16 08, 2019

17 of the Best BI Tools That Will Give Your Business a Big Edge in 2019

By Shane Barker|08/16/2019|Digital Marketing|0 Comments

Want to make smart, informed business decisions? To do so, you can use Business Intelligence (BI) tools. The best BI tools can help you understand what’s trending and help you derive insights from the data you have collected. They can compress big data and present it in a way that can help you strategize and make decisions. Many startups and small businesses think that BI tools are meant only for big players. But that’s a misconception. They come in all [...]

16 08, 2019

Influencer Relationship Management – How Brands Can Establish Real Connections with Influencers (Updated August 2019)

By Shane Barker|08/16/2019|Influencer Marketing|2 Comments

Influencer Relationship Management or IRM refers to managing your interactions with influencers. The strategy draws inspiration heavily from Customer Relationship Management (CRM) which is about managing interactions with customers. By realizing that influencers aren’t your employees but strategic partners, brands can manage their influencer relationships effectively. In fact, you should focus on managing relationships with influencers as much as you focus on your customers. Influencer Relationship Management is all about creating strategic relationships with influencers. This allows you to develop [...]

15 08, 2019

How to Identify the Best Social Media Influencers for Your Brand (Updated August 2019)

By Shane Barker|08/15/2019|Social Media|2 Comments

Social media influencers probably don’t need an introduction. Their popularity seems to be growing by leaps and bounds every hour. If you simply look at search trends for the term “Instagram influencer,” you’ll realize the magnanimity of their popularity. Image via Google Trends 19 Tools You Need to Know to Increase Your Organic Social Media Reach 21 Social Media Updates You Need to Know for Success This Year In fact, searches for “Instagram influencer” saw a 3X increase [...]

15 08, 2019

How Thought Leadership Marketing Could Help You Market Your Brand (Updated August 2019)

By Shane Barker|08/15/2019|Digital Marketing|0 Comments

Thought leadership marketing has emerged as one of the most powerful ways for brands to establish their authority and grow. Many marketers use this strategy to boost brand awareness and increase their market share. But what exactly is thought leadership marketing? A thought leader is someone who commands authority in a particular field owing to their knowledge and expertise. The Future of AI in Digital Marketing 13 of the Best Digital Marketing Cheat Sheets to Help You Run a [...]

14 08, 2019

11 Google Keyword Tool Alternatives That Will Set You Free

By Shane Barker|08/14/2019|Tools Alternatives|0 Comments

If you want to succeed at SEO and PPC keyword research, you need to know the right tools to use. After all, keyword research is the backbone of these strategies. One of the most popular tools for this is Keyword Tool. One of the reasons for its popularity is that you can use it for free. Using the free version, you can generate more than 750 long-tail keyword suggestions for each search term. It’s a goldmine for digital marketers. Best [...]

14 08, 2019

5 Super Simple Ways to Manage Your Social Media Reputation (Updated August 2019)

By Shane Barker|08/14/2019|Social Media|0 Comments

I’m sure we’ve all come across some people and brands that have an amazing presence on social media. Their profiles look eye-catching and they’re very engaging. What’s more, they come off as very trustworthy people. Regardless of whether you’re an influencer, a brand, or just a “regular” person, we all want a positive social media reputation. Of course, building such a presence is easier said than done. Although it’s not rocket science, you do need to work hard to build [...]

14 08, 2019

What is Influencer Marketing and How Can You Use It to Grow Your Business in 2019? (Updated August 2019)

By Shane Barker|08/14/2019|Influencer Marketing|0 Comments

The digital marketing landscape is always on the verge of being disrupted by a new breakthrough. Marketers and business owners need to stay abreast of the latest trends and statistics. One such development that has taken social media and digital marketing by storm is the rise of influencer marketing. But what is influencer marketing, really? It involves working with people who are considered influencers to promote a brand, campaign, or product. It is a highly effective method to expand reach, [...]

14 08, 2019

What is Website Personalization & Why Do You Need It? (Updated August 2019)

By Shane Barker|08/14/2019|Digital Marketing|0 Comments

In today’s consumer-driven market, a one-size-fits-all marketing strategy rarely works. Consumers are flooded with a number of options for every basic need. Which means that connecting with your target audience can become extremely challenging. An effective way of grabbing their attention is to customize your marketing efforts. Your website is one of the most powerful marketing tools your brand has. It is not just a channel to showcase important information about your products or services. It can help you build [...]