Perfect Audience Review: The Summary Box

Perfect Audience is an all-in-one retargeting platform for those who would like to keep their digital marketing simple. You just need to insert a code on your website to get started.

With Perfect Audience you get access to detailed analytics from sources like Google search along with conversion and revenue tracking reports.

Product Ratings Overall:
Value For Money:
  • Simple, easy-to-use platform
  • Allows retargeting on the web, mobile, and Facebook from one dashboard
  • No setup fee
  • No minimum ad spend
  • Detailed conversion and revenue tracking reports of all sites  ans social media platforms displaying your ads
  • Integration with WordPress, Shopify, Magento, 3dcart, and more e-commerce sites
  • Vast knowledge base to guide new users
  • Transparent billing
  • The user interface could be better.
  • Weekly debit system for campaign budget refills
Pricing Details
  • Charges on a CPM basis
    (Choose your own campaign budget & spend as much or as little as you want.)
  • No setup fee
  • No minimum spend
  • Pre-paid campaigns
    (If you create a campaign with a $100 weekly budget, you’ll need to pay $100 at the beginning of the week. The following week, you’ll only have to pay the amount of money you spent the first week to refill your campaign budget.)
Perfect Audience Quick Review

Perfect Audience is a simple yet effective tool to bring back lost website and social media visitors and convert them into customers.

The one thing I like about Perfect Audience is that it enables you to remarket your products and services via the web, mobile, and Facebook using a single dashboard.

I think Perfect Audience is a great fit for anyone who wants to boost conversions by reaching out to people who made past visits to specific pages and interacted with the content.

If people are viewing your products but not buying them, remarketing should be a priority for your business. And if that’s true, I highly recommend that you try Perfect Audience.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Perfect Audience: Reviewing Key Features

  • Conversion and revenue tracking
  • Retargeting with Facebook Ads and in the Facebook news feed
  • Powerful targeting
  • Cross-device targeting
  • Dynamic retargeting
  • Flexible retargeting window
  • Detailed analytics and reports
  • Data visualization

Who Has Perfect Audience Been Designed For?

  • Marketers
  • Brand Advertisers
  • Entrepreneurs
  • Small businesses
  • Ecommerce businesses
  • Agencies
  • SaaS companies
  • Anyone who sells a product or a service online
  • Anyone who wants to boost sales by remarketing to lost customers

Try Out Perfect Audience. Get $1000 in Ad Credits for FREE

No setup fee. No minimum ad spend

Detailed Review: How Can Perfect Audience Benefit Your Business?

Do you want to never miss out on conversion opportunities?

If so, you will love all-in-one retargeting platform, Perfect Audience, which can help you win back your lost customers and generate more sales.

Wondering how Perfect Audience can help boost your sales with retargeting campaigns?

Let’s quickly review what this retargeting platform can do for your business.

1. Re-Engage Website Visitors on Facebook to Convert Them

Did you know that only 2% of shoppers purchase during their first visit to an online store? And, only 8% of them return to buy your product or service without retargeting.

Having worked with many ecommerce brands and SaaS companies, I understand how important it is to remarket your products and services to past site visitors.

The reason I’m writing this Perfect Audience review post is that this tool makes retargeting easier.


You just need to insert a code on your website, create retargeting lists, and design campaigns to reach out to certain audience groups. Segmentation in marketing can help you boost conversions.

With Perfect Audience, you can:

  • Remarket your products or services to lost customers on Facebook.
  • Leverage Facebook Ads.
  • Retarget site visitors in the Facebook news feed.
  • Check out how your retargeting Ads look during beta testing.
  • Utilize Marketplace and Messenger Ads.
  • Showcase multi-product dynamic ads.

2. Expand Your Retargeting List with Facebook Lookalike Audiences

Along with retargeting visitors who left your site without converting, you can also expand your reach with Facebook Lookalike Audiences.

You can generate more exposure for your business by showing ads to people who resemble your visitors and customers but who haven’t found your website yet.

You just need to use the Lookalike button next to the audience group you want to create a lookalike audience for.

Want to try Perfect Audience for yourself? Create an account now!

lookalike audiences

3. Retarget Consumers Who Opened Your Email

Do you send newsletters to your email list?

Perfect Audience allows you to retarget people who opened your email. For this, you need to place an image pixel on your HTML email template to add recipients who open your email to your remarketing list.

retarget consumers

No setup fee. No minimum ad spend.

*Also listen to my podcast episode with Adam Robinson to find how email-based retargeting works.

Does using these Perfect Audience features feel overwhelming?

Don’t worry.

I’ve got you covered…

Quick Guide to Leveraging Perfect Audience the Right Way

The part I liked best about Perfect Audience is its resources collection. They provide all of the information you need to get started and unleash its true potential.

Let’s quickly review the steps you need to follow to leverage Perfect Audience.

P.S. Schedule a demo of Perfect Audience now to experience it for yourself.

Step 1: Install the Website Tracking Tag

When you log in to your Perfect Audience account, a pop-up will ask you to start tracking users on your site or on your iOS app. It is way simpler than using web analytics tools to collect data and create audience segments.

website tracking tag

Perfect Audience also provides you with a quick start guide and a video tutorial to help you get started.

When you’ll click on “Get the tracking tag” for your website, it will display a code:

get the tracking tag

You need to copy this code and insert it in the body section of your website (just above the closing </body> tag) to track user activity. You can also send the code to your developer directly.

You need to insert this code on all pages.

It will take 6-8 hours for Perfect Audience to review and recognize this code and start tracking user activity on your site.

Get started with Perfect Audience now and change the way you do retargeting.

Step 2: Create a Retargeting Audience

Click on “Create Audience.”

create audience

Give your audience a name and fill out the method.

fill out the method

Step 3: Create a Conversion Goal

A goal refers to an action that you want to track on your site.

conversion goal

For example, when a user visits the thank you page after downloading your lead magnet, you can count it as a conversion.

P.S. Get a free demo of Perfect Audience now!

count it as a conversion

Step 4: Create Ads

Click on “Create Ad.”

create ad

Select the type of ad you want to create.

want to create

Complete your ad setup.

You should write compelling ad copy and use an engaging image that can grab users’ attention. Ensure that you follow these rules while creating your Facebook Ad image.

Once satisfied, upload and submit it for Facebook to review.

facebook ad image

It might take up to an hour for Facebook to review your ad. Banner ads take more time.

Step 5: Create a Campaign

Click on the “Launch new campaign” button at the top right corner of the Perfect Audience dashboard.

launch new campaign

Fill out the details according to the campaign you choose to run.

Start using Perfect Audience today!

choose to run

That’s it.

You can track all important metrics such as the number of impressions served, click backs to your site, conversions, and cost via your Perfect Audience dashboard.

perfect audience dashboard

Watch visitors return to your site for purchases.

Sign up now. No setup fee. No minimum ad spend.

Perfect Audience Reviews by Others

“ROI was off the charts — we made a ton of money. You typically see 5-10x return on spend with retargeting but with Perfect Audience, we were getting at least a 20x return.”
Milt Deherrera
Web Marketing Manager, American Apparel


“It’s rare that you work with a third-party ad company that you can actually trust, and have your best interests in mind when making decisions. I feel like Perfect Audience does.”
Joanne Hart
Marketing Manager, 99designs


“Perfect Audience being so responsible allows me to be more responsible to my team. I really appreciate, not only the communicativeness but the friendliness of their team.”
Laura Oppenheimer
Marketing Manager, InstaEDU



Q1. Who is the main user group of Perfect Audience?

A. Brand advertisers, agencies, and marketers use Perfect Audience to run retargeting campaigns for their clients or as part of digital marketing for their own brands.

Q2. Can my whole team use the same dashboard?

A. No. Perfect Audience doesn’t offer multi-user capability. Meaning you can’t add your team members to work on the same dashboard. However, you can share login access.

Q3. Does the platform integrate with social media platforms?

A. Yes, Perfect Audience integrates with WordPress, Shopify3dcart, Magento, HubSpot, and more e-commerce sies.

Q4. Does Perfect Audience offer guides, tutorials, and other resources?

A. Yes, Perfect Audience has a well-documented knowledge base to help users get the most out of this platform. Perfect Audience includes FAQs, how-to guides, and video tutorials.

You can also connect with the Perfect Audience support team via phone or email.

Q5. What’s the best part about using Perfect Audience?

A. I’m not the only one who thinks Perfect Audience is effortlessly simple to use, track user activity, and retarget visitors with ads across the web, mobile, and social media.

Other Perfect Audience users have mentioned the same benefits in their reviews.

Q6. Have other questions?

A. Feel free to get in touch with the folks at Perfect Audience. They have a friendly support team.

Perfect Audience Review: Is It Worth It?

I would say that Perfect Audience is the perfect remarketing tool for marketers, agencies, ecommerce brands, SaaS companies, and anyone who wants to boost product sales through digital marketing.

I really like the fact that anyone can leverage Perfect Audience to create and run retargeting campaigns.

You can spend as much or as little as your digital marketing budget allows. This makes it easier for small businesses and solopreneurs to retarget potential customers.

While Perfect Audience started as a retargeting tool, it is now an all-in-one digital marketing tool that enables you to run a massive social media campaign.

If you’re excited to take your business to the next level with remarketing, check out Perfect Audience for yourself.

Leverage Perfect Audience to build a lasting impression with your potential customers by appearing on all of the top websites they visit.

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