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6 01, 2020

How to Create Custom Instagram Highlight Covers

By |01/06/2020|Social Media|0 Comments

Instagram introduced the Stories feature in 2016. Since then, it has become a powerful medium for brands to connect with their audiences. Just like Stories, Highlights are also becoming more popular. They are an extension of Instagram Stories; they are Stories that you choose to feature permanently on your profile. Unlike Stories, Instagram Highlights do not vanish after 24 hours. In fact, they are visible for as long as you want, just like the posts in your feed. The best [...]

3 01, 2020

Influencer Activation: A Complete Guide to Inspire You In 2020

By |01/03/2020|Influencer Marketing|0 Comments

Brands are continuously turning to influencer activations to reach out to and target the right audiences. Influencers have the power to get the message across passionately, authentically, and creatively. From celebrities to nano-influencers, they have become critical marketing tools. They not only create brand awareness but are also driving sales. Rakuten found that 80% of consumers make purchases after a recommendation from an influencer. Additionally, three in four consumers were willing to spend between $1 - $629 on a product [...]

26 12, 2019

How to Master Earned Media (And Why You Need To)

By |12/26/2019|Digital Marketing|0 Comments

There was a time when magazines, newspapers, and televisions were the only ways for consumers to find out about trending stories, new service offerings in town, or other cool stuff. Brands used to get earned media through these sources. But, things have changed over the last decade. Earned media has gone beyond magazines, newspapers, and TV series. The digital realm has opened up a world of possibilities for marketers and digital marketers who are able to harness the power of [...]

24 12, 2019

21 of the Most Popular Live Chat Software Solutions You Can Use (Updated December 2019)

By |12/24/2019|Digital Marketing|0 Comments

Did you know that 49% of businesses who used live chat software saw an increase in their conversion rates within two years of implementation? Furthermore, 30% of businesses who used it for less than a year claim to have seen a 5-10% increase in revenue due to their live chat software. These statistics highlight the growing importance of live chat for businesses. It helps customers get immediate responses to their queries. And, business owners can integrate their CRM databases with [...]

24 12, 2019

15 Social Media Monitoring Tools You Need to Know Right Now (Updated December 2019)

By |12/24/2019|Social Media|0 Comments

Social media is probably the most important channel for brands to listen to and engage with their potential customers. It’s also where they can build and nurture their relationships with existing customers. There is so much valuable information available on social media that brands can’t simply choose to ignore it. From writing product reviews to posting about their latest shopping spree, consumers engage in various brand-related conversations on social media. By responding to or engaging with these conversations at the [...]

24 12, 2019

5 Essential Business Tools to Boost Your Results and Help You Save Money (Updated December 2019)

By |12/24/2019|Digital Marketing|0 Comments

There are many personal qualities typically associated with successful business people. Drive. Commitment. Confidence. Passion. But in our frenetic digital age, even the best of us need a little help running our companies. And with so many helpful, effective, data-driven business tools and solutions at our disposal, why would we shoulder the burden of doing it all ourselves? In this blog post, I’m going to talk about the 5 types of business tools that are rightly considered essential for most [...]

24 12, 2019

17 of the Best BI Tools That Will Give Your Business a Big Edge in 2020 (Updated December 2019)

By |12/24/2019|Digital Marketing|0 Comments

Want to make smart, informed business decisions? To do so, you can use Business Intelligence (BI) tools. The best BI tools can help you understand what’s trending and help you derive insights from the data you have collected. They can compress big data and present it in a way that can help you strategize and make decisions. Many startups and small businesses think that BI tools are meant only for big players. But that’s a misconception. They come in all [...]