You’ve done all that you can to get people to visit your site and buy your products.
But somehow, it’s not working as well as you’d expected it to.
Well, that’s what we’re here for.
To help you drive traffic to your website via Pinterest.
A lot of people out there don’t understand how amazing Pinterest is, nor do they know how to use it to help expand their business.
Which is why we are here to tell you how easy it is to get Pinterest to work to your advantage.
What Are the Advantages of Driving Traffic from Pinterest?
Pinterest plays nice with most of the other social media platforms:
Were you aware of the fact that Pinterest is and can be linked to other social media sites such as Twitter and Facebook?
As soon as you go onto the homepage of Pinterest, you can use your Facebook account to sign up and log in to Pinterest.
Pinterest also allows you to share your pins onto other social media sites.
Plus, it gives you an upper hand when it comes to engaging with your followers.
Pinterest provides you with endless inbound link opportunities.
Sadly, it’s not easy to generate inbound links. And this is where Pinterest comes to the rescue.
You can add a link in the description of your pin for your followers to copy, paste, and share it.
This definitely helps with traffic generation.
Pinterest is Targeted by Niche
Believe it or not, Pinterest is the most niche-centred social media site out there. You can find almost any niche out there, may it be generic or hyper-specific.
Whether you’re creating a dropshipping website or a crazy food blog, Pinterest has everyone covered.
All that you have to do is add a – (#) to your search to you get what you want.
Now, let’s see how you can drive traffic to your website with the help of Pinterest.
How Can You Drive Traffic from Pinterest to Your Website?
Did you know that Pins have the longest lifespan compared to content on other social media channels?
Well, they do.
Pins have a lifespan of 3 months. If you optimize your Pin for keywords and make it engaging for your audience, then it can have engagement even after a year.
Compare this to Facebook at 5-6 hours, Twitter at 15-20 minutes, and Instagram at 48 hours for feeds and 24 hours for Stories.
Are you convinced yet?
Well, let’s now find out how you can use Pinterest to drive traffic to your site.
Step 1: Create a Business Account
You don’t have to create a new account. You can create a business account on Pinterest by converting your existing account to a business account.
To do this, you will have to verify your website and your Pinterest account with Pinterest and you’re good to go.
Once you’ve created a business account, you will have a certain edge over other accounts, such as the luxury to use Rich Pins.
What are Rich Pins?
Rich pins are those pins that let you add your websites link directly in the description of the pin. They allow you to give real-time pricing for your products.
Step 2: Spend Time on Copy
Adding a description to your pins is applicable to all users. Pinners (Pinterest users) use this to provide good descriptions for their pins.
You can use this to your advantage if you keep a few points in mind, you’ve got to make sure that your description is:
Step 3: Pin at the Right Time
To stand out and make sure that your followers see your pins when they are posted, you need to do rapid testing.
You’ll have to find the right time for when you should post your pins to be able to get satisfactory responses.
There is always a right time for everything.
Once you find an optimum time to post, schedule your Pins so that you always have content to post.
For this, you can use SocialPilot.
This social media scheduling and marketing platform lets you schedule your Pins and keep track of your posts. You can plan your entire week or month Pins with up to 500 posts on the platform. It also allows you to edit, move or delete posts before you publish.
SocialPilot offers content suggestions to ensure your queue always has ready Pins for your audience. Their analytics help you make data-driven decisions to help you increase engagement with Pins and finetune your Pinterest strategy.
You can also collaborate with teams, review content before posting, and share reports.
Step 4: Create Pin-Worthy Images
If you want to stand out and get a lot of pins, you’ve got to ensure that you use the right techniques to get your posts noticed.
It’s rather simple really. All you’ve got to do is follow these 3 tips:
- Don’t try to reinvent the wheel. Stick with what others are doing, that’s what ends up working the best.
- Images with certain colors are more commonly shared. For instance, reds and pinks are shared more than green and blue hues.
- Include text in your images.
What if you are not a great designer?
Leverage the power of free images and animation makers online. With them, you do not need a professional designer. You do not also need to spend lots of money paying for animation and graphic software.
One good example of such a tool is PixTeller. With it, you can design images to post on Pinterest without needing technical or design skills. You can explore some of their graphic templates or create yours from scratch.
They have a library of pre-made templates you can choose from and make changes to match your brand.
And the best part?
The tool allows you to expand your design options according to your brand needs and preferences. You can also resize images to fit the correct Pinterest sizes without changing their aspect ratio.
PixTeller is free to use. You can also upgrade your account if you need access to exclusive designs.
Step 5: Write a Pin Description
A pin description is one the best things that you can add. It allows you to tell your followers what your pin is about. And you can also add a link to your blog post in the description.
But keep in mind that other Pinterest users can delete your description if they want when they pin your post to their boards.
Step 6: Add the “Pin It” Button on Your Blog Posts
Adding the “Pin It” button to your blog posts can help your followers pin the post easily.
It works a little differently from the other social media “share” buttons. You will have to add the “Pin It” button individually to each post.
Step 7: Tag When Possible
This is a lot like tagging your friend in a post that reminded you of them.
If you repeatedly tag someone in your pins, there is a high chance that they will share your pin.
Step 8: Use Keywords and Search Terms
The entire concept of using keywords is to make sure that your post can be visible easily when searched for.
Adding the right keywords and search terms to your pins can help you get more views and followers.
Most Popular Niches on Pinterest
As we’ve already covered, Pinterest caters to multiple niches. There is a niche for everyone on Pinterest.
But there are some that are better than others due to the number followers.
Let's take a look at the most popular niches on Pinterest, along with the number of followers of each:
|Home decor||60.5 million|
|DIY and Crafts||45 million|
|Food and drinks||31 million|
|Hair and beauty||21 million|
|Health and fitness||21 million|
|Kids and parenting||16.5 million|
|Men's fashion||16.5 million|
|Women’s fashion||16.5 million|
A niche is something that will help you take your business forward. Which is why it’s important to make sure that you post pins that are related to your business – which is your niche.
Ready to Skyrocket Your Pinterest Traffic?
Following all of these steps can help you increase the traffic to your website. And who would have thought that it would be with the help of something so calm, cute, and simple as Pinterest?
This is something that people generally overlook, and now you’ve unlocked it. Pretty amazing, right?
Do you use Pinterest to drive traffic to your website? What tactics do you use? Let us know in the comments below, and don’t forget to share the love.