7 02, 2019

6 Essential Components of an Effective Ecommerce Website Design (Updated February 2019)

By Shane Barker|2019-2-7|eCommerce|0 Comments

Worldwide ecommerce sales are expected to grow to 4.88 trillion US dollars by 2021. As more consumers prefer purchasing goods online, launching an ecommerce website can help you take your business to the next level. An online store can help you reach more people globally, retain existing customers, and attract new ones. It allows people to check out your products and shop for them from anywhere, anytime. That’s because an ecommerce store is always open. Basically, the number of ecommerce [...]

6 02, 2019

5 of the Smartest Tricks to Identify Fake Instagram Influencers

By Shane Barker|2019-2-6|Influencer Marketing|0 Comments

With the rise of automated accounts and businesses that let you buy fake followers, there are a lot of fake Instagram influencers out there. This isn’t surprising consider just how profitable being an influencer can be. So everyone wants to enjoy the benefits. But some do not want to put in the work to build an organic following. In 2018, Twitter cracked down on fake accounts on the platform, suspending 70 million accounts within just two months. Lots of celebrities [...]

5 02, 2019

11 Easy Steps to Create a Successful LinkedIn Marketing Strategy

By Shane Barker|2019-2-5|Social Media|0 Comments

When LinkedIn was launched in May 2003, it was mainly perceived as a professional networking site. However, in less than two decades, LinkedIn has attracted 562 million users spread across 200 countries. Today, it is not just a platform that connects job seekers with prospective employers. Rather, it has transformed into an extremely useful marketing tool. It has become important for every business to develop an effective LinkedIn marketing strategy. When executed properly, it can help you build brand awareness [...]

4 02, 2019

Why Repurposing Content is Worth All of Your Attention

By Shane Barker|2019-2-4|Content Marketing|0 Comments

Content creation and publishing is one of the most crucial aspects of your digital marketing strategy. High-quality content can help you achieve various goals such as increased website traffic, improved online presence, and better brand reputation. However, creating good content on a regular basis is a herculean task. One way to simplify this process is by repurposing content that you’ve already published. Repurposing content offers a number of lucrative benefits for marketers and content creators. However, before we explore the [...]

1 02, 2019

23 of the Best Pinterest Tools That Marketers Should Use in 2019

By Shane Barker|2019-2-1|Social Media|0 Comments

Pinterest is one of the more underrated social media platforms. Given the high competition faced from more popular platforms like Instagram, YouTube, and Facebook, marketers often overlook Pinterest. But, with a monthly active user base of 250 million, it is a platform that should not be ignored. It can, however, be easily managed with the help of right tools. 6 of the Best Instagram Giveaway Ideas (And How to Execute Them) 15 Top Twitch Streamers to Follow in 2019 [...]

31 01, 2019

9 Ways Videos Build Customer Loyalty and Retention

By Hila Shitrit Nissim|2019-1-31|Digital Marketing|0 Comments

Guess what? Video advertising is here, and it’s here to stay. In the recent years, the landscape of video marketing has skyrocketed. This year, however, has transformed promotional video from a simple marketing tactic to a full-blown business strategy. What makes videos so increasingly efficient in advertisements? On one hand, video can show your audience, instead of just “tell” them what you are all about. On the other hand, customers want to see products in action. 9 Evergreen Customer [...]

31 01, 2019

How to Use Website A/B Testing to Drive Conversions (Upgrade January 2019)

By Shane Barker|2019-1-31|Conversions|0 Comments

Want to increase conversions, but not sure where to begin? What if there’s something about your website, landing pages, or marketing emails that are negatively affecting your conversion rate? Before you can improve your CRO (conversion rate optimization), you first need to figure out what’s wrong. And website A/B testing can help. 61 Effective CRO Tips to Increase the Conversion Rate of a Website 7 Essential Onsite Retargeting Campaign Ideas to Grow Your Online Business Website A/B testing [...]

31 01, 2019

The Complete Guide on How to Build Sales Funnels that Convert [Gifographic] (Updated January 2019)

By Shane Barker|2019-1-31|Conversions|2 Comments

Sales funnels are the foundation of any company’s marketing and sales strategy. They help you attract and convert customers. A lot of companies only focus on the awareness stage of the funnel and put all of their effort into attracting new customers. But that is not enough. Even if you are successful in driving a lot of traffic to your website, it’s useless if they don't buy anything or engage with your brand more. That is where lead nurturing is [...]