3 11, 2017

9 Things You Need To Know About Twitter Marketing Right Now [Weekly Roundup]

By |2017-11-3|Social Media|0 Comments

If you thought Twitter marketing was just about setting up a profile or page and sending out random tweets, think again. The number of active monthly users on this platform as of the third quarter of 2017, is 330 million. The sheer magnanimity of this statistic is an indication of the vast opportunities this platform provides for marketers. That being said, it is not an easy task to continuously grow and engage your followers on Twitter. If your content is [...]

31 10, 2017

32 Experts Share Their Best Tips on How to Avoid Product Launch Failure [Expert Roundup]

By |2017-10-31|Product Launch|0 Comments

In today’s competitive landscape, brands are continually on a quest for innovation. A lot of research goes into understanding the consumer mind, their wants, and demands. Using such knowledge, companies invest thousands of dollars every day to develop new products. A Nielsen report shows that almost 3000 new products are launched every year in the Consumer Packaged Goods (CPG) space. Out of these, only 15% are truly successful. Even if you have created a great product, a lot of its [...]

27 10, 2017

7 Things You Need to Know About a Product Launch Right Now [Weekly Roundup]

By |2017-10-27|Product Launch|0 Comments

So you’ve developed an amazing product based on meticulous research, and you know your customers will love it. However, if the launch isn’t done right, it can ruin the chances of your product’s success. A report released by Nielsen says that about 3000 consumer products are launched every year, out of which 85% fail. A product launch is way more tricky than other forms of marketing or promotion. Simply because it is the first impression that you create in the [...]

24 10, 2017

10 Examples Illustrating The Power Of B2B Influencer Marketing

By |2017-10-24|Influencer Marketing|0 Comments

Most marketers agree that influencer marketing is one of the most successful strategies today. This is evident from the returns generated through influencer marketing as compared to other forms of marketing. A joint study conducted by Nielsen and TapInfluence shows that the ROI generated by influencer marketing is 11 times higher than traditional strategies. You might be wondering why influencer marketing is so much more effective than traditional marketing. This is because traditional marketing focuses more on putting your message [...]

17 10, 2017

How to Use Content Marketing for a Successful Product Launch

By |2017-10-17|Content Marketing, Product Launch|2 Comments

Worried that your new product will not take off as expected? That’s a perfectly reasonable fear, and one that just about everyone faces before launching a new product. As a content marketer, you have control over the promotion of the launch through content. And the success, or failure of your product launch depends, (for the most part), on how well you’re able to use content marketing. In fact, MDG Advertising found that 70% of consumers would rather learn about products [...]

13 10, 2017

7 Things You Need to Know About Growth Hacking Right Now

By |2017-10-13|Conversions|0 Comments

Growth hacking tactics have helped startups and established organizations alike in speeding up revenue growth. Businesses like Popcorn Metrics have even experienced an increase in conversions of more than 300% after implementing the growth hacking tactic of user onboarding. You can also use growth hacking for driving more repeat business, increasing sales leads, and growing your subscribers list. But like any other marketing effort, there are updates and changes that can impact the effectiveness of growth hacking tactics. Differences in [...]

12 10, 2017

3 Reasons Why Every Micro-Influencer Needs a Chatbot

By |2017-10-12|Influencer Marketing|0 Comments

The only way to make something more viral is by combining it with another super viral thing. That’s what I’m going to do in this article. I’m going to combine micro-influencers and chatbot in an epic way. I’m going to prove to you that every micro-influencer out there needs a chatbot, period. Why Micro-Influencers? A micro-influencer is a marketer who takes their game seriously. It’s someone who is building their personal brand with the long-term game plan of making consistent [...]

10 10, 2017

5 of the Best Conversion Rate Optimization Practices for 2018

By |2017-10-10|Conversions|2 Comments

Conversion rate optimization may be something that you’ve mastered ages ago. The thing is, the CRO landscape is evolving constantly, and what you knew several years back may not be so relevant anymore. It’s important that you keep yourself updated with newer, more innovative CRO tactics. Ones that will help you drive more conversions each year. Here are some of the best conversion rate optimization practices you should prepare for in 2018: #1: Prioritize a Personalized Website Experience At a [...]