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February 17, 2022
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Micro vs. Macro Influencers: Know the Difference in 2022

Micro vs Macro: Launching an influencer marketing campaign? For maximum ROI, should you save money with micro-influencers, or rely on the [...]

February 17, 2022
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Influencer Activation Ideas: A Complete Guide to Inspire You In 2022

The best influencer activation ideas create brand awareness, help you acquire new customers, and increase conversions. Here’s all you need to know. [...]

February 16, 2022
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Instagram Influencer Marketing Case Study: How it Benefits Influencer Marketing Agencies

Case studies can come in handy when you’re dealing with the middle of the funnel. Here’s why an Instagram influencer marketing case study can [...]

February 16, 2022
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Google's Knowledge Graph Card: A Detailed Guide (2022)

Learn all about Google's Knowledge Graph card in this guide to increase your brand awareness and direct more traffic to your website and [...]

May 4, 2022
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What is Email Marketing Automation?

Wondering what is email marketing automation? This post provides a detailed explanation along with relevant examples and best practices. [...]

April 16, 2022
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What is Social Listening? Why Does It Matter? 7 Platforms to Make It Work

Check out these top 7 social listening platforms that can help you gather consumer insights and make it easy to manage campaigns, analyze data, and more. [...]

February 15, 2022
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How to Make Custom Instagram Highlight Covers

Want to make your Instagram profile more visually appealing? Here’s how you can make custom Instagram Highlight covers for free. [...]

February 15, 2022
11 Comments

Multivariate Testing: What it is and How to Use it to Increase Conversions (Updated 2022)

What is multivariate testing? How do you get a higher conversion rate on your site? What things should you test? Find out that and more now. [...]

May 4, 2022
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13 Best Influencer Platforms & Marketplaces in 2022 and Beyond

Looking for the best influencer platform to run your campaigns? Here is a comprehensive list of the best software programs that you should check out. [...]

February 14, 2022
10 Comments

Why is Influencer Marketing Better than Celebrity Endorsements?

Are influencers better than celebrities? Find out why you should choose an influencer marketing campaign over celebrity endorsements for your next campaign. [...]