Categories: Digital Marketing

9 Best Podcast Analytics Tools to Measure Your Success in 2022

Are you struggling to measure the effectiveness of your podcast episodes? The right podcast analytics tools can help you track and improve your podcast stats and performance.

But, why podcasting?

Podcasting is popular. 155 million people in the US have listened to a podcast. That's more than half of the US population (55%) and an increase from 90 million Americans in 2019.

Podcast listeners are loyal, with 80% of them listening to all or most of each podcast episode and an average of seven shows per week.

This means that leveraging this emerging medium effectively can help you engage your target audience, and give a boost to your marketing initiatives.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Which Are the Best Podcast Analytics Tools?

There are more than 500,000 podcasts on Apple Podcasts. That's some potentially stiff competition.

So before you invest money into podcasting, you should learn how to make the most out of podcast ads and your own podcast content.

In addition to using one of the best podcast hosting platforms, you should also track the performance of your podcast using powerful analytics tools.

Let’s get started.

1. Blubrry

Blubrry podcast hosting platform provides you with advanced podcast analytics that can help you understand your audience and listener trends better. You can discover who your listeners are, when they listen to your podcast, which platform or device they use, and more podcast analytics.

Key Features

  • Optimized for WordPress (through the Powerpress Plugin)
  • RSS-compliant
  • Unlimited bandwidth
  • Storage with no-fault overage
  • Advanced podcast analytics

Cost

  • Small Pack: $12 per month
  • Medium Pack: $20 per month
  • Large Pack: $40 per month
  • Extra Large Pack: $80 per month
  • Professional: NA

Pros

  • Easy-to-use
  • Free media migration
  • Good customer support

Cons

  • Can be too advanced for newbies to podcast analytics

Tool Level

Beginner to Advanced

Pro Tip: Use this tool for a data-driven podcasting experience.

Image via Blubrry

2. Transistor

Transistor offers podcast hosting and advanced podcast analytics to help you track and monitor your own podcast progress. Using this podcast hosting platform and podcast analytics tool, you can share your podcast analytics and insights with your marketing team and use them to attract more advertisers.

Key Features

  • Generates RSS-feed for your podcast
  • Get access to popular podcast directories
  • Check average downloads per episode
  • Analyze listener trends
  • Sort episodes by popularity
  • See which apps people are using to listen to your podcast
  • Podcast hosting

Cost

  • Starter Pack: $19 per month
  • Professional Pack: $49 per month
  • Business Pack: $99 per month

You can get a 14-day free trial.

Pros

  • User-friendly
  • Host unlimited podcast shows on a single account
  • Live customer support
  • Customizable podcast website
  • Integration with Drip, MailChimp, and ConvertKit
  • Offers podcast hosting

Cons

  • Relatively new (could be a pro)

Tool Level

Beginner to Advanced

Pro Tip: Use this tool to embed your podcast on your website easily.

Image via Transistor

3. Castos

Castos podcast analytics is a podcast hosting platform that is great for hobbyists looking to start or grow their podcasts. On this podcast analytics tool, podcasters can record long episodes, test new styles, and launch new shows without hitting a storage cap.

Key Features

  • Import existing podcast into a WordPress site
  • Unlimited storage and bandwidth
  • Automated transcripts
  • Auto-republishing audio for YouTube
  • Personalized podcast website
  • Options for podcast monetization
  • Podcast hosting

Cost

  • Starter Pack: $19 per month
  • Growth Pack: $49 per month
  • Pro Pack: $99 per month

You can get a 14-day free trial of Castos podcast analytics.

Pros

  • Simple interface
  • Pay-as-you pricing
  • Get a unique RSS feed for each podcast
  • Get geographical data, listening source of your audience, and more

Cons

  • Can’t schedule posts without using the WordPress plugin

Tool Level

Beginner to Advanced

Pro Tip: If you’re planning on hosting multiple shows, Castos is a great option.

Image via Castos

4. Podbean

Podbean’s is a powerful podcast analytics tool that gives you an in-depth picture of your podcast trends and accurate audience data. It allows you to evaluate your podcast stats and download podcasts analytics for further analysis.

You can also see where your audience is coming from. This will help you better target your audience based on their geo-locations. These podcast statistics are important to attract advertisers and make the most out of your podcast.

It can also help you build your community of listeners all over the world. You can target your services or products in a more effective way when you have reliable podcast data, and make innovative business decisions about your podcast based on your podcast analytics.

Starting price: $9 per month

Free version available

Image via Podbean

5. Podtrac

It’s important for publishers and advertisers to have access to reliable podcast stats. This podcast analytics tool will help them make the right decisions about advertising and content. This, in turn, can help marketers like you host successful podcasts.

Podtrac is one of the most effective podcasting tools. It gives you accurate podcast stats like audience data using their industry-first “Unique Monthly Audience” metric. You can get access to detailed audience demographics to understand who’s listening.

Image via Podtrac

6. Anchor

Anchor is an all-in-one podcast analytics and podcast hosting to help you create engaging podcasts and host unlimited episodes with zero cost. This podcast analytics tool enables you to distribute your podcast to all major platforms with just one click. This includes platforms such as Spotify, Apple Podcasts, and Google Podcasts.

The podcasts analytics tool also enables you to track and monitor the performance of your podcast episodes over time. You can use their easy-to-read podcast analytics dashboard to grow your audience.

You can record episodes from anywhere using Anchor’s mobile apps and desktop platform. Once recorded, this podcast hosting platform also enables you to easily edit the episode. You can do so right from your iPad, Android phone, or iPhone.

Image via Anchor

7. Chartable

Chartable's podcast analytics can help you understand and grow the audience of your podcast. Using this podcast analytics tool, you can track and analyze which marketing channels drive the most listener growth.

This tool enables you to track podcast stats including reviews and rankings of your podcast from Spotify, Stitcher, Apple Podcasts, and Breaker. You can also connect your hosting platforms, Apple Podcasts analytics, and more to track relationships between your advertising and marketing efforts.

With Chartable's podcasting tools, you can generate weekly or daily rankings and review reports, which can help you track your success.

Starting price: $50 per month

Free version available

Image via Chartable

8. Backtracks

Backtracks’ podcast analytics tool enables you to discover unrivaled podcast analytics.

Earlier, it was difficult for advertisers and podcasters to find out if their downloaded podcast episodes were actually played. But with Backtracks, you can actually find out if podcast episode downloads resulted in a play.

This tool provides you with comprehensive audio and listener podcast stats to help you analyze what’s working and what isn’t in your podcast ads and content. Once you understand your podcast analytics and audience better, you’ll be able to design your podcasts accordingly.

Starting price: $39 per month

Free trial available for 14 days

Image via Backtracks’

9. Fireside

Fireside is an effective podcast hosting platform and analytics tool that helps you collect real-time podcast stats about your unique downloads. With an accurate number of downloads, podcast stats,  and analytics, your podcast host will be in a better position to plan and host successful podcasts.

Starting price: $19 per month

Free 14-day trial available

Image via Fireside

FAQ

Q1. What are the best podcast audience analytics tools?

A. The best podcast audience analytics tools are:

  • Blubrry
  • Transistor
  • Castos
  • Podbean
  • Podtrac
  • Anchor
  • Chartable
  • Backtracks
  • Fireside

Q2. How do I get podcasts analytics?

A. You can use podcast hosting platforms and analytics tools to track and measure your podcast audience engagement rates.

Some of the top tools for podcast analytics in this category are:

  • Blubrry
  • Transistor
  • Castos
  • Podbean
  • Podtrac

Q3. How do you find out how many listeners a podcast has?

A. Your podcast hosting platform likely tracks the number of downloads  and how many podcast listeners you have. Check your analytics dashboard for these and other insights.

For podcast hosting platforms that don't include analytics, third party analytics tools can provide you with many podcast metrics, including subscriber count.

They compute the number of subscribers across different applications and listening platforms. Some sophisticated tools can even provide you with granular audience details, such as IP addresses and locations.

Q4. What tools do you need to start a podcast?

A. These are the basic technology items you need to start a podcast:

  • Recording equipment: Microphones, headphones, a pop filter (optional), a boom suspension (optional)
  • Software: A podcasting platform, audio/video editing tools, a podcast analytics tool

Q5. What are the most popular podcast platforms?

A. The most popular podcast platforms include:

  • Apple Podcasts
  • Google Play Music
  • SoundCloud
  • Spotify
  • Blog Talk Radio
  • Audioboom
  • Squarespace
  • Stitcher

Q6. How do I get more podcast listeners?

A. Here are some strategies to promote your podcasts efficiently and get more listeners to tune in:

  • Convert your podcasts into YouTube videos
  • Inform your email contacts about upcoming podcast episodes
  • Improve visibility in Google search results by using optimized audio transcripts
  • Get featured on leading podcast platforms
  • Repurpose podcast content into other formats to reach audiences with different consumption habits

Q7. How can I measure podcast success?

A. To determine if your podcasts are successful, you can track the following metrics:

  • Number of listeners
  • Number of downloads
  • Revenue from ads and sponsorships
  • Site traffic
  • Podcast reviews

Q8. Is Joe Rogan the biggest podcast?

A. “The Joe Rogan Experience” is arguably the most popular podcast in America today. According to Wikipedia, it is downloaded almost 200 million times monthly and generates nearly 30 million in revenue annually.

Q9. How do podcasts make their money?

A. The main channels through which podcasts make money are:

  • Advertising
  • Subscriptions
  • Premium content
  • Events and conferences
  • Crowdfunding

Q10. Which is better- Podbean or Buzzsprout?

A. Both Podbean and Buzzsprout have their own pros and cons, but on the whole, Podbean scores better. It has many cool features like app audio recorder and live streaming. Plus, it offers video podcasting, which is not available from Buzzsprout. It also has varied monetization options for podcasters and advertisers.

Q11. What makes a podcast successful?

A. To host super-successful podcasts, follow these tactics:

  • Optimize the sound quality of your podcasts by investing in decent recording equipment.
  • Focus on the podcast content and theme.
  • Make your podcasts SEO-friendly.
  • Market your podcasts aggressively on social media, emails, and your website.
  • Get the podcast format and duration right.
  • Be consistent in your efforts.
  • Listen to your guests keenly.

Which Podcast Analytics Tool is the Best?

These are some of the best analytics tools that can help you optimize your podcasts for higher engagement. You can select to use the ones that best suit your business and campaign goals.

Do you know of any other effective podcast analytics tools that should be on this list? If so, please feel free to mention them in the comments below.

*Book Shane to Speak

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Shane Barker

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

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