12 04, 2019

27 of the Best Influencer Marketing Platforms You Should Try in 2019

By Shane Barker|2019-4-12|Influencer Marketing|0 Comments

Influencer marketing has become the most preferred tactic for brands to connect with their target audiences. But with multiple brands targeting the same audience, it is quite challenging to reach that audience more effectively than others. It is a lot of hard work to strategize, create, launch, monitor, and optimize your campaigns to drive the best results. Many brands and marketers use influencer marketing platforms and tools to amplify their campaigns. And you should too. You can leverage these platforms [...]

11 04, 2019

5 Ways to Develop an Effective Video Marketing Strategy

By Shane Barker|2019-4-11|Content Marketing|0 Comments

Consumers simply love videos, especially millennials. Videos are dominating the digital space since quite a while now. They have become one of the most effective ways to connect with consumers and engage them. The statistics below justify the effectiveness of video content: 79% of consumers prefer to watch a video over reading text to learn about a product. 84% of consumers feel convinced enough to buy a product after they watch a branded video about it. 4 out of 5 [...]

11 04, 2019

7 Headline Writing Tips You Need to Know

By Shane Barker|2019-4-11|Content Marketing|3 Comments

Headlines are the first thing that people see before reading any content. And, these are what determine whether or not they will go ahead and actually read your content. That is why writing attention-grabbing and relevant titles should be an essential part of your content strategy. If you’ve got your headlines right, then you’ve already won half the battle. In this post, I have listed 7 of the most effective headline writing tips that you can use to ace your [...]

10 04, 2019

How to Secure A Higher Ranking on the First Page of Google

By Shane Barker|2019-4-10|SEO|0 Comments

The first page of Google search results is like the mecca of all website owners and digital marketers. This is natural considering the fact that most internet users don’t tend to go past the Google first page results. In fact, the first search result gets more than 30% of all clicks on desktops. Image via Advanced Web Ranking It is evident that the click-through rate suffers a drastic decline after the top three search results. That is why business owners [...]

9 04, 2019

Short-Form Vs. Long-Form Content – Here Is The Best Comparison

By Shane Barker|2019-4-9|Content Marketing|0 Comments

High-quality content is the lifeblood of every digital marketing strategy. Blog posts, emails, ebooks, and social media posts – marketers and website owners strive to create and publish top-notch content. It is an integral part of your inbound marketing efforts. The quality of your content has a direct impact on your website’s search engine rankings. In addition, well-researched and insightful content reinforces brand credibility. It helps you win the trust of your audience and turn them into loyal brand advocates. [...]

8 04, 2019

A Complete Guide to Influencer Targeting – Everything You Need to Know

By Shane Barker|2019-4-8|Influencer Marketing|0 Comments

The popularity of influencer marketing is growing by leaps and bounds. In fact, 86% of marketers collaborated with influencers in 2017. This doesn’t come as a surprise considering the immense potential of influencer marketing. You can use it to cut through the noise and reach your potential customers without being overly promotional. However, working with influencers comes with its own set of challenges. It requires a deep understanding of your target audience and thorough knowledge of your end goals. 10 of [...]

5 04, 2019

10 of the Best Influencer Marketing Agencies That Can Help You Grow Your Brand

By Shane Barker|2019-4-5|Influencer Marketing|0 Comments

The process of developing and executing an influencer marketing campaign can be daunting. Especially if you’re new to it or if you don’t have a dedicated team to handle the campaign. You may end up working with the wrong influencers and struggling to engage them. You might even plan campaigns that don’t really suit your goals or overspend on unnecessary aspects of the campaign. That’s where influencer marketing agencies come in. Through these agencies, your brand or business will finally [...]

4 04, 2019

Is Machine Learning the Future of SEO? (And 6 Ways to Stay Compliant) (Updated April 2019)

By Shane Barker|2019-4-4|SEO|2 Comments

With the face of SEO constantly evolving, machine learning has become a huge concern for internet marketers. An exciting post on the Moz blog about machine learning persuaded me to dig deeper into it. Eric Enge very clearly explained how machine learning works and ways Google may be using it. Google has been dominating the search engine world for decades, but this new concept may spark a complete overhaul to Google’s spam-fighting algorithm updates. Internet marketers will have to adapt [...]