A consumer's background influences how they consume content, products, and services. Thus, marketers must consider their traditions, languages, customs, beliefs, and experiences when crafting messages. Multicultural marketing focuses on understanding these influences. It uses them to help you improve your communications with your target audiences. Changes to the cultural landscape in the U.S. and abroad make it imperative for businesses to adopt it. For instance, Hispanics in the U.S. are set to reach the 111 million mark by 2060, according [...]

On average, companies incur $20 labor costs for filing documents and waste 50% of their time looking for documents. Are you also managing your paper and digital files manually? Then, don’t be alarmed if we tell you that you will either lose 7.5% or misfile 3% of your documents. You can avoid all the above issues by using an efficient document management software (DMS) solution. It automates the entire lifecycle of your documents and makes it easier to find them [...]

Chances are that you have experienced omnichannel marketing on various occasions. This is when every channel you interact with during your buyer’s journey flawlessly connects with all other channels. Let’s think of a scenario many of us have experienced in the past, that does not reflect an omnichannel marketing strategy. You are browsing online, trying to find a product. Eventually, you find a page that appears to have it for sale. You click on the page and it looks like [...]