More like the ultimate showdown of SEO tools! 

It's like a heavyweight championship match, but instead of boxing gloves, they're wielding keyword research and backlink analysis.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Who will come out on top? Will it be SE Ranking with its sleek interface and user-friendly features, or will Semrush dominate with its vast database and impressive metrics? 

Will it be the underdog SE Ranking or the seasoned veteran Semrush? Only time, and a lot of coffee-fueled analysis, will tell. In this post, I’ll give you an overview of what SE Ranking and Semrush offer. 

semrush offer
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semrush pro

After checking their key features, pros, cons, and pricing, you can decide the winner for yourself!

What is SE Ranking?

SE Ranking is a cloud-based all-in-one SEO software that can help you with site audits, keyword research, competitor analysis, backlink monitoring, rank tracking, and more. It is designed to help agencies, entrepreneurs, SMBs, and enterprises optimize their SEO efforts.

Some of the top features of SE Ranking include:

  • Track website keyword rankings and monitor their performance
  • Analyze website structure and content to identify on-page optimization opportunities
  • Conduct competitor analysis and compare website performance against competitors
  • Monitor backlinks and track their quality and performance
  • Conduct website audit to identify technical errors and performance issues
  • Analyze website traffic and user behavior
  • Generate customizable reports and share them with team members and clients
  • Use the SE Ranking API to integrate with other tools and platforms

What is Semrush?

SEMrush is an all-in-one digital marketing tool that provides competitive analysis, keyword research, backlink analysis, and more for SEO, PPC, and content marketing. It helps businesses and marketers optimize their online presence and stay ahead of their competition. 

Some of the top features of Semrush include:

  • Analyze domain's organic search traffic and get insight into your competitors
  • Conduct keyword research to identify valuable keywords and phrases
  • Identify and track search engine rankings of a domain's keywords
  • Conduct site audit to improve on-page optimization
  • Analyze backlinks of a domain to identify link-building opportunities
  • Monitor and track brand mentions and analyze online reputation
  • Get ideas for content creation and optimization
  • Generate reports to measure progress and track performance

Quick Comparison: SE Ranking vs Semrush

I've added a quick comparison table on SE Ranking and Semrush to provide a quick overview of the main differences between the two platforms. This will help you get a sense of the key features of each tool before diving into a more detailed analysis.

Both of these tools have a lot to offer. In this section, I have only included some of the top features for each comparison criteria.


SE Ranking


Keyword Research

  • Find search volume, CPC, keyword difficulty, and more for any keyword

  • Check monthly changes in search volume

  • Find SERP competitors and their keyword stats related to any search keyword

  • Identify related keywords to a target search term

  • Add keywords that you want to take a look at again in your Keyword Manager

  • Find search volume, intent, CPC, keyword difficulty, and more for any keyword

  • Check keyword ad history trends

  • Benchmark up to 5 keyword profiles at once

  • Generate thousands of related keywords from a single seed keyword

  • Discover new keyword opportunities and add them to customized lists

Competitor Analysis

  • Check your competitors’ top performing keywords, traffic cost, estimate clicks per month, and more

  • Find organic competitors in SEO and PPC

  • Conduct site audience analysis

  • Identify your competitors’ top-performing keywords

  • Analyze overlapping keywords between you and your competitors

  • Evaluate your competitors’ backlink profile and assess the link quality

  • Benchmark your site traffic against that of your competitors’ website

  • Find organic competitors and discover keyword gaps

  • Get insights about your competitors’ audience

  • Identify keywords that your competitors are bidding for

  • Conduct in-depth backlink analysis and discover backlink gaps

Rank Tracking

  • Identify ranking drops and find which pages bring the most traffic

  • Compare your competitors’ keywords along with your own

  • Check traffic forecast, search volume, SERP features, and more for a specific keyword

  • Create keyword groups and tag them for easier tracking

  • Find cannibalization issues by finding the pages that compete for the same keyword

  • Track changes in your website ranking on search engines daily or over a specified period of time

  • Identify best-performing landing pages for your competitors

  • Track your position on search engines for any keyword in organic and paid search

  • Track your position on mobile phones, tablets, or desktop

  • Find keyword cannabilization issues

Backlink Analysis

  • Check Page and Domain Trust score, referring links, top pages by links, anchor texts, and more

  • Identify spam or toxic backlinks

  • Get notified if your backlink gets out of the Google index

  • Evaluate up to 5 backlink profiles to uncover gaps, and find new link opportunities

  • Ability to define the value of each backlink and assign it to a particular manager

  • Analyze your backlink profile, identify backlink types, and sort backlinks by attribute or type

  • Evaluate your link profile and detect suspicious links and errors

  • Compare up to 5 backlink profiles, uncover gaps, and find new link opportunities

  • Set up automated email outreach messages for quick link building

  • Analyze up to 200 URLs in bulk

SEO Audit

  • Get a full breakdown of technical SEO metrics including speed, HTTPS issues, user-friendliness, and more

  • Get notified when your images, CSS, and javascript are not optimized

  • Check the progress of site audits over a period of time

  • Schedule automatic site audits at regular intervals

  • Create site limits or custom rules for site audits

  • Check crawlability, site performance, internal linking, and other technical parameters

  • Check errors, warnings, and notices that may poorly impact your site health

  • Compare Crawls and Audit Progress reports to track changes

  • Use advanced filters to create customized reports

  • Integrates with Google Analytics

SE Ranking vs Semrush: Detailed Features Comparison 

I'm eager to dive deep into the details of SE Ranking and Semrush to compare and contrast their features and functionalities. Let’s see how they stack up in terms of ease of use, competitive analysis, keyword research, backlink analysis, site audit, and more.

SE Ranking vs. Semrush: Ease of Use 

SE Ranking is user-friendly with a straightforward interface. It has a clear dashboard that provides a quick snapshot of the website's ranking status. Plus, its various tools such as keyword research, competitor analysis, and site auditing are easy to use, making it a great option for beginners.

se ranking dashboard

On the other hand, Semrush can be more challenging to navigate initially, but it has more advanced features for experienced users. It offers a range of tools for keyword research, competitor analysis, backlink analysis, and more.

semrush dashboard

Overall, both SE Ranking and Semrush have their strengths and weaknesses regarding ease of use. SE Ranking is more beginner-friendly, while Semrush is better suited for experienced users looking for more advanced features.

SE Ranking vs. Semrush: Competitive Analysis

When it comes to competitor analysis, SE Ranking and Semrush both fare well.

With SE Ranking, you can enter any domain name or URL and get a complete view of your competitors' organic and paid promotion strategies. You'll have access to detailed information on their traffic, keywords, backlinks, global metrics, and ads.

Additionally, SE Ranking provides comprehensive data on your competitors' keywords, including rankings, search volume, keyword difficulty, CPC, and estimated cost per target keyword. 

You'll even be able to see search results by country, making it easier to understand regional differences.

se ranking traffic distribution by country

When it comes to PPC competitor research, SE Ranking offers valuable insights. You'll be able to see what keywords your competition targeted in their campaigns and discover what ads work best for them.

se ranking post popular keyword ads

With this information, you can build better ads for your campaign. You'll also get data on your competitors' Google Ads marketing campaigns, competitive keyword ads, and monthly ad history.

Semrush for Competitive Analysis

On the other hand, Semrush provides this data and more in terms of competitive analysis. Here is a quick domain overview for “” in the Competitive Research section on Semrush.

semrush domain overview

With Semrush, you can compare the traffic volume of your competitors or potential partners. You can even zoom in on their traffic sources and check the desktop vs mobile traffic ratio and the total user engagement. 

At the same time, you can also check the basic data as well. 

You can use Semrush to compare your competitors' audience with yours and identify their top products/services, and categories on their websites.

semrush traffic analysis

If you want a comprehensive understanding of your competition's SEO strategy, you can also check organic keyword trends, position changes, estimated traffic, and more.

semrush organic research

You can also identify your competitor's business and affiliate connections, and potential backlink sources. In addition to this, you can also analyze their top paid keywords, main paid competitors, ad budgets, and more.

semrush research

With Semrush, you can get CPC and search volume estimates for these keywords, as well as competitive density, giving you an edge in your advertising strategy. 

The best part is that Semrush also allows you to keep tabs on your competitors’ social media presence. You can see how often they are publishing and whether or not their follower count is growing on different social media platforms.

Final Verdict

While both Semrush and SE Ranking are great tools for competitive analysis, Semrush is known to be more advanced and suitable for experienced users. Semrush offers a wide range of features and in-depth data that might be overwhelming for beginners. 

On the other hand, SE Ranking is more straightforward, making it a great option for those who are new to competitive analysis. 

If you’re just dipping your toes into SEO, SE Ranking might be the right choice for you. Otherwise, if you want to focus on in-depth competitor analysis, Semrush is your best pick. 

SE Ranking vs. Semrush: Keyword Research 

In this section on SE Ranking vs Semrush for keyword research, you will cover how both tools perform in terms of keyword research, including their capabilities, accuracy, and user-friendliness.

I will also compare their keyword research features, such as keyword suggestions, search volume, keyword difficulty, and more.

SE Ranking for Keyword Research

With its Keyword Rank Tracker, Keyword Suggestion, and Keyword Grouper tools, SE Ranking offers everything you need to conduct thorough keyword research.

Let's start with the Keyword Rank Tracker. Using this tool, you can track your keyword rankings on Google, Bing, Yahoo, and even YouTube. 

You can easily spot ranking drops and identify top keywords, as well as pages that are competing for the same keyword. What's more, SE Ranking highlights special features triggered by the keyword, which are marked in blue if earned by your site.

se ranking for keyword research

You can also find the search volume for each keyword, which is the amount of traffic a keyword receives monthly.

The traffic forecast data is also incredibly useful. This lets you see how much traffic a specific keyword can drive to your website. With this data, you can determine which keywords to focus on and prioritize in your content strategy.

With it, you can even check the traffic forecast for your competitor’s keywords.

se ranking added competitors

I also like to look at the Dynamics column in SE Ranking. This section shows how many keyword positions your site gained or lost. This is especially helpful when analyzing the effectiveness of your SEO strategy and making adjustments as necessary.

keyword positions your site gained or lost

Another tool related to keywords is the Keyword Grouper. This tool allows you to segment keywords for further distribution across your website. 

You can define the minimum number of matching URLs and the clustering method to ensure that your keywords are organized in the most efficient way possible.

Overall, I found SE Ranking to be an easy-to-use solution for keyword research. I would recommend it for beginners. 

Semrush for Keyword Research

I’ve been using Semrush for keyword research for a long time now. And I have to tell you – My experience with it has been spectacular. As someone who loves to dive deep into keyword data, Semrush has been a great tool to work with. 

This keyword research tool boasts the largest database of keywords with over 20 billion keywords.

It provides six keyword research and tracking tools, including Keyword Overview, Keyword Magic Tool, Keyword Difficulty Tool, Keyword Manager, Organic Traffic Insights, and Position Tracking.

The Keyword Overview gives insight into keyword volume, SERP results, features, volume trends, and more. For this example, I looked up the keyword, “Instagram filters.”

As you can see in the screen below, you can also find the intent, variations, questions, and even keyword difficulty from just a quick search. 

Pretty detailed, right?

semrush keyword overview - dashboard

With Keyword Overview, you can also find any keyword’s search volume across different countries. This feature is especially helpful if your target audience is spread across in different countries.

semrush keyword overview - option to change target country

Just like the name suggests, if you want an overview of keyword data for any keyword, this is the tool to use on Semrush.

On the other hand, their Keyword Magic Tool helps you find relevant keywords and topics in any of your niches with lower keyword difficulty or volume.

This tool shows all the data you see in the Keyword Overview Tool in a list format for multiple keywords. You can also use advanced filters to sort this list by any metric that’s included. You can also export this list to check later. 

semrush keyword magic tool

For a more organized keyword list, you can also use the Keyword Manager. Using this tool, you can save all your research and export it into CSV or XLSX files.

semrush keyword manager

Another feature that you’ll definitely want to take a closer look at for keyword research is the Keyword Difficulty score. It analyzes keyword difficulty or competitiveness to determine if a keyword is worth investing in.

In the Keyword Overview section, you’ll be able to find the Keyword Difficulty score, for the seed keyword you’ve entered. If you’re looking for keyword ideas, you’ll be able to see a “KD” column there as well. 

semrush keyword ideas

If you want to see which keywords your competitors are ranking for, you can use the Keyword Gap Tool. Using this tool, you’ll be able to find a list of missing keyword opportunities along with a Venn diagram showing the overlapping keywords.

semrush top opportunities

When you scroll down, you can also see a list of keywords along with the key performance metrics. There is a lot of data on display and it’s super easy to use.

semrush key performance metrics

With Semrush, I have found that the keyword analysis and suggestions are highly reliable, providing valuable insights into keyword trends and search volume. 

If you want more details, you can check out my detailed Semrush review.

Final Verdict

In my opinion, Semrush is a better tool for keyword research compared to SE Ranking. While SE Ranking provides some useful features, Semrush offers more comprehensive data and analysis options. Semrush also updates 7 million keywords in its database on a daily basis. On the other hand, SE Ranking mentions on its site that they update its database on a monthly basis. 

Plus, Semrush's accuracy, detail, and ability to track competitors' keywords are particularly valuable in keyword research. 

Overall, Semrush's features and capabilities make it the clear winner for keyword research.

SE Ranking vs. Semrush: Backlink Analysis

I will compare SE Ranking and Semrush for backlink analysis, two powerful tools that can help me understand my website's backlink profile and identify areas for improvement. 

In this section, I will be looking at the features and capabilities of each tool, such as their ability to track backlinks, identify toxic links, and analyze competitors' backlink strategies.

SE Ranking for Backlink Analysis

SE Ranking's backlink analysis tools, Backlink Checker, and Backlink Tracking tool, provide a comprehensive analysis of a domain's backlink profile.

Backlink Checker can analyze any domain and provide detailed reports with metrics such as Referring domains, top linked pages, and anchor text.

se ranking for backlink analysis

Moreover, it allows you to check the Page Trust and Domain Trust score, which indicates the likelihood of a page or domain ranking in SERPs. Before you decide to pursue any backlink, these scores can help you evaluate if they are worth the effort.

Using the Anchor Texts tab, you can identify the most common anchor texts and determine the exact number of backlinks and referring domains associated with them. The anchor text distribution data helps identify spam or toxic backlinks with irrelevant anchor texts.

se ranking anchor texts tab

The Pages Report offers in-depth SEO data on the pages that receive the most backlinks. This information helps determine the type of content that attracts links in your niche. It can also provide clues on why some pages might not get the desired results.

se ranking pages report offers in-depth seo data

SE Ranking's Backlink Tracking tool is an easy-to-use solution for tracking and monitoring the backlinks of your website and your competitors. It helps you stay updated on your website's backlink profile and provides insights on the latest trends and opportunities in the market.

Semrush for Backlink Analysis

Semrush offers four different tools for backlink analysis: Backlink Analytics, Backlink Audit, Link Building Tool, and Bulk Analysis.

With the Backlink Analytics tool, you can analyze all of the backlinks for your website or even a competitor's website. You'll get data on your website's authority score, the total number of backlinks, the types and quality of referring domains, and much more.

semrush backlink analytics tool

You can even compare up to four competitor domains as well as compare your backlink profile to theirs.

The Backlink Audit Tool is particularly useful if you're focused on finding and removing toxic backlinks. It scans all of your backlinks and provides a comprehensive report on which links could be harmful to your website's SEO.

semrush backlink audit tool

If you want to maintain a healthy backlink portfolio, I would recommend you use this tool every three months. It will help you take action as soon as you spot toxic backlinks.

The Link Building Tool is another fantastic feature of Semrush. This tool helps you to identify the most relevant prospects for gaining backlinks.

semrush link building tool

Simply enter your target keyword, and Semrush will provide a list of potential backlink prospects sorted by relevance.

Semrush's Bulk Analysis Tool is a powerful feature that allows you to analyze multiple URLs or domains at once. With this tool, you can gather data on a large number of websites. If you’re working on a large-scale project, the Bulk Analysis Tool can really help you save time.

It provides a wealth of information, including data on the website's authority score, the number of referring domains, the types and quality of backlinks, and much more.

Also, the Backlink Gap Tool allows you to compare multiple domains and find backlink opportunities. This feature is particularly helpful if you want to stay ahead of the competition or want to look for link opportunities.

semrush backlink gap tool

You can even use advanced filters to identify shared links, weak links, or strong links. 

Final Verdict

Both tools offer comprehensive features to analyze backlinks, including the ability to track backlink growth and quality, identify toxic links, and compare your website's backlink profile to your competitors.

However, Semrush has a more extensive database of backlinks and offers advanced features like backlink gap analysis and link-building opportunities. It also provides detailed reports for easy analysis.

On the other hand, SE Ranking offers more affordable pricing plans, it lacks the depth and accuracy of Semrush. However, its backlink analysis feature is not as robust as Semrush's.

In conclusion, if you prioritize advanced backlink analysis features and a comprehensive database, Semrush may be the better option. But if you're looking for a more budget-friendly SEO tool that includes basic backlink analysis, SE Ranking is a viable alternative.

SE Ranking vs. Semrush: Site Audits

Site audits are essential for evaluating the overall health and performance of your website. With site audits, you can identify technical and on-page SEO issues such as broken links, duplicate content, page load speed, and more. 

Before choosing between SEMrush and SE Ranking, it's crucial to check the site audit feature on both platforms.

SE Ranking for Site Audit

SE Ranking offers an intuitive website audit feature to help you optimize your website's performance. With important parameters visualized on performance graphs, you can easily identify any issues that are affecting your site's performance. 

The site audit reports provide easy-to-follow quick fixes for every issue that is detected. Even though it has detailed analytics data, it is presented in an easy-to-understand manner. Even if you are an SEO beginner, these reports will be easily understandable.

se ranking for site audit

The Site Audit Report includes key metrics such as Core Web Vitals, Pages Crawled, URLs found, and Health Score. This provides a comprehensive overview of your website's health, making it easy to identify areas that need improvement. 

The Pages Indexation section shows all the pages that aren't indexed by search engines, allowing you to take action to get them indexed.

se ranking pages indexation

The Link Attributes section shows the percentage of external and internal dofollow links and the external nofollow links. This helps you understand your website's link profile and identify any areas that need improvement.

se ranking link attributes

You can also check HTTPS status code, duplicate content, and other technical SEO parameters to ensure that your website is optimized for search engines.

With options to check if your images, javascript, and CSS are optimized or not, you can ensure that your website is fast and responsive. You can also compare site audits over a period of time to track progress and ensure that your website is continually improving.

se report

Overall, SE Ranking's website audit feature is great. For the price, it provides great auditing options that enable you to identify all the issues you need to fix to optimize your website. 

Semrush for Site Audit

Semrush offers a free SEO audit that checks for over 140 technical site health and SEO issues. These issues are divided into three groups, depending on their severity: errors, warnings, and notices, and the frequency of detected issues is shown.

semrush site audit

The Site Audit feature also lets you know if GoogleBot can crawl and index your site. The Crawl Budget Waste section shows how crawlable your site is.

Using the Compare Crawls and Progress reports, you can analyze the results of different SEO audits and track changes in the number of issues over time.

semrush compare crawls

You can also check your page loading speed, find all internal linking issues, carefully organize your website structure, and ensure efficient PageRank distribution.

semrush site performance

If you’re running a multilingual website, Semrush can help you check if your hreflang tags are implemented correctly. Incorrect implementation can lead to Google serving the wrong version of your website to your audience.

If you’re into SEO content marketing, you should also check out the SEO Content Template in Semrush’s Website Audit. It provides suggestions on how to create SEO-friendly content to get higher SERP rankings and more organic traffic. 

Just like the other features on Semrush, the audit option provides thorough and detailed reports. I’ve been using Semrush’s Website Audit feature to improve my SEO. I would recommend you give it a try too!

Final Verdict

With over 140 technical site health and SEO issues, Semrush provides a detailed analysis of your website's performance. 

Plus, it helps you improve both your technical and content-related SEO.

By providing suggestions on how to create SEO-friendly content, Semrush helps you craft a more optimized content strategy. It provides a holistic report that takes into account both technical and content optimization.

That’s why I prefer Semrush over SE ranking as an SEO audit tool.  

SE Ranking vs Semrush: Other Important Features

For a well-rounded comparison between SE Ranking and Semrush, we need to look beyond the main features. In this section, we will cover all the other important features

1. Content Marketing

SE Ranking and Semrush are primarily designed for SEO, but they also provide content marketing features that can aid in creating and optimizing high-quality content. Let’s take a look at the content marketing features for both tools.

SE Ranking for Content Marketing

SE Ranking's Content Marketing Tool and Content Editor offers an array of features to help you optimize your content marketing strategy. You can find topics with traffic potential and create post briefs that meet search engine standards.

Using the Content Editor, you can set parameters for content creation or analyze if a particular keyword is worth adding to your content.

se ranking for content marketing

SE Ranking's Content Marketing Tool also enables you to source topic ideas, manage your content calendar, and let artificial intelligence help you write faster. 

Furthermore, you can measure content quality and identify issues like keyword stuffing.

se ranking content score

This tool also provides tips on word count based on competitive analysis and assists in reviewing and analyzing completed texts.

Semrush for Content Marketing

Semrush offers six different tools that can help you with various aspects of content marketing. Here is a quick overview of how you can use Semrush for planning your content strategy:

  • Topic Research: The Topic Research feature helps you discover new content ideas and analyze the competition in your industry or niche. Using itl, you can check a list of related topics, popular headlines, and questions related to your niche. You can also analyze your competition to identify content gaps and create better content.
semrush topic research
  • Marketing Calendar: Using the Marketing Calender, you can plan and organize your content marketing campaigns in one centralized location. You can assign tasks in your team calendar and collaborate with team members.
semrush marketing calendar
  • SEO Content Template: With this Semrush feature, you can analyze your content and get recommendations on how to improve it for SEO. You can also get suggestions on the appropriate length, target keywords, and related terms to use in your content.
semrush content template
  • SEO Writing Assistant: With Semrush’s Writing Assistant, you can analyze your content in real-time and provides suggestions for optimizing it for search engines. You can receive recommendations on the length of your content and how you can improve the readability and tone of your content.
semrush writing assistant
  • Post Tracking: You can track the performance of your published content with this tool. You can even identify which posts are generating the most engagement. Additionally, you can track your competitors' posts and see the key metrics for their posts.You can also use different filters to get a more sorted list.
semrush post tracking
  • Content Audit: This tool helps you identify and fix content-related issues on your website. You can analyze your website's content and get recommendations on how to improve it. Using this tool, you can also identify duplicate or low-quality content, broken links, and missing meta descriptions.
semrush content audit

By offering all these features, Semrush provides everything you need to create a solid content marketing strategy.

2. Social Media Tracking

With social media becoming an essential part of any business's online presence, having tools that can track and analyze social media performance alongside SEO metrics is crucial. Both SE Ranking and Semrush offer multiple features for social media monitoring and tracking. Let’s see what they have to offer. 

SE Ranking for Social Media Tracking

SE Ranking's Social Media Tracker offers essential features to help you optimize your content marketing strategy. You can conveniently auto-post social media updates on Facebook and Twitter and determine the best time to engage with your target audience.

se ranking for social media tracking

Moreover, the tool enables you to identify the type of content that yields the best results. By analyzing the performance of your social media content, you can learn what your audience likes. Based on that, you can create more engaging content that gets more likes, shares, and comments. 

Semrush for Social Media Tracking

Semrush's Social Media Tracker helps you streamline your social media management by enabling cross-network publishing for popular platforms like Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google My Business. 

You can easily schedule multiple posts and monitor engagement, followers, and more in one convenient dashboard. The Social Media tracker also allows you to track your brand mentions on social media.

Additionally, you can find out which of your hashtags drive the most engagement, and analyze the frequency and nature of the content your competitors are posting. 

3. On-Page SEO 

An SEO tool with robust on-page SEO features can provide detailed insights and actionable recommendations for improving your page content and structure. Let’s see how SE Ranking and Semrush stack up against each other in terms of on-page SEO features.

SE Ranking’s Features for On-Page SEO

SE Ranking provides a comprehensive On-Page SEO Audit that allows you to check dozens of ranking factors for each page. You can also compare your on-page SEO metrics with those of your competitors to identify opportunities for improvement.

se rankings features for on-page seo

By analyzing keyword count, usage, and density, you can discover content opportunities that can boost your search engine rankings. Additionally, you can create custom on-page tasks for each target URL and prioritize them based on their potential to improve the overall quality score.

It categorizes different aspects that influence rankings such as text content, user experience, and media. You can also check the Page Quality Score to understand which factors are holding you back from top-ranking positions.

se rankings page quality score

Overall, this tool tests dozens of factors, providing a full breakdown of every ranking factor for each page. This data can help you identify what needs to be fixed, and create a roadmap for on-page optimization to improve your search engine rankings.

Semrush’s Features for On-Page SEO 

Semrush's On-Page SEO Checker is a valuable tool for optimizing your website. It analyzes your landing pages and recommends high-ranking pages to optimize for specific keywords. 

It also suggests new sources for link building and integrates data from Semrush's Site Audit tool to identify technical site issues. The Semantic Ideas feature finds additional keywords and related topics to your target keyword. The tool provides content ideas and guidance on what to do with your content. 

Analyzing data from Google Analytics, it gives you a picture of your web page's UX state and helps you identify areas that need improvement to achieve higher search positions. 

You can also learn how to get your website showcased in Google's SERP Features by using the tool, which analyzes the keywords triggering SERP features and makes recommendations based on data from your top 10 rivals in Google.

4. Reporting

Reporting capabilities are crucial for tracking progress, analyzing data, and demonstrating the value of SEO efforts to clients. With robust reporting features, you can easily generate accurate reports, identify areas for improvement, and refine strategies for better results.

SE Ranking’s Reporting Capabilities

You can create custom SEO reports from scratch or use one of their many professional templates. With the latter, you’ll have some sections listed on the left side in the Report builder. You can drag-and-drop them to the work area or delete them if you don’t want them.

se rankings reporting capabilities

Once finished, it's easy to manually download reports in .pdf, .xls, or .html formats, and you can even schedule routine emails to keep yourself or your team up to date. 

Plus, if you need to share data from any keyword ranking report, you can use SE Ranking to create a Data Studio dashboard.

Semrush’s Reporting Capabilities

With SEMrush, you can create PDF reports from scratch or use templates to speed up the process. For each of the features we discussed in this post, there is a separate template that you can choose for reporting.

semrushs reporting capabilities

You can even customize your reports with drag-and-drop data, add images, and use structural elements like columns, text elements, titles, and page breaks to shape your progress reports.

semrush traffic report customization

One of the best things about SEMrush's reporting capabilities is that you can combine data from various sources, including SEMrush, Google Analytics, Google Search Console, Google Business Profile, and more. 

This means that you can get a comprehensive overview of your website's performance in one place, making it easier to analyze and take action.

With SEMrush's white-labeling feature, you can even add your branding to your reports, making them look professional and tailored to your brand. 

semrush report generate pdf

Additionally, you can set up recurring email reports on a daily, weekly, or monthly basis, so you don't have to worry about creating new reports every time. This saves you time and ensures that you and your team are always up-to-date with your website's performance.

5. Customer Support 

Good customer support can make a significant difference in the overall user experience of any tool. In my experience, it can even be a major factor in deciding which tool to use. Before you pick between SE Ranking and Semrush, read about their customer support channels.

SE Ranking’s Customer Support

SE Ranking offers several customer support channels to assist you with any questions or issues you may have. 

The first point of contact is the “Contact Us” page on their website. From there, you can submit a support ticket by filling out a form with their name, email address, and message. Once submitted, SE Ranking's customer support team will respond to the inquiry via email.

In addition to the online contact form, SE Ranking also has physical office locations in both the UK and the USA. 

The UK office is located at 15 Ingestre Place, London, W1F 0DU, and can be reached by phone at +44 20 3868 1173. 

The USA office is located at 228 Hamilton Avenue, Palo Alto, California, 94301, and can be reached by phone at +1 415 704 4387. 

On their website, SE Ranking has a comprehensive FAQ section that covers common questions and issues related to their services. This section provides quick and easy access to information that can help customers resolve their own problems without needing to contact support.

SE Ranking also offers a knowledge base that contains more in-depth articles and tutorials on how to use their platform. This resource is useful for customers who want to learn more about specific features or need help with more complex issues.

Semrush’s Customer Support

Semrush provides support through three channels – phone, email, and their Support page.

You can find a support number on their website for the USA, Canada, France, Spain, Italy, and Australia, each with their own business hours. 

For example, if you require support in the USA, you can reach Semrush support Monday to Friday from 10 AM to 6 PM (EST/EDT) at +1 (800) 815 – 9959.

You can also email their support outside of working hours through their contact support page. Although their customer support is not available 24/7, they make an effort to address negative reviews professionally on Trustpilot and their social media accounts.

If you don’t want to call or email them, you can also submit your queries by filling up a basic questionnaire on their Support page. 

You can expect their team to contact you within 24 hours of submitting your query. If you submit it over a weekend, then they’ll get back to you on the first working day.

semrush customer support

In my experience with Semrush, I have mainly interacted with their support team over the phone, and have had no trouble getting my queries resolved. 

However, emailing them outside of business hours led to a delayed response of 2 days. Therefore, I suggest calling them during business hours instead of emailing.

Pricing Plans: SE Ranking vs. Semrush

When it comes to SE Ranking and Semrush, pricing is a major differentiating factor. There is a big difference between their paid plans, which might influence which platform you choose.

Here are the pricing details for SE Ranking:

SE Ranking offers three paid plans:

  • Essential Plan: $31.20/month billed annually
  • Pro Plan: $71.20/month billed annually
  • Business Plan: $151.20/month billed annually
  • Custom plan available on request
  • 30-minute demo available

The Essential Plan is great for freelancers and new SEO marketers. It’s super affordable and provides all the basic data you need to stay on top of your SEO strategy. However, it provides only one user seat.

That’s why the Pro and the Business Plan are more suited for small and mid-sized agencies and businesses. If you think your needs won’t be met with these paid plans, you can also talk to their sales team for a custom plan. 

Here are the pricing details for Semrush:

Semrush offers three paid plans:

  • Pro Plan: $99.95/month billed annually
  • Guru Plan: $191.62/month billed annually
  • Business Plan: $374.95/month billed annually
  • Free trial available
  • 7-day money-back guarantee. Refund within 30 days.

Semrush’s pricing plans are designed to cater to the needs of SMBs, small and mid-agencies, and even big enterprises. For freelancers, the paid plans might seem expensive. However, they do offer a free plan which can be a great starting point for those with smaller websites. 

Comparing the pricing point for Semrush to SE Ranking, it’s obvious the former is a lot more expensive. But is it worth it?

Having used Semrush for many years, I can vouch it’s worth it. If you can afford it, go for it!

What Users Are Saying About SE Ranking

“I've been using SE Ranking for 4 months and find it an excellent alternative to Semrush. Its ranking tool is one of the best I've used. 
I especially like how it can separate local map rankings from the organic ranking positions, and that you can use up to 5 locations or search engines (Google Desktop/Mobile, Bing, Yahoo) with the keyword set without using any extra keyword credits. 
This means SE Ranking is a much more affordable choice, especially for freelancers. Highly recommended!”
Steph Andrusjak, Freelance SEO Consultant
Freelance SEO Consultant

What Users Are Saying About Semrush

“Over the past two years, I have found Semrush to be an invaluable tool for competitor analysis, content analysis, and identifying keyword gaps. 
Its unlimited data exporting capabilities have been particularly useful for analyzing large data sets, while the Topic Research and Content Template features have proven to be indispensable for researching new topics. 
While the tool's user interface can be a bit cumbersome, and the link-building tool lacks essential features, I still highly recommend Semrush for its research purposes, such as keywords, topic research, and competitor analysis. 
Overall, Semrush has been an excellent tool for helping Mailmodo stay ahead of the competition.”
SEO Manager at Mailmodo

SE Ranking vs Semrush: Which Tool Should You Use?

After comparing SE Ranking and Semrush for keyword research, competitive analysis, backlink analysis, and site audits, it is clear that Semrush has the upper hand

It has a more extensive database, more advanced features, and a wider range of options when it comes to analyzing competitors.

Moreover, Semrush's backlink analysis tool is more comprehensive and provides more valuable insights. Additionally, Semrush's site audit tool is more thorough and can help identify critical issues that need to be addressed to improve the website's performance. 

While SE Ranking is more affordable and user-friendly, Semrush's superior features and capabilities make it the better choice for those who to take their SEO game to the next level.


Is there a free alternative to Semrush?

Yes, Google Keyword Planner is one of the best free alternatives to Semrush. For more options, you can check out my post on Semrush alternatives.

Is SE Ranking accurate?

SE Ranking claims to provide 100% accurate data for keyword ranking on their website. SE Ranking utilizes search engines as the source of our ranking results, and we retain a cached copy of the search engine results that we obtain during our rank checks.

To confirm the accuracy of each value in SE Ranking, simply click on it and you will be able to check the corresponding cached copy.

Is Semrush the best SEO tool?

As an SEO expert, I cannot definitively say that Semrush is the best SEO tool, as it depends on individual needs and preferences. However, Semrush is a highly regarded and widely used SEO tool with a variety of features for keyword research, backlink analysis, and site auditing.

They also have a large keyword database with over 24.6 billion keywords. They even update their database on a daily basis. Plus, their data is quite accurate and reliable – all of which make it the best in the league.

How are Semrush and SE Ranking similar?

Semrush and SE Ranking are both SEO tools that offer similar features such as:

– Keyword research 
– Backlink analysis
– Site auditing
– Competitor analysis
– Keyword rank tracking
– Customizable reporting options
– Social media tracking
– On-page SEO
– Content marketing

Alternatives to Semrush and SE Ranking

Here are some alternatives to Semrush and SE Ranking:

– Ahrefs
– Moz
– Google Analytics
– Serpstat
– SpyFu

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