I had a great meeting with Brian Taylor, owner of Evolve YOUniversity (20 year business coach, owner, consultant, and turn-around expert; including several years as a master trainer with Tony Robbins and time management trainer for Steven. R. Covey) in which we talked about the new wave of marketers, also known as Social Media Guru’s. They seem to be good at selling the idea of certain Social Media Platforms as the “end all be all” solution for entrepreneurs looking for instant success. With any marketing medium, it is important to not put all the eggs in one basket. In other words, don’t just use Twitter or Facebook exclusively. They might be great for your business, but then again they might not and it could take 6 months before you find this out. When it comes to Social Media make sure you diversify your marketing efforts, try the Big Five (YouTube, Twitter, Facebook, LinkedIn and have a personal blog) and also other niche profiles. I have over 150+ personal profiles and some index better than others for certain keywords (don’t believe me, Google: Shane Barker) but I know this because I watch my analytics and I am continuously testing different marketing methods. Then I evaluate where I get the most “quality” traffic and focus my efforts on those social media platforms. There is NOBODY that can look at your business model and recommend ONE social platform that will be “the one” for you. Recommendations are great but always diversify!
Another growing concern that I have is that these “Social Media Guru’s” want to advise your business but have no business experience. Please be cautious about who you hire to advise you on your business ventures. Experience is NOT taking one week online training course. Just because you see them on some social profiles doesn’t make them business consultants. Do your research and know that destiny will help guide you to the right professional. After all, you are reading MY blog. Hint…hint!
P.S. I have a real-world entrepreneur business experience! Try me!
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.