15 10, 2019

10 Steps for Creating an Effective Customer Journey Using Marketing Automation

By Luda Greko|10/15/2019|eCommerce, sponsored|0 Comments

In the digital marketing landscape, creating a converting customer journey can be what separates a business from success and failure. A customer journey is the sum of experiences a potential customer goes through from their first meaningful encounter with your brand to making a purchase or subscribing to your service. Typically, the length of the customer journey depends on the industry and sales cycle. For example, purchasing a dress on an ecommerce website usually has a shorter and simpler customer [...]

14 10, 2019

Social Media for Business: How to Use It (A Guide) {Updated October 2019}

By Shane Barker|10/14/2019|Social Media|0 Comments

Social media has emerged as a powerful marketing tool for businesses. 90% of brands use social media to boost brand awareness. Whereas, 77% of them depend on social media to manage their brand reputation and 61% of them use it to drive sales. It’s clear that social media, for businesses, is now an essential part of their marketing strategy. But do you know why?[/spp-transcript] A majority of consumers use social media for product research and to connect with brands. According [...]

14 10, 2019

19 Tools You Need to Know to Increase Your Organic Social Media Reach (Updated October 2019)

By Shane Barker|10/14/2019|Social Media|1 Comment

One of the Kardashians posts a picture or a few Stories on Instagram and Facebook. The number of people who see their picture constitutes their organic social media reach. It refers to the number of people that the post reached organically. It doesn’t include any paid or promotional tools. Getting good organic social media reach is a dilemma for many marketers. After all, it can impact your engagement rate as well. The more organic social media reach you get, the [...]

11 10, 2019

Top 15 Employee Advocacy Tools to Boost Your Brand’s Value

By Shane Barker|10/11/2019|Social Media|Comments Off on Top 15 Employee Advocacy Tools to Boost Your Brand’s Value

Employee advocacy is a critical aspect that is often ignored by many brands. It can help you grow your brand value and reach. It also helps employees push their professional growth as well. In fact, according to a survey, about 87.2% of respondents said that it contributes to growing their professional network. In addition, 76% of them feel that it helps them keep up with industry trends. To leverage employee advocacy to its fullest, you can use one of the [...]

10 10, 2019

9 of the Best Instagram Marketing Tips to Grow Your Brand (Updated October 2019)

By Shane Barker|10/10/2019|Social Media, sponsored|0 Comments

Every business or marketer who wants to stand out on Instagram needs some expert Instagram marketing tips to do so. Otherwise, the competition is just too tough and there is no dearth of marketers trying to reach the same consumers that you are. Instagram is one of the most popular social media platforms with over 1 billion active monthly users. And that is why it has emerged as an important social media marketing platform as well. Brands and marketers can’t [...]

10 10, 2019

31 of the Best Email Marketing Tools to Optimize Your Email Campaigns (Updated October 2019)

By Shane Barker|10/10/2019|Email Marketing|9 Comments

Email marketing tools are very useful and cost-effective to market your products and services. They are especially great marketing tools for small businesses which don’t have technical know-how. There were more than 3.7 billion global email users in 2017 and this number is expected to further grow to 4.3 billion users by 2022. That is too big an opportunity to miss, for any marketer. And don’t forget, for every dollar invested in email marketing, marketers can get a return of [...]

9 10, 2019

How to Add Spaces in Instagram Captions and Bios (Updated October 2019)

By Shane Barker|10/09/2019|Social Media|0 Comments

You might have come across one of those posts on Instagram where the image is breathtaking but the caption is an eyesore. It’s a huge block of text with no line breaks, which is difficult to read and process. Adding spaces in Instagram is just a matter of common sense. Yet many people have trouble getting it right. Most people are on Instagram so they can consume content that’s entertaining and/or aesthetically pleasing. They’re not there to read a story. [...]

9 10, 2019

User-Generated Content: 9 Ultimate Marketing Strategies with a UGC Twist

By Anne Griffin|10/09/2019|Content Marketing, sponsored|0 Comments

In the marketing ecosystem, content is of prime importance as it defines the success of any marketing campaign. Content is what brands can offer to consumers besides products and services. Therefore, if the users don’t find your brand’s content attractive, engaging, or purposeful, they will ignore it. And that will cause your campaign to fail. User-generated content offers a solution to this underlying marketing problem with tremendous opportunities for a successful marketing campaign. What is User-Generated Content (UGC)? User-generated content [...]

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