Pinterest is one of the more underrated social media platforms. Given the high competition of more popular social media platforms like Instagram, YouTube, and Facebook, marketers often overlook social media marketing potential of Pinterest.
Should you pay more attention to Pinterest marketing?
With a monthly active user base of 350 million, it is a social media platform that should not be ignored.
Don’t have much time to invest in Pinterest marketing?
You can easily manage your Pinterest account with the help of the right Pinterest automation tools and by repurposing content.
Table of Contents
Which Pinterest Tools are the Best?
We have curated a list of 21 Pinterest tools to help you manage and grow your Pinterest account and drive more Pinterest traffic.
Pinterest Tool #1: Tailwind
Tailwind is an all-in-one social media management tool that helps you with content discovery, Pins scheduling, and analytics.
It can help you get real results in less time.
Want to learn how?
Let’s check out its amazing features.
Key features
- Bulk schedule Pins at the best times for more engagement, reach, and website traffic
- An option to team up with like-minded Pinners using Tailwind Tribes to grow your reach
- SmartLoop feature to easily reshare top-performing Pins to drive more traffic
- Social media analytics tool to track growth
Cost
- Pinterest Plus: $9.99 per account per month
- PowerUp features:
- Tailwind Tribes: $4.99 per profile per month
- SmartLoop: $4.99 per profile per month
Pros
- Official Pinterest Partner specializing in content marketing
- Quick scheduling: 10 Pins in one click
- Friendly analytics
Cons
- If you are looking for an all-in-one social media management tool, Tailwind might not be the right choice. That’s because it only works with Pinterest and Instagram.
Image via Tailwind
Tool level
Beginners to professionals, small businesses, and enterprises
Usability
Pinterest scheduling, resharing, analytics tracking
Case study
On average, Tailwind members get 6.9x more Repins on Pinterest (according to their claims).
One of the top Pinterest marketing tools, it is trusted by brands like ShopStyle, Tombow, and Constant Contact.
Pro Tip: You should amplify the reach of your evergreen content by putting all of those idle Pins back to work with SmartLoop.
Pinterest Tool #2: MiloTree
MiloTree is a useful WordPress plugin that can help you grow your Pinterest follower base and drive traffic to your Pinterest account.
Key features
- Display beautiful pop-ups on your blog or website to get more Pinterest followers
- Mobile-friendly pop-up designs
- Customization options
- Analytics to track follower growth
Cost
- Awesome Plan: $9/month
- Smart & Awesome Plan: $99/year
- Bigger Better Plan: Customized pricing available on request
Pros
- Light plugin
- Set up within 2 minutes
- Install on multiple sites
- Show pop-ups only on selected web pages
- Low subscription cost
Cons
- It just helps you grow your followers. You can’t use it to schedule Pins or engage your Pinterest audience.
Image via MiloTree
Tool level
Beginners to intermediates
Usability
Get more social media followers and email subscribers
Case study
MiloTree boasts 8,423 happy customers who grew their social media followers with smart pop-ups. One such example is Simply Recipes, a food and cooking blog.
Pro Tip: Don’t add pop-ups on every page on your website. Also, I recommend that you should choose its “delay until someone scrolls” feature.
Pinterest Tool #3: SocialPilot
SocialPilot is another useful Pinterest scheduling and automation tool.
What makes it valuable for your business?
This social media management tool can help you drive more traffic, increase engagement, and grow your followers on Pinterest.
Key features
- Scheduling tool to share Pins on your Boards
- The SocialPilot app to create your own images
- Video and GIF Pins scheduling to engage visual learners
- Pinterest analytics and engagement tracking
- Manage content for multiple social media channels
Cost
- Professional: $25/month
- Small Team: $41.66/month
- Agency: $83.33/month
- Enterprise: Customized pricing available on request
Pros
- An option to watermark Pins with your brand’s logo with just a click
- A content calendar to review and edit your scheduled Pins
- URL shortening feature
Cons
- Some people think that its interface could be better.
Image via SocialPilot
Tool level
From professionals to startups, agencies, and enterprises
Usability
Social media content scheduling, publishing, analytics, collaborations
Case study
Popular sites like Crazy Egg trust SocialPilot and appreciate their great support services.
Pro Tip: You can use SocialPilot as a more affordable alternative to Hootsuite, Agorapulse, and Buffer.
Pinterest Tool #4: IFTTT
IFTTT has a collection of small but useful applets that let you accomplish several tasks on Pinterest.
Want to know what it can do for your business?
Let’s take a look at its features.
Key features
- Sync new Instagram and WordPress posts to your Pinterest Boards.
- Share YouTube videos on Pinterest.
- Back up all your Pins to Google Drive.
Image via IFTTT
Tool level
Beginners and startups
Usability
Sharing Pins
Pinterest Tool #5: Vista Social
Vista Social is a modern and affordable Pinterest management tool trusted by leading marketing agencies, brands, and creators.
Their platform allows you to plan content, engage your audience, collaborate as a team, and measure efforts from one easy-to-use dashboard—great for agencies, multi-location, remote or global businesses.
Key features
- Schedule posts for one or many Pinterest Profiles at once — upload videos, attach images from a Media Library, apply targeting and add tags.
- Easily review and manage Pinterest content from a central publishing calendar—quickly filter by tag, profile, and date.
- Never miss a comment, wall post, Review, or Messenger conversation with a unified inbox and powerful social CRM tools for engagement.
- Gather paid and organic insights for one or many Pinterest Profiles to measure fan growth, analyze engagement, and track post-performance.
- Vista Social's built-in approval workflow is perfect for legal, compliance, agency collaboration, or peer review.
- Streamline Page management with message tagging, task routing, and real-time status updates for team-wide visibility.
Cost
- Free: $0/Mo for 3 social profiles and 1 user
- Pro: $3/Mo per social media profile with unlimited social profiles and unlimited users
Pros
- Easy setup.
- Low subscription costs.
- Video Pin scheduling.
- Media library.
- Link shortener.
- Link tracking with UTM codes.
- Post previews.
Cons
- You must be on a Pro plan (only $3/social media profile a month) to access certain features.
Tool Level
From professionals to startups, agencies, and enterprises
Usability
Social media content scheduling, publishing, analytics, collaborations, social listening, and review management.
Pro Tip: You can use Vista Social as a more affordable alternative to Social Pilot, Hootsuite, Agorapulse, and Buffer.
Pinterest Tool #6: Viraltag
Image via Viraltag
Viraltag has a wide collection of useful Pinterest tools. It can be used for Pin scheduling to multiple boards and Pinterest accounts.
One of the top Pinterest tools, Viraltag’s bulk upload feature, you can upload more than one Pin at once. Their browser extension enables you to Pin directly from any website. It also has a built-in photo editor that allows you to create good-quality images that can be posted to Pinterest.
Among its portfolio of Pinterest tools, there’s also a social media analytics tool that you can use to measure the performance of your Pinterest account.
Pinterest Tool #7: PinGroupie
Image via PinGroupie
This Pinterest marketing tool helps you find relevant Pinterest boards with ease. It provides a variety of filters to help users find the exact types of boards that they are looking for. This tool can be integrated with broader, multi-functional Pinterest tools like Tailwind.
Pinterest Tool #8: Loop88
Image via Loop88
This is one of the more niche Pinterest tools and focuses only on one aspect—content creation. You can use this tool to create good quality, branded content for Pinterest that will help you stand out in the crowd.
Pinterest Tool #9: Page2Images
Image via Page2Images
The PinPage bookmarklet from Page2Images allows you to take a snapshot of any browser page and share it as a pin on Pinterest. This is an easy-to-use social media marketing tool that you can use to create and share Pins instantly.
Pinterest Tool #10: Sprout Social
Image via Sprout Social
This is one of the most popular Pinterest tools and provides a variety of solutions to grow your Pinterest account. One of the best social media marketing tools, Sprout Social can help you through your entire Pinterest marketing campaign, right from creating Pins to measuring social media performance.
If you are a brand or marketer looking to execute a full-fledged Pinterest campaign, then this is the right tool for you.
Pinterest Tool #11: Pinterest Analytics
Image via Pinterest Analytics
This is the built-in analytics tool for Pinterest. It is one of the top Pinterest tools at your disposal if your goal is to measure performance and grow your Pinterest account.
This tool provides insights into the current performance of your account and also helps you create a better Pinterest profile. It also provides detailed insights into how people interact with your content and what types of Pins perform best for you.
Pinterest Tool #12: PinPinterest
Image via PinPinterest
This is another one of the best multi-functional Pinterest tools that provide a myriad of features. You can use it to create and schedule Pins, Pin content from your website, gather more followers, and target your content to the right audiences.
Pinterest Tool #13: Socinator
Image via Socinator
This tool can help automate numerous Pinterest tasks from posting Pins to following boards in a particular niche. And it can help you manage several Pinterest accounts easily and effectively.
Pinterest Tool #14: Woobox
Image via Woobox
This innovative tool helps you create a Pinterest tab on your Facebook page. Using this, you can increase the reach of your Pinterest content and showcase it to your Facebook followers. This also helps you gain more followers as it provides the option to follow on Pinterest.
Pinterest Tool #15: TrafficWonker
Image via TrafficWonker
This tool automatically adds and posts relevant Pins for you and helps you get more traffic to your Pinterest account. Their FastFill feature automatically adds up to 50 pins to your account within seconds.
Pinterest Tool #16: Ninja Pinner
Image via Ninja Pinner
This is another one of the Pinterest tools that automate several Pinterest functions. It enables automated follow and unfollow, repins, comment, and post options. It also allows you to filter and target relevant audiences for your content.
Pinterest Tool #17: Buffer
Image via Buffer
Buffer is one of the most popular Pinterest tools used for scheduling Pins. Apart from scheduling, it can also be used to measure the performance of your Pins. It can show you your most popular Pins in terms of likes, comments, and repins.
One of the top social media management tools, Buffer can also help with social media management on other social media platforms including Instagram, Facebook, Twitter, and LinkedIn.
Pinterest Tool #18: Auto Post to Pinterest
Image via Auto Post to Pinterest
This tool’s Autoposter feature lets you post Pins automatically. All you need to do is enter a web page/feed or provide keywords for it to automatically source images from. It also ensures that Pins are posted at specific times of the day to get maximum exposure which can improve the success of your social media marketing.
Pinterest Tool #19: ViralWoot
Image via ViralWoot
This tool helps you schedule your Pins to get maximum exposure. This is not just another one of those Pinterest tools that just schedules Pins. It also promotes Pins to get more traffic, which is an important part of social media marketing. And it provides analytics on your Pinterest content’s performance.
Pinterest Tool #20: Crello
Image via Crello
This tool helps you create good quality, visual content for Pinterest. It provides numerous design elements that you can use to create visually appealing Pins that grab your audience’s attention.
Pinterest Tool #21: PinThemAll
Image via PinThemAll
This is a tool that is specifically used for creating Pins using a variety of design features and sources. You can make a picture collage, take a snippet from a web page and convert it into a Pin, Pin a text/quote, etc. It also provides the option to share music on Pinterest.
Pinterest Tool #22: Hootsuite
Image via Hootsuite
Hootsuite is a popular social media marketing tool. You can create Pinterest boards and post Pins directly from Hootsuite. It allows for easy scheduling and posting of Pins right from its dashboard.
A powerful social media management platform, it enables smooth team collaboration and management of several Pinterest accounts from one integrated platform.
FAQ
Q1. What are the best free Pinterest tools for 2024?
A. Some of the best free Pinterest tools for 2024 are:
- Tailwind
- Viraltag
- Loop88
- Buffer
- Auto Post
Q2. Is Pinterest a good marketing tool?
A. Pinterest is a great marketing tool, especially for boosting brand awareness. 75% of Pinterest users are keen to discover new brands on the platform. Brands with great visual content can boost their visibility as well as sales using the platform.
Q3. What is a scheduling tool for Pinterest?
A. Pinterest scheduling tools like Tailwind can schedule Pins to match the frequency of Pins in the topics/boards you are following. Some of these tools can provide detailed analytics as well.
Q4. What are the best Pinterest analytics tools?
A. The best Pinterest analytics tools include:
- Tailwind
- PinGroupie
- Pinterest Analytics
- PinPinterest
Q5. What is the best Pinterest automation tool?
A. Viraltag is a robust Pinterest automation tool. It can be used for Pin scheduling and Pin analytics. It can be used for posting multiple Pins and to multiple boards. You can use its app extension to Pin directly from your mobile devices.
Q6. What are the best Pinterest trend tools for 2024?
A. The best Pinterest trend tools for 2024 are:
- Tailwind
- Viraltag
- Loop88
- Buffer
- Auto Post
Q7. What is the best Pinterest/Instagram tool to post to multiple accounts?
A. Tailwind can be used for multiple postings on both Instagram and Pinterest. You can use it to post multiple Pins as well as to multiple accounts.
Q8. Is there any free tool for scheduling pins on Pinterest?
A. Tailwind is a free scheduling tool for Pinterest. You can use it on Instagram as well.
Q9. What tools does Pinterest use for bot detection?
A. Pinterest is notorious for bot traffic. Though the social media platform has a robust bot detection routine, it’s advisable to use Pinterest automation tools that come with built-in bot detection functionality. Some of the best tools in this genre are Viraltag and Tailwind.
Q10. What is the best tool for managing Pinterest for business?
A. Viraltag is one of the best tools for businesses that leverage Pinterest for marketing. The tool does Pin scheduling on multiple boards simultaneously. It also provides comprehensive Pin analytics to measure your marketing results.
Ready to Up Your Pinterest Game?
You can leverage these tools to create, schedule, and post pins on Pinterest. You can also automate all of your routine tasks for Pinterest and focus on your overall content strategy.
So take your pick from these social media management tools and see your Pinterest account grow multifold.
Which of these tools is your personal favorite? Let us know in the comments below.
I appreciate your efforts. Thank you!
Hey Sarai! My pleasure. Glad to help!