1 12, 2017

9 Snapchat Marketing Trends You Need To Know Right Now [Weekly Roundup]

By |2017-12-1|Social Media|3 Comments

Snapchat for marketing? Like, seriously? Isn’t it a platform for kids and teens these days to share a bunch of photos with weird filters? I’m sure that thought might have cropped up for many of you while reading the title of this post. What you probably don’t know is that Snapchat gets 178 million active users daily! 3 billion snaps are shared on the platform every day. And all this in just 6 years from the time it was launched. [...]

28 11, 2017

22 Conversion Rate Optimization Case Studies that Will Surprise You

By |2017-11-28|Conversions|1 Comment

If you’re familiar with digital marketing, you probably already know that conversion rate optimization is crucial for the success of any online business. At the same time, you may be unsure exactly what kind of results CRO can deliver. That’s why I’ve compiled a list of 22 of the best conversion rate optimization case studies: #1: Protalus Protalus, a brand that manufactures an insole for correcting misalignment, was able to increase their direct sales by 91% within just six months’ [...]

21 11, 2017

11 Ecommerce Marketing Trends You Need to Know Right Now [Updated November 2017]

By |2017-11-21|eCommerce|4 Comments

The ecommerce industry is rapidly evolving to keep up with the changes in consumer preferences and demands. And with the help of new and advanced technologies, ecommerce retailers have a much easier time adapting to these changes. As long as you know what changes to adopt, you have a good chance of fulfilling the changing needs of your customers. There are several ecommerce marketing trends that can help you deliver better experiences and increase sales. In this post, we’re going [...]

17 11, 2017

12 Things You Need To Know About LinkedIn Marketing Right Now [Weekly Roundup]

By |2017-11-17|Social Media|2 Comments

When you’re focusing on the social media game, a lot of marketers make the rookie mistake of overlooking LinkedIn. With over 550 million professionals on this networking platform, it presents a great opportunity to promote your business. However, what you must remember is that marketing on LinkedIn isn’t the same as that on any of the other channels. There are a few basic principles you need to grasp before you can run a paid campaign successfully on LinkedIn. Whether you’re a [...]

16 11, 2017

Top 10 SMO Tips to Boost your Website Ranking

By |2017-11-16|Social Media|2 Comments

It is impossible to separate social media and SEO, as these two strategies are deeply interwoven. Both these inbound strategies focus on building a solid online presence that helps in naturally attracting the target audience to your brand. That is why having a powerful social media presence directly boosts your search rankings. To help you realize maximum potential out of your (social media optimization) SMO efforts, here are top 10 ways SMO can boost your website ranking: 1. Integrate Social [...]

14 11, 2017

8 Of The Biggest Benefits Of Social Influencer Marketing You Need To Know Now

By |2017-11-14|Influencer Marketing, Social Media|1 Comment

Our topic for today combines two of the most popular buzzwords in marketing right now. “Social” and “influencer.” Both of these present an ocean of opportunities for marketers and brands. Just the sheer number of active users on social media channels is astonishing! And this number keeps increasing by the day. Social influencer marketing is a popular strategy being used by many marketers today. Simply put, it is a tactic of leveraging the follower base of a social media influencer [...]

10 11, 2017

10 Things You Need To Know About Instagram Marketing Right Now [Weekly Roundup]

By |2017-11-10|Social Media|3 Comments

The growing popularity of Instagram has resulted in more and more brands flocking to the platform for their marketing. Not just brands. There is an ever-increasing race among individuals as well, towards becoming Instagram influencers. It is undeniably one of the most popular social media channels out there. As of the latest Statista report, Instagram has about 800 million active monthly users. What’s even more interesting is that these users actually value the opinions of popular Instagrammers. Influence Central conducted [...]

7 11, 2017

75 Influencer Marketing Statistics That Will Surprise You in 2018

By |2017-11-7|Influencer Marketing|0 Comments

With a couple of months to go, companies are in the process of finalizing their marketing strategies for next year. This is the time for you to cross the Ts and dot your Is on your marketing budget for 2018. Influencer marketing continues to increase in popularity, which will continue next year too. If you have not made it an integral part of your marketing, perhaps you should re-evaluate your strategy. Here are 75 compelling influencer marketing statistics, bound to [...]