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Did you know that SEO and content strategies can boost your organic traffic quickly?

Contrary to popular belief, SEO can help you increase your website traffic manyfold, within a limited period of time.

I know that because I have done it myself. I increased my website traffic by 5X in just three months.

three months clicks from webmaster

Image via Google Analytics

In this SEO case study, I’m going to share how I managed to do that using a few easy-to-implement strategies.

The same techniques also helped me increase my social and referral traffic.


three months social traffic report

three months referral traffic report

Image via Google Analytics

And, if you follow my strategies, you can do it too.

In this case study, I will show you exactly what I did to achieve such impressive results and how you can do it to boost your organic traffic.

So, read on and learn my SEO secrets.
website traffic ebook

I Changed My Content Strategy and Saw Almost Immediate Results

To start with, I made long-form content my new best friend. All of those case studies that you’ve probably read about long-form content performing better for SEO, they’re all true.

I started posting more long-form content on my blog and it helped me get more organic traffic to my website.

Take my post on, “27 of the Most Effective Social Media Marketing Tools You Need in 2019,” for example. It received over 191K impressions during a three-month period (Jan 2019-Mar 2019).

three months impressions in a blog

Image via Google Webmaster

Another strategy that I implemented to grow my organic traffic was to increase the frequency of posting content.

While the quality of your content matters the most, your posting frequency also plays an important role when it comes to SEO.

The more frequently you post new content, the more often search engine crawlers will crawl your website.

Well, I already knew that, but creating and posting fresh content frequently is not always possible.

So, I used another neat trick to ensure that my blog is regularly updated with new content. And I’m going to reveal that trick in this case study.

Here’s what I did:

I started doing more content upgrades, which basically means that I took my old blog posts and updated them with new information and statistics.

This required less effort than writing fresh posts, and it also helped me improve the frequency of posting on my blog.

This is what my typical weekly content calendar looks like:

weekly content calendar

Image via Google Sheet

I post one piece of content a day, at the very least, and sometimes even more.

And, there’s another advantage to using this SEO strategy. These old posts get indexed by search engine crawlers again and start ranking better.

Take my post on, “31 of the Best Affiliate Marketing Tools Every Marketer Needs to Know,” for example. The post started ranking well after it was updated in March 2019 (see below).

Best Affiliate Marketing Tools blog post ranking

Image via SEMrush.com

And that’s not all.

This case study covers more link building, content syndication, and technical SEO tactics that helped me 5X my website traffic.

I Found New Ways to Earn Links and Mentions

You are probably aware of the popular ways to earn backlinks such as guest posting. Many SEO experts have been using this tactic for years to earn links to their sites.

I frequently contribute to top publications as well, but guest posting isn’t enough. I wanted to explore other avenues and find other interesting ways to earn backlinks.

So, I found other sources to get more backlinks and mentions and got over 11.6K mentions from January 2019 to March 2019.

backlinks and mentions over three months

Image via brand24.com

Want to learn how I did it? Read this SEO case study to discover the strategies that helped me achieve great link building results.

One of the first things that I tried was to start participating in podcasts.

I am often invited to speak at leading industry events and on podcasts. And, in return, I get backlinks from high authority websites in my industry.

Here are some of the podcasts that I’ve been a guest on:

shane as a guest on podcast

Image via Google SERP

Being a guest on podcasts had two-fold benefits. First, it helped me enhance my personal brand and establish myself as an industry expert. Secondly, I earned good quality backlinks from high domain authority sites.

The second thing that I started focusing on more was answering questions and giving interviews. This is one of the fastest and easiest ways to earn backlinks from reputable sites.

From sending quotes for expert roundups to giving interviews, I did it all. And that helped me get mentions and links from websites like Biteable, Reputation.com, LinkedIn Marketing Blog, and TopRank Marketing.

I Promoted My Content Across Channels to Enhance Its Reach

It is not enough to create good content and expect people to just visit your website. You need to promote your content and distribute it in the right places to drive organic traffic to your website.

That’s exactly what I did to ensure that I get more social media and referral traffic.

content on content syndication and distribution channels

Image via Google Analytics

I also shared my content on content syndication and distribution channels. This helped me reach more people than I would have on my own.

Read this case study to identify the channels I leveraged to syndicate my top-performing content.

I regularly post my content on Medium and get over 70K monthly views, just from there.

content views on Medium

Image via medium.com

This practice also helped me earn more high-quality backlinks to my blog.

high quality backlinks to my blog

Image via SEMrush.com

I Improved My Site’s Technical SEO to Rank for Money Keywords

Proper keyword usage and other technical SEO aspects play an important role in determining your search results rankings.

I optimized my site for many technical SEO aspects, some of which have been mentioned below. This helped me improve my search rankings and, in turn, led to an increase in the organic search traffic to my website.

Want to learn how to optimize your site for search engines? I’m going to reveal the three tactics I used for search engine optimization in this case study.

Here you go…

1. Optimized H1, H2, H3 Tags

I included primary keywords in the headings and subheadings of my blog posts.

2. Maintained a Strict Keyword Density

I follow a very strict policy to maintain a keyword density of 1%-1.5% so that my content ranks well, but I also ensure that it doesn’t look spammy.

Search engine crawlers are smart enough to easily detect keyword stuffing, owing to the numerous search algorithm updates.

In fact, keyword stuffing might actually do more harm than good because the search engines might consider such content to be of low-quality or spammy. Therefore, it is actually a much better strategy to maintain a low, but consistent keyword density for all content published on your site.

3. Used Customized Meta Descriptions

I always add custom meta descriptions for all of my blog posts and I try to keep them catchy. This helps me engage users and encourage them to click on my page in Google search results.

As a result of my technical SEO efforts, my content now ranks on the first page of Google for many money keywords that are really difficult to compete on. This is a major contributing factor in the increase in organic search traffic to my website.

money keywords ranking on 1st page of google

Image via SEMrush.com

I was also able to improve my search results rankings for other keywords that I targeted.

My search rankings for some keywords improved by as much as 90+ positions and my content started ranking on the first page of Google search results. This helped me increase my organic search traffic too.

some keywords improved by 90+ position

Image via SEMrush.com

You can also use the technical SEO tactics discussed in my case study to boost your organic website traffic.

Conclusion

Driving organic traffic to your website is not easy and can often take a lot of time and effort. However, if you create a solid SEO strategy and implement proven tactics, it can help you boost your website traffic.

In this SEO case study, I have listed expert tips and techniques to give a jolt to your website traffic. I have discussed the SEO strategies that helped me increase my organic traffic by 5X in just three months.

You can use the tried-and-tested strategies discussed in this SEO case study to achieve similar results. In case you need help, feel free to contact us for customized search engine optimization services.

You can also request a free website or mobile app analysis report from us.
Seo Marketing Consultant