Pinterest is one of the more underrated social media platforms. Given the high competition faced from more popular platforms like Instagram, YouTube, and Facebook, marketers often overlook Pinterest.

Should you pay more attention to Pinterest marketing?

With a monthly active user base of 350 million, it is a platform that should not be ignored.

Don’t have much time to invest?

You can easily manage your Pinterest account with the help of the right tools and by repurposing content.

What Pinterest Tools Can You Use in 2020?

We have curated a list of 21 Pinterest tools to help you manage and grow your Pinterest account and drive more Pinterest traffic.

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Disclosure: Please note that a few of the links in this article are actually affiliate links. If you click on them, I will earn a commission, without any extra cost to you. Please know that I have only selected the best Pinterest tools for you, which I personally tested and highly recommend. For more information, please read my affiliate disclosure in my privacy policy.

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Pinterest Tool #1: Tailwind

Tailwind is an all-in-one Pinterest tool that helps you with content discovery, Pins scheduling, and analytics.

It can help you get real results in less time.

Want to learn how?

Let’s check out its amazing features.

Key features

  • Bulk scheduling to publish Pins at the best times for more engagement, reach, and website traffic
  • An option to team up with like-minded Pinners using Tailwind Tribes to grow your reach
  • SmartLoop feature to easily reshare top-performing Pins to drive more traffic
  • Analytics to track growth

Cost

  • Pinterest Plus: $9.99 per account per month
  • PowerUp features:
    • Tailwind Tribes: $4.99 per profile per month
    • SmartLoop: $4.99 per profile per month

Pros

  • Official Pinterest Partner specializing in content marketing
  • Quick scheduling: 10 Pins in one click
  • Friendly analytics

Cons

  • If you are looking for an all-in-one social media management tool, Tailwind might not be the right choice. That’s because it only works with Pinterest and Instagram.

Tailwind Pinterest ToolsImage via Tailwind

Tool level

Beginners to professionals, small businesses, and enterprises

Usability

Pinterest scheduling, resharing, analytics tracking

Case study

On average, Tailwind members get 6.9x more Repins on Pinterest (according to their claims).

It is trusted by brands like ShopStyle, Tombow, and Constant Contact.

Pro Tip: You should amplify the reach of your evergreen content by putting all those idle Pins back to work with SmartLoop.

Pinterest Tool #2: MiloTree

MiloTree is a useful WordPress plugin that can help you grow your Pinterest follower base and drive traffic to your Pinterest account.

Key features

  • Display beautiful pop-ups on your blog or website to get more Pinterest followers
  • Mobile-friendly pop-up designs
  • Customization options
  • Analytics to track follower growth

Cost

  • Awesome Plan: $9/month
  • Smart & Awesome Plan: $99/year
  • Bigger Better Plan: Customized pricing available on request

Pros

  • Light plugin
  • Set up within 2 minutes
  • Install on multiple sites
  • Show pop-ups only on selected web pages
  • Low subscription cost

Cons

  • It just helps you grow your followers. You can’t use it to publish Pins and engage your Pinterest audience.

milotree pinterest toolsImage via MiloTree

Tool level

Beginners to intermediates

Usability

Get more social media followers and email subscribers

Case study

MiloTree boasts 8,423 happy customers who grew their social media followers with smart pop-ups. One such example is Simply Recipes, a food and cooking blog.

Pro Tip: Don’t add pop-ups on every page on your website. Also, I recommend that you should choose its “delay until someone scrolls” feature.

Pinterest Tool #3: SocialPilot

SocialPilot is another useful Pinterest scheduling and automation tool.

What makes it valuable for your business?

It can help you drive more traffic, increase engagement, and grow your followers on Pinterest.

Key features

  • Scheduling tool to share Pins on your Pinterest Boards
  • The SocialPilot app to create your own images
  • Video and GIF Pins scheduling to engage visual learners
  • Pinterest analytics and engagement tracking

Cost

  • Professional: $25/month
  • Small Team: $41.66/month
  • Agency: $83.33/month
  • Enterprise: Customized pricing available on request

Pros

  • An option to watermark Pins with your brand’s logo with just a click
  • A content calendar to review and edit your scheduled Pins
  • URL shortening feature

Cons

  • Some people think that its interface could have been better.

SocialPilot Pinterest ToolsImage via SocialPilot

Tool level

From professionals to startups, agencies, and enterprises

Usability

Social media content scheduling, publishing, analytics, collaborations

Case study

Popular sites like Crazy Egg trust SocialPilot and appreciate their great support services.

Pro Tip: You can use SocialPilot as a more affordable alternative to Hootsuite, Agorapulse, and Buffer.

Pinterest Tool #4: IFTTT

IFTTT has a collection of small but useful applets that let you accomplish several tasks on Pinterest.

Want to know what it can do for your business?

Let’s take a look at its features.

Key features

  • Sync new Instagram and WordPress posts to your Pinterest Boards.
  • Share YouTube videos on Pinterest.
  • Back up all your Pins to Google Drive.

ifttt pinterest toolsImage via IFTTT

Tool level

Beginners and startups

Usability

Sharing Pins

Pinterest Tool #5: Viraltag

viraltag pinterest toolsImage via Viraltag

Viraltag has a wide collection of useful Pinterest tools. It can be used for pin scheduling to multiple boards and Pinterest accounts.

Using this tool’s bulk upload feature, you can upload multiple pins at once. Their browser extension enables you to pin directly from any website. It also has a built-in photo editor that allows you to create good quality images that can be posted to Pinterest.

Among its portfolio of Pinterest tools, there’s also an analytics tool that you can use to measure the performance of your Pinterest account.

Pinterest Tool #6: PinGroupie

pingroupie pinterest toolsImage via PinGroupie

This Pinterest tool helps you find relevant Pinterest boards with ease. It provides a variety of filters to help users find the exact types of boards that they are looking for. This tool can be integrated with broader, multi-functional Pinterest tools like Tailwind.

Pinterest Tool #7: Loop88

loop88 pinterest toolsImage via Loop88

This is one of the more niche Pinterest tools and focuses only on one aspect—content creation. You can use this tool to create good quality, branded content for Pinterest that will help you stand out in the crowd.

Pinterest Tool #8: Page2Images

page2images pinterest toolsImage via Page2Images

The PinPage bookmarklet from Page2Images allows you to take a snapshot of any browser page and share it as a pin on Pinterest. This is an easy-to-use tool that you can use to create and share pins instantly.

Pinterest Tool #9: Sprout Social

sproutsocial pinterest toolsImage via Sprout Social

This is one of the most popular Pinterest tools and provides a variety of solutions to grow your Pinterest account. This tool can help you through your entire Pinterest marketing campaign, right from creating pins to measuring performance.

If you are a brand or marketer looking to execute a full-fledged Pinterest campaign, then this is the right tool for you.

Pinterest Tool #10: Pinterest Analytics

analytics pinterest toolsImage via Pinterest Analytics

This is the built-in analytics tool for Pinterest. It is one of the best Pinterest tools at your disposal if your goal is to measure performance and grow your Pinterest account.

This tool provides insights into the current performance of your account and also helps you create a better Pinterest profile. It also provides detailed insights into how people interact with your content and what types of pins perform best for you.

Pinterest Tool #11: PinPinterest

pin pinterest toolsImage via PinPinterest

This is another one of the best multi-functional Pinterest tools that provide a myriad of features. You can use it to create and schedule pins, pin content from your website, gather more followers, and target your content to the right audiences.

Pinterest Tool #12: Socinator

socinator pinterest toolsImage via Socinator

This Pinterest tool can help automate numerous Pinterest tasks from posting pins to following boards in a particular niche. And it can help you manage several Pinterest accounts easily and effectively.

Pinterest Tool #13: Woobox

woobox pinterest toolsImage via Woobox

This innovative tool helps you create a Pinterest tab on your Facebook page. Using this, you can increase the reach of your Pinterest content and showcase it to your Facebook followers. This also helps you gain more followers as it provides the option to follow on Pinterest.

Pinterest Tool #14: TrafficWonker

trafficwonker pinterest toolsImage via TrafficWonker

This tool automatically adds and posts relevant pins for you and helps you get more traffic to your Pinterest account. Their FastFill feature automatically adds up to 50 pins to your account within seconds.

Pinterest Tool #15: Ninja Pinner

ninjapinner pinterest toolsImage via Ninja Pinner

This is another one of the Pinterest tools that automate several Pinterest functions. It enables automated follow and unfollow, repins, comment, and post options. It also allows you to filter and target relevant audiences for your content.

Pinterest Tool #16: Buffer

buffer pinterest toolsImage via Buffer

Buffer is one of the most popular Pinterest tools used for scheduling pins. Apart from scheduling, it can also be used to measure the performance of your pins. It can show you your most popular pins in terms of likes, comments, and repins.

Pinterest Tool #17: Auto Post to Pinterest

autopost pinterest toolsImage via Auto Post to Pinterest

This tool’s Autoposter feature lets you post pins automatically. All you need to do is enter a web page/feed or provide keywords for it to automatically source images from. It also ensures that pins are posted at specific times of the day to get maximum exposure.

Pinterest Tool #18: ViralWoot

viralwoot pinterest toolsImage via ViralWoot

This Pinterest tool helps you schedule your pins to get maximum exposure. This is not just another one of those Pinterest tools that just schedules pins. It also promotes pins to get more traffic. And it provides analytics on your Pinterest content’s performance.

Pinterest Tool #19: Crello

crello pinterest toolsImage via Crello

This tool helps you create good quality, visual content for Pinterest. It provides numerous design elements that you can use to create visually-appealing pins that grab your audience’s attention.

Pinterest Tool #20: PinThemAll

pinthemall pinterest toolsImage via PinThemAll

This is a tool that is specifically used for creating pins using a variety of design features and sources. You can make a picture collage, take a snippet from a web page and convert it into a pin, pin a text/quote, etc. It also provides the option to share music on Pinterest.

Pinterest Tool #21: Hootsuite

hootsuite pinterest toolsImage via Hootsuite

Hootsuite is a popular social media marketing tool. You can create Pinterest boards and post pins directly from Hootsuite. It allows for easy scheduling and posting of pins right from its dashboard. And it enables smooth team collaboration and management of several Pinterest accounts from one integrated platform.

Ready to Up Your Pinterest Game?

You can leverage these tools to create, schedule, and post pins on Pinterest. You can also automate all of your routine tasks for Pinterest and focus on your overall content strategy.

So take your pick from these tools and see your Pinterest account grow multifold.

Which of these tools is your personal favorite? Let us know in the comments below.

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Disclosure: Please note that a few of the links in this article are actually affiliate links. If you click on them, I will earn a commission, without any extra cost to you. Please know that I have only selected the best Pinterest tools for you, which I personally tested and highly recommend. For more information, please read my affiliate disclosure in my privacy policy.