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You might be creating stellar content and doing your keyword research right. However, you won’t know if any of that is working in your favor until you track your rankings in the search engine results pages (SERPs).
By tracking your rankings, you can also find opportunities to improve your SEO. However, it’s nearly impossible to track the rankings of your pages manually. That is why you need to use rank tracker tools to check the rankings of your webpages.
To help you track your rankings, I’ve put together a list of the best rank tracker tools below.
Which Rank Tracker Tools Should You Use?
Here is a list of the best rank tracker tools that you must use to find the rankings of your webpages in the SERPs.
Rank Tracker Tool #1: SEMrush
SEMrush is one of the best rank tracker tools, and it offers a lot more than just rank tracking. The Position Tracking Tool from SEMrush can help you track your position for any keyword.
You can find your local competitors and group your keywords with tags through it.
Using its data, you can also target different devices. All you need to do is enter your domain and target keywords.
SEMrush is a freemium tool and you can get access to all of its features for limited use without any charges.
What if you want to buy it?
If you want to purchase it, the basic Pro plan will cost you $99.95 per month. If you want to go for their Guru plan, it’ll cost you $199.95 monthly. Lastly, their Business plan will cost you $399.95 per month.
Rank Tracker Tool #2: Serpstat
Need a full-stack tool for tracking everything from keywords to your competitors? Then, Serpstat is meant for you. In a single tool, you get keyword research (for SEO and PPC), competitor analysis, and search analytics.
Is that all?
No. You can also perform advertising analysis to learn what kind of ads get maximum engagement. Along with that, you can research content ideas that click with your target audience.
Their low-end plans start from $69 a month. At this price, you can run 4,000 queries per day.
Rank Tracker Tool #3: LinkResearchTools
LinkResearchTools (LRT) is a complete suite of tools that can help you with lnk analysis and link building. By using LRT’s tools, you can build your link profile and eliminate toxic links that are pulling down your ranking.
The tool helps you avoid Google penalties and prevent negative SEO which in turn push up your rank.
LRT offers a variety of plans for customers with different needs. For link detox, you can opt for their Link Detox Smart plan which costs $2,199 yearly. If you need the complete LRT suite, the cheapest plan is Superhero Small which costs $499 per year.
Rank Tracker Tool #4: LinkAssistant
If you need a rank tracker with limitless potential, LinkAssistant is right for you. Using the 23 tools in this suite, you can track unlimited keywords for different domains and locations. You can monitor SERP ranking of your pages and of your competitors.
You can also do advanced monitoring of keyword positions across 400+ search engines, and draw daily/weekly reports about the insights.
Image via LinkAssistant
The tool is completely free of cost.
Rank Tracker Tool #5: Traffic Travis
Want a rigorous SEO health checkup for your website?
Traffic Travis can do this and more. This robust rank tracking tool detects technical gaps in your on-page and off-page SEO that may be impacting your ranking. It analyzes your backlinks and keeps a tab on your Adwords competitors.
The best part?
You also get a link finder that identifies authoritative websites and domains that you should target for boosting your backlink profile.
Image via Traffic Travis
The tool is free for download. You have to provide your email address to get the download link.
Rank Tracker Tool #6: Ahrefs
Ahrefs provides a great suite of tools for improving your website’s SEO. It also has one of the best rank tracker tools that allows you to monitor your rankings over time.
What’s it got?
You can compare your performance with that of your competitors and get scheduled reports directly in your inbox. It’s also possible to track both desktop and mobile rankings using it.
Image via Ahrefs
Ahrefs has four pricing models. Their Lite version gives you access to their complete set of tools and is enough for personal projects. This version is priced at $99 per month.
On the other hand, their Standard package will cost you $179 monthly. The Advanced package is priced at $399 per month, while the Agency package will cost you $999 per month.
Rank Tracker Tool #7: Moz Pro | Rank Checker
Moz Pro’s Rank Checker is a great tool for all those who wish to track the rankings of their pages on search engines.
What does it do?
It fetches the ranking data and stores it so that you can compare your ranks with ease at a later stage. You can also select limited data and track it over a long period to see if your efforts are bringing about a change in your SERP rankings.
What’s more, you ask?
This tool supports all the major search engines, i.e., Google, Yahoo!, and Bing. It also lets you check your rank both locally and globally. That’s not it. You can also monitor the rankings of your competitors using this tool.
Image via Moz
Moz Pro’s subscription plans start from $79/month and go all the way up to $479/month.
Rank Tracker Tool #8: CognitiveSEO
CognitiveSEO has an all-round rank tracker that can track not only universal SERPs but also local and mobile results.
What’s great about it?
What makes it one of the finest rank tracker tools is the fact that it offers tracking for all locations and languages too. It also offers instant alerts for any changes in the SERPs.
Image via CognitiveSEO
CognitiveSEO offers two major plans. The first one is the Starter plan, that costs $129.99 per month. The other package is the Business plan, which is suitable for SMBs, agencies, and other businesses. You can also get a customized quote from them based on your requirements.
Rank Tracker Tool #9: Pro Rank Tracker
Pro Rank Tracker is one of the finest rank tracker tools for those who prefer smooth tracking of keywords in the SERPs. You can get the complete picture of your rankings in the SERPs from all popular search engines and websites across both desktops and mobiles.
What’s more, you ask?
In addition, the tool offers a variety of analytics tools to help you improve your SEO too.
The Basic plan of Pro Rank Tracker costs $25 per month. The Starter plan, on the other hand, costs $49 monthly. If you want to track 1000 keywords, you should choose the Standard plan, which costs $89 per month. Their Advanced plan can track 2000 keywords and costs $129 per month. Lastly, their Business plan can monitor between 3000 and 1000k terms and costs between $180 to $3,300 per month.
Rank Tracker Tool #10: Authority Labs
Authority Labs is one of the simplest rank tracker tools out there. All you need to do is enter your target keyword, domain name, select the search engine and location, and the device.
What does it do?
The tool will fetch your rankings from the top results. And if you want to find local search results, you can even enter the name of your city in the search box.
It offers mobile-specific results and also gives you daily updates on your rankings.
Image via Authority Labs
The tool offers a free trial. For the paid version, the plans start at $49/month and go all the way up to $450/month.
Rank Tracker Tool #11: RankRanger
RankRanger’s rank tracker helps you monitor your rankings in more than 500 search engines around the world. You can also discover your local rankings, mobile rankings, and get access to daily ranking reports too.
It’s one of the best rank tracker tools because it also provides extra insights like SERP snapshots and a Featured Snippets discovery tool.
Image via RankRanger
The Basic plan will cost you $69 per month. Its Standard plan costs $119 per month while the Pro plan will set you back by $399 monthly.
Rank Tracker Tool #12: The HOTH
The HOTH is another of the best free rank tracker tools available. It helps you find your top ranking keywords by just entering your domain name. You can also choose to get your rank tracking updates daily by opting for their paid versions.
Image via The HOTH
The rank tracker is free to use, and so are the daily updates for up to ten keywords. For 100 keywords, the charge is $15. For 500 keywords, it costs $50. If you want to track 1000 keywords, the cost is $100. For up to 2500 keywords, the price is $200. Lastly, for up to 5000 keywords, it costs $375.
Rank Tracker Tool #13: RankTrackr
Be it local tracking, search volume, or generating client reports, RankTrackr does it all for you. You can look for keyword rankings in all the major search engines, including image carousels, maps, and more.
It also sends you scheduled reports so that you can check your rankings whenever you want.
Image via RankTrackr
RankTrackr is one of the cheapest rank tracker tools, and pricing starts at only $7.50 per month. Their biggest plan, the Pro 10,000, costs $357.50 per month.
Rank Tracker Tool #14: Ranktracker
To track your keywords with Ranktracker, all you need to do is enter them, and the tool will do the rest of the work for you.
Get the most accurate and up-to-date information about your keyword rankings to improve them with the help of the other features of this tool too.
Sounds impressive, right?
Image via Ranktracker
What makes Ranktracker one of the best rank tracker tools is its pricing. The Lite package costs $39.20 per month. On the other hand, the Standard package will cost you $79.20 per month. Their biggest package, the Advanced package, costs $200 monthly.
Rank Tracker Tool #15: SEO PowerSuite
SEO PowerSuite offers one of the best rank tracker tools that can not only track keyword positioning but can also help you analyze your ranking performance.
It not only offers you insight into Google’s SERPs but also 400 other search engines. You can scan your rankings in the top 50 or 1000 search results. It’s also possible to monitor your universal and map listings. The only catch? You need to download this tool.
Image via SEO PowerSuite
You can use the tool for free if you want to track a single competitor. To track rankings of more competitors and get access to advanced features, you can choose their Professional or Enterprise licenses that come with a one-time cost of $124.75 and $299.75, respectively.
Rank Tracker Tool #16: Sitechecker
This tool is easy-to-use, and all you need to do is enter your domain to start tracking your keywords. It also helps you figure out which actions helped you increase your search engine rankings.
Still not convinced?
You will also get notified whenever there’s any change in your rankings.
Image via Sitechecker
Sitechecker offers a wide variety of plans ranging from $8 per month to $4129 per month based on your requirements and number of websites.
Rank Tracker Tool #17: SERPWatcher
The SERPWatcher tool by Mangools helps you track your daily rankings in seconds. It’s one of the simplest rank tracker tools out there that can help you understand how well you’re dominating search results.
What’s even more awesome?
They’ve even got a Dominance Index to help you understand the same.
Image via SERPWatcher
The Mangools Basic plan will cost you $29.90 per month. On the other hand, the Mangools Premium plan costs $39.90 per month, while the Mangools Agency plan will cost $79.90 per month.
Tracking your rankings in the SERPs is essential to ensure that you remain relevant to your target audience, and they can find you with ease. By using rank tracker tools, you can monitor any changes in your rankings and make changes to improve them. This can help you increase your traffic and reach.
Are there other rank tracker tools you think should be added to this list? Let me know in the comments.