
First, you can create a story on the platform about your brand, like a news or press release. After creating the story, this tool helps you share this story with your target audience across multiple online channels.
Finally, it provides you with a comprehensive report at the end of the PR campaign to help you understand its impact.
The Basic and Standard plans of the tool cost $99 and $189, respectively. On the other hand, the Advanced and Premium plans cost $289 and $389.
Image via PRWeb
Online PR Tool #21: Pitchengine
If you want your public relations campaigns to stand out, then you should consider using this tool. Pitchengine comes with a newsboard feature that helps you share news related to your brand on the web.
Additionally, it removes the need to log in to a CMS to create news and press releases for your brand. The tool helps you achieve it all using your smartphone and email. You can also sync your news and press releases with your blog, social media platforms, and so on using this tool.
It has 3 pricing plans. The Basic plan costs $14.95 per month. The PR Toolkit and Agency plans cost $49 and $149 per month, respectively.
Image via Pitchengine
Public relations has completely changed in the last few years. If you want to take your PR campaigns to a whole new level in the digital age, you can use online PR tools.
Incorporate these tools into your marketing strategies and manage your PR campaigns better. They’ll also help you increase your reach and build relationships with journalists and influencers.
Have you used any of these tools for your public relations campaigns? If so, do share your experiences and insights in the comments below.