The basic rule you need to follow in order to increase sales and lead generation is to understand your target audience. You need to understand what they want, how they want it, and when they want it. Without control over your lead generation process, you cannot target your ideal clients, and thus cannot grow. The leads are out there. The question is… How can you find them?

Here are 11 tips that will help you effectively increase sales and lead generation for your brand:

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

1. Top 20 Lead Generation Software & Tools (Paid & Free) by Zendesk's Content Team

This is a wonderful guide put together by the folks over at Zendesk covering some of the industry's best free and paid lead generation software options.

There is a ton of great info prior to the list of 20 software tools that help the reader fully grasp lead generation systems, when they should be used, and their benefits, as well as an approach to choosing the best option for your business.

2.  12 Tips to Generate Leads and Drive Sales for B2B by Courtney Baird-Lew

Courtney talks about how lead generation for B2B companies can be a complicated process for many marketers. She has listed 12 strategies to increase sales and lead generation in 2018.

The strategies are proven, hence when implemented correctly, they can drive strong results. I particularly liked how she has explained how to use webinars to increase sales and leads.

3.  15 Creative Lead Generation Ideas to Try by Josh Haynam

If you are looking for some creative ways to increase your sales and lead generation, then you need to read this article. Josh explained various creative ways to boost sales and leads.

Josh also talked at length about various examples of the latest lead generation tactics. If you want to know more, I strongly recommend you read this post.

4.  10 Top Tips on How to Generate Sales Leads by Liz Fulham

Liz has written this article from a beginner’s point of view. I like the way she explained the basics, and then moved on to discuss strategies to increase the leads.

If you are a beginner, I would suggest you read this article to learn more about sales and lead generation terms and concepts.

5.  The 10 Best Lead Generation Tools by Jon Westenberg

Along with the best strategies, it is important to know about the best tools available to boost your sales and leads. Jon has made a list of the most effective tools for boosting your sales and leads.

What I liked most about this article is that, apart from successfully generating leads, the listed tools are also cost-effective.

6.  18 Ways to Generate More B2B Sales Leads by Otto Peura

In this article, Peura shared the 18 best tactics to improve lead generation for B2B business. I appreciate that the tactics are supported by some amazing examples for better understanding.

I personally liked the way Peura has explained the use of Twitter in generating sales and leads. It is must read for marketers.

7.  31 Clever Lead Generation Ideas You Can Implement Immediately by Mary Fernandez

This article by Mary is a must read for newbies, as it starts with the basics of lead generation. After explaining the fundamentals, Mary swiftly shifts the focus to proven ways to boost lead and sales.

The strategies are explained with examples as well. After reading the article, you will can confidently implement these strategies in your business to increase leads generation.


8.  5 Low-Cost B2B Lead Generation Strategies by Kat Boogaard

Kat explained most of the important and low-cost strategies to increase the generation of leads for B2B companies. The article is very well written and explained.

I enjoyed the way Kat used examples and statistics throughout the article. This is my personal favorite. Read the full article to understand what I'm talking about.

9.  12 Lead Generation Ideas to Attract Qualified Prospects by Shana Pilewski

In this article, Shana explains strategies to generate leads. These strategies, when used together, can maximize your generation of sales and leads.

Every point has been explained with real-life examples. To learn more about the strategies, and how you can use them, you must read the article.

10.  13 Lead-Generation Tools to Boost Your Results by Marcus Taylor

Marcus suggested some of the most popular tools for lead generation. He explained every tool in detail with screenshots, the benefits of using them, and how to use them. I recommend this article to B2B companies who are looking for the best lead generation tools.

11.  The Best Free-Forever Lead Generation Tools for 2024 by Gilad David Maayan

David has provided a list of free tools which can be used to generate leads. David has listed the free-forever tools for each category. The article is full of screenshots and details about each of the tools.

12.  Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way by Lindsay Kolowich

If you are new to the world of marketing and want to understand lead generation, this is a must-read. Lindsay explains everything, A to Z, related to sales and lead generation. The article contains statics justifying each statement. Check it out.

What’s Next?

Have you learned any other useful tips to increase sales and lead generation recently? If you’ve come across any more insightful articles, please feel free to share them below.


  1. Hi Shane, thank you for these insightful tips!

  2. Prathamesh Yeotekar says:

    Great collection mate thanks for resources. Keep up the good work.

  3. Awesome. Thanks, Shane for sharing this exhaustive list of articles for lead gen and business growth.

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