When you think about social media marketing, you probably think about popular platforms such as Facebook, Instagram, and Twitter. However, due to their sheer popularity, these platforms are being invaded and exploited to the fullest by marketers.
Cutting through the noise and reaching the right people often becomes a challenge. Which is why you should start exploring alternate social media platforms such as Reddit.
Reddit may not be your first choice when it comes to social media marketing. However, when done correctly, Reddit marketing is an extremely effective way to increase website traffic.
It can also reinforce your brand’s reputation and establish you as an authority figure in your industry. Before discussing some handy Reddit marketing tips, let’s first take a look at why the platform is so important.
The slogan of Reddit rightfully describes it as, “the front page of the internet.” Simply put, Reddit is a news aggregation and discussion website.
Redditors share information pertaining to different categories (known as subreddits) such as politics, technology, history, art, and more. They can also upvote or downvote content shared by their fellow Redditors. When a thread gets enough upvotes, it is featured on the Reddit’s homepage.
This puts Reddit at par with other social media platforms such as Twitter and Pinterest.
It is also interesting to note that the U.S. accounts for more than 38% of Reddit’s desktop traffic.
According to We Are Flint, 42% of internet users between the ages of 18 and 24 years old have visited Reddit. The users from this age group are more likely to be internet-savvy. Therefore, if they find a piece of content that impresses them, they may share it on Reddit as well as other social networking websites.
Image via Statista
9 of the Best Reddit Marketing Tips
If you are a digital marketer, it is high time you start exploring the endless possibilities of Reddit marketing. However, successful Reddit marketing requires a well-planned strategy.
It isn’t just about sharing content that promotes your brand/website. One wrong move could put you in the league of spammers and even get you banned from the website.
Here are a few effective tips that will help you ace Reddit marketing:
1. Keep Your Profile Real
In order to get started with Reddit marketing, the first thing you need to do is create an account. While this can be done in a few simple steps, the real challenge is to build a credible profile.
Redditors are extremely wary of promotional content and often shun profiles that belong to marketers. Therefore, the first step is to create a Reddit profile that showcases you as a real person.
If you want to earn more credibility, start posting meaningful comments and links on relevant threads. This will help you win karma points and position you as someone who wants to add value to the Reddit community.
Image via Reddit
2. Choose the Right Subreddits
Reddit is essentially made up of a plethora of smaller communities known as subreddits. Each subreddit pertains to a particular subject and is managed by a moderator.
The key to successful Reddit marketing is to select the subreddits that are relevant to your brand and your products or services.
For instance, if you are a photographer, the subreddit r/photography is relevant to your niche. As you start contributing to the subreddit with comments and links, you start building a strong rapport with your community.
Image via Reddit
It is important to note that not all subreddits are equally popular on Reddit. Subreddits such as r/politics, r/news, and r/sports have millions of subscribers.
On the other hand, niche subreddits such as r/copywriting and r/advertising have a smaller number of engaged subscribers. While popular subreddits often help drive more traffic, targeting the niche ones is more effective for conversions.
In addition, you can also post under one of the popular yet generic subreddits such as:
- r/todayilearned – You can submit an interesting piece of news or trivia under this subreddit.
- r/askreddit – You can use this to engage with fellow Redditors and solicit their opinions and ideas on different subjects.
- r/IAmA – Under this subreddit, you can share information about unusual professions and unexpected life situations.
If your content doesn’t pertain to any of the existing subreddits, don’t hesitate to create your own subreddit. You can always invite other Redditors to participate.
If the quality of your content is good, people will engage with it and contribute to the growth of your subreddit.
3. Post Quality Content
At the end of the day, Reddit is a content sharing website. Redditors use the platforms to find fresh, interesting, and insightful information.
In order to make your mark with Reddit marketing, you need to share meaningful and relevant content. Only then will you be able to earn enough upvotes to make it to the coveted homepage of Reddit.
Once you have selected the subreddits you want to target, look deep into what is being shared. Make sure your content resonates with the existing content on these subreddits.
In addition, every subreddit has its own set of rules. You must ensure that your content doesn’t violate any of these regulations.
Some of the topics that seem to fare well on Reddit include:
- Politics and current affairs
- Educational content and trivia
- Personal journeys and stories of challenges and survival
- Photography and art
- Science and technology
- Video games
Along with maintaining the quality of your content, you should also post attractive captions. This will help you grab the attention of your audience and engage with them.
All of your effort should be directed towards sharing genuine and valuable content that adds meaning to a reader’s life. If that is not the case, your content will not see the light of day on Reddit.
4. Don’t Indulge in Spamming
What sets Reddit apart from other social media platforms is the fact that it is heavily moderated. Every subreddit is governed by its own set of rules and regulations.
Any comment, link or post that violates these rules will be penalized. In some cases, this could even lead to your account and domain getting banned from the website altogether.
The only way to avoid this is to refrain from posting overly promotional content. Redditors are a skeptical lot and will go to any length to find out if you are a genuine user or just another marketer.
Therefore, in addition to posting content from your own website, you should also share interesting and relevant blog posts and articles by others.
You should also avoid posting content that sounds like a sales pitch. Always remember that the end goal of Reddit marketing is to establish yourself as a trusted source of information in your niche.
5. Share and Grow
It is true that asking Redditors for upvotes on your content can lead to severe consequences. However, there is no harm in sharing your post with your friends to see if they’d like to comment on it.
This is especially useful when you have just started out with Reddit marketing and don’t have a huge number of followers. While a few comments may not seem like much, they can be instrumental in giving your posts initial traction.
6. Maintain Consistency
Consistency and perseverance are crucial for your success in any form of social media marketing. Reddit marketing is not an exception.
In order to build your network and promote your brand, you must engage with the Reddit community on a regular basis. Appearing once in a blue moon to post some top-notch content won’t take you very far.
The right approach is to post insightful information consistently to help others. Once you have selected the subreddits you want to target, take a look at the questions that are being asked.
Be active and provide meaningful answers to those questions. This can go a long way to establish your brand’s authority in your industry. This, in turn, will help build brand trust and credibility.
7. Start Your Own AMA
“Ask me anything” is a great way to engage with your Reddit community and get insights into their needs and concerns. It boosts engagement and positions you as a brand that truly cares about your audience.
It can help you reinforce your expertise in the industry. Not just that, it can also help you understand what kind of content your audience is looking for. This, in turn, can help you create content that addresses the problems and issues faces by your audience.
8. Use Reddit as a Tool for Customer Service
The most obvious benefit of Reddit marketing is that it allows you to directly engage with your target audience. However, you must also keep in mind that a section of your existing customers might also be using the platform.
They may use it to express concerns about your brand or ask questions related to your products/services.
Therefore, it is advisable that you keep an eye on Reddit to spot discussions about your brand and your products or services. Reddit can be a brilliant tool for customer service.
If a user has questions about your product, answer their query or direct them to a thread with the right answer. If they are talking about how much they like your product or service, comment with a note of thanks.
There might also be cases where someone talks about their negative experience with your brand. You can use that opportunity to connect with them and assure them that such a thing won’t happen again. And you can help resolve their issues.
This is also a great space to find out if customers have any suggestions about how you could improve your product. Let them know that you value their feedback and will work on it.
9. Explore Reddit Ads
There is no alternative to quality content in order to succeed in Reddit marketing. However, you can explore the various advertising opportunities on Reddit to bring your content to the forefront much faster. You can choose to advertise your post on all of Reddit or target specific subreddits.
Marketers can choose between two types of Reddit ads – link ads and text ads. Link ads allow you to redirect users to a website outside of Reddit. These can be extremely effective in driving traffic to your website and blog. You can attempt to entice your audience with promotional offers and discounts.
Text ads, on the other hand, link to a Reddit post which, in turn, can contain more text and links. Text ads can help boost engagement and start conversations about your brand.
Depending on your end objective, you should make judicious use of the different types of Reddit ads.
Reddit marketing is no longer an idea that you can afford to just play around with. Marketers and business owners are using it vigorously to connect with their audiences and grow their brands.
Reddit allows you to engage with relevant communities and become a trusted source of valuable information. It is high time you recognize its importance and start investing time, capital, and resources into Reddit marketing.
The quality of your content can make or break your Reddit marketing strategy. You should attempt to post content that educates readers and gives them an opportunity to learn something new.
Don’t indulge in unfair practices such as sharing promotional content and begging for upvotes. Redditors are extremely wary of spammers and will do anything to maintain the sanctity of their platform.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.