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Pinpointe Review: The Summary Box
Pinpointe is an easy-to-use email marketing software solution that can simplify email marketing for your organization. Be it a small or large company, this tool is a great fit for all.
|Quick Support||No Free Tier Account|
|Advanced Tracking Features and Statistics||Needs More Templates for Email Builder|
|Great Testing Tool|
|Good Email Deliverability|
|Tiered Account Structure|
|Collaboration – User Roles and Permissions|
- Advanced Tracking Features and Statistics
- Great Testing Tool
- Good Email Deliverability
- Free Trial
- Tiered Account Structure
- Collaboration – User Roles and Permissions
- Needs More Templates for Email Builder
Based on Number of Contacts
|Number of Contacts||Pricing (Per Month)|
I like Pinpointe for one main reason: It’s amazing for companies that need to handle a large number of contacts and emails. Additionally, it offers a tiered account structure that allows multiple teams with numerous individual accounts to use the tool. You can set their roles and access individually too.
It’s great at what it’s built for — email marketing. Using it, I’m able to send hundreds of thousands of emails per hour. This helps me reach a large number of people quickly, especially when the emails are time-sensitive.
The numerous integrations that Pinpointe offers make it adaptable for nearly all situations. This greatly simplifies your work and can improve your productivity.
Very user-friendly and can be used by even those who have little or no HTML knowledge for designing emails. It also offers sub-accounts to help you oversee multiple users.
Great reporting and testing features help you keep track of everything and make it easy to optimize your emails too.
The support team also hits the right spots with prompt responses; they’re extremely helpful.
Pinpointe Review: Key Features
|☑️ WYSIWYG HTML Editor||☑️ Email Campaign Previewer|
|☑️ Spam Score Checker||☑️ Drip Email Autoresponders|
|☑️ Organized Subscriber Lists||☑️ Synchronize with Salesforce|
|☑️ Google Analytics Integration||☑️ Detailed Campaign Results|
|☑️ Lead Capture Forms||☑️ Deliverability Overview|
|☑️ Live Email and Phone Support||☑️ Email Testing Features|
|☑️ Drag-and-Drop Email Builder||☑️ Surveys|
Who is This Email Marketing Platform Designed For?
|✔️ Small-Sized Businesses||✔️ Bloggers|
|✔️ Medium-Sized Businesses||✔️ Startups|
|✔️ Enterprises||✔️ Webmasters|
How Did I Stumble Across Pinpointe?
When I started out, my subscriber list was small and manageable.
However, as my traffic started to grow, so did my subscriber base.
I had to send out more emails and manage a large number of subscribers too.
With such growing requirements, I needed an email marketing solution that could be scaled up with ease and offered easy methods for designing and sending emails.
Additionally, I needed a platform where I could create my emails without any coding and yet, if needed, could use code as well.
This is when I came across Pinpointe. It’s a software solution that can help you design, manage, and analyze your email marketing campaigns.
I decided to give the tool a shot and figure out how it could help my email marketing campaigns.
So, here’s a detailed review of Pinpointe based on my experience using it. In this review, I’ve covered the main features of the platform, along with its pricing plans.
Detailed Review: How Can Pinpointe Help You?
Do you want an email marketing platform that is capable of sending out hundreds of thousands of emails every day?
Well, even if not so many, do you need a platform to manage your contacts and scale up your email marketing?
I know I do.
And that’s exactly what Pinpointe helps you achieve. It’s a versatile tool that can help you achieve all your email marketing goals. Whether your company is small or large, its tiered structure makes it easy for you to get multiple teams onboard. This makes it perfect for publishers, universities, multi-divisional agencies, and more.
It has a variety of plans, from which you can choose the one that best fits your requirements.
This is a versatile tool for all things related to email marketing.
In this section, I’ll review the main features that Pinpointe has to offer and how you can use them.
1. Email Design
Pinpointe makes email design a simple task. It features a WYSIWYG, (What You See Is What You Get), email editor. Using it, you can create stunning emails without any knowledge of coding. It also has loads of free email templates which you can customize in minutes.
But this is just one of the two options that the platform offers. The other option being a simple drag-and-drop email builder. This makes the process faster and easier too.
Once you’ve designed your email, you can run unlimited inbox previews with built-in inbox previewing technology by Email on Acid. You’ll be able to see how it’ll appear on a variety of email clients such as Gmail, Yahoo! Mail, Outlook, and more.
If you want to edit the email HTML code, Pinpointe has an option for that as well. You can switch to the HTML view and fine-tune the code to perfect your email.
It’s also possible to import and format text, create tables, incorporate graphics, add trackable links, and more.
Pinpointe also gives you the option of personalizing your emails using custom fields.
But that’s not all.
You can also create multi-part emails using this tool. That way, you’ll be able to create HTML and text emails. On choosing this option, Pinpointe figures out the appropriate format based on the inbox of the receiver. This ensures that all of your receivers are able to view your emails at any time.
Next, let’s take a closer look at how you can create emails.
How Can You Design Emails Using Pinpointe?
You can choose between the classic WYSIWYG editor and the drag-and-drop builder. I personally prefer the latter for its ease of use.
Step #1: All you need to do is pick a relevant template and start customizing it to create your email. You can filter templates based on your niche too.
Step #2: Once you open the template, you can start editing it right away. You can drag and drop the elements where you want and edit the text boxes with ease.
It’s also possible to add different blocks to the email and customize it further. The tool also gives you the option to add your own HTML code.
Step #3: Once your email is ready, just hit the “Spam Check” button, and the platform will show you your spam score. It also suggests the reasons for the score so that you can rectify them to lower the score.
Step #4: After that, just tap on the “Inbox Preview” button to get an overview of how the email will appear in different inboxes and on different devices.
Step #5: Once you’re ready to go, just click on “Quick Send.”
Pinpointe lets you create drip campaigns using its autoresponders. Using them, you can create drip emails that will be triggered when a certain event takes place.
You can create a sequence of emails that will be sent out automatically to your subscribers over a certain time period.
You can manage cross-selling, upselling, cart abandonment, product trials, and more through these autoresponders. It’s also possible to design the autoresponder sequence to nurture your leads to become customers.
So, let’s take a look at how you can create a drip campaign.
How Can You Create a Drip Campaign?
Step #1: From the dashboard, head to Automated Emails and select “New Drip Campaign.”
Step #2: Next, you need to name the automated email and filter it based on the trigger. You can choose from a wide variety of triggers such as Opened Email Campaign, Clicked on X Links, and more.
Step #3: You need to then select the details of the automated emails. These include the sender details, sending options, advanced options, and email content options.
Step #4: You need to build your email using the email builder. After which, you will get the list of your automated emails.
Step #5: You can then add a new automated email or sequence till you’ve completed it.
Using Pinpointe, you can create and manage your email lists.
But that’s not all.
You can even segment the email lists using various fields so that you can filter out and send emails to only those people in your list who should actually receive the email.
Using Pinpointe, you can segment your audience on the basis of their previous activity too. This behavioral target can reduce the likelihood of spam complaints and opt-outs as the emails will most likely resonate with the receivers.
Now, let’s take a look at how you can create email segments.
How Can You Create Email Segments?
Creating email segments in Pinpointe is a breeze.
Step #1: All you have to do is go to the dashboard and tap on “Contacts” and click on “Manage Segments.” This will bring you to the segmentation page.
Step #2: Tap on “New Segment” to create your segment.
Step #3: You will then be asked to name the segment and select the email list that you want to segment.
Step #4: After that, you have to add the segmentation rules based on which the segmentation will take place.
That’s it! Your segment will be created.
Such simple features are great for folks (like me) who want to simplify their email marketing.
Apart from these, Pinpointe offers loads of other great features such as easy website integration, high email deliverability, Salesforce integration, and more.
However, what stood out to me was their onboarding process. They took a personalized approach to it and helped me out with everything necessary to get me started.
This included importing data, full training, and more. They were always up for meetings whenever needed as well. This made the entire process seamless.
What Are Others Saying About Pinpointe?
|“Pinpointe’s system has given us the opportunity to market our products with confidence. Our email campaigns are not only delivered in a timely manner, but our deliverability rates have increased and we can easily capture the data we need to generate future sales.”|
— Julia Comitale Marketing & Communications Executive | KMI Media.
|“ Pinpointe’s cloud-based email marketing system allows us to completely automate the process of delivering high-value campaigns to our end customers, on behalf of our entire distributor network.”|
— Joyce Kaneta Internet Training | Hunter Douglas.
Q1: If I opt for the free trial, will my card be charged?
A: No. You don’t need to provide your card details while opting for the free trial. You’ll get 1000 email credits in your trial too. They won’t bill you unless your account is converted into a full account.
Q2: Is there any limit on the number of emails that I can send every month?
A: While the limit for the number of emails is completely dependent on the plan that you opt for, there is a defined limit for the number of emails you can send each contact. You can’t send more than 10 times per month to each contact on your email list.
Q3: Which payments methods does Pinpointe accept?
A: You need to pay for all Pinpointe services upfront. You can choose to opt for the monthly payment option or pre-pay for 6 months for a 10% discount.
They accept the following payment methods:
- American Express
- Discover Card
Q4: Can I export my subscriber list if I cancel my account with Pinpointe?
A: Yes, Pinpointe gives you complete control of your subscriber list, and you can export it with ease into a text file or to other applications.
If you don’t want to export your list and instead want to delete all your information, you can do so as well.
Q5: Does Pinpointe support Google Analytics?
A: Yes, you can seamlessly track all of your email marketing campaigns through Google Analytics when using Pinpointe.
Q6: Can I add my HTML to Pinpointe?
A: Yes, it’s possible to create customized HTML code and then import the code into Pinpointe. Alternatively, you can use their WYSIWYG editor.
Q7: Is training available?
A: Once you sign up, Pinpointe provides a detailed email marketing video to explain the platform. This should help you get started.
But that’s not all. Pinpointe also gives you full onboarding training to help you get accustomed with the platform. Additionally, they provide an online help manual and knowledge base. If you need anything more, you can always reach out to their support team through email or live chat.
Note: They offer a concierge onboarding service for free on all accounts over $99/mo. They will migrate your data, and import your top campaign designs and images/logos into Pinpointe. The service is available via chat, email, and phone.
What’s the Final Verdict?
While there are many email marketing platforms out there, I feel that Pinpointe is a cut above the rest.
I love the fact that it provides a multitude of options for designing emails from which you can choose the ones with which you’re the most comfortable.
The pricing plans and seamless UI of the platform make it a powerful tool to handle your email marketing campaigns.
Pinpointe has everything you need to create successful email marketing campaigns. It has email list handling capabilities, automated emails, split testing, and survey tools too.
I would love to recommend Pinpointe to you for your email marketing campaigns.
Do you have any questions about it? Have you used Pinpointe before? Please share your questions and reviews in the comments section below.