Categories: Social Media

21 Best Pinterest Tools That Smart Marketers Should Use in 2022

Pinterest is one of the more underrated social media platforms. Given the high competition of more popular social media platforms like Instagram, YouTube, and Facebook, marketers often overlook social media marketing potential of Pinterest.

Should you pay more attention to Pinterest marketing?

With a monthly active user base of 350 million, it is a social media platform that should not be ignored.

Don’t have much time to invest in Pinterest marketing?

You can easily manage your Pinterest account with the help of the right Pinterest automation tools and by repurposing content.

Which Pinterest Tools are the Best?

We have curated a list of 21 Pinterest tools to help you manage and grow your Pinterest account and drive more Pinterest traffic.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Pinterest Tool #1: Tailwind

Tailwind is an all-in-one social media management tool that helps you with content discovery, Pins scheduling, and analytics.

It can help you get real results in less time.

Want to learn how?

Let’s check out its amazing features.

Key features

  • Bulk schedule Pins at the best times for more engagement, reach, and website traffic
  • An option to team up with like-minded Pinners using Tailwind Tribes to grow your reach
  • SmartLoop feature to easily reshare top-performing Pins to drive more traffic
  • Social media analytics tool to track growth

Cost

  • Pinterest Plus: $9.99 per account per month
  • PowerUp features:
    • Tailwind Tribes: $4.99 per profile per month
    • SmartLoop: $4.99 per profile per month

Pros

  • Official Pinterest Partner specializing in content marketing
  • Quick scheduling: 10 Pins in one click
  • Friendly analytics

Cons

  • If you are looking for an all-in-one social media management tool, Tailwind might not be the right choice. That’s because it only works with Pinterest and Instagram.

Image via Tailwind

Tool level

Beginners to professionals, small businesses, and enterprises

Usability

Pinterest scheduling, resharing, analytics tracking

Case study

On average, Tailwind members get 6.9x more Repins on Pinterest (according to their claims).

One of the top Pinterest marketing tools, it is trusted by brands like ShopStyle, Tombow, and Constant Contact.

Pro Tip: You should amplify the reach of your evergreen content by putting all of those idle Pins back to work with SmartLoop.

Pinterest Tool #2: MiloTree

MiloTree is a useful WordPress plugin that can help you grow your Pinterest follower base and drive traffic to your Pinterest account.

Key features

  • Display beautiful pop-ups on your blog or website to get more Pinterest followers
  • Mobile-friendly pop-up designs
  • Customization options
  • Analytics to track follower growth

Cost

  • Awesome Plan: $9/month
  • Smart & Awesome Plan: $99/year
  • Bigger Better Plan: Customized pricing available on request

Pros

  • Light plugin
  • Set up within 2 minutes
  • Install on multiple sites
  • Show pop-ups only on selected web pages
  • Low subscription cost

Cons

  • It just helps you grow your followers. You can’t use it to schedule Pins or engage your Pinterest audience.

Image via MiloTree

Tool level

Beginners to intermediates

Usability

Get more social media followers and email subscribers

Case study

MiloTree boasts 8,423 happy customers who grew their social media followers with smart pop-ups. One such example is Simply Recipes, a food and cooking blog.

Pro Tip: Don’t add pop-ups on every page on your website. Also, I recommend that you should choose its “delay until someone scrolls” feature.

Pinterest Tool #3: SocialPilot

SocialPilot is another useful Pinterest scheduling and automation tool.

What makes it valuable for your business?

This social media management tool can help you drive more traffic, increase engagement, and grow your followers on Pinterest.

Key features

  • Scheduling tool to share Pins on your Boards
  • The SocialPilot app to create your own images
  • Video and GIF Pins scheduling to engage visual learners
  • Pinterest analytics and engagement tracking
  • Manage content for multiple social media channels

Cost

  • Professional: $25/month
  • Small Team: $41.66/month
  • Agency: $83.33/month
  • Enterprise: Customized pricing available on request

Pros

  • An option to watermark Pins with your brand’s logo with just a click
  • A content calendar to review and edit your scheduled Pins
  • URL shortening feature

Cons

  • Some people think that its interface could be better.

Image via SocialPilot

Tool level

From professionals to startups, agencies, and enterprises

Usability

Social media content scheduling, publishing, analytics, collaborations

Case study

Popular sites like Crazy Egg trust SocialPilot and appreciate their great support services.

Pro Tip: You can use SocialPilot as a more affordable alternative to Hootsuite, Agorapulse, and Buffer.

Pinterest Tool #4: IFTTT

IFTTT has a collection of small but useful applets that let you accomplish several tasks on Pinterest.

Want to know what it can do for your business?

Let’s take a look at its features.

Key features

  • Sync new Instagram and WordPress posts to your Pinterest Boards.
  • Share YouTube videos on Pinterest.
  • Back up all your Pins to Google Drive.

Image via IFTTT

Tool level

Beginners and startups

Usability

Sharing Pins

Pinterest Tool #5: Viraltag

Image via Viraltag

Viraltag has a wide collection of useful Pinterest tools. It can be used for Pin scheduling to multiple boards and Pinterest accounts.

One of the top Pinterest tools, Viraltag’s bulk upload feature, you can upload more than one Pin at once. Their browser extension enables you to Pin directly from any website. It also has a built-in photo editor that allows you to create good-quality images that can be posted to Pinterest.

Among its portfolio of Pinterest tools, there’s also a social media analytics tool that you can use to measure the performance of your Pinterest account.

Pinterest Tool #6: PinGroupie

Image via PinGroupie

This Pinterest marketing tool helps you find relevant Pinterest boards with ease. It provides a variety of filters to help users find the exact types of boards that they are looking for. This tool can be integrated with broader, multi-functional Pinterest tools like Tailwind.

Pinterest Tool #7: Loop88

Image via Loop88

This is one of the more niche Pinterest tools and focuses only on one aspect—content creation. You can use this tool to create good quality, branded content for Pinterest that will help you stand out in the crowd.

Pinterest Tool #8: Page2Images

Image via Page2Images

The PinPage bookmarklet from Page2Images allows you to take a snapshot of any browser page and share it as a pin on Pinterest. This is an easy-to-use social media marketing tool that you can use to create and share Pins instantly.

Pinterest Tool #9: Sprout Social

Image via Sprout Social

This is one of the most popular Pinterest tools and provides a variety of solutions to grow your Pinterest account. One of the best social media marketing tools, Sprout Social can help you through your entire Pinterest marketing campaign, right from creating Pins to measuring social media performance.

If you are a brand or marketer looking to execute a full-fledged Pinterest campaign, then this is the right tool for you.

Pinterest Tool #10: Pinterest Analytics

Image via Pinterest Analytics

This is the built-in analytics tool for Pinterest. It is one of the top Pinterest tools at your disposal if your goal is to measure performance and grow your Pinterest account.

This tool provides insights into the current performance of your account and also helps you create a better Pinterest profile. It also provides detailed insights into how people interact with your content and what types of Pins perform best for you.

Pinterest Tool #11: PinPinterest

Image via PinPinterest

This is another one of the best multi-functional Pinterest tools that provide a myriad of features. You can use it to create and schedule Pins, Pin content from your website, gather more followers, and target your content to the right audiences.

Pinterest Tool #12: Socinator

Image via Socinator

This tool can help automate numerous Pinterest tasks from posting Pins to following boards in a particular niche. And it can help you manage several Pinterest accounts easily and effectively.

Pinterest Tool #13: Woobox

Image via Woobox

This innovative tool helps you create a Pinterest tab on your Facebook page. Using this, you can increase the reach of your Pinterest content and showcase it to your Facebook followers. This also helps you gain more followers as it provides the option to follow on Pinterest.

Pinterest Tool #14: TrafficWonker

Image via TrafficWonker

This tool automatically adds and posts relevant Pins for you and helps you get more traffic to your Pinterest account. Their FastFill feature automatically adds up to 50 pins to your account within seconds.

Pinterest Tool #15: Ninja Pinner

Image via Ninja Pinner

This is another one of the Pinterest tools that automate several Pinterest functions. It enables automated follow and unfollow, repins, comment, and post options. It also allows you to filter and target relevant audiences for your content.

Pinterest Tool #16: Buffer

Image via Buffer

Buffer is one of the most popular Pinterest tools used for scheduling Pins. Apart from scheduling, it can also be used to measure the performance of your Pins. It can show you your most popular Pins in terms of likes, comments, and repins.

One of the top social media management tools, Buffer can also help with social media management on other social media platforms including Instagram, Facebook, Twitter, and LinkedIn.

Pinterest Tool #17: Auto Post to Pinterest

Image via Auto Post to Pinterest

This tool’s Autoposter feature lets you post Pins automatically. All you need to do is enter a web page/feed or provide keywords for it to automatically source images from. It also ensures that Pins are posted at specific times of the day to get maximum exposure which can improve the success of your social media marketing.

Pinterest Tool #18: ViralWoot

Image via ViralWoot

This tool helps you schedule your Pins to get maximum exposure. This is not just another one of those Pinterest tools that just schedules Pins. It also promotes Pins to get more traffic, which is an important part of social media marketing. And it provides analytics on your Pinterest content’s performance.

Pinterest Tool #19: Crello

Image via Crello

This tool helps you create good quality, visual content for Pinterest. It provides numerous design elements that you can use to create visually appealing Pins that grab your audience’s attention.

Pinterest Tool #20: PinThemAll

Image via PinThemAll

This is a tool that is specifically used for creating Pins using a variety of design features and sources. You can make a picture collage, take a snippet from a web page and convert it into a Pin, Pin a text/quote, etc. It also provides the option to share music on Pinterest.

Pinterest Tool #21: Hootsuite

Image via Hootsuite

Hootsuite is a popular social media marketing tool. You can create Pinterest boards and post Pins directly from Hootsuite. It allows for easy scheduling and posting of Pins right from its dashboard.

A powerful social media management platform, it enables smooth team collaboration and management of several Pinterest accounts from one integrated platform.

FAQ

Q1. What are the best free Pinterest tools for 2022?

A. Some of the best free Pinterest tools for 2022 are:

  • Tailwind
  • Viraltag
  • Loop88
  • Buffer
  • Auto Post

Q2. Is Pinterest a good marketing tool?

A. Pinterest is a great marketing tool, especially for boosting brand awareness. 75% of Pinterest users are keen to discover new brands on the platform. Brands with great visual content can boost their visibility as well as sales using the platform.

Q3. What is a scheduling tool for Pinterest?

A. Pinterest scheduling tools like Tailwind can schedule Pins to match the frequency of Pins in the topics/boards you are following. Some of these tools can provide detailed analytics as well.

Q4. What are the best Pinterest analytics tools?

A. The best Pinterest analytics tools include:

  • Tailwind
  • PinGroupie
  • Pinterest Analytics
  • PinPinterest

Q5. What is the best Pinterest automation tool?

A. Viraltag is a robust Pinterest automation tool. It can be used for Pin scheduling and Pin analytics. It can be used for posting multiple Pins and to multiple boards. You can use its app extension to Pin directly from your mobile devices.

Q6. What are the best Pinterest trend tools for 2022?

A. The best Pinterest trend tools for 2022 are:

  • Tailwind
  • Viraltag
  • Loop88
  • Buffer
  • Auto Post

Q7. What is the best Pinterest/Instagram tool to post to multiple accounts?

A. Tailwind can be used for multiple postings on both Instagram and Pinterest. You can use it to post multiple Pins as well as to multiple accounts.

Q8. Is there any free tool for scheduling pins on Pinterest?

A. Tailwind is a free scheduling tool for Pinterest. You can use it on Instagram as well.

Q9. What tools does Pinterest use for bot detection?

A. Pinterest is notorious for bot traffic. Though the social media platform has a robust bot detection routine, it’s advisable to use Pinterest automation tools that come with built-in bot detection functionality. Some of the best tools in this genre are Viraltag and Tailwind.

Q10. What is the best tool for managing Pinterest for business?

A. Viraltag is one of the best tools for businesses that leverage Pinterest for marketing. The tool does Pin scheduling on multiple boards simultaneously. It also provides comprehensive Pin analytics to measure your marketing results.

Ready to Up Your Pinterest Game?

You can leverage these tools to create, schedule, and post pins on Pinterest. You can also automate all of your routine tasks for Pinterest and focus on your overall content strategy.

So take your pick from these social media management tools and see your Pinterest account grow multifold.

Which of these tools is your personal favorite? Let us know in the comments below.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Shane Barker

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

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