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SEO is one of the first hurdles to jump in digital marketing. And a little help from the experts—like the search engine optimization tips below—can save you a lot of time.
Especially if you’re struggling to reach the first page of Google’s search results, these search engine optimization tips can do wonders for your website.
Autocomplete and Search Predictions, Oh How You’ve Spoiled Us!
Let’s face it – people rarely ever enter the URL of the website that they’re looking for into their browser. More often than not, you probably enter the brand name or a search query and wait for Google to spoon-feed you the site that you want.
In this highly competitive environment, most businesses wouldn’t get the online traffic they need to grow and develop without the search engines to crawl and index their pages. And unless you study the rulebook and play your hand correctly, you’re only making their job easier by taking your business out of the index.
Search engine optimization can seem like a big job, but without it, you’ll sink further and further down the search engine results pages, giving your competitors an advantage. So use these search engine optimization tips to improve your search rankings.
Tips and Tricks to Improve Search Rankings
Here are a few search engine optimization tips to get better search rankings:
- Select the most relevant keywords for your niche, so that your website and landing pages get indexed properly.
- Maintain a simple and clean layout for your website to make it easier for search engine crawlers to go through your website.
- Add meta descriptions and title tags for every webpage.
- Also add H1, H2, and H3 tags, with relevant keywords.
- Build good quality backlinks from reputable sources to increase your website’s credibility.
- Optimize on-page SEO elements to improve the speed of your site.
Once the search engines can see the value of your site to their users, they will prioritize your site up to the top of the results pages. The most important factor in SEO is to ensure that the search engine crawlers index and tag your website properly.
Don’t Forget to Stay Relevant for Your Customers
The first and most important criteria that any search engine looks for is to ensure that it provides relevant and accurate results to customers’ search queries.
For example, if they can’t differentiate between a valuable website and a poorly maintained one, they may easily end up with the first page of obsolete or misleading websites. And that could cause them to rapidly lose users.
So while SEO is technically about optimizing websites for the search engines, don’t forget who the search engines work for. Customers!
You need to look at your SEO efforts through two lenses—one, of the cold and calculating search engines, and the other of the actual humans using those search engines.
And if you ever get to a point where you simply cannot cater to both, err on the side of caution, and cater to your actual audience. If you have long-tail keywords that don’t make logical sense for the reader, tweak them so that they do. Don’t stuff keywords in to a point where the quality of your content decreases. Always focus on providing good quality and relevant content for your audience.
Packing your page with nonsensical keywords for the search engines is defeating the purpose of SEO. Which is to ensure that the end users get relevant search results and find what they were looking for.
Focussing just on search engine criteria is the number one mistake of an amateur SEO professional.
So, avoid falling into that trap and think from a “customers first” perspective.
Content and SEO Go Hand-in-Hand
You know how to improve your search rankings using on-page and off-page SEO tactics. You also know that good quality and relevant content is what keeps the audience engaged. So, how do you strike a balance between content quality and SEO? And why is this important?
The answer to the former is to maintain a good keyword density while writing good quality, relevant content for your audience.
The answer to the latter is that both of these aspects are equally important and one contributes to the other.
Following are a few ways in which good content can help your SEO:
- Quality content can lead to high click-through rates, which contribute to search engine optimization.
- Good quality content ensures that users engage with your content more and spend more time on your website. This directly improves SEO metrics like time on page and bounce rate.
- If viewers like your content and find it relevant, they will be more likely to visit your website again. Thus, it will help drive more organic traffic to your website.
Does This All Sound Like Jargon? No Worries!
The infographic below is comprehensive and easy-to-understand. And the search engine optimization tips it includes are easy to implement.
Already know what your SEO strategy is up to? Check out these search engine optimization tips anyway. You never know what tools or strategies you may have overlooked. Or how valuable they could be for your business.
Here at Dilate, we know that SEO is constantly changing, and you need to stay up-to-date with the techniques that could make your business great. That’s why we’ve decided to compile a list of the most effective SEO tips we could find and put them in one, easy-to-read place.
So, read on and leverage these SEO tips to up your SEO game.
Discover the Top 16 Most Effective Search Engine Optimization Tips – Infographic.
True digital at heart; Director of all things wonderful at Dilate Digital, with an advanced understanding of digital marketing and new software applications. Gadget-geek, family man, enjoys all beauty in life, nature and love. Currently resides in Perth Western Australia, plays well with others, loves the water and enjoys anything away from the concrete jungle. I believe the best of me is still hiding up my sleeve.