Pinterest is one of the more underrated social media platforms. Given the high competition faced from more popular platforms like Instagram, YouTube, and Facebook, marketers often overlook Pinterest.
Should you pay more attention to Pinterest marketing?
With a monthly active user base of 350 million, it is a platform that should not be ignored.
Don’t have much time to invest?
You can easily manage your Pinterest account with the help of the right tools and by repurposing content.
What Pinterest Tools Can You Use in 2020?
We have curated a list of 21 Pinterest tools to help you manage and grow your Pinterest account and drive more Pinterest traffic.
Pinterest Tool #1: Tailwind
Tailwind is an all-in-one Pinterest tool that helps you with content discovery, Pins scheduling, and analytics.
It can help you get real results in less time.
Want to learn how?
Let’s check out its amazing features.
- Bulk scheduling to publish Pins at the best times for more engagement, reach, and website traffic
- An option to team up with like-minded Pinners using Tailwind Tribes to grow your reach
- SmartLoop feature to easily reshare top-performing Pins to drive more traffic
- Analytics to track growth
- Pinterest Plus: $9.99 per account per month
- PowerUp features:
- Tailwind Tribes: $4.99 per profile per month
- SmartLoop: $4.99 per profile per month
- Official Pinterest Partner specializing in content marketing
- Quick scheduling: 10 Pins in one click
- Friendly analytics
- If you are looking for an all-in-one social media management tool, Tailwind might not be the right choice. That’s because it only works with Pinterest and Instagram.
Beginners to professionals, small businesses, and enterprises
Pinterest scheduling, resharing, analytics tracking
On average, Tailwind members get 6.9x more Repins on Pinterest (according to their claims).
It is trusted by brands like ShopStyle, Tombow, and Constant Contact.
Pro Tip: You should amplify the reach of your evergreen content by putting all those idle Pins back to work with SmartLoop.
Pinterest Tool #2: MiloTree
MiloTree is a useful WordPress plugin that can help you grow your Pinterest follower base and drive traffic to your Pinterest account.
- Display beautiful pop-ups on your blog or website to get more Pinterest followers
- Mobile-friendly pop-up designs
- Customization options
- Analytics to track follower growth
- Awesome Plan: $9/month
- Smart & Awesome Plan: $99/year
- Bigger Better Plan: Customized pricing available on request
- Light plugin
- Set up within 2 minutes
- Install on multiple sites
- Show pop-ups only on selected web pages
- Low subscription cost
- It just helps you grow your followers. You can’t use it to publish Pins and engage your Pinterest audience.
Beginners to intermediates
Get more social media followers and email subscribers
MiloTree boasts 8,423 happy customers who grew their social media followers with smart pop-ups. One such example is Simply Recipes, a food and cooking blog.
Pro Tip: Don’t add pop-ups on every page on your website. Also, I recommend that you should choose its “delay until someone scrolls” feature.
Pinterest Tool #3: SocialPilot
SocialPilot is another useful Pinterest scheduling and automation tool.
What makes it valuable for your business?
It can help you drive more traffic, increase engagement, and grow your followers on Pinterest.
- Scheduling tool to share Pins on your Pinterest Boards
- The SocialPilot app to create your own images
- Video and GIF Pins scheduling to engage visual learners
- Pinterest analytics and engagement tracking
- Professional: $25/month
- Small Team: $41.66/month
- Agency: $83.33/month
- Enterprise: Customized pricing available on request
- An option to watermark Pins with your brand’s logo with just a click
- A content calendar to review and edit your scheduled Pins
- URL shortening feature
- Some people think that its interface could have been better.
From professionals to startups, agencies, and enterprises
Social media content scheduling, publishing, analytics, collaborations
Popular sites like Crazy Egg trust SocialPilot and appreciate their great support services.
Pro Tip: You can use SocialPilot as a more affordable alternative to Hootsuite, Agorapulse, and Buffer.
Pinterest Tool #4: IFTTT
IFTTT has a collection of small but useful applets that let you accomplish several tasks on Pinterest.
Want to know what it can do for your business?
Let’s take a look at its features.
- Sync new Instagram and WordPress posts to your Pinterest Boards.
- Share YouTube videos on Pinterest.
- Back up all your Pins to Google Drive.
Beginners and startups
Pinterest Tool #5: Viraltag
Viraltag has a wide collection of useful Pinterest tools. It can be used for pin scheduling to multiple boards and Pinterest accounts.
Using this tool’s bulk upload feature, you can upload multiple pins at once. Their browser extension enables you to pin directly from any website. It also has a built-in photo editor that allows you to create good quality images that can be posted to Pinterest.
Among its portfolio of Pinterest tools, there’s also an analytics tool that you can use to measure the performance of your Pinterest account.
Pinterest Tool #6: PinGroupie
This Pinterest tool helps you find relevant Pinterest boards with ease. It provides a variety of filters to help users find the exact types of boards that they are looking for. This tool can be integrated with broader, multi-functional Pinterest tools like Tailwind.
Pinterest Tool #7: Loop88
This is one of the more niche Pinterest tools and focuses only on one aspect—content creation. You can use this tool to create good quality, branded content for Pinterest that will help you stand out in the crowd.
Pinterest Tool #8: Page2Images
The PinPage bookmarklet from Page2Images allows you to take a snapshot of any browser page and share it as a pin on Pinterest. This is an easy-to-use tool that you can use to create and share pins instantly.
Pinterest Tool #9: Sprout Social
This is one of the most popular Pinterest tools and provides a variety of solutions to grow your Pinterest account. This tool can help you through your entire Pinterest marketing campaign, right from creating pins to measuring performance.
If you are a brand or marketer looking to execute a full-fledged Pinterest campaign, then this is the right tool for you.
Pinterest Tool #10: Pinterest Analytics
This is the built-in analytics tool for Pinterest. It is one of the best Pinterest tools at your disposal if your goal is to measure performance and grow your Pinterest account.
This tool provides insights into the current performance of your account and also helps you create a better Pinterest profile. It also provides detailed insights into how people interact with your content and what types of pins perform best for you.
Pinterest Tool #11: PinPinterest
This is another one of the best multi-functional Pinterest tools that provide a myriad of features. You can use it to create and schedule pins, pin content from your website, gather more followers, and target your content to the right audiences.
Pinterest Tool #12: Socinator
This Pinterest tool can help automate numerous Pinterest tasks from posting pins to following boards in a particular niche. And it can help you manage several Pinterest accounts easily and effectively.
Pinterest Tool #13: Woobox
This innovative tool helps you create a Pinterest tab on your Facebook page. Using this, you can increase the reach of your Pinterest content and showcase it to your Facebook followers. This also helps you gain more followers as it provides the option to follow on Pinterest.
Pinterest Tool #14: TrafficWonker
This tool automatically adds and posts relevant pins for you and helps you get more traffic to your Pinterest account. Their FastFill feature automatically adds up to 50 pins to your account within seconds.
Pinterest Tool #15: Ninja Pinner
This is another one of the Pinterest tools that automate several Pinterest functions. It enables automated follow and unfollow, repins, comment, and post options. It also allows you to filter and target relevant audiences for your content.
Pinterest Tool #16: Buffer
Buffer is one of the most popular Pinterest tools used for scheduling pins. Apart from scheduling, it can also be used to measure the performance of your pins. It can show you your most popular pins in terms of likes, comments, and repins.
Pinterest Tool #17: Auto Post to Pinterest
This tool’s Autoposter feature lets you post pins automatically. All you need to do is enter a web page/feed or provide keywords for it to automatically source images from. It also ensures that pins are posted at specific times of the day to get maximum exposure.
Pinterest Tool #18: ViralWoot
This Pinterest tool helps you schedule your pins to get maximum exposure. This is not just another one of those Pinterest tools that just schedules pins. It also promotes pins to get more traffic. And it provides analytics on your Pinterest content’s performance.
Pinterest Tool #19: Crello
This tool helps you create good quality, visual content for Pinterest. It provides numerous design elements that you can use to create visually-appealing pins that grab your audience’s attention.
Pinterest Tool #20: PinThemAll
This is a tool that is specifically used for creating pins using a variety of design features and sources. You can make a picture collage, take a snippet from a web page and convert it into a pin, pin a text/quote, etc. It also provides the option to share music on Pinterest.
Pinterest Tool #21: Hootsuite
Hootsuite is a popular social media marketing tool. You can create Pinterest boards and post pins directly from Hootsuite. It allows for easy scheduling and posting of pins right from its dashboard. And it enables smooth team collaboration and management of several Pinterest accounts from one integrated platform.
Ready to Up Your Pinterest Game?
You can leverage these tools to create, schedule, and post pins on Pinterest. You can also automate all of your routine tasks for Pinterest and focus on your overall content strategy.
So take your pick from these tools and see your Pinterest account grow multifold.
Which of these tools is your personal favorite? Let us know in the comments below.