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9 12, 2019

Multicultural Marketing: Why Has it Become so Important?

By |12/09/2019|Digital Marketing|0 Comments

A consumer's background influences how they consume content, products, and services. Thus, marketers must consider their traditions, languages, customs, beliefs, and experiences when crafting messages. Multicultural marketing focuses on understanding these influences. It uses them to help you improve your communications with your target audiences. Changes to the cultural landscape in the U.S. and abroad make it imperative for businesses to adopt it. For instance, Hispanics in the U.S. are set to reach the 111 million mark by 2060, according [...]

9 12, 2019

17 of the Best Document Management Software Solutions for 2020

By |12/09/2019|Digital Marketing|0 Comments

On average, companies incur $20 labor costs for filing documents and waste 50% of their time looking for documents. Are you also managing your paper and digital files manually? Then, don’t be alarmed if we tell you that you will either lose 7.5% or misfile 3% of your documents. You can avoid all the above issues by using an efficient document management software (DMS) solution. It automates the entire lifecycle of your documents and makes it easier to find them [...]

8 12, 2019

30 of the Best Web Analytics Tools to Optimize Your Results (Updated December 2019)

By |12/08/2019|SEO|0 Comments

At its core, effective brand marketing is all about analytics. Regardless of the strategies and platforms that you choose, it is essential for marketers to discover what works, what doesn’t, and what has a scope of improvement. Using analytics is the best way to learn how to maximize results. Which is why about 52% of companies adopted this strategy by 2017. With your website being the center of all of your marketing efforts, analyzing its overall performance is even more [...]

6 12, 2019

17 of the Best PPC Tools to Increase Your Ad Presence (Updated December 2019)

By |12/06/2019|Adwords|2 Comments

Professional and skilled marketers need the right tools to help them effectively market and sell their products. Pay-per-click (PPC) marketing is one of the most commonly used marketing techniques. But not everyone is doing it right. It requires a lot of effort as there are numerous aspects you need to take care of. From designing effective ad copy to selecting the right audience that you want to display your ads to, it involves a lot of tasks. This is where [...]

6 12, 2019

19 of the Best Social Media Management Tools You Need to Manage Your Social Presence (Updated December 2019)

By |12/06/2019|Social Media|0 Comments

Social media management is an important aspect for every business. Taking advantage of the surging popularity of social media, it can help you manage online interactions, deals, branding, and marketing. Social media management tools can help. These software solutions make your work easier by streamlining the process and improving collaboration. Social media management tools can help you make your digital presence felt on social media platforms and help you attract more traffic while retaining your loyal customers. The Future [...]

3 12, 2019

When is the Best Time to Post on Instagram in 2020?

By |12/03/2019|Social Media|0 Comments

Instagram has over 1 billion monthly active users and has grown into a social media mammoth. According to Facebook research, 83% of people discover services and products on Instagram. 81% of them use it to research brands, while 80% use it to make purchase decisions. Image via Facebook It’s, therefore, a great time to grow your presence on Instagram, if you haven’t started yet. However, your posts may get lost in the ocean of posts that are uploaded onto the [...]

3 12, 2019

The 2020 Guide to Omnichannel Marketing: Everything You Need to Know to Get it Right

By |12/03/2019|Digital Marketing|0 Comments

Chances are that you have experienced omnichannel marketing on various occasions. This is when every channel you interact with during your buyer’s journey flawlessly connects with all other channels. Let’s think of a scenario many of us have experienced in the past, that does not reflect an omnichannel marketing strategy. You are browsing online, trying to find a product. Eventually, you find a page that appears to have it for sale. You click on the page and it looks like [...]

2 12, 2019

7 Main Types of Content and How to Use Them for Marketing

By |12/02/2019|Content Marketing|0 Comments

If you want to grow your online business, content marketing is a sure-fire strategy to help you do so. The Content Marketing Institute (CMI) found that content marketing generates over three times as many leads compared to outbound marketing. Not only that, it also costs 62% less. Another report by Marketing Profs and CMI showed that the most successful B2B marketers dedicate 40% of their advertising budgets to content marketing. Image via Content Marketing Institute What this means is that [...]

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